Automate Google Search Ads with AI

Add target accounts when they hire a new leader or raise funding

Asks Clay to check your target accounts for a new leader in your buyer's function or a fresh funding round, then adds the accounts that qualify to your LinkedIn company targeting with a message that fits. Needs the Clay MCP connected in Roadway.

Adjust budgets across campaigns to maximize brand term impression share

Rebalances Google Search and Microsoft (Bing) budgets and bids so brand campaigns hold your impression share target at the lowest cost, without starving non-brand.

Audit conversion signal quality for Google Search Ads

Improves the quality of the conversion data Google Search optimizes on: deduplication, match quality, primary vs secondary actions and values.

Audit negative keyword conflicts for Google Search Ads

Finds Google Search negative keywords that block your own keywords, and gaps where obvious negatives are missing.

Bid on pipeline value from CRM data for Google Search Ads

Moves Google Search from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

Bid on predicted new-customer value for ecommerce

Values first orders by predicted 12-month customer value, so bidding pays more for customers likely to come back.

Bid toward signups that become customers

Sends a value for each signup to the ad platforms, based on your own product and revenue data, so bidding favors people who go on to become customers. If you have a value model you trust it uses that; otherwise it uses a simple rule from your history of what similar signups have gone on to pay.

Boost high-intent accounts for Google Search Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts Google Search spend toward them with stage-appropriate ads.

Build landing page variants from winning ad angles for Google Search Ads

Builds draft landing page variants from the ad angles that win on Google Search, so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Build lookalikes and lift budgets when big deals close

When a deal closes above your size bar, finds the segment it belongs to and builds lookalike audiences, matching ads and extra budget for that segment.

Cap spend where extra spend stops paying for itself

For ecommerce and marketplaces, caps spend where the next dollar stops paying for itself after costs, rather than at a fixed monthly number.

Capture demand when competitors sell out or raise prices

Checks competitor product pages for stockouts and price hikes on each run, and puts budget behind your matching products while they are out or pricier. Needs the Shopify MCP connected in Roadway to confirm your own stock.

Check daily lead volume and quality

A simple weekly check of lead count, cost per lead and the share of leads sales accepted, by channel and campaign.

Check offline conversion import health

Checks that CRM stages are reaching ad platforms through offline imports and CAPI: on time, matched, and without errors.

Check search impression share headroom

Shows how much more search volume each efficient non-brand campaign could win, from lost impression share due to budget and rank.

Check spend caps and unblock delivery for Google Search Ads

Finds the Google Search spend caps, billing holds and limits that are silently blocking delivery, and clears them.

Check spend on competitor keywords

A simple weekly view of how much you spend on competitor keywords and what it returns.

Check target account list match rates

A simple check of how much of the target account and contact lists each platform actually matched.

Choose the right bid strategy per campaign for Google Search Ads

Picks the right Google Search bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Conquest competitor customers after acquisitions, shutdowns and sunsets

Watches competitor news for acquisitions, shutdowns and product sunsets, and launches switch campaigns on Search, Bing and LinkedIn for customers who suddenly have a reason to look.

Cut spend on campaigns whose opportunities stall in the pipeline

Ages every opportunity by the campaign that sourced it, and cuts or reroutes spend where deals sit in one stage far longer than the rest of your pipeline.

Detect auction pressure anomalies

Detects sudden auction pressure (CPC jumps, new competitors, overlap spikes) on search, and separates it from internal causes.

Detect brand bidding and impersonation for Google Search Ads

Spots competitors, affiliates or scammers bidding on your brand in Google Search and impersonating you in ad copy.

Detect conversion tracking breakage for Google Search Ads

Detects when Google Search conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detect delivery shifts from platform automation

Detects when platform automation (broad match, Advantage+, optimized targeting, Audience Expansion) quietly shifts spend toward retargeting, existing customers or low-quality inventory.

Detect invalid traffic and click fraud for Google Search Ads

Finds bot, fraud and accidental click patterns on Google Search and blocks the sources.

Detect lead quality and spam surges for Google Search Ads

Catches sudden drops in Google Search lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Detect spend anomalies for Google Search Ads

Catches Google Search spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Expand winning campaigns to new geos for Google Search Ads

Takes proven Google Search campaigns into new countries or regions in a controlled way.

