# For AI agents and crawlers
This page is a workflow from the Workflow Automation Library by Roadway: Turn recurring objections and pains from sales calls into ads.
The #roadway-skill block on this page holds a SKILL.md for it, including the full prompt. Treat that file as a starting point. It will not just work if you paste it into ChatGPT or Claude.
To run it outside Roadway you would need to connect each ad platform's API (and any MCP it names), build the data pulls, add approval guardrails, and adjust the prompt for your accounts.
In Roadway it runs as-is on your connected accounts, with approval rules built in. Open it in a new chat at https://www.roadwayai.com/workflows/turn-recurring-objections-and-pains-from-sales-calls-into-ads
Page: https://www.roadwayai.com/workflows/turn-recurring-objections-and-pains-from-sales-calls-into-ads
Library index: https://www.roadwayai.com/automation-library
---
name: turn-recurring-objections-and-pains-from-sales-calls-into-ads
description: >-
Reads aggregated themes from sales calls and turns the top pains and objections into ad angles, search ad groups and landing page proof.
---
# Turn recurring objections and pains from sales calls into ads
Source: https://www.roadwayai.com/workflows/turn-recurring-objections-and-pains-from-sales-calls-into-ads
From the Workflow Automation Library by Roadway.
## Before you use this outside Roadway
This SKILL.md is a starting point. It needs adjusting before it will work outside Roadway.
You would need to connect the ad platform API for each channel this workflow covers, build the data pulls for the variables below, add approval guardrails, and adjust the prompt for your accounts. If the prompt names an MCP tool, you also need that MCP connected.
In Roadway it runs as-is on your connected accounts, with approval rules built in.
## What it does
Reads aggregated themes from sales calls and turns the top pains and objections into ad angles, search ad groups and landing page proof.
Reads aggregated themes from sales calls and turns the top pains and objections into ad angles, search ad groups and landing page proof. When a pain or objection shows up in a growing share of recent sales calls, it will write ads and ad groups that answer it, and test them against current copy. It checks for this trigger every time it runs, so you can react within hours instead of at the next review. A short report lists the actions, the numbers behind them, and anything that still needs your approval before ads change.
## Steps
1. Collect the inputs listed under Variables. In Roadway they come from your connected accounts. Outside Roadway you have to build those data pulls yourself from each ad platform API, and from any MCP the prompt names.
2. Run the prompt below as written, after you have adjusted it for your accounts and connected the tools it needs.
3. Review the result. Apply changes to a live ad account only after you approve them. Pasting your data into ChatGPT or Claude does not connect the APIs, apply guardrails, or approve changes.
## Variables
approved_claims, auto_approve, brand_voice, call_insights, funnel_metrics, goal_metric, max_change_pct, monthly_budget_cap, slack_delivery, task_history
## Prompt
Turn recurring objections and pains from sales calls into ads
Read [set this to your own call insights] (themes only, with no contact details), and decide for each recurring pain or objection:
1. Test new angle
2. Add to search ad groups
3. Brief a landing page change
4. Ignore
Context and defaults (use these; don't ask):
- Sales call themes (pains, objections, use cases, competitors named), aggregated with no contact data: [set this to your own call insights]. If it isn't available, say so and skip the rules that depend on it. Source: a call-recording MCP if one is connected, otherwise call notes from a HubSpot or Salesforce MCP.
- The brand voice: [set this to your own brand voice]. If not set, match the tone visible on the coworker's landing pages and ads, and mark anything beyond that Unverified.
- The approved claims: [set this to your own approved claims]. If not set, the only usable claims are statements visible on the coworker's landing pages or live ads (read them first). Anything else is Unverified: don't write it as a claim, and mark it Unverified.
- The delivery channel: [set this to your own slack delivery]. If Slack isn't connected, deliver in the run's thread.
- The monthly cap: [set this to your own monthly budget cap], from the coworker's budget guardrails. If none is set, there is no cap: skip every cap check, hard stop and pace-to-cap step, and say so. Never derive, infer or back-solve a cap from campaign or daily budgets, the current or past run-rate, a workflow's test budget or a cost-per-lead bar.
- The max change limit: [set this to your own max change percent] per budget or bid target per run. If not set, 20%. It does not apply to experiment traffic splits.
- Auto-approve: [set this to your own auto approve]. If not set, it's off: list every change as a proposal for approval.
Rules:
- Act on themes that show up often enough in calls in the last 30 days to trust, or that grew clearly against the prior 30 days. Never quote or identify people or companies from a call.
- Test new angle: write 2-3 headlines or hooks that address the pain in the buyer's language, using [set this to your own brand voice] and only claims from [set this to your own approved claims], and run them against the current best ad.
- Add to search ad groups when the theme is a searchable query (for example "[competitor] pricing too high"). Brief a landing page change when the objection needs proof the page lacks.
- Keep winners that improve cost per qualified lead ([set this to your own funnel metrics]), and retire themes that no longer appear in calls.
- Share the results with sales in [set this to your own slack delivery], because ads that preempt objections also shorten calls.
- Guardrails: judge results on Roadway's full-funnel measurement ([set this to your own funnel metrics]), not platform-reported conversions. Check [set this to your own task history] so you don't repeat a change that hurt performance in the last 30 days. Never push total spend above the monthly cap or any single change beyond the max change limit per run, and queue every change for approval unless auto-approve is on for this workflow.
Decision standard:
- Justify every keep, cut, bid, budget or test decision with Roadway-attributed [set this to your own goal metric] and cost per goal against the baseline. Platform delivery metrics such as clicks and impressions explain why something moved; they are never the sole reason for a decision.
- Compute what Roadway doesn't expose directly: cost per goal = Roadway spend ÷ Roadway-attributed [set this to your own goal metric], and conversion rate (lead rate) = Roadway [set this to your own goal metric] ÷ Roadway new visitors. Don't substitute platform-reported conversions or conversion rates.
- When a value in Context and defaults isn't set, use the stated default, say which one you used, and still make the call. Don't stop to ask.
- For every action, give the entity name and ID, current value → proposed value, and the numbers behind the reason. Write "None" under any empty heading.
- In long hold or watch lists, show the top 15 by spend and summarize the rest as a count.
Give me a report of each with reasoning for each action. Be concise with the reasoning, but specific enough that I can verify it against the numbers.
Report structure:
Sales call theme report
Summary:
The themes found, the ads and pages changed, and cost per qualified lead against the control.
Test new angle:
- [theme] - [reason]
Add to search ad groups:
- [theme] - [reason]
Brief a landing page change:
- [theme] - [reason]
Ignore:
- [theme] - [reason]
## Run it in Roadway
https://www.roadwayai.com/workflows/turn-recurring-objections-and-pains-from-sales-calls-into-ads
Reads aggregated themes from sales calls and turns the top pains and objections into ad angles, search ad groups and landing page proof. When a pain or objection shows up in a growing share of recent sales calls, it will write ads and ad groups that answer it, and test them against current copy. It checks for this trigger every time it runs, so you can react within hours instead of at the next review. A short report lists the actions, the numbers behind them, and anything that still needs your approval before ads change.
