AI built to scale and optimize your growth marketing campaigns
Scale ARR faster with AI built for growth marketing. Configurable AI coworkers operate on expert-built attribution, understand your data, surfaces insights, and suggests actions.

AI that scales and optimizes so you can get back to building
Scale ARR from growth campaigns with a AI Coworkers that proactively surface opportunities from your ground-truth data.

“We've automated our weekly reporting for performance marketing, affiliate, and SEO with Roadway. We spend that time on new experiments and we still move faster on optimizations. The action recommendations are impressively specific as well.”

Ethan Smith, CEO
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period