Ad automation for SaaS companies

Add target accounts when they hire a new leader or raise funding

Asks Clay to check your target accounts for a new leader in your buyer's function or a fresh funding round, then adds the accounts that qualify to your LinkedIn company targeting with a message that fits. Needs the Clay MCP connected in Roadway.

Adjust bid targets to stay on pace

When pacing ahead of the cap, tightens bid targets before cutting budgets, so the remaining money buys the cheapest results instead of just shrinking delivery.

Adjust budgets across campaigns to maximize brand term impression share

Rebalances Google Search and Microsoft (Bing) budgets and bids so brand campaigns hold your impression share target at the lowest cost, without starving non-brand.

Align conversion goals across channels

Checks that every channel optimizes to the same goal definition, so cost per goal comparisons across channels are fair.

Allocate budget across channels toward the best next dollar autonomously

Re-fits channel and campaign response curves weekly and moves budget across channels toward the best next dollar in small steps, inside every guardrail.

Amplify X posts that mention you with X Ads

Finds strong organic posts on X from the brand, the team, customers and creators that mention us, and promotes the best ones to the right audiences.

Audit automation rules and script conflicts

Finds native automated rules, scripts and third-party tools that conflict with Roadway agents (both changing the same budgets or bids).

Audit brand-safety adjacency with LLM classification

Uses an LLM to classify where your ads appeared on Google Display and YouTube (placements and videos), and finds brand-unsafe adjacency that keyword lists miss.

Audit conversion signal quality for ChatGPT Ads

Improves the quality of the conversion data ChatGPT optimizes on: deduplication, match quality, primary vs secondary actions and values.

Audit conversion signal quality for Google Display Ads

Improves the quality of the conversion data Google Display optimizes on: deduplication, match quality, primary vs secondary actions and values.

Audit conversion signal quality for Google Search Ads

Improves the quality of the conversion data Google Search optimizes on: deduplication, match quality, primary vs secondary actions and values.

Audit conversion signal quality for LinkedIn Ads

Improves the quality of the conversion data LinkedIn optimizes on: deduplication, match quality, primary vs secondary actions and values.

Audit conversion signal quality for Meta Ads

Improves the quality of the conversion data Meta (Facebook & Instagram) optimizes on: deduplication, match quality, primary vs secondary actions and values.

Audit conversion signal quality for Microsoft (Bing) Ads

Improves the quality of the conversion data Microsoft (Bing) optimizes on: deduplication, match quality, primary vs secondary actions and values.

Audit conversion signal quality for Reddit Ads

Improves the quality of the conversion data Reddit optimizes on: deduplication, match quality, primary vs secondary actions and values.

Audit conversion signal quality for Snapchat Ads

Improves the quality of the conversion data Snapchat optimizes on: deduplication, match quality, primary vs secondary actions and values.

Audit conversion signal quality for TikTok Ads

Improves the quality of the conversion data TikTok optimizes on: deduplication, match quality, primary vs secondary actions and values.

Audit conversion signal quality for X Ads

Improves the quality of the conversion data X optimizes on: deduplication, match quality, primary vs secondary actions and values.

Audit conversion signal quality for YouTube Ads

Improves the quality of the conversion data YouTube optimizes on: deduplication, match quality, primary vs secondary actions and values.

Audit naming conventions and UTMs

Keeps campaign names and UTMs consistent on every connected channel so reporting, attribution and cross-channel analysis do not break.

Audit negative keyword conflicts for Google Search Ads

Finds Google Search negative keywords that block your own keywords, and gaps where obvious negatives are missing.

Audit negative keyword conflicts for Microsoft (Bing) Ads

Finds Microsoft (Bing) negative keywords that block your own keywords, and gaps where obvious negatives are missing.

Audit server-side tracking coverage

Audits whether every channel has server-side conversion coverage (CAPI, enhanced conversions, offline imports) with good match quality and deduplication.

Auto-remediate anomalies with approved playbooks

Maps each common anomaly type to a pre-approved fix that runs automatically, and escalates only what the playbooks cannot handle.

Bid on pipeline value from CRM data for Google Display Ads

Moves Google Display from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

Bid on pipeline value from CRM data for Google Search Ads

Moves Google Search from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

Bid on pipeline value from CRM data for LinkedIn Ads

Sends CRM pipeline and revenue values back to LinkedIn so results are measured on value, and recommends the switch to value-based bidding for a person to make in Campaign Manager once there is enough valued data.

Bid on pipeline value from CRM data for Meta Ads

Moves Meta (Facebook & Instagram) from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

Bid on pipeline value from CRM data for Microsoft (Bing) Ads

Moves Microsoft (Bing) from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

Bid on pipeline value from CRM data for Snapchat Ads

Moves Snapchat from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

Bid on pipeline value from CRM data for TikTok Ads

Moves TikTok from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

Bid on pipeline value from CRM data for YouTube Ads

Moves YouTube from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

Bid toward signups that become customers

Sends a value for each signup to the ad platforms, based on your own product and revenue data, so bidding favors people who go on to become customers. If you have a value model you trust it uses that; otherwise it uses a simple rule from your history of what similar signups have gone on to pay.

Boost creators and affiliates whose links already convert

Reads creator and affiliate link performance, and runs partnership ads on the posts already driving signups or sales. Needs affiliate or creator link data from a platform you connect, or it works only from creators already tagged in your ad account.

Boost high-intent accounts for Google Display Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts Google Display spend toward them with stage-appropriate ads.

Boost high-intent accounts for Google Search Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts Google Search spend toward them with stage-appropriate ads.

Boost high-intent accounts for LinkedIn Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts LinkedIn spend toward them with stage-appropriate ads.

Boost high-intent accounts for Meta Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts Meta (Facebook & Instagram) spend toward them with stage-appropriate ads.

Build agents and workflows for a newly connected channel

When a new ad platform is connected, drafts the AI Coworker (goal, funnel, guardrails) and its starter workflows from what already works on your other channels, ready for approval.

Build landing page variants from winning ad angles for ChatGPT Ads

Builds draft landing page variants from the ad angles that win on ChatGPT, so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Build landing page variants from winning ad angles for Google Display Ads

Builds draft landing page variants from the ad angles that win on Google Display, so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Build landing page variants from winning ad angles for Google Search Ads

Builds draft landing page variants from the ad angles that win on Google Search, so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Build landing page variants from winning ad angles for LinkedIn Ads

Builds draft landing page variants from the ad angles that win on LinkedIn, so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Build landing page variants from winning ad angles for Meta Ads

Builds draft landing page variants from the ad angles that win on Meta (Facebook & Instagram), so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Build landing page variants from winning ad angles for Microsoft (Bing) Ads

Builds draft landing page variants from the ad angles that win on Microsoft (Bing), so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Build landing page variants from winning ad angles for Reddit Ads

Builds draft landing page variants from the ad angles that win on Reddit, so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Build landing page variants from winning ad angles for X Ads

Builds draft landing page variants from the ad angles that win on X, so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Build lookalikes and lift budgets when big deals close

When a deal closes above your size bar, finds the segment it belongs to and builds lookalike audiences, matching ads and extra budget for that segment.

Cap spend by how fast it pays back

For SaaS, sets channel spend limits from how fast each channel pays back its cost rather than a flat budget: channels that pay back fast earn more room.

Check ad platform overcrediting against Roadway attribution

Reconciles what each ad platform claims against CRM or order data, and produces a trust factor per channel for budgeting.

Check brand safety settings

A simple check that brand safety controls are on and match your rules on every channel with third-party or feed inventory.

Check customer and open-opportunity exclusions

A simple check that current customers and open opportunities are excluded from acquisition campaigns on every channel.

Check daily lead volume and quality

A simple weekly check of lead count, cost per lead and the share of leads sales accepted, by channel and campaign.

Check for broken landing pages and URLs

Crawls every final URL in every channel's live ads for errors, redirects, slow loads and missing tracking parameters.

Check launch campaign readiness

A simple pre-flight check before launch campaigns go live: tracking, URLs, approvals, budgets and end dates.

Check message consistency across channels

Checks that pricing, offers, launch messaging and claims are consistent and current across every channel's live ads.

Check offline conversion import health

Checks that CRM stages are reaching ad platforms through offline imports and CAPI: on time, matched, and without errors.

Check search impression share headroom

Shows how much more search volume each efficient non-brand campaign could win, from lost impression share due to budget and rank.

Check social frequency headroom

A simple check of whether winning social and video audiences have room to scale before frequency gets too high.

