# For AI agents and crawlers
This page is a workflow from the Workflow Automation Library by Roadway: Update ad copy to match the latest partner launches.
The #roadway-skill block on this page holds a SKILL.md for it, including the full prompt. Treat that file as a starting point. It will not just work if you paste it into ChatGPT or Claude.
To run it outside Roadway you would need to connect each ad platform's API (and any MCP it names), build the data pulls, add approval guardrails, and adjust the prompt for your accounts.
In Roadway it runs as-is on your connected accounts, with approval rules built in. Open it in a new chat at https://www.roadwayai.com/workflows/update-ad-copy-to-match-the-latest-partner-launches
Page: https://www.roadwayai.com/workflows/update-ad-copy-to-match-the-latest-partner-launches
Library index: https://www.roadwayai.com/automation-library
---
name: update-ad-copy-to-match-the-latest-partner-launches
description: >-
Watches partner and integration launches and updates copy on every channel (search sitelinks and headlines, LinkedIn and social hooks, ChatGPT context hints) to ride the announcement.
---
# Update ad copy to match the latest partner launches
Source: https://www.roadwayai.com/workflows/update-ad-copy-to-match-the-latest-partner-launches
From the Workflow Automation Library by Roadway.
## Before you use this outside Roadway
This SKILL.md is a starting point. It needs adjusting before it will work outside Roadway.
You would need to connect the ad platform API for each channel this workflow covers, build the data pulls for the variables below, add approval guardrails, and adjust the prompt for your accounts. If the prompt names an MCP tool, you also need that MCP connected.
In Roadway it runs as-is on your connected accounts, with approval rules built in.
## What it does
Watches partner and integration launches and updates copy on every channel (search sitelinks and headlines, LinkedIn and social hooks, ChatGPT context hints) to ride the announcement.
Watches partner and integration launches and updates copy on every channel (search sitelinks and headlines, LinkedIn and social hooks, ChatGPT context hints) to ride the announcement. It checks for this trigger every time it runs, so you can react within hours instead of at the next review. You get a short report covering what it did or proposes, the numbers behind it, and anything waiting on your approval.
## Steps
1. Collect the inputs listed under Variables. In Roadway they come from your connected accounts. Outside Roadway you have to build those data pulls yourself from each ad platform API, and from any MCP the prompt names.
2. Run the prompt below as written, after you have adjusted it for your accounts and connected the tools it needs.
3. Review the result. Apply changes to a live ad account only after you approve them. Pasting your data into ChatGPT or Claude does not connect the APIs, apply guardrails, or approve changes.
## Variables
approved_claims, auto_approve, funnel_metrics, goal_metric, icp, max_change_pct, monthly_budget_cap, partner_launches, partners, task_history
## Prompt
Update ad copy to match the latest partner launches
Review new announcements in partner launches from partners since the last run and decide for each:
1. Update existing copy
2. Launch partner campaign
3. Add partner audience
4. Skip
Context and defaults (use these; don't ask):
- Partner launches: [set this to your own partner launches]. If it isn't available, say so and skip the rules that depend on it.
- Partners: [set this to your own partners]. If it isn't available, say so and skip the rules that depend on it.
- The approved claims: [set this to your own approved claims]. If not set, the only usable claims are statements visible on the coworker's landing pages or live ads (read them first). Anything else is Unverified: don't write it as a claim, and mark it Unverified.
- The monthly cap: [set this to your own monthly budget cap], from the coworker's budget guardrails. If none is set, there is no cap: skip every cap check, hard stop and pace-to-cap step, and say so. Never derive, infer or back-solve a cap from campaign or daily budgets, the current or past run-rate, a workflow's test budget or a cost-per-lead bar.
- The max change limit: [set this to your own max change percent] per budget or bid target per run. If not set, 20%. It does not apply to experiment traffic splits.
- Auto-approve: [set this to your own auto approve]. If not set, it's off: list every change as a proposal for approval.
Rules:
- Update existing copy when the launch is an integration or feature that removes an objection for our buyers (e.g., "Now integrates with [partner]"). On Google and Microsoft, add it as an RSA headline, a sitelink to the integration page and a callout. On LinkedIn, add it to the intro text of relevant ads.
- Launch a partner campaign when the partner has a large user base that overlaps with [set this to your own ICP]: on search, bid on "[partner] + [our category]" and "[partner] integration" queries; on LinkedIn, target members with the partner skill or tool, and companies that use the partner.
- Add partner audience when there is a co-marketing list or partner-provided account list we are allowed to use.
- Never use a partner's trademark in ad text without permission, and check every claim against the approved claims. Skip launches that are not live or that buyers will not care about.
- On social and video (Meta, YouTube, X, Reddit), add the partner integration as the hook in a new variant rather than rewriting live winners. On ChatGPT, add a context hint that describes the joint use case.
- Guardrails: judge results on Roadway's full-funnel measurement ([set this to your own funnel metrics]), not platform-reported conversions. Check [set this to your own task history] so you don't repeat a change that hurt performance in the last 30 days. Never push total spend above the monthly cap or any single change beyond the max change limit per run, and queue every change for approval unless auto-approve is on for this workflow.
Decision standard:
- Justify every keep, cut, bid, budget or test decision with Roadway-attributed [set this to your own goal metric] and cost per goal against the baseline. Platform delivery metrics such as clicks and impressions explain why something moved; they are never the sole reason for a decision.
- Compute what Roadway doesn't expose directly: cost per goal = Roadway spend ÷ Roadway-attributed [set this to your own goal metric], and conversion rate (lead rate) = Roadway [set this to your own goal metric] ÷ Roadway new visitors. Don't substitute platform-reported conversions or conversion rates.
- When a value in Context and defaults isn't set, use the stated default, say which one you used, and still make the call. Don't stop to ask.
- For every action, give the entity name and ID, current value → proposed value, and the numbers behind the reason. Write "None" under any empty heading.
- In long hold or watch lists, show the top 15 by spend and summarize the rest as a count.
Give me a report of each with reasoning for each action. Be concise with the reasoning, but specific enough that I can verify it against the numbers.
Report structure:
Partner launch copy update report
Summary:
The partner launches reviewed, the copy and campaigns updated per channel, and the landing pages used.
Update existing copy:
- [partner launch] - [reason]
Launch partner campaign:
- [partner launch] - [reason]
Add partner audience:
- [partner launch] - [reason]
Skip:
- [partner launch] - [reason]
Copy to ship:
- [channel] - [ad group / campaign] - [new headline or intro text]
## Run it in Roadway
https://www.roadwayai.com/workflows/update-ad-copy-to-match-the-latest-partner-launches
Update ad copy to match the latest partner launches
Update ad copy to match the latest partner launches
Watches partner and integration launches and updates copy on every channel (search sitelinks and headlines, LinkedIn and social hooks, ChatGPT context hints) to ride the announcement.
Watches partner and integration launches and updates copy on every channel (search sitelinks and headlines, LinkedIn and social hooks, ChatGPT context hints) to ride the announcement. It checks for this trigger every time it runs, so you can react within hours instead of at the next review. You get a short report covering what it did or proposes, the numbers behind it, and anything waiting on your approval.