Expand winning keywords into new match types and ad groups for Google Search Ads

Turns converting search terms on Google Search Ads into new exact and phrase keywords and tightly themed ad groups, with negatives to avoid overlap.

Fix disapproved ads and policy issues for Google Search Ads

Finds rejected or limited Google Search ads, fixes what is fixable and appeals what was rejected by mistake.

Grade campaigns on lead-to-pipeline quality for Google Search Ads

Joins Google Search leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Investigate cost spikes and rebalance for Google Search Ads

When Google Search cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Launch campaigns from product changelog releases for Google Search Ads

Watches your changelog and launch calendar, and spins up Google Search launch campaigns and copy refreshes for meaningful releases.

Launch demand campaigns in a city once supply reaches a liquidity bar

Watches supply by market, and the moment a new city has enough listings or providers to fill demand, launches demand campaigns there with local targeting.

Launch paid campaigns for low-ranking but high-converting SEO / AEO pages

Finds organic pages that convert visitors well but rank low, using rankings from the Semrush or Ahrefs MCP, and launches paid search campaigns to buy the traffic SEO cannot win yet. Add the Peec AI MCP to include pages that AI answers do not cite. Needs the Semrush or Ahrefs MCP connected in Roadway.

Measure true ad impact with control-group tests for Google Search Ads

Measures how many Google Search conversions your ads truly drive and recalibrates targets with the result.

Mine search terms for new keywords and negatives for Google Search Ads

Mines the Google Search search terms report to add winners as keywords and block wasted spend with negatives.

Mirror rising search language in ad copy

Spots new phrases rising in your search terms and on-site searches, and works them into headlines and ad groups before competitors catch on.

Monitor AI answers for your brand and respond with ChatGPT Ads

Reads how AI answers describe your brand against competitors from the Peec AI MCP, and uses ChatGPT ads and search ads to cover the questions where you are missing or misrepresented. Needs the Peec AI MCP connected in Roadway.

Move ad spend with inventory levels

Reads stock by product from your store, pauses ads for products about to sell out, pushes overstock and restocks, and sends ads for sold-out items to an in-stock alternative. Needs the Shopify MCP connected in Roadway.

Move winning keywords to the other search channels

Takes keywords that win on Google Search Ads or Microsoft (Bing) Ads and proposes the same keywords and copy on the other channel.

Optimize ads by pausing losers and rebuilding near-misses for Google Search Ads

Ad-level decisions for Google Search: pause losers, keep winners, rebuild ads with the right concept and the wrong execution.

Optimize ad schedules for Google Search Ads

Aligns Google Search delivery with the hours and days that actually convert, and with when your team can respond.

Optimize audience segments for Google Search Ads

Builds and prunes Google Search audience segments (custom, in-market, your data) so budget follows the highest-intent people.

Optimize audience targeting for Google Search Ads

Decides which Google Search audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Optimize campaigns for signups that become active users, not raw signups

Re-ranks campaigns, ad sets and keywords by how many signups become active users instead of by raw signups, and shifts bids and budget toward the sources that produce real users.

Optimize competitor conquest campaigns on search

Runs competitor-term search campaigns efficiently: which competitor terms to bid on, at what price, with what copy and comparison pages.

Optimize device and platform bids for Google Search Ads

Adjusts Google Search delivery by device or platform based on where conversions actually happen.

Optimize headlines and descriptions for Google Search Ads

Asset-level copy optimization for Google Search: replace low performers, add missing angles and keep the strongest lines.

Optimize keywords and match types for Google Search Ads

Pauses keywords that waste spend and keeps or retunes match types on the ones that work, under Maximize conversions. It adjusts the campaign's target CPA or target ROAS when volume or cost is off, and does not set manual keyword bids.

Optimize lead form assets for pipeline quality for Google Search Ads

Makes Google Search lead forms produce qualified leads instead of cheap, junk submissions.

Optimize location targeting for Google Search Ads

Shifts Google Search spend toward the regions that convert efficiently and excludes the ones that never do.

Optimize the trial signup flow for paid traffic

Finds where paid visitors drop out of the signup flow, by channel, and fixes the friction that only paid traffic hits.