Check spend caps and unblock delivery for ChatGPT Ads

Finds the ChatGPT spend caps, billing holds and limits that are silently blocking delivery, and clears them.

Check spend caps and unblock delivery for Google Display Ads

Finds the Google Display spend caps, billing holds and limits that are silently blocking delivery, and clears them.

Check spend caps and unblock delivery for Google Search Ads

Finds the Google Search spend caps, billing holds and limits that are silently blocking delivery, and clears them.

Check spend caps and unblock delivery for LinkedIn Ads

Finds the LinkedIn spend caps, billing holds and limits that are silently blocking delivery, and clears them.

Check spend caps and unblock delivery for Meta Ads

Finds the Meta (Facebook & Instagram) spend caps, billing holds and limits that are silently blocking delivery, and clears them.

Check spend caps and unblock delivery for Microsoft (Bing) Ads

Finds the Microsoft (Bing) spend caps, billing holds and limits that are silently blocking delivery, and clears them.

Check spend caps and unblock delivery for Reddit Ads

Finds the Reddit spend caps, billing holds and limits that are silently blocking delivery, and clears them.

Check spend caps and unblock delivery for Snapchat Ads

Finds the Snapchat spend caps, billing holds and limits that are silently blocking delivery, and clears them.

Check spend caps and unblock delivery for TikTok Ads

Finds the TikTok spend caps, billing holds and limits that are silently blocking delivery, and clears them.

Check spend caps and unblock delivery for X Ads

Finds the X spend caps, billing holds and limits that are silently blocking delivery, and clears them.

Check spend caps and unblock delivery for YouTube Ads

Finds the YouTube spend caps, billing holds and limits that are silently blocking delivery, and clears them.

Check spend on competitor keywords

A simple weekly view of how much you spend on competitor keywords and what it returns.

Check target account list match rates

A simple check of how much of the target account and contact lists each platform actually matched.

Choose the right bid strategy per campaign for ChatGPT Ads

Picks the right ChatGPT bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Choose the right bid strategy per campaign for Google Display Ads

Picks the right Google Display bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Choose the right bid strategy per campaign for Google Search Ads

Picks the right Google Search bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Choose the right bid strategy per campaign for LinkedIn Ads

Picks the right LinkedIn bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Choose the right bid strategy per campaign for Meta Ads

Picks the right Meta (Facebook & Instagram) bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Choose the right bid strategy per campaign for Microsoft (Bing) Ads

Picks the right Microsoft (Bing) bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Choose the right bid strategy per campaign for Reddit Ads

Picks the right Reddit bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Choose the right bid strategy per campaign for Snapchat Ads

Picks the right Snapchat bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Choose the right bid strategy per campaign for TikTok Ads

Picks the right TikTok bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Choose the right bid strategy per campaign for X Ads

Picks the right X bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Choose the right bid strategy per campaign for YouTube Ads

Picks the right YouTube bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Clean up stale campaigns and ads

Archives dead campaigns, ad groups and ads across channels that clutter accounts and confuse automation and reporting.

Clone winning creative to new audiences

When a creative variant beats control, clones it into the next-best audiences and placements on the same channel, with fresh learning budgets and the original kept as the benchmark.

Conquest competitor audiences on social and video

Targets people who follow, engage with or research competitors on social and video platforms, with switch-focused creative.

Conquest competitor customers after acquisitions, shutdowns and sunsets

Watches competitor news for acquisitions, shutdowns and product sunsets, and launches switch campaigns on Search, Bing and LinkedIn for customers who suddenly have a reason to look.

Consolidate account structure for faster learning

Finds over-fragmented campaign structures that starve automated bidding of data, and proposes consolidated structures channel by channel.

Cut spend on campaigns whose opportunities stall in the pipeline

Ages every opportunity by the campaign that sourced it, and cuts or reroutes spend where deals sit in one stage far longer than the rest of your pipeline.

Detect anomalies against a forecast range

Replaces fixed thresholds with forecast intervals per campaign and metric, so alerts fire only when something is truly unexpected given seasonality and trend.

Detect attribution drift between platforms and Roadway

Alerts when a platform's reported conversions start drifting away from CRM or backend truth, which usually means a tracking or modeling change.

Detect auction pressure anomalies

Detects sudden auction pressure (CPC jumps, new competitors, overlap spikes) on search, and separates it from internal causes.

Detect brand bidding and impersonation for Google Search Ads

Spots competitors, affiliates or scammers bidding on your brand in Google Search and impersonating you in ad copy.

Detect brand bidding and impersonation for Microsoft (Bing) Ads

Spots competitors, affiliates or scammers bidding on your brand in Microsoft (Bing) and impersonating you in ad copy.

Detect conversion tracking breakage for ChatGPT Ads

Detects when ChatGPT conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detect conversion tracking breakage for Google Display Ads

Detects when Google Display conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detect conversion tracking breakage for Google Search Ads

Detects when Google Search conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detect conversion tracking breakage for LinkedIn Ads

Detects when LinkedIn conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detect conversion tracking breakage for Meta Ads

Detects when Meta (Facebook & Instagram) conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detect conversion tracking breakage for Microsoft (Bing) Ads

Detects when Microsoft (Bing) conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detect conversion tracking breakage for Reddit Ads

Detects when Reddit conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detect conversion tracking breakage for Snapchat Ads

Detects when Snapchat conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detect conversion tracking breakage for TikTok Ads

Detects when TikTok conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detect conversion tracking breakage for X Ads

Detects when X conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detect conversion tracking breakage for YouTube Ads

Detects when YouTube conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detect delivery shifts from platform automation

Detects when platform automation (broad match, Advantage+, optimized targeting, Audience Expansion) quietly shifts spend toward retargeting, existing customers or low-quality inventory.

Detect invalid traffic and click fraud for Google Display Ads

Finds bot, fraud and accidental click patterns on Google Display and blocks the sources.

Detect invalid traffic and click fraud for Google Search Ads

Finds bot, fraud and accidental click patterns on Google Search and blocks the sources.

Detect invalid traffic and click fraud for Meta Ads

Finds bot, fraud and accidental click patterns on Meta (Facebook & Instagram), documents the evidence, and prepares a request for credit. It does not block traffic.

Detect invalid traffic and click fraud for Microsoft (Bing) Ads

Finds bot, fraud and accidental click patterns on Microsoft (Bing) and blocks the sources.

Detect lead quality and spam surges for Google Search Ads

Catches sudden drops in Google Search lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Detect lead quality and spam surges for LinkedIn Ads

Catches sudden drops in LinkedIn lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Detect lead quality and spam surges for Meta Ads

Catches sudden drops in Meta (Facebook & Instagram) lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Detect lead quality and spam surges for Microsoft (Bing) Ads

Catches sudden drops in Microsoft (Bing) lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Detect lead quality and spam surges for Reddit Ads

Catches sudden drops in Reddit lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Detect lead quality and spam surges for Snapchat Ads

Catches sudden drops in Snapchat lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Detect lead quality and spam surges for TikTok Ads

Catches sudden drops in TikTok lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Detect lead quality and spam surges for X Ads

Catches sudden drops in X lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Detect spend anomalies for ChatGPT Ads

Catches ChatGPT spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for Google Display Ads

Catches Google Display spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for Google Search Ads

Catches Google Search spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for LinkedIn Ads

Catches LinkedIn spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for Meta Ads

Catches Meta (Facebook & Instagram) spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for Microsoft (Bing) Ads

Catches Microsoft (Bing) spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for Reddit Ads

Catches Reddit spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for Snapchat Ads

Catches Snapchat spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for TikTok Ads

Catches TikTok spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for X Ads

Catches X spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for YouTube Ads

Catches YouTube spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Discover new ICP segments from CRM wins with an LLM

Uses an LLM to cluster recent wins in the CRM into new ICP segments, and turns each one into targeting for every channel.

Enforce budget caps by product line or business unit

Splits the monthly cap into product-line or business-unit sub-caps and enforces each one across channels.

Enforce the monthly budget cap across channels

Reads how close total spend is to the monthly budget cap and flags any pace that would break it, with slowdowns proposed before it does. Roadway already enforces the cap as a guardrail, so this is the read-out and early warning.

Evolve lookalike seeds from pipeline value autonomously

Keeps testing new seed definitions (by value, recency, product and segment) for lookalike and predictive audiences, and promotes the seeds that produce the best customers.

Expand winning campaigns to new geos for ChatGPT Ads

Takes proven ChatGPT campaigns into new countries or regions in a controlled way.

