Catch ad anomalies early with AI

Audit brand-safety adjacency with LLM classification

Uses an LLM to classify where your ads appeared on Google Display and YouTube (placements and videos), and finds brand-unsafe adjacency that keyword lists miss.

Auto-remediate anomalies with approved playbooks

Maps each common anomaly type to a pre-approved fix that runs automatically, and escalates only what the playbooks cannot handle.

Detect anomalies against a forecast range

Replaces fixed thresholds with forecast intervals per campaign and metric, so alerts fire only when something is truly unexpected given seasonality and trend.

Detect attribution drift between platforms and Roadway

Alerts when a platform's reported conversions start drifting away from CRM or backend truth, which usually means a tracking or modeling change.

Detect auction pressure anomalies

Detects sudden auction pressure (CPC jumps, new competitors, overlap spikes) on search, and separates it from internal causes.

Detect brand bidding and impersonation for Google Search Ads

Spots competitors, affiliates or scammers bidding on your brand in Google Search and impersonating you in ad copy.

Detect brand bidding and impersonation for Microsoft (Bing) Ads

Spots competitors, affiliates or scammers bidding on your brand in Microsoft (Bing) and impersonating you in ad copy.

Detect conversion tracking breakage for ChatGPT Ads

Detects when ChatGPT conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detect conversion tracking breakage for Google Display Ads

Detects when Google Display conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detect conversion tracking breakage for Google Search Ads

Detects when Google Search conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detect conversion tracking breakage for LinkedIn Ads

Detects when LinkedIn conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detect conversion tracking breakage for Meta Ads

Detects when Meta (Facebook & Instagram) conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detect conversion tracking breakage for Microsoft (Bing) Ads

Detects when Microsoft (Bing) conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detect conversion tracking breakage for Reddit Ads

Detects when Reddit conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detect conversion tracking breakage for Snapchat Ads

Detects when Snapchat conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detect conversion tracking breakage for TikTok Ads

Detects when TikTok conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detect conversion tracking breakage for X Ads

Detects when X conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detect conversion tracking breakage for YouTube Ads

Detects when YouTube conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detect delivery shifts from platform automation

Detects when platform automation (broad match, Advantage+, optimized targeting, Audience Expansion) quietly shifts spend toward retargeting, existing customers or low-quality inventory.

Detect invalid traffic and click fraud for Google Display Ads

Finds bot, fraud and accidental click patterns on Google Display and blocks the sources.

Detect invalid traffic and click fraud for Google Search Ads

Finds bot, fraud and accidental click patterns on Google Search and blocks the sources.

Detect invalid traffic and click fraud for Meta Ads

Finds bot, fraud and accidental click patterns on Meta (Facebook & Instagram), documents the evidence, and prepares a request for credit. It does not block traffic.

Detect invalid traffic and click fraud for Microsoft (Bing) Ads

Finds bot, fraud and accidental click patterns on Microsoft (Bing) and blocks the sources.

Detect lead quality and spam surges for Google Search Ads

Catches sudden drops in Google Search lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Detect lead quality and spam surges for LinkedIn Ads

Catches sudden drops in LinkedIn lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Detect lead quality and spam surges for Meta Ads

Catches sudden drops in Meta (Facebook & Instagram) lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Detect lead quality and spam surges for Microsoft (Bing) Ads

Catches sudden drops in Microsoft (Bing) lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Detect lead quality and spam surges for Reddit Ads

Catches sudden drops in Reddit lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Detect lead quality and spam surges for Snapchat Ads

Catches sudden drops in Snapchat lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Detect lead quality and spam surges for TikTok Ads

Catches sudden drops in TikTok lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Detect lead quality and spam surges for X Ads

Catches sudden drops in X lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Detect spend anomalies for ChatGPT Ads

Catches ChatGPT spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for Google Display Ads

Catches Google Display spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for Google Search Ads

Catches Google Search spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for LinkedIn Ads

Catches LinkedIn spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for Meta Ads

Catches Meta (Facebook & Instagram) spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for Microsoft (Bing) Ads

Catches Microsoft (Bing) spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for Reddit Ads

Catches Reddit spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for Snapchat Ads

Catches Snapchat spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for TikTok Ads

Catches TikTok spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for X Ads

Catches X spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for YouTube Ads

Catches YouTube spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Investigate cost spikes and rebalance for ChatGPT Ads

When ChatGPT cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for Google Display Ads

When Google Display cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for Google Search Ads

When Google Search cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for LinkedIn Ads

When LinkedIn cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for Meta Ads

When Meta (Facebook & Instagram) cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for Microsoft (Bing) Ads

When Microsoft (Bing) cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for Reddit Ads

When Reddit cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for Snapchat Ads

When Snapchat cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for TikTok Ads

When TikTok cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for X Ads

When X cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for YouTube Ads

When YouTube cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Send a cross-channel anomaly digest

A daily digest from the performance marketing agent: every spend, tracking, cost and delivery anomaly across channels, ranked by dollar impact.