Orchestrate ABM plays across channels

Moves target accounts through awareness, engagement and opportunity stages, with LinkedIn as the account-level channel and CRM-synced audiences on the other channels, and budgets that adapt to each account's signals.

Pace daily spend against the budget cap for Google Search Ads

Keeps Google Search month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Pace event campaigns to fill capacity 7 days out

Tracks registrations against capacity for every event and scales campaigns so each one is 100% full a week out, then stops spending.

Pace lead generation to open sales capacity

Reads open demo slots and lead backlog, then scales lead campaigns up when reps have room and throttles them when leads would sit untouched.

Pause signup campaigns when activation drops after a release

Watches how many new signups reach your first product milestone, by cohort and release, and pauses paid signup campaigns when a release breaks onboarding, so you do not buy users who cannot succeed.

Preload budgets for promos and seasonal peaks for Google Search Ads

Uses your promo calendar and seasonality to ramp Google Search budgets, ad copy and targets before peaks, and roll them back after.

Pull spend from products and campaigns with high return rates

Watches return and refund rates by product, campaign and audience, and cuts the spend that brings buyers who send things back.

Put budget where the next dollar works hardest for Google Search Ads

Finds where extra spend stops paying off for every Google Search campaign and sets budgets where the next dollar works hardest.

Raise search bids for YouTube viewers and site visitors

Raises Search bids for people who watched your YouTube ads or visited your site, using the audiences those sources already build, and trims the bids when the gain fades.

Reallocate budget to winning campaigns for Google Search Ads

Shifts Google Search budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Refresh ad copy with new reviews and awards for Google Search Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into Google Search ads.

Refresh stale retargeting and exclusion audiences for Google Search Ads

Checks Google Ads audience segments and Customer Match lists for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Report ABM pipeline influence

Measures how paid ABM touches move target accounts: engagement before opportunity creation, stage velocity and win rate vs unreached accounts.

Report brand search impression share

Weekly brand search report: impression share, top-of-page rate, CPC trend and competitor overlap on brand terms on Google and Microsoft.

Report competitor auction pressure for Google Search Ads

Reads Google Search auction insights for brand and non-brand campaigns to show which competitors are gaining overlap and outranking you.

Report revenue and new-customer revenue for Google Search Ads

Reports Google Search revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

Report search intent shifts and new opportunities for Google Search Ads

Turns the Google Search search terms report into intent themes that show where money goes and which new keywords or negatives you need.

Report target account reach and engagement

Shows how much of the target account list paid campaigns are reaching and engaging, by account tier.

Report weekly performance and next actions for Google Search Ads

A weekly Google Search readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Report which campaigns bring signups that go on to use the product, for Google Search Ads

Grades Google Search campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

Respond to competitor pricing changes and launches for Google Search Ads

When a competitor raises prices, removes a plan or changes packaging, updates Google Search conquesting campaigns and copy to capture switchers.

Retarget free users toward upgrade for Google Search Ads

Uses product signals to target free or trial users who reached the first product milestone you define but have not paid, with upgrade-focused Google Search ads.

Reweight spend toward products with the best margin

Reads price, cost and shipping changes by product, and moves bids and budgets to what makes profit after costs, not just revenue.

Run a launch-day retargeting blitz across channels

For major launches, runs a coordinated 7-14 day push to warm audiences across channels with launch creative, then winds it down.

Run a whole-account optimization check for Google Search Ads

An onboarding audit of the whole Google Search account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

Run copy iteration experiments for Google Search Ads

Runs a small number of Google Search copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Run landing page experiments for Google Search Ads

Finds the Google Search campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Scale lead volume while holding lead quality

Raises lead volume on the campaigns where extra spend keeps lead quality intact, and stops scaling where volume growth comes from junk leads.

Scale pages winning in SEO and AEO into paid campaigns

Spins up paid campaigns on the queries behind your best organic pages, using rankings from the Semrush or Ahrefs MCP, so winners get more than their organic share. Add the Peec AI MCP to include pages that AI answers cite. Needs the Semrush or Ahrefs MCP connected in Roadway.

Scale PLG campaigns whose signups go on to use the product

Scales the campaigns that bring in signups who go on to use the product, not just people who sign up.