Expand winning campaigns to new geos for Google Display Ads

Takes proven Google Display campaigns into new countries or regions in a controlled way.

Expand winning campaigns to new geos for Google Search Ads

Takes proven Google Search campaigns into new countries or regions in a controlled way.

Expand winning campaigns to new geos for LinkedIn Ads

Takes proven LinkedIn campaigns into new countries or regions in a controlled way.

Expand winning campaigns to new geos for Meta Ads

Takes proven Meta (Facebook & Instagram) campaigns into new countries or regions in a controlled way.

Expand winning campaigns to new geos for Microsoft (Bing) Ads

Takes proven Microsoft (Bing) campaigns into new countries or regions in a controlled way.

Expand winning campaigns to new geos for Reddit Ads

Takes proven Reddit campaigns into new countries or regions in a controlled way.

Expand winning campaigns to new geos for Snapchat Ads

Takes proven Snapchat campaigns into new countries or regions in a controlled way.

Expand winning campaigns to new geos for TikTok Ads

Takes proven TikTok campaigns into new countries or regions in a controlled way.

Expand winning campaigns to new geos for X Ads

Takes proven X campaigns into new countries or regions in a controlled way.

Expand winning campaigns to new geos for YouTube Ads

Takes proven YouTube campaigns into new countries or regions in a controlled way.

Expand winning keywords into new match types and ad groups for Google Search Ads

Turns converting search terms on Google Search Ads into new exact and phrase keywords and tightly themed ad groups, with negatives to avoid overlap.

Expand winning keywords into new match types and ad groups for Microsoft (Bing) Ads

Turns converting search terms on Microsoft (Bing) Ads into new exact and phrase keywords and tightly themed ad groups, with negatives to avoid overlap.

Find budget-limited winners

A simple weekly check for efficient campaigns that are being held back by their budget on any channel.

Fix disapproved ads and policy issues for ChatGPT Ads

Finds rejected or limited ChatGPT ads, fixes what is fixable and appeals what was rejected by mistake.

Fix disapproved ads and policy issues for Google Display Ads

Finds rejected or limited Google Display ads, fixes what is fixable and appeals what was rejected by mistake.

Fix disapproved ads and policy issues for Google Search Ads

Finds rejected or limited Google Search ads, fixes what is fixable and appeals what was rejected by mistake.

Fix disapproved ads and policy issues for LinkedIn Ads

Finds rejected or limited LinkedIn ads, fixes what is fixable and appeals what was rejected by mistake.

Fix disapproved ads and policy issues for Meta Ads

Finds rejected or limited Meta (Facebook & Instagram) ads, fixes what is fixable and appeals what was rejected by mistake.

Fix disapproved ads and policy issues for Microsoft (Bing) Ads

Finds rejected or limited Microsoft (Bing) ads, fixes what is fixable and appeals what was rejected by mistake.

Fix disapproved ads and policy issues for Reddit Ads

Finds rejected or limited Reddit ads, fixes what is fixable and appeals what was rejected by mistake.

Fix disapproved ads and policy issues for Snapchat Ads

Finds rejected or limited Snapchat ads, fixes what is fixable and appeals what was rejected by mistake.

Fix disapproved ads and policy issues for TikTok Ads

Finds rejected or limited TikTok ads, fixes what is fixable and appeals what was rejected by mistake.

Fix disapproved ads and policy issues for X Ads

Finds rejected or limited X ads, fixes what is fixable and appeals what was rejected by mistake.

Fix disapproved ads and policy issues for YouTube Ads

Finds rejected or limited YouTube ads, fixes what is fixable and appeals what was rejected by mistake.

Flag fatigued creatives before performance drops for Google Display Ads

Finds Google Display ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Flag fatigued creatives before performance drops for LinkedIn Ads

Finds LinkedIn ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Flag fatigued creatives before performance drops for Meta Ads

Finds Meta (Facebook & Instagram) ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Flag fatigued creatives before performance drops for Reddit Ads

Finds Reddit ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Flag fatigued creatives before performance drops for Snapchat Ads

Finds Snapchat ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Flag fatigued creatives before performance drops for TikTok Ads

Finds TikTok ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Flag fatigued creatives before performance drops for X Ads

Finds X ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Flag fatigued creatives before performance drops for YouTube Ads

Finds YouTube ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Follow email sends with ads to non-clickers and suppress clickers

Reads your email send calendar, then retargets people in each send segment who did not click within 48 hours and suppresses ads to people who already clicked. Needs your email platform or CRM to sync audiences to the ad platforms.

Forecast and plan launch budgets

Forecasts a launch's paid demand by channel, and sets the launch budget and its cap from comparable past launches.

Forecast budget scenarios before committing spend

Forecasts month-end and next-month results at several budget levels, so cap decisions are made with expected outcomes rather than gut feel.

Forecast month-end outcomes

Forecasts month-end spend, goal volume and cost per goal for each channel with a likely range, and says what to change today to hit plan.

Fund signal-based surges within the budget cap

When signal-based workflows surge spend (competitor outages, trends, launches), funds the surge by cutting the least efficient spend elsewhere so the cap holds.

Generate, test and retire creative variants autonomously for Google Display Ads

A test-and-learn loop for Google Display ads: draft new image variants in Figma, Canva or Runway from the winning angles, write a brief for any video, test each against the current best with a fixed split, and retire the losers on cost per goal once there is enough data. Needs an image MCP such as Figma, Canva or Runway connected in Roadway.

Generate, test and retire creative variants autonomously for LinkedIn Ads

A test-and-learn loop for LinkedIn ads: draft new image variants in Figma, Canva or Runway from the winning angles, write a brief for any video, test each against the current best with a fixed split, and retire the losers on cost per goal once there is enough data. Needs an image MCP such as Figma, Canva or Runway connected in Roadway.

Generate, test and retire creative variants autonomously for Meta Ads

A test-and-learn loop for Meta (Facebook & Instagram) ads: build new image variants in Figma, Canva or Runway and new video in Runway or Google Veo from the winning angles, test each against the current best with a fixed split, and retire the losers once there is enough data. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

Generate, test and retire creative variants autonomously for Reddit Ads

A test-and-learn loop for Reddit ads: draft new image variants in Figma, Canva or Runway from the winning angles, write a brief for any video, test each against the current best with a fixed split, and retire the losers on cost per goal once there is enough data. Needs an image MCP such as Figma, Canva or Runway connected in Roadway.

Generate, test and retire creative variants autonomously for Snapchat Ads

A test-and-learn loop for Snapchat ads: build new image variants in Figma, Canva or Runway and new video in Runway or Google Veo from the winning angles, test each against the current best with a fixed split, and retire the losers once there is enough data. Needs a video MCP such as Runway or Google Veo connected in Roadway.

Generate, test and retire creative variants autonomously for TikTok Ads

A test-and-learn loop for TikTok ads: build new image variants in Figma, Canva or Runway and new video in Runway or Google Veo from the winning angles, test each against the current best with a fixed split, and retire the losers once there is enough data. Needs a video MCP such as Runway or Google Veo connected in Roadway.

Generate, test and retire creative variants autonomously for X Ads

A test-and-learn loop for X ads: draft new image variants in Figma, Canva or Runway from the winning angles, write a brief for any video, test each against the current best with a fixed split, and retire the losers on cost per goal once there is enough data. Needs an image MCP such as Figma, Canva or Runway connected in Roadway.

Generate, test and retire creative variants autonomously for YouTube Ads

A test-and-learn loop for YouTube ads: build new image variants in Figma, Canva or Runway and new video in Runway or Google Veo from the winning angles, test each against the current best with a fixed split, and retire the losers once there is enough data. Needs a video MCP such as Runway or Google Veo connected in Roadway.

Generate, test and retire creative variants for ChatGPT Ads

A test-and-learn loop for ChatGPT ads: writes new titles and one-line copy from the winning angles, tests each against the current best with a fixed split, and retires the losers on cost per goal once there is enough data.

