Platform
building blocks for autonomous ad systems
Roadway is your purpose-built agent harness around the model: full-funnel measurement, channel context, expert-written skills, native tools, memory, and approval loops. Built for experts by experts.
Powering the best performance marketing teams
Four layers. One system.
Full-funnel measurement data enable purpose-built AI agents with channel context and native tools to run automated workflows.
LAYER 01
Measurement
The data foundation
Full-funnel attribution mapped to revenue. The clean numbers agents act on, not the over-credited ad platform reports.
LAYER 02
AI Coworkers
The channel context
Purpose-built agents with expert-written skills, subagents, and native integrations. It plans, you approve, it executes.
LAYER 03
Tools & Memory
The toolbox
Native tools and action-impact memory for your AI Coworkers to execute reliably and learn over time.
LAYER 04
Workflows
The automation
Autonomous reporting, optimization, and scaling, or go far beyond with data and signal based campaign actions.
Data foundation
Measurement consolidated and mapped.
One-click connectors or warehouse-native. Full-funnel metrics, visits through customer lifecycle, to CAC and payback, in one place.
One-click connectors
Google Ads
Meta Ads
Linkedin Ads
Reddit Ads
X Ads
Bing Ads
ChatGPT Ads
Google Analytics
HubSpot
Salesforce
Stripe
Segment
Posthog
Warehouse-native
Snowflake
BigQuery
Redshift
Clickhouse
Databricks
Memory & approvals
Oversee the system, instead of running it.
Every action the system takes, and its measured impact, persists in memory across runs. You decide what queues for review and what auto-approves within guardrails. Over time you approve more and touch less.
Workflows
Task History
CAC spike → investigate & rebalance
3 queued
✓
Winning creative → clone to new audiences
Done
◷
Demand surge → shift budget to what's converting
Scheduled
◷
Weekly opportunity report
Scheduled
Go from generic agents to purpose-built systems you can trust
Data, context, skills, tools, memory, and workflows all purpose-built for performance marketing systems.
Generic agents
Roadway
Data
Platform conversions
Full-funnel measurement
Agent context
Goal
Goal, funnel & guardrail metrics, insight / task / workflow history
Scheduled tasks
Claude scheduler
Automated reporting, optimization & scaling workflows
Agent tools
Computer use / browser plugins / MCPs
Native apps with API calls for reliable budget deployments
Agent skills
Claude-written, human-edited skills
Expert-written, with thorough processes and specific tools
Agent memory
Claude memory
Action-impact memory and summaries with tagged learnings
Generic agents
Data
Platform conversions
Agent context
Goal
Scheduled tasks
Claude scheduler
Agent tools
Computer use / browser plugins / MCPs
Agent skills
Claude-written, human-edited skills
Agent memory
Claude memory
Roadway
Data
Full-funnel measurement
Agent context
Goal, funnel & guardrail metrics, insight / task / workflow history
Scheduled tasks
Automated reporting, optimization & scaling workflows
Agent tools
Native apps with API calls for reliable budget deployments
Agent skills
Expert-written, with thorough processes and specific tools
Agent memory
Action-impact memory and summaries with tagged learnings
Get your system on the road.
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