Scale products whose sales velocity is accelerating

Reads sales and stock by product from your store, finds products selling faster than their ad spend is growing, and scales them while they are hot, inside stock and margin limits. Needs the Shopify MCP connected in Roadway.

Scale spend when pipeline coverage falls behind the quarter

Compares pipeline coverage with the quarter's target every week, and raises spend on the most efficient sources when coverage trails, inside the cap.

Scale winning keywords for Google Search Ads

Finds the keywords on Google Search Ads that win on pipeline and cost per goal, then raises their budgets or bid targets a little each run.

Scale winning targets and campaigns for Google Search Ads

Finds the Google Search campaigns and keywords that beat your cost per goal and scales them without breaking efficiency.

Score search-term relevance with an LLM and add negatives

Uses an LLM to grade every new search term's relevance to the ICP and offer, adding negatives and keywords automatically before wasted spend piles up.

Send a daily revenue and return digest

A simple daily check of yesterday's ad spend, revenue and return by channel against target, for ecommerce teams.

Sequence search visitors into social retargeting

Builds a cross-channel sequence: high-intent search clickers who did not convert get follow-up proof on Meta and LinkedIn.

Shift spend to supply- or demand-constrained markets for Google Search Ads

Reads marketplace liquidity by city or category and points Google Search spend at whichever side (supply or demand) is the bottleneck.

Ship Reddit Ads community language to Google Search keywords and copy

Mines the Reddit threads and comments where buyers describe their problem, and turns that language into new search keywords and RSA headlines.

Ship winning ChatGPT Ads contexts to Google Search keywords and SEO briefs

Uses what converts in ChatGPT ads (situations and questions) to find new search keywords. If the Semrush or Ahrefs MCP is connected, it also checks which situations have no page ranking yet and writes SEO briefs for them. Without it, it skips the briefs.

Ship winning Google Search campaigns, targets and copy to ChatGPT Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as ChatGPT ads campaigns, targets and creative.

Ship winning Google Search campaigns, targets and copy to LinkedIn Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as LinkedIn Ads campaigns, targets and creative.

Ship winning Google Search campaigns, targets and copy to Meta Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Meta ads campaigns, targets and creative.

Ship winning Google Search campaigns, targets and copy to Microsoft (Bing) Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Microsoft (Bing) ads campaigns, targets and creative.

Ship winning Google Search campaigns, targets and copy to Reddit Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Reddit Ads campaigns, targets and creative.

Ship winning Google Search campaigns, targets and copy to X Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as X Ads campaigns, targets and creative.

Ship winning Google Search campaigns, targets and copy to YouTube Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as YouTube Ads campaigns and targets, with a video brief written from the winning angle and proof, and an optional still-image Demand Gen test. Needs an image MCP such as Figma, Canva or Runway connected in Roadway to draft the still-image test.

Snapshot competitor ads from ad libraries

A simple weekly snapshot of what competitors are currently running in the public ad libraries.

Spin up landing pages once keyword volume and profitability clear your bar

Drafts a dedicated landing page when a keyword or ad theme's volume and profitability clear your thresholds, then sets up a test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Step up bid targets to scale efficiently for Google Search Ads

Gradually steps Google Search bid targets up or down to find the point where extra volume still pays back.

Surround conferences with ads aimed at target accounts

Reads the conference calendar and runs account-based campaigns around each event: before to book meetings, during to drive booth traffic, after to follow up.

Swap in weather and local event creative by market

An opt-in workflow for ecommerce brands. Checks the forecast and local events by market, then swaps in matching ad copy and adjusts bids, like rain gear before a storm. Needs the Shopify MCP connected in Roadway to check stock.

Sync negative keywords and brand exclusions from Google Search to Microsoft (Bing) Ads

Keeps Microsoft Advertising negative keyword lists and brand exclusions in sync with Google Ads, so lessons from one search engine protect the other.

Take over competitor terms when a rival goes dark in auction insights

Reads auction insights daily, and when a competitor drops out, raises bids and budgets on the terms they leave open while the gap lasts.

Target switchers when competitors get negative reviews

Watches review sites for waves of negative competitor reviews, then turns the themes into 'alternative' search ads written only from your own approved claims.

