# For AI agents and crawlers
This page is a workflow from the Workflow Automation Library by Roadway: Monitor AI answers for your brand and respond with ChatGPT Ads.
The #roadway-skill block on this page holds a SKILL.md for it, including the full prompt. Treat that file as a starting point. It will not just work if you paste it into ChatGPT or Claude.
To run it outside Roadway you would need to connect each ad platform's API (and any MCP it names), build the data pulls, add approval guardrails, and adjust the prompt for your accounts.
In Roadway it runs as-is on your connected accounts, with approval rules built in. Open it in a new chat at https://www.roadwayai.com/workflows/monitor-ai-answers-for-your-brand-and-respond-with-chatgpt-ads
Page: https://www.roadwayai.com/workflows/monitor-ai-answers-for-your-brand-and-respond-with-chatgpt-ads
Library index: https://www.roadwayai.com/automation-library
---
name: monitor-ai-answers-for-your-brand-and-respond-with-chatgpt-ads
description: >-
Reads how AI answers describe your brand against competitors from the Peec AI MCP, and uses ChatGPT ads and search ads to cover the questions where you are missing or misrepresented. Needs the Peec AI MCP connected in Roadway.
---
# Monitor AI answers for your brand and respond with ChatGPT Ads
Source: https://www.roadwayai.com/workflows/monitor-ai-answers-for-your-brand-and-respond-with-chatgpt-ads
From the Workflow Automation Library by Roadway.
## Before you use this outside Roadway
This SKILL.md is a starting point. It needs adjusting before it will work outside Roadway.
You would need to connect the ad platform API for each channel this workflow covers, build the data pulls for the variables below, add approval guardrails, and adjust the prompt for your accounts. If the prompt names an MCP tool, you also need that MCP connected.
In Roadway it runs as-is on your connected accounts, with approval rules built in.
## What it does
Reads how AI answers describe your brand against competitors from the Peec AI MCP, and uses ChatGPT ads and search ads to cover the questions where you are missing or misrepresented. Needs the Peec AI MCP connected in Roadway.
Reads how AI answers describe your brand against competitors from the Peec AI MCP, and uses ChatGPT ads and search ads to cover the questions where you are missing or misrepresented. Needs the Peec AI MCP connected in Roadway. It keeps watching for this trigger, so you can respond within hours instead of at the next review. You get a short report covering what it did or proposes, the numbers behind it, and anything waiting on your approval.
## Steps
1. Collect the inputs listed under Variables. In Roadway they come from your connected accounts. Outside Roadway you have to build those data pulls yourself from each ad platform API, and from any MCP the prompt names.
2. Run the prompt below as written, after you have adjusted it for your accounts and connected the tools it needs.
3. Review the result. Apply changes to a live ad account only after you approve them. Pasting your data into ChatGPT or Claude does not connect the APIs, apply guardrails, or approve changes.
## Variables
aeo_citations, auto_approve, competitors, funnel_metrics, goal_metric, max_change_pct, monthly_budget_cap, task_history
## Prompt
Monitor AI answers for your brand and respond with ChatGPT Ads
Use the Peec AI MCP to check AI answer visibility and citations for the top category and comparison questions you track, and decide for each question:
1. Cover with ChatGPT ads
2. Cover with search ads
3. Content fix only
4. Fine
Context and defaults (use these; don't ask):
- AI answer visibility and citations for the questions you track: use the Peec AI MCP connected in Roadway, or [set this to your own AEO citations] if you already have it. Peec AI reads the answers it collected on its own schedule, so treat the data as the latest daily read, not live. If neither is available, say so and stop.
- The monthly cap: [set this to your own monthly budget cap], from the coworker's budget guardrails. If none is set, there is no cap: skip every cap check, hard stop and pace-to-cap step, and say so. Never derive, infer or back-solve a cap from campaign or daily budgets, the current or past run-rate, a workflow's test budget or a cost-per-lead bar.
- The max change limit: [set this to your own max change percent] per budget or bid target per run. If not set, 20%. It does not apply to experiment traffic splits.
- Auto-approve: [set this to your own auto approve]. If not set, it's off: list every change as a proposal for approval.
Rules:
- Cover with ChatGPT ads when AI answers recommend [set this to your own competitors] and not us for a high-intent question: build an ad group whose hints describe that question, with an accurate card.
- Cover with search ads when the same question has search volume and our organic page does not rank.
- Content fix only when the answer is wrong about us. Send the SEO/AEO team the facts and pages to fix it.
- Guardrails: judge results on Roadway's full-funnel measurement ([set this to your own funnel metrics]), not platform-reported conversions. Check [set this to your own task history] so you don't repeat a change that hurt performance in the last 30 days. Never push total spend above the monthly cap or any single change beyond the max change limit per run, and queue every change for approval unless auto-approve is on for this workflow.
Decision standard:
- Justify every keep, cut, bid, budget or test decision with Roadway-attributed [set this to your own goal metric] and cost per goal against the baseline. Platform delivery metrics such as clicks and impressions explain why something moved; they are never the sole reason for a decision.
- Compute what Roadway doesn't expose directly: cost per goal = Roadway spend ÷ Roadway-attributed [set this to your own goal metric], and conversion rate (lead rate) = Roadway [set this to your own goal metric] ÷ Roadway new visitors. Don't substitute platform-reported conversions or conversion rates.
- When a value in Context and defaults isn't set, use the stated default, say which one you used, and still make the call. Don't stop to ask.
- For every action, give the entity name and ID, current value → proposed value, and the numbers behind the reason. Write "None" under any empty heading.
- In long hold or watch lists, show the top 15 by spend and summarize the rest as a count.
Give me a report of each with reasoning for each action. Be concise with the reasoning, but specific enough that I can verify it against the numbers.
Report structure:
AI answer brand report
Summary:
The questions where we are missing or misrepresented, and the paid and content responses.
Cover with ChatGPT ads:
- [question] - [reason]
Cover with search ads:
- [question] - [reason]
Content fix only:
- [question] - [reason]
Fine:
- [question] - [reason]
## Run it in Roadway
https://www.roadwayai.com/workflows/monitor-ai-answers-for-your-brand-and-respond-with-chatgpt-ads
Monitor AI answers for your brand and respond with ChatGPT Ads
Monitor AI answers for your brand and respond with ChatGPT Ads
Reads how AI answers describe your brand against competitors from the Peec AI MCP, and uses ChatGPT ads and search ads to cover the questions where you are missing or misrepresented. Needs the Peec AI MCP connected in Roadway.
Reads how AI answers describe your brand against competitors from the Peec AI MCP, and uses ChatGPT ads and search ads to cover the questions where you are missing or misrepresented. Needs the Peec AI MCP connected in Roadway. It keeps watching for this trigger, so you can respond within hours instead of at the next review. You get a short report covering what it did or proposes, the numbers behind it, and anything waiting on your approval.