Grade campaigns on lead-to-pipeline quality for ChatGPT Ads

Joins ChatGPT leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Grade campaigns on lead-to-pipeline quality for Google Display Ads

Joins Google Display leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Grade campaigns on lead-to-pipeline quality for Google Search Ads

Joins Google Search leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Grade campaigns on lead-to-pipeline quality for LinkedIn Ads

Joins LinkedIn leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Grade campaigns on lead-to-pipeline quality for Meta Ads

Joins Meta (Facebook & Instagram) leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Grade campaigns on lead-to-pipeline quality for Microsoft (Bing) Ads

Joins Microsoft (Bing) leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Grade campaigns on lead-to-pipeline quality for Reddit Ads

Joins Reddit leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Grade campaigns on lead-to-pipeline quality for Snapchat Ads

Joins Snapchat leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Grade campaigns on lead-to-pipeline quality for TikTok Ads

Joins TikTok leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Grade campaigns on lead-to-pipeline quality for X Ads

Joins X leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Grade campaigns on lead-to-pipeline quality for YouTube Ads

Joins YouTube leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Hold channel minimum and maximum budget guardrails

Enforces per-channel floors and ceilings, so automation never starves a strategic channel or over-concentrates spend in one platform.

Hold the experiment budget guardrail

Keeps the total spend on tests and experiments across all channels within the agreed experiment budget, so exploration never eats the core.

Investigate cost spikes and rebalance for ChatGPT Ads

When ChatGPT cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for Google Display Ads

When Google Display cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for Google Search Ads

When Google Search cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for LinkedIn Ads

When LinkedIn cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for Meta Ads

When Meta (Facebook & Instagram) cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for Microsoft (Bing) Ads

When Microsoft (Bing) cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for Reddit Ads

When Reddit cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for Snapchat Ads

When Snapchat cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for TikTok Ads

When TikTok cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for X Ads

When X cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for YouTube Ads

When YouTube cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Join trending conversations with timely ads for LinkedIn Ads

Spots trends in your category on LinkedIn and promotes a relevant founder or employee post as a Thought Leader Ad while the topic is in the feed.

Join trending conversations with timely ads for Reddit Ads

Spots trends in your category on Reddit and drafts a promotion of a relevant post while the conversation is hot. Every promotion waits for your approval, even if auto-approve is on.

Join trending conversations with timely ads for X Ads

Spots trends in your category on X and drafts a promotion of a relevant post while the conversation is hot. Every promotion waits for your approval, even if auto-approve is on.

Launch campaigns from product changelog releases for ChatGPT Ads

Watches your changelog and launch calendar, and spins up ChatGPT launch campaigns and copy refreshes for meaningful releases.

Launch campaigns from product changelog releases for Google Display Ads

Watches your changelog and launch calendar, and spins up Google Display launch campaigns and copy refreshes for meaningful releases.

Launch campaigns from product changelog releases for Google Search Ads

Watches your changelog and launch calendar, and spins up Google Search launch campaigns and copy refreshes for meaningful releases.

Launch campaigns from product changelog releases for LinkedIn Ads

Watches your changelog and launch calendar, and spins up LinkedIn launch campaigns and copy refreshes for meaningful releases.

Launch campaigns from product changelog releases for Meta Ads

Watches your changelog and launch calendar, and spins up Meta (Facebook & Instagram) launch campaigns and copy refreshes for meaningful releases.

Launch campaigns from product changelog releases for Microsoft (Bing) Ads

Watches your changelog and launch calendar, and spins up Microsoft (Bing) launch campaigns and copy refreshes for meaningful releases.

Launch campaigns from product changelog releases for Reddit Ads

Watches your changelog and launch calendar, and spins up Reddit launch campaigns and copy refreshes for meaningful releases.

Launch campaigns from product changelog releases for X Ads

Watches your changelog and launch calendar, and spins up X launch campaigns and copy refreshes for meaningful releases.

Launch paid campaigns for low-ranking but high-converting SEO / AEO pages

Finds organic pages that convert visitors well but rank low, using rankings from the Semrush or Ahrefs MCP, and launches paid search campaigns to buy the traffic SEO cannot win yet. Add the Peec AI MCP to include pages that AI answers do not cite. Needs the Semrush or Ahrefs MCP connected in Roadway.

Measure the impact of major changes against a comparison group

Measures the true impact of big account changes (a restructure, a bid strategy switch, a new channel) against a comparison group rather than before and after.

Measure true ad impact with control-group tests for Google Display Ads

Measures how many Google Display conversions your ads truly drive and recalibrates targets with the result.

Measure true ad impact with control-group tests for Google Search Ads

Measures how many Google Search conversions your ads truly drive and recalibrates targets with the result.

Measure true ad impact with control-group tests for LinkedIn Ads

Measures how many LinkedIn conversions your ads truly drive, when the account has enough conversion volume for a matched-market test, and recalibrates targets with the result.

Measure true ad impact with control-group tests for Meta Ads

Measures how many Meta (Facebook & Instagram) conversions your ads truly drive and recalibrates targets with the result.

Measure true ad impact with control-group tests for Snapchat Ads

Measures how many Snapchat conversions your ads truly drive and recalibrates targets with the result.

Measure true ad impact with control-group tests for TikTok Ads

Measures how many TikTok conversions your ads truly drive and recalibrates targets with the result.

Measure true ad impact with control-group tests for YouTube Ads

Measures how many YouTube conversions your ads truly drive and recalibrates targets with the result.

Mine creative insights across channels with LLM tagging

Tags every ad across channels by angle, hook, format and offer, then finds which creative attributes drive performance across channels.

Mine search terms for new keywords and negatives for Google Search Ads

Mines the Google Search search terms report to add winners as keywords and block wasted spend with negatives.

Mine search terms for new keywords and negatives for Microsoft (Bing) Ads

Mines the Microsoft (Bing) search terms report to add winners as keywords and block wasted spend with negatives.

Mirror rising search language in ad copy

Spots new phrases rising in your search terms and on-site searches, and works them into headlines and ad groups before competitors catch on.

Monitor AI answers for your brand and respond with ChatGPT Ads

Reads how AI answers describe your brand against competitors from the Peec AI MCP, and uses ChatGPT ads and search ads to cover the questions where you are missing or misrepresented. Needs the Peec AI MCP connected in Roadway.

Move winning creatives across social and video channels

Finds creatives that win on one social or video channel, builds resized image versions in Figma, Canva or Runway for the channels where they have not run, generates video cuts in Runway or Google Veo, and queues the launch for your approval. Needs a video MCP such as Runway or Google Veo connected in Roadway.

Move winning keywords to the other search channels

Takes keywords that win on Google Search Ads or Microsoft (Bing) Ads and proposes the same keywords and copy on the other channel.

Optimize account expansion audiences for LinkedIn Ads

Keeps your LinkedIn Predictive Audiences and company list expansion seeded with your best customers, and retires the ones that drift.

Optimize ads by pausing losers and rebuilding near-misses for ChatGPT Ads

Ad-level decisions for ChatGPT: pause losers only on cost per goal, keep winners, rebuild ads with the right concept and the wrong execution.

Optimize ads by pausing losers and rebuilding near-misses for Google Display Ads

Ad-level decisions for Google Display: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Optimize ads by pausing losers and rebuilding near-misses for Google Search Ads

Ad-level decisions for Google Search: pause losers, keep winners, rebuild ads with the right concept and the wrong execution.

Optimize ads by pausing losers and rebuilding near-misses for LinkedIn Ads

Ad-level decisions for LinkedIn: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Optimize ads by pausing losers and rebuilding near-misses for Meta Ads

Ad-level decisions for Meta (Facebook & Instagram): pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Optimize ads by pausing losers and rebuilding near-misses for Microsoft (Bing) Ads

Ad-level decisions for Microsoft (Bing): pause losers, keep winners, rebuild ads with the right concept and the wrong execution.

Optimize ads by pausing losers and rebuilding near-misses for Reddit Ads

Ad-level decisions for Reddit: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Optimize ads by pausing losers and rebuilding near-misses for Snapchat Ads

Ad-level decisions for Snapchat: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Optimize ads by pausing losers and rebuilding near-misses for TikTok Ads

Ad-level decisions for TikTok: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Optimize ads by pausing losers and rebuilding near-misses for X Ads

Ad-level decisions for X: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Optimize ads by pausing losers and rebuilding near-misses for YouTube Ads

Ad-level decisions for YouTube: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Optimize ad schedules for Google Search Ads

Aligns Google Search delivery with the hours and days that actually convert, and with when your team can respond.

Optimize ad schedules for Meta Ads

Aligns Meta (Facebook & Instagram) delivery with the hours and days that actually convert, and with when your team can respond.

Optimize ad schedules for Microsoft (Bing) Ads

Aligns Microsoft (Bing) delivery with the hours and days that actually convert, and with when your team can respond.

Optimize ad schedules for Snapchat Ads

Aligns Snapchat delivery with the hours and days that actually convert, and with when your team can respond.