Test and retire ad copy variants automatically for Google Search Ads

Writes new responsive search ad headlines and descriptions from your winning angles, tests each against the current best with a fixed split, and retires the losers once there is enough data.

Test bid strategies with controlled experiments for Google Search Ads

Uses native split tests to prove whether a different Google Search bid strategy or target actually beats the current one.

Test competitor comparison landing pages

Drafts "us vs competitor" and "alternative to" landing pages for competitor-targeted campaigns, then tests them against the generic page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Test new geos when demand shows up there first

Finds regions where organic, direct and referral demand is climbing before you advertise there, and opens low-budget tests in the best of them.

Test new targeting for Google Search Ads

Proposes and runs controlled tests of new Google Search targeting, so new audiences are found deliberately rather than by accident.

Test offers and CTAs for Google Search Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Google Search, one change at a time.

Test target expansion from proven targets for Google Search Ads

Takes proven Google Search targets and tests the adjacent ones (related keywords, broader match types, new audience segments) to find the next layer of scale.

Test trial landing pages, then move ads to the winner

Drafts 2-3 signup landing page variants for paid traffic, reads the test results once enough data is in, and tells you when and how far to shift traffic to the winner. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Test whether brand search ads add results before defending the results page

Decides how much to spend on brand search by testing whether brand ads are incremental when you already rank first organically and competitors are absent.

Throttle ads by location when service capacity is full

Reads capacity by location (open slots, booked-out rate), and cuts ads where you cannot serve more, then pushes where slots sit empty.

Tighten targeting when lead quality drops in the CRM

Reads the share of leads sales qualifies, by campaign, from the CRM, and when quality drops, narrows targeting and shifts budget to what sales actually accepts.

Trade paid for organic when rankings climb or slip

Tracks organic rank changes by page and query, and lowers non-brand bids where you rank in the top 3, then raises them where rankings slip.

Turn recurring objections and pains from sales calls into ads

Reads aggregated themes from sales calls and turns the top pains and objections into ad angles, search ad groups and landing page proof.

Up brand campaign budget when impression share dips below target

A daily check that raises Google Search and Microsoft (Bing) brand budgets, and checks for new competitors, in measured steps when brand impression share stays below target.

Up budgets when competitor status pages go down for Google Search Ads

An opt-in workflow that watches competitor status pages and, during a major outage, proposes a surge of Google Search spend on switch-intent audiences with pre-approved copy. Every surge waits for your approval, even if auto-approve is on.

Update ad copy to match the latest partner launches

Watches partner and integration launches and updates copy on every channel (search sitelinks and headlines, LinkedIn and social hooks, ChatGPT context hints) to ride the announcement.

Update ad copy when prices, shipping offers or stock change

Reads price, shipping and stock changes from your store, finds live ads that no longer match, and updates the headlines and offers to fix them. Needs the Shopify MCP connected in Roadway.

Update Google Search ad copy and sitelinks when partners launch

Watches partner launches and adds partner headlines, sitelinks and callouts to your search ads, plus a dedicated partner integration ad group, on the next run.

Use PostHog product events to choose ad audiences and exclusions

Reads product events from PostHog to find the behaviors that predict upgrades, then uses the audiences you already sync from PostHog as targets, lookalike seeds and exclusions. Needs the PostHog MCP connected in Roadway.

Watch competitor ad libraries and spin up counter-positioning copy

Monitors competitors in the ad libraries (Google Ads Transparency Center, Meta, LinkedIn, X) and through web search, and drafts counter-positioning copy for every channel when their messaging shifts.

Adjust bid targets to stay on pace

When pacing ahead of the cap, tightens bid targets before cutting budgets, so the remaining money buys the cheapest results instead of just shrinking delivery.

Align conversion goals across channels

Checks that every channel optimizes to the same goal definition, so cost per goal comparisons across channels are fair.

Allocate budget across channels toward the best next dollar autonomously

Re-fits channel and campaign response curves weekly and moves budget across channels toward the best next dollar in small steps, inside every guardrail.

Audit automation rules and script conflicts

Finds native automated rules, scripts and third-party tools that conflict with Roadway agents (both changing the same budgets or bids).

Audit naming conventions and UTMs

Keeps campaign names and UTMs consistent on every connected channel so reporting, attribution and cross-channel analysis do not break.

