Castmagic Chooses Roadway to Cut Wasted Spend and Scale What's Working

“We weren’t short on data – we were short on truth. Roadway gave us the signal we needed to stop wasting spend and start scaling with intent.”

TL;DR – what we get with Roadway:

• Saved $50K in internal build costs and $20K/year in engineering maintenance
• Cut 15–20% of marketing spend by reallocating budget away from over-credited channels
• Unlocked 20–40 hours/month in growth workflows – time now spent on experiments, not reconciliation
• End-to-end attribution across paid, SEO, influencer, and affiliate, mapped to how the team actually works
• Lean team, outsized execution: Two operators running growth like a full team, with support from their agency, Graphite

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Overview

Castmagic helps podcasters scale by turning audio into distributed content – but when it came to scaling their own growth engine, they were flying blind.

They had a strong growth motion in place: performance, SEO, influencer, and affiliate were all in play. But attribution couldn’t keep up. Performance marketing looked like it was doing the most, but high-intent organic and partner channels weren’t getting recognized. And the growth team lacked a single source of truth to guide their strategy (and budget).

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The Challenge: Spend Decisions Without Signal

Castmagic’s setup relied on LogSnag and Metabase – enough for event tracking, but nowhere near the fidelity they needed to support channel-level decisions.

• No consistent attribution model across paid, influencer, and organic
• Conflicting signals across tools, with last-touch bias inflating paid results
• No campaign-level insight to evaluate CAC, channel ROI, or contribution to long-term growth
• Manual work required to dig into the data – time that could’ve been spent running tests

“We knew some channels were working – we just didn’t know which ones were actually moving the needle.”

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The Fix: Attribution That Matches Growth Operating Models

Roadway gave Castmagic a purpose-built workspace for attribution – aligned to their actual channels, campaigns, and levers.

• Cross-channel attribution across all key programs: influencer, affiliate, SEO, and paid
• Campaign-level breakdowns across key growth metrics – spend, conversions, and ROI
• Self-serve dashboards that don’t require an analyst or a backlog ticket
• $70K saved by avoiding internal tooling and freeing up engineering cycles
• 20–40 hours/month unlocked for the growth team, now focused on strategy and experimentation

“Roadway made attribution something we could act on – not just something we had to explain to our team.”

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Results: Strategic Shifts That Actually Stick

The impact showed up fast:

• Influencer and affiliate were outperforming expectations
• Performance spend had been overstated – and was scaled back accordingly
• Budget reallocated to SEO and organic, especially in high-intent segments
• 15–20% of marketing spend reinvested where it could actually drive results
• A lean team operating at scale: the cofounder and head of growth now run a program most teams need 5+ people to execute

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What’s Next

With Roadway as the foundation, Castmagic is now running tighter loops: testing new performance segments, scaling influencer and affiliate programs, and doubling down on high-performing SEO plays.

No more over-attribution. No more second-guessing. Just faster, smarter growth – backed by data that actually reflects the reality of their growth engine.

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