Optimize ad schedules for TikTok Ads

Aligns TikTok delivery with the hours and days that actually convert, and with when your team can respond.

Optimize Advantage+ campaigns for Meta Ads

Decides where Meta Advantage+ sales and leads campaigns should replace manual setups, and how to steer them with budgets, exclusions and creative.

Optimize audience segments for Google Display Ads

Builds and prunes Google Display audience segments (custom, in-market, your data) so budget follows the highest-intent people.

Optimize audience segments for Google Search Ads

Builds and prunes Google Search audience segments (custom, in-market, your data) so budget follows the highest-intent people.

Optimize audience segments for Microsoft (Bing) Ads

Builds and prunes Microsoft (Bing) audience segments (custom, in-market, your data) so budget follows the highest-intent people.

Optimize audience segments for YouTube Ads

Builds and prunes YouTube audience segments (custom, in-market, your data) so budget follows the highest-intent people.

Optimize audience targeting for ChatGPT Ads

Decides which ChatGPT audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Optimize audience targeting for Google Display Ads

Decides which Google Display audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Optimize audience targeting for Google Search Ads

Decides which Google Search audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Optimize audience targeting for LinkedIn Ads

Decides which LinkedIn audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Optimize audience targeting for Meta Ads

Decides which Meta (Facebook & Instagram) audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Optimize audience targeting for Microsoft (Bing) Ads

Decides which Microsoft (Bing) audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Optimize audience targeting for Reddit Ads

Decides which Reddit audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Optimize audience targeting for Snapchat Ads

Decides which Snapchat audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Optimize audience targeting for TikTok Ads

Decides which TikTok audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Optimize audience targeting for X Ads

Decides which X audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Optimize audience targeting for YouTube Ads

Decides which YouTube audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Optimize campaigns for signups that become active users, not raw signups

Re-ranks campaigns, ad sets and keywords by how many signups become active users instead of by raw signups, and shifts bids and budget toward the sources that produce real users.

Optimize Collection and Story ad formats for Snapchat Ads

Compares Collection, Story and single Snap Ad formats on your goal metric and shifts spend to the format that wins.

Optimize community and topic targeting for Reddit Ads

Keeps Reddit spend in the subreddits where your buyers are and cuts the ones that bring clicks but no customers.

Optimize competitor conquest campaigns on search

Runs competitor-term search campaigns efficiently: which competitor terms to bid on, at what price, with what copy and comparison pages.

Optimize context hints for ChatGPT Ads

Rewrites ChatGPT ad context hints so sponsored cards match the right conversations, since there are no keywords or negatives.

Optimize conversation ads for LinkedIn Ads

Tunes LinkedIn Conversation Ads (the branching message flows sent to the inbox) so more recipients click through to a qualified action.

Optimize creative concepts and formats for ChatGPT Ads

Finds which hooks, formats and messages win on ChatGPT, then drafts the next round of images in Figma, Canva or Runway. Needs an image MCP such as Figma, Canva or Runway connected in Roadway.

Optimize creative concepts and formats for Google Display Ads

Finds which hooks, formats and messages win on Google Display, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

Optimize creative concepts and formats for LinkedIn Ads

Finds which hooks, formats and messages win on LinkedIn, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

Optimize creative concepts and formats for Meta Ads

Finds which hooks, formats and messages win on Meta (Facebook & Instagram), then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

Optimize creative concepts and formats for Reddit Ads

Finds which hooks, formats and messages win on Reddit, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

Optimize creative concepts and formats for Snapchat Ads

Finds which hooks, formats and messages win on Snapchat, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs a video MCP such as Runway or Google Veo connected in Roadway.

Optimize creative concepts and formats for TikTok Ads

Finds which hooks, formats and messages win on TikTok, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs a video MCP such as Runway or Google Veo connected in Roadway.

Optimize creative concepts and formats for X Ads

Finds which hooks, formats and messages win on X, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

Optimize creative concepts and formats for YouTube Ads

Finds which hooks, formats and messages win on YouTube, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs a video MCP such as Runway or Google Veo connected in Roadway.

Optimize device and platform bids for Google Search Ads

Adjusts Google Search delivery by device or platform based on where conversions actually happen.

Optimize device and platform bids for Microsoft (Bing) Ads

Adjusts Microsoft (Bing) delivery by device or platform based on where conversions actually happen.

Optimize device targeting for YouTube Ads

Shows where YouTube conversions actually happen by device and decides which devices to keep, split out or exclude.

Optimize headlines and descriptions for Google Display Ads

Asset-level copy optimization for Google Display: replace low performers, add missing angles and keep the strongest lines.

Optimize headlines and descriptions for Google Search Ads

Asset-level copy optimization for Google Search: replace low performers, add missing angles and keep the strongest lines.

Optimize headlines and descriptions for Microsoft (Bing) Ads

Asset-level copy optimization for Microsoft (Bing): replace low performers, add missing angles and keep the strongest lines.

Optimize interest targeting for Google Display Ads

Keeps the Google Display interest targets that drive efficient results and prunes the ones that only add cheap reach.

Optimize interest targeting for LinkedIn Ads

Keeps the LinkedIn interest targets that drive efficient results and prunes the ones that only add cheap reach.

Optimize interest targeting for Meta Ads

Keeps the Meta (Facebook & Instagram) interest targets that drive efficient results and prunes the ones that only add cheap reach.

Optimize interest targeting for Reddit Ads

Keeps the Reddit interest targets that drive efficient results and prunes the ones that only add cheap reach.

Optimize interest targeting for Snapchat Ads

Keeps the Snapchat interest targets that drive efficient results and prunes the ones that only add cheap reach.

Optimize interest targeting for TikTok Ads

Keeps the TikTok interest targets that drive efficient results and prunes the ones that only add cheap reach.

Optimize interest targeting for X Ads

Keeps the X interest targets that drive efficient results and prunes the ones that only add cheap reach.

Optimize interest targeting for YouTube Ads

Keeps the YouTube interest targets that drive efficient results and prunes the ones that only add cheap reach.

Optimize job title and seniority targeting for LinkedIn Ads

Uses LinkedIn demographic reporting to keep spend on the job titles, functions and seniorities that create pipeline.

Optimize keywords and match types for Google Search Ads

Pauses keywords that waste spend and keeps or retunes match types on the ones that work, under Maximize conversions. It adjusts the campaign's target CPA or target ROAS when volume or cost is off, and does not set manual keyword bids.

Optimize keywords and match types for Microsoft (Bing) Ads

Pauses keywords that waste spend and keeps or retunes match types on the ones that work in Microsoft Advertising, under Maximize conversions. It adjusts the campaign's target CPA or target ROAS when volume or cost is off, and does not set manual keyword bids.

Optimize keyword targeting for Reddit Ads

Prunes and expands Reddit keyword targeting so ads show up next to the conversations your buyers are actually having.

Optimize keyword targeting for X Ads

Prunes and expands X keyword targeting so ads show up next to the conversations your buyers are actually having.

Optimize lead form assets for pipeline quality for Google Search Ads

Makes Google Search lead forms produce qualified leads instead of cheap, junk submissions.

Optimize lead forms for pipeline quality for LinkedIn Ads

Makes LinkedIn lead forms produce qualified leads instead of cheap, junk submissions.

Optimize lead forms for pipeline quality for Meta Ads

Makes Meta (Facebook & Instagram) lead forms produce qualified leads instead of cheap, junk submissions.

Optimize lead forms for pipeline quality for Reddit Ads

Makes Reddit lead forms produce qualified leads instead of cheap, junk submissions.

Optimize lead forms for pipeline quality for Snapchat Ads

Makes Snapchat lead forms produce qualified leads instead of cheap, junk submissions.

Optimize lead forms for pipeline quality for TikTok Ads

Makes TikTok lead forms produce qualified leads instead of cheap, junk submissions.

Optimize Lenses and AR ads for Snapchat Ads

Finds the Lenses and AR ads that turn plays into results, scales them, and refreshes the ones that wear out.

Optimize LinkedIn profile targeting for Microsoft (Bing) Ads

Uses Microsoft Advertising's LinkedIn profile targeting (company, industry, job function) as bid signals on search to favor ICP searchers.

Optimize location targeting for Google Display Ads

Shifts Google Display spend toward the regions that convert efficiently and excludes the ones that never do.

Optimize location targeting for Google Search Ads

Shifts Google Search spend toward the regions that convert efficiently and excludes the ones that never do.

Optimize location targeting for LinkedIn Ads

Shifts LinkedIn spend toward the regions that convert efficiently and excludes the ones that never do.