Audit server-side tracking coverage

Audits whether every channel has server-side conversion coverage (CAPI, enhanced conversions, offline imports) with good match quality and deduplication.

Auto-remediate anomalies with approved playbooks

Maps each common anomaly type to a pre-approved fix that runs automatically, and escalates only what the playbooks cannot handle.

Build agents and workflows for a newly connected channel

When a new ad platform is connected, drafts the AI Coworker (goal, funnel, guardrails) and its starter workflows from what already works on your other channels, ready for approval.

Cap spend by how fast it pays back

For SaaS, sets channel spend limits from how fast each channel pays back its cost rather than a flat budget: channels that pay back fast earn more room.

Check ad platform overcrediting against Roadway attribution

Reconciles what each ad platform claims against CRM or order data, and produces a trust factor per channel for budgeting.

Check customer and open-opportunity exclusions

A simple check that current customers and open opportunities are excluded from acquisition campaigns on every channel.

Check for broken landing pages and URLs

Crawls every final URL in every channel's live ads for errors, redirects, slow loads and missing tracking parameters.

Check launch campaign readiness

A simple pre-flight check before launch campaigns go live: tracking, URLs, approvals, budgets and end dates.

Check message consistency across channels

Checks that pricing, offers, launch messaging and claims are consistent and current across every channel's live ads.

Clean up stale campaigns and ads

Archives dead campaigns, ad groups and ads across channels that clutter accounts and confuse automation and reporting.

Consolidate account structure for faster learning

Finds over-fragmented campaign structures that starve automated bidding of data, and proposes consolidated structures channel by channel.

Detect anomalies against a forecast range

Replaces fixed thresholds with forecast intervals per campaign and metric, so alerts fire only when something is truly unexpected given seasonality and trend.

Detect attribution drift between platforms and Roadway

Alerts when a platform's reported conversions start drifting away from CRM or backend truth, which usually means a tracking or modeling change.

Discover new ICP segments from CRM wins with an LLM

Uses an LLM to cluster recent wins in the CRM into new ICP segments, and turns each one into targeting for every channel.

Enforce budget caps by product line or business unit

Splits the monthly cap into product-line or business-unit sub-caps and enforces each one across channels.

Enforce the monthly budget cap across channels

Reads how close total spend is to the monthly budget cap and flags any pace that would break it, with slowdowns proposed before it does. Roadway already enforces the cap as a guardrail, so this is the read-out and early warning.

Find budget-limited winners

A simple weekly check for efficient campaigns that are being held back by their budget on any channel.

Forecast and plan launch budgets

Forecasts a launch's paid demand by channel, and sets the launch budget and its cap from comparable past launches.

Forecast budget scenarios before committing spend

Forecasts month-end and next-month results at several budget levels, so cap decisions are made with expected outcomes rather than gut feel.

Forecast month-end outcomes

Forecasts month-end spend, goal volume and cost per goal for each channel with a likely range, and says what to change today to hit plan.

Fund signal-based surges within the budget cap

When signal-based workflows surge spend (competitor outages, trends, launches), funds the surge by cutting the least efficient spend elsewhere so the cap holds.

Hold channel minimum and maximum budget guardrails

Enforces per-channel floors and ceilings, so automation never starves a strategic channel or over-concentrates spend in one platform.

Hold the experiment budget guardrail

Keeps the total spend on tests and experiments across all channels within the agreed experiment budget, so exploration never eats the core.

Measure the impact of major changes against a comparison group

Measures the true impact of big account changes (a restructure, a bid strategy switch, a new channel) against a comparison group rather than before and after.

Pause ads during site outages

When your own site, checkout or signup flow goes down, pauses or throttles paid traffic across all channels until it is back.

Pause expired launch and promo messaging

A simple check for ads still mentioning a launch as "new", an expired promo, or an old price.

Prioritize the experiment backlog

Keeps a ranked backlog of test ideas across channels, ordered by expected effect and the spend at risk, so the next test is the one with the best payoff. You can set your own scores.

Read out tests and log learnings

After every concluded test on any channel, writes a short readout and logs the learning, so future workflows do not repeat it.

Reallocate budget across channels

The performance marketing agent's weekly budget rebalance across every connected channel, based on where the next dollar works hardest and pipeline quality.

