Accelerate customer acquisition with analytics and automation purpose-built for growth
Roadway gives marketers the tools to confidently invest in growth with best-in-class measurement, analytics, and guided-automation.
Trusted by top growth marketing teams
The analytics and automation platform purpose-built for growth marketing
Personalized Growth Marketing Copilot
Move faster with leaner teams through proactive growth analysis and guided automation.
Metrics and dimensions that matter to growth
Marketing, revenue, and product data in a single place to see the full picture — all self-serve.
Attribution fit to your teams and levers
Take action on opportunities instantly with attribution aligned to teams and their growth levers.
Growth Marketing Copilot, personalized to your business
Move faster with leaner teams through proactive growth analysis and guided automation.
Proactive growth analysis
Automate multi-step trend and cause analyses for the daily optimization workflows of every growth marketer.
Guided optimization automation
Action suggestions with understanding of your business, growth formula, and expert best-practices for each channel.
Metrics and dimensions that matter to growth, all self-serve
Marketing, revenue, and product data in a single place, with all the breakdowns you need, to see the full picture from first visit through revenue lifecycle.
Scalable self-serve analytics
Build dashboards, reports, and answer ad-hoc questions quickly and easily, directly from your source of truth.
Quick and simple implementation
Set up in under an hour: just a few clicks (segment) or a few tables (warehouse-native) and update metric logic as needed.
Scalable attribution, fit to your teams and growth levers
Take action on opportunities and optimizations instantly with attribution aligned to teams and their growth levers.
Choose a model to fit your needs
First-touch, multi-touch, or last-touch — we've got you covered.
Easily update logic and model
Add and update logic and models with attribution management tools.
Coming soon
Growth marketing coworker
Full-funnel insights across your channel portfolio with suggested actions automation.
Advanced attribution management
Self-serve model updates and reporting adjusters for incrementality audits.
Accelerate workflows with data teams
Confidently self-serve your data requests with simple oversight tools for data teams.
Simple integration
Sits on top of your existing data stack and fit to our flexible schema for easy integration, oversight, maintenance.
Metric verification
AI-assisted metric request and verification workflows allow you to add new metrics to your workspace.
Metric and logic overrides
Integrate your own semantic layer to easily match your internal metric definitions and logic.
Request access.
Take the guesswork out of growth marketing