Optimize location targeting for Meta Ads

Shifts Meta (Facebook & Instagram) spend toward the regions that convert efficiently and excludes the ones that never do.

Optimize location targeting for Microsoft (Bing) Ads

Shifts Microsoft (Bing) spend toward the regions that convert efficiently and excludes the ones that never do.

Optimize location targeting for Reddit Ads

Shifts Reddit spend toward the regions that convert efficiently and excludes the ones that never do.

Optimize location targeting for Snapchat Ads

Shifts Snapchat spend toward the regions that convert efficiently and excludes the ones that never do.

Optimize location targeting for TikTok Ads

Shifts TikTok spend toward the regions that convert efficiently and excludes the ones that never do.

Optimize location targeting for X Ads

Shifts X spend toward the regions that convert efficiently and excludes the ones that never do.

Optimize location targeting for YouTube Ads

Shifts YouTube spend toward the regions that convert efficiently and excludes the ones that never do.

Optimize lookalike and follower look-alike audiences for X Ads

Keeps X lookalike-style audiences seeded with your best customers and retires the ones that drift.

Optimize lookalike audiences for Google Display Ads

Keeps Google Display lookalike-style audiences seeded with your best customers and retires the ones that drift.

Optimize lookalike audiences for Meta Ads

Keeps Meta (Facebook & Instagram) lookalike-style audiences seeded with your best customers and retires the ones that drift.

Optimize lookalike audiences for Reddit Ads

Keeps Reddit lookalike-style audiences seeded with your best customers and retires the ones that drift.

Optimize lookalike audiences for Snapchat Ads

Keeps Snapchat lookalike-style audiences seeded with your best customers and retires the ones that drift.

Optimize lookalike audiences for TikTok Ads

Keeps TikTok lookalike-style audiences seeded with your best customers and retires the ones that drift.

Optimize partner and Audience Network traffic for Microsoft (Bing) Ads

Cuts the Microsoft (Bing) partner and Audience Network sites that burn budget on low-quality traffic and protects brand safety.

Optimize partnership (creator) ads for Instagram Ads

Finds the creator posts worth running as partnership ads on Instagram and Facebook, and scales the creators whose content converts.

Optimize placements for Google Display Ads

Cuts the Google Display placements that burn budget on low-quality inventory and protects brand safety.

Optimize placements for Meta Ads

Cuts the Meta (Facebook & Instagram) placements that burn budget on low-quality inventory and protects brand safety.

Optimize placements for Snapchat Ads

Cuts the Snapchat placements that burn budget on low-quality inventory and protects brand safety.

Optimize placements for TikTok Ads

Cuts the TikTok placements that burn budget on low-quality inventory and protects brand safety.

Optimize placements for YouTube Ads

Cuts the YouTube placements that burn budget on low-quality inventory and protects brand safety.

Optimize platform targeting for ChatGPT Ads

Shows where ChatGPT conversions actually happen by platform (iOS app, Android app and web) and decides which to keep, split out or exclude.

Optimize Reels-first creative for Instagram (Meta Ads)

Checks which Instagram ads get Reels and Stories delivery with creative built for feed, then drafts 9:16 image versions in Figma, Canva or Runway and generates video in Runway or Google Veo for ads that need motion. Needs a video MCP such as Runway or Google Veo connected in Roadway.

Optimize Smart+ campaigns for TikTok Ads

Compares Smart+ with your manual TikTok campaigns and moves spend to the setup that wins on real downstream results.

Optimize Spark Ads and creator partnerships for TikTok Ads

Finds the organic and creator posts worth boosting as Spark Ads, and scales the creators whose content converts.

Optimize the trial signup flow for paid traffic

Finds where paid visitors drop out of the signup flow, by channel, and fixes the friction that only paid traffic hits.

Optimize titles and copy for ChatGPT Ads

Looks at how the title and copy on each ChatGPT sponsored card are performing, replaces the weak ones, adds missing angles and keeps the strongest.

Optimize topic targeting for Google Display Ads

Finds the Google Display topics that convert and removes the ones that just soak up impressions.

Optimize topic targeting for X Ads

Finds the X topics that convert and removes the ones that just soak up impressions.

Optimize topic targeting for YouTube Ads

Finds the YouTube topics that convert and removes the ones that just soak up impressions.

Orchestrate ABM plays across channels

Moves target accounts through awareness, engagement and opportunity stages, with LinkedIn as the account-level channel and CRM-synced audiences on the other channels, and budgets that adapt to each account's signals.

Pace daily spend against the budget cap for ChatGPT Ads

Keeps ChatGPT month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Pace daily spend against the budget cap for Google Display Ads

Keeps Google Display month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Pace daily spend against the budget cap for Google Search Ads

Keeps Google Search month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Pace daily spend against the budget cap for LinkedIn Ads

Keeps LinkedIn month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Pace daily spend against the budget cap for Meta Ads

Keeps Meta (Facebook & Instagram) month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Pace daily spend against the budget cap for Microsoft (Bing) Ads

Keeps Microsoft (Bing) month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Pace daily spend against the budget cap for Reddit Ads

Keeps Reddit month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Pace daily spend against the budget cap for Snapchat Ads

Keeps Snapchat month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Pace daily spend against the budget cap for TikTok Ads

Keeps TikTok month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Pace daily spend against the budget cap for X Ads

Keeps X month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Pace daily spend against the budget cap for YouTube Ads

Keeps YouTube month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Pace event campaigns to fill capacity 7 days out

Tracks registrations against capacity for every event and scales campaigns so each one is 100% full a week out, then stops spending.

Pace lead generation to open sales capacity

Reads open demo slots and lead backlog, then scales lead campaigns up when reps have room and throttles them when leads would sit untouched.

Pause ads during site outages

When your own site, checkout or signup flow goes down, pauses or throttles paid traffic across all channels until it is back.

Pause expired launch and promo messaging

A simple check for ads still mentioning a launch as "new", an expired promo, or an old price.

Pause promoted posts during a brand crisis on X and Reddit

When negative sentiment spikes (an outage, a pricing backlash, a bad news cycle), pauses or swaps out promoted social posts that would land badly, and restores them when it passes.

Pause signup campaigns when activation drops after a release

Watches how many new signups reach your first product milestone, by cohort and release, and pauses paid signup campaigns when a release breaks onboarding, so you do not buy users who cannot succeed.

Preload budgets for promos and seasonal peaks for ChatGPT Ads

Uses your promo calendar and seasonality to ramp ChatGPT budgets, creative and targets before peaks, and roll them back after.

Preload budgets for promos and seasonal peaks for Google Display Ads

Uses your promo calendar and seasonality to ramp Google Display budgets, creative and targets before peaks, and roll them back after.

Preload budgets for promos and seasonal peaks for Google Search Ads

Uses your promo calendar and seasonality to ramp Google Search budgets, ad copy and targets before peaks, and roll them back after.

Preload budgets for promos and seasonal peaks for Meta Ads

Uses your promo calendar and seasonality to ramp Meta (Facebook & Instagram) budgets, creative and targets before peaks, and roll them back after.

Preload budgets for promos and seasonal peaks for Microsoft (Bing) Ads

Uses your promo calendar and seasonality to ramp Microsoft (Bing) budgets, ad copy and targets before peaks, and roll them back after.

Preload budgets for promos and seasonal peaks for Reddit Ads

Uses your promo calendar and seasonality to ramp Reddit budgets, creative and targets before peaks, and roll them back after.

Preload budgets for promos and seasonal peaks for Snapchat Ads

Uses your promo calendar and seasonality to ramp Snapchat budgets, creative and targets before peaks, and roll them back after.

Preload budgets for promos and seasonal peaks for TikTok Ads

Uses your promo calendar and seasonality to ramp TikTok budgets, creative and targets before peaks, and roll them back after.

Preload budgets for promos and seasonal peaks for X Ads

Uses your promo calendar and seasonality to ramp X budgets, creative and targets before peaks, and roll them back after.

Preload budgets for promos and seasonal peaks for YouTube Ads

Uses your promo calendar and seasonality to ramp YouTube budgets, creative and targets before peaks, and roll them back after.

Prioritize the experiment backlog

Keeps a ranked backlog of test ideas across channels, ordered by expected effect and the spend at risk, so the next test is the one with the best payoff. You can set your own scores.