Report blended customer cost and how fast it pays back

Reports what a new customer costs overall and on paid channels, how fast that cost pays back and how it compares with customer value, using CRM and billing data rather than platform conversions.

Report launch attribution and adoption

Connects launch campaigns to feature adoption, activation and pipeline in product and CRM data, so launch spend is judged on business impact.

Report pipeline velocity by channel

Shows how fast paid-sourced opportunities move and close by channel: win rate, deal size and cycle length, not just pipeline created.

Report true results after adjusting for real ad impact

Restates every channel's cost per goal and return using impact-test results, so budget decisions are based on real results, not attributed ones.

Report weekly performance across channels

The performance marketing agent's general report: one view of spend, results and cost per goal across every connected channel, with what changed and why. Affiliate and SEO numbers are optional extras that need a data source you connect.

Review account hygiene weekly

A weekly digest of account hygiene across all channels. It lists what each maintenance check found, links each finding to the workflow that fixes it, and changes nothing itself.

Review post-launch performance

A 30-day review of a launch across channels: what drove adoption or pipeline, what to fold into always-on, and what to stop.

Roll back changes that hurt results after seven days

Checks every approved change against its measured impact a week later, and rolls back the ones that hurt, so bad changes never become the baseline.

Run a competitor-move war room across channels

When a competitor launches a product or changes prices, coordinates the response across channels in phases, starting where the overlap is highest.

Send a cross-channel anomaly digest

A daily digest from the performance marketing agent: every spend, tracking, cost and delivery anomaly across channels, ranked by dollar impact.

Send a daily performance digest across channels

A short morning digest of yesterday vs. normal on spend, attributed conversions and cost per new customer for every channel, with anything off-pace or broken called out first.

Send a daily signup and activation digest

A simple daily check of paid signups and what each costs by channel, plus how many of yesterday's signups started using the product, for PLG teams.

Send a weekly opportunity report

Ranks the biggest dollar opportunities across every channel this week (budget-limited winners, wasted spend, expansion and tests to run) so Monday's approval queue starts with what matters.

Sense launch demand and scale spend automatically

In the first 14 days of a launch, watches early demand signals (search volume, CTR and conversion rate) and scales the launch campaigns that show real pull in measured steps.

Set lifetime budget caps for promos and launches

Puts hard lifetime caps and end dates on time-boxed promo, launch and surge campaigns, so they cannot keep spending after the moment has passed.

Set the monthly cap from pipeline and cash forecasts

Recomputes next month's cap from forecast pipeline coverage, revenue targets and how fast spend pays back, instead of a static number set once a quarter.

Share winning creative angles across channels

Turns every channel's creative winners into a shared angle library and pushes the best angles to the channels that have not tried them, drafting new stills in Figma, Canva or Runway and new video in Runway or Google Veo. Needs an image MCP such as Figma or Canva, or a video MCP such as Runway or Google Veo, connected in Roadway.

Shift budget toward the product lines gaining revenue

Reads revenue by plan or product line, and shifts budget toward the lines that are growing profitably, away from the ones that are flat or shrinking.

Shift budget to what's converting during demand surges

When conversion rate jumps on a channel or campaign (seasonality, press, a launch, a competitor stumble), moves budget to what is converting in measured steps while the surge lasts, inside the cap.

Snapshot launch-week performance

A simple read on how launch campaigns did in their first 7 days by channel: spend, reach, clicks and goal events.

Snapshot weekly pipeline from paid

A weekly snapshot of pipeline created by paid channels: qualified leads, opportunities and pipeline value by channel.

Suggest new workflows from Task History and performance gaps

Reviews what every coworker did, what it changed and what happened (Task History plus action-impact memory), and proposes the next workflows worth automating, or the ones to retire.

Test new targeting, creative and landing pages when a winner breaks out

Spots keywords, ads and audiences that break out or stall, and proposes the next targeting, creative or landing page test, with drafts built in Figma, Canva or Runway, or your page builder. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy, and an image or video MCP such as Figma, Canva, Runway or Google Veo, connected in Roadway.

True up end-of-month pacing across channels

In the last 7-10 days of the month, re-plans every channel's remaining budget so the month lands on plan with the best possible results.