Produce fresh creative variants when fatigue hits for Google Display Ads

Spots worn-out Google Display ads, then builds fresh image variants in Figma, Canva or Runway that keep the winning message and change one thing, and generates the video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

Produce fresh creative variants when fatigue hits for LinkedIn Ads

Spots worn-out LinkedIn ads, then builds fresh image variants in Figma, Canva or Runway that keep the winning message and change one thing. Video stays a written brief for this channel. Needs an image MCP such as Figma, Canva or Runway connected in Roadway.

Produce fresh creative variants when fatigue hits for Meta Ads

Spots worn-out Meta (Facebook & Instagram) ads, then builds fresh image variants in Figma, Canva or Runway that keep the winning message and change one thing, and generates the video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

Produce fresh creative variants when fatigue hits for Reddit Ads

Spots worn-out Reddit ads, then builds fresh image variants in Figma, Canva or Runway that keep the winning message and change one thing. Video stays a written brief for this channel. Needs an image MCP such as Figma, Canva or Runway connected in Roadway.

Produce fresh creative variants when fatigue hits for Snapchat Ads

Spots worn-out Snapchat ads, then builds fresh image variants in Figma, Canva or Runway that keep the winning message and change one thing, and generates the video in Runway or Google Veo. Needs a video MCP such as Runway or Google Veo connected in Roadway.

Produce fresh creative variants when fatigue hits for TikTok Ads

Spots worn-out TikTok ads, then builds fresh image variants in Figma, Canva or Runway that keep the winning message and change one thing, and generates the video in Runway or Google Veo. Needs a video MCP such as Runway or Google Veo connected in Roadway.

Produce fresh creative variants when fatigue hits for X Ads

Spots worn-out X ads, then builds fresh image variants in Figma, Canva or Runway that keep the winning message and change one thing. Video stays a written brief for this channel. Needs an image MCP such as Figma, Canva or Runway connected in Roadway.

Produce fresh creative variants when fatigue hits for YouTube Ads

Spots worn-out YouTube ads, then builds fresh image variants in Figma, Canva or Runway that keep the winning message and change one thing, and generates the video in Runway or Google Veo. Needs a video MCP such as Runway or Google Veo connected in Roadway.

Promote the best social and news mentions of your brand on Facebook (Meta Ads)

Scans social and news mentions of your brand, picks the best, and promotes them on Facebook (Meta Ads) with audiences and budgets ready to approve.

Promote the best social and news mentions of your brand on Instagram (Meta Ads)

Scans social and news mentions of your brand, picks the best, and promotes them on Instagram (Meta Ads) with audiences and budgets ready to approve.

Promote the best social and news mentions of your brand on LinkedIn Ads

Scans social and news mentions of your brand, picks the best, and promotes them on LinkedIn Ads with audiences and budgets ready to approve.

Promote the best social and news mentions of your brand on Reddit Ads

Scans social and news mentions of your brand, picks the best, and promotes them on Reddit Ads with audiences and budgets ready to approve.

Promote the best social and news mentions of your brand on X Ads

Scans social and news mentions of your brand, picks the best, and promotes them on X Ads with audiences and budgets ready to approve.

Promote your best organic Reddit posts with Reddit Ads

Identifies our own organic Reddit posts and AMAs that earned genuine community traction, and promotes them to similar communities.

Prune LinkedIn Ads targeting facets from pipeline feedback autonomously

Continuously prunes and expands LinkedIn targeting facets based on which titles, companies and skills produce opportunities in the CRM.

Put budget where the next dollar works hardest for ChatGPT Ads

Finds where extra spend stops paying off for every ChatGPT campaign and sets budgets where the next dollar works hardest.

Put budget where the next dollar works hardest for Google Display Ads

Finds where extra spend stops paying off for every Google Display campaign and sets budgets where the next dollar works hardest.

Put budget where the next dollar works hardest for Google Search Ads

Finds where extra spend stops paying off for every Google Search campaign and sets budgets where the next dollar works hardest.

Put budget where the next dollar works hardest for LinkedIn Ads

Finds where extra spend stops paying off for every LinkedIn campaign and sets budgets where the next dollar works hardest.

Put budget where the next dollar works hardest for Meta Ads

Finds where extra spend stops paying off for every Meta (Facebook & Instagram) campaign and sets budgets where the next dollar works hardest.

Put budget where the next dollar works hardest for Microsoft (Bing) Ads

Finds where extra spend stops paying off for every Microsoft (Bing) campaign and sets budgets where the next dollar works hardest.

Put budget where the next dollar works hardest for Reddit Ads

Finds where extra spend stops paying off for every Reddit campaign and sets budgets where the next dollar works hardest.

Put budget where the next dollar works hardest for Snapchat Ads

Finds where extra spend stops paying off for every Snapchat campaign and sets budgets where the next dollar works hardest.

Put budget where the next dollar works hardest for TikTok Ads

Finds where extra spend stops paying off for every TikTok campaign and sets budgets where the next dollar works hardest.

Put budget where the next dollar works hardest for X Ads

Finds where extra spend stops paying off for every X campaign and sets budgets where the next dollar works hardest.

Put budget where the next dollar works hardest for YouTube Ads

Finds where extra spend stops paying off for every YouTube campaign and sets budgets where the next dollar works hardest.

Raise search bids for YouTube viewers and site visitors

Raises Search bids for people who watched your YouTube ads or visited your site, using the audiences those sources already build, and trims the bids when the gain fades.

Reach target accounts on X, Reddit and ChatGPT Ads

Extends ABM beyond LinkedIn: finds where your target accounts' buyers actually show up on X, Reddit and ChatGPT, and funds the channels that move those accounts toward pipeline.

Read out tests and log learnings

After every concluded test on any channel, writes a short readout and logs the learning, so future workflows do not repeat it.

Reallocate budget across channels

The performance marketing agent's weekly budget rebalance across every connected channel, based on where the next dollar works hardest and pipeline quality.

Reallocate budget to winning campaigns for ChatGPT Ads

Shifts ChatGPT budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Reallocate budget to winning campaigns for Google Display Ads

Shifts Google Display budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Reallocate budget to winning campaigns for Google Search Ads

Shifts Google Search budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Reallocate budget to winning campaigns for LinkedIn Ads

Shifts LinkedIn budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Reallocate budget to winning campaigns for Meta Ads

Shifts Meta (Facebook & Instagram) budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Reallocate budget to winning campaigns for Microsoft (Bing) Ads

Shifts Microsoft (Bing) budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Reallocate budget to winning campaigns for Reddit Ads

Shifts Reddit budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Reallocate budget to winning campaigns for Snapchat Ads

Shifts Snapchat budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Reallocate budget to winning campaigns for TikTok Ads

Shifts TikTok budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Reallocate budget to winning campaigns for X Ads

Shifts X budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Reallocate budget to winning campaigns for YouTube Ads

Shifts YouTube budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Refresh ad copy with new reviews and awards for ChatGPT Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into ChatGPT ads.

Refresh ad copy with new reviews and awards for Google Display Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into Google Display ads.

Refresh ad copy with new reviews and awards for Google Search Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into Google Search ads.

Refresh ad copy with new reviews and awards for LinkedIn Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into LinkedIn ads.

Refresh ad copy with new reviews and awards for Meta Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into Meta (Facebook & Instagram) ads.

Refresh ad copy with new reviews and awards for Microsoft (Bing) Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into Microsoft (Bing) ads.

Refresh ad copy with new reviews and awards for Reddit Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into Reddit ads.

Refresh ad copy with new reviews and awards for Snapchat Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into Snapchat ads.

Refresh ad copy with new reviews and awards for TikTok Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into TikTok ads.

Refresh ad copy with new reviews and awards for X Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into X ads.

Refresh ad copy with new reviews and awards for YouTube Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into YouTube ads.

Refresh stale retargeting and exclusion audiences for ChatGPT Ads

Checks ChatGPT custom audiences built from first-party lists for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Refresh stale retargeting and exclusion audiences for Google Display Ads

Checks Google Ads audience segments (your data segments, Customer Match and custom segments) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Refresh stale retargeting and exclusion audiences for Google Search Ads

Checks Google Ads audience segments and Customer Match lists for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Refresh stale retargeting and exclusion audiences for LinkedIn Ads

Checks LinkedIn Matched Audiences (contact lists, company lists, website retargeting and lead gen form audiences) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Refresh stale retargeting and exclusion audiences for Meta Ads

Checks Meta Custom Audiences (customer lists, website visitors from the pixel and Conversions API, and engagement audiences) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Refresh stale retargeting and exclusion audiences for Microsoft (Bing) Ads

Checks Microsoft Advertising remarketing and Customer Match lists for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Refresh stale retargeting and exclusion audiences for Reddit Ads

Checks Reddit custom audiences (customer lists and site visitors from the pixel) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Refresh stale retargeting and exclusion audiences for Snapchat Ads

Checks Snapchat audiences (Snap Audience Match customer lists and Snap Pixel audiences) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Refresh stale retargeting and exclusion audiences for TikTok Ads

Checks TikTok custom audiences (customer files, website visitors, app activity and engagement) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Refresh stale retargeting and exclusion audiences for X Ads

Checks X custom audiences (uploaded lists and website visitors) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Refresh stale retargeting and exclusion audiences for YouTube Ads

Checks YouTube viewer lists and Customer Match lists in Google Ads for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Report ABM pipeline influence

Measures how paid ABM touches move target accounts: engagement before opportunity creation, stage velocity and win rate vs unreached accounts.

Report blended customer cost and how fast it pays back

Reports what a new customer costs overall and on paid channels, how fast that cost pays back and how it compares with customer value, using CRM and billing data rather than platform conversions.

Report brand search impression share

Weekly brand search report: impression share, top-of-page rate, CPC trend and competitor overlap on brand terms on Google and Microsoft.

Report buying committee engagement on LinkedIn Ads

Shows which roles inside target accounts are engaging with LinkedIn ads, so you know whether you are reaching the whole buying committee.

Report competitor auction pressure for Google Search Ads

Reads Google Search auction insights for brand and non-brand campaigns to show which competitors are gaining overlap and outranking you.

Report competitor auction pressure for Microsoft (Bing) Ads

Reads Microsoft (Bing) auction insights for brand and non-brand campaigns to show which competitors are gaining overlap and outranking you.

Report conversation-context shifts and new opportunities for ChatGPT Ads

Summarizes which conversation contexts trigger your ChatGPT sponsored cards and which ones convert, so you can tune context hints.

Report launch attribution and adoption

Connects launch campaigns to feature adoption, activation and pipeline in product and CRM data, so launch spend is judged on business impact.

Report pipeline velocity by channel

Shows how fast paid-sourced opportunities move and close by channel: win rate, deal size and cycle length, not just pipeline created.

Report search intent shifts and new opportunities for Google Search Ads

Turns the Google Search search terms report into intent themes that show where money goes and which new keywords or negatives you need.

Report search intent shifts and new opportunities for Microsoft (Bing) Ads

Turns the Microsoft (Bing) search terms report into intent themes that show where money goes and which new keywords or negatives you need.

Report target account reach and engagement

Shows how much of the target account list paid campaigns are reaching and engaging, by account tier.

Report true results after adjusting for real ad impact

Restates every channel's cost per goal and return using impact-test results, so budget decisions are based on real results, not attributed ones.

Report weekly performance across channels

The performance marketing agent's general report: one view of spend, results and cost per goal across every connected channel, with what changed and why. Affiliate and SEO numbers are optional extras that need a data source you connect.

Report weekly performance and next actions for ChatGPT Ads

A weekly ChatGPT readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Report weekly performance and next actions for Google Display Ads

A weekly Google Display readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Report weekly performance and next actions for Google Search Ads

A weekly Google Search readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Report weekly performance and next actions for LinkedIn Ads

A weekly LinkedIn readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Report weekly performance and next actions for Meta Ads

A weekly Meta (Facebook & Instagram) readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Report weekly performance and next actions for Microsoft (Bing) Ads

A weekly Microsoft (Bing) readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Report weekly performance and next actions for Reddit Ads

A weekly Reddit readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Report weekly performance and next actions for Snapchat Ads

A weekly Snapchat readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Report weekly performance and next actions for TikTok Ads

A weekly TikTok readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Report weekly performance and next actions for X Ads

A weekly X readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Report weekly performance and next actions for YouTube Ads

A weekly YouTube readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Report which campaigns bring signups that go on to use the product, for ChatGPT Ads

Grades ChatGPT campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

Report which campaigns bring signups that go on to use the product, for Google Display Ads

Grades Google Display campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

Report which campaigns bring signups that go on to use the product, for Google Search Ads

Grades Google Search campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

Report which campaigns bring signups that go on to use the product, for LinkedIn Ads

Grades LinkedIn campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

Report which campaigns bring signups that go on to use the product, for Meta Ads

Grades Meta (Facebook & Instagram) campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

Report which campaigns bring signups that go on to use the product, for Microsoft (Bing) Ads

Grades Microsoft (Bing) campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

Report which campaigns bring signups that go on to use the product, for Reddit Ads

Grades Reddit campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

Report which campaigns bring signups that go on to use the product, for Snapchat Ads

Grades Snapchat campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

Report which campaigns bring signups that go on to use the product, for TikTok Ads

Grades TikTok campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

Report which campaigns bring signups that go on to use the product, for X Ads

Grades X campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

Report which campaigns bring signups that go on to use the product, for YouTube Ads

Grades YouTube campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

Respond to competitor pricing changes and launches for Google Search Ads

When a competitor raises prices, removes a plan or changes packaging, updates Google Search conquesting campaigns and copy to capture switchers.

Respond to competitor pricing changes and launches for LinkedIn Ads

When a competitor raises prices, removes a plan or changes packaging, updates LinkedIn conquesting campaigns and copy to capture switchers.

Respond to competitor pricing changes and launches for Meta Ads

When a competitor raises prices, removes a plan or changes packaging, updates Meta (Facebook & Instagram) conquesting campaigns and copy to capture switchers.

Respond to competitor pricing changes and launches for Microsoft (Bing) Ads

When a competitor raises prices, removes a plan or changes packaging, updates Microsoft (Bing) conquesting campaigns and copy to capture switchers.

Retarget free users toward upgrade for Google Display Ads

Uses product signals to target free or trial users who reached the first product milestone you define but have not paid, with upgrade-focused Google Display ads.

Retarget free users toward upgrade for Google Search Ads

Uses product signals to target free or trial users who reached the first product milestone you define but have not paid, with upgrade-focused Google Search ads.

Retarget free users toward upgrade for LinkedIn Ads

Uses product signals to target free or trial users who reached the first product milestone you define but have not paid, with upgrade-focused LinkedIn ads.

Retarget free users toward upgrade for Meta Ads

Uses product signals to target free or trial users who reached the first product milestone you define but have not paid, with upgrade-focused Meta (Facebook & Instagram) ads.

Retarget free users toward upgrade for Reddit Ads

Uses product signals to target free or trial users who reached the first product milestone you define but have not paid, with upgrade-focused Reddit ads.

Retarget free users toward upgrade for X Ads

Uses product signals to target free or trial users who reached the first product milestone you define but have not paid, with upgrade-focused X ads.

Retarget free users toward upgrade for YouTube Ads

Uses product signals to target free or trial users who reached the first product milestone you define but have not paid, with upgrade-focused YouTube ads.

Retarget Instagram engagers with Instagram (Meta Ads)

Turns Instagram profile visits, saves, shares and DMs into retargeting audiences with offers that match the engagement.

Review account hygiene weekly

A weekly digest of account hygiene across all channels. It lists what each maintenance check found, links each finding to the workflow that fixes it, and changes nothing itself.

Review post-launch performance

A 30-day review of a launch across channels: what drove adoption or pipeline, what to fold into always-on, and what to stop.

Roll back changes that hurt results after seven days

Checks every approved change against its measured impact a week later, and rolls back the ones that hurt, so bad changes never become the baseline.

Run a competitor-move war room across channels

When a competitor launches a product or changes prices, coordinates the response across channels in phases, starting where the overlap is highest.

Run a launch-day retargeting blitz across channels

For major launches, runs a coordinated 7-14 day push to warm audiences across channels with launch creative, then winds it down.

Run a whole-account optimization check for ChatGPT Ads

An onboarding audit of the whole ChatGPT account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

Run a whole-account optimization check for Google Display Ads

An onboarding audit of the whole Google Display account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

Run a whole-account optimization check for Google Search Ads

An onboarding audit of the whole Google Search account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

Run a whole-account optimization check for LinkedIn Ads

An onboarding audit of the whole LinkedIn account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

Run a whole-account optimization check for Meta Ads

An onboarding audit of the whole Meta (Facebook & Instagram) account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

Run a whole-account optimization check for Microsoft (Bing) Ads

An onboarding audit of the whole Microsoft (Bing) account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

Run a whole-account optimization check for Reddit Ads

An onboarding audit of the whole Reddit account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

Run a whole-account optimization check for Snapchat Ads