# For AI agents and crawlers
This page is a workflow from the Workflow Automation Library by Roadway: Run a launch-day retargeting blitz across channels.
The #roadway-skill block on this page holds a SKILL.md for it, including the full prompt. Treat that file as a starting point. It will not just work if you paste it into ChatGPT or Claude.
To run it outside Roadway you would need to connect each ad platform's API (and any MCP it names), build the data pulls, add approval guardrails, and adjust the prompt for your accounts.
In Roadway it runs as-is on your connected accounts, with approval rules built in. Open it in a new chat at https://www.roadwayai.com/workflows/run-a-launch-day-retargeting-blitz-across-channels
Page: https://www.roadwayai.com/workflows/run-a-launch-day-retargeting-blitz-across-channels
Library index: https://www.roadwayai.com/automation-library
---
name: run-a-launch-day-retargeting-blitz-across-channels
description: >-
For major launches, runs a coordinated 7-14 day push to warm audiences across channels with launch creative, then winds it down.
---
# Run a launch-day retargeting blitz across channels
Source: https://www.roadwayai.com/workflows/run-a-launch-day-retargeting-blitz-across-channels
From the Workflow Automation Library by Roadway.
## Before you use this outside Roadway
This SKILL.md is a starting point. It needs adjusting before it will work outside Roadway.
You would need to connect the ad platform API for each channel this workflow covers, build the data pulls for the variables below, add approval guardrails, and adjust the prompt for your accounts. If the prompt names an MCP tool, you also need that MCP connected.
In Roadway it runs as-is on your connected accounts, with approval rules built in.
## What it does
For major launches, runs a coordinated 7-14 day push to warm audiences across channels with launch creative, then winds it down.
For major launches, runs a coordinated 7-14 day push to warm audiences across channels with launch creative, then winds it down. It checks for this trigger every time it runs, so you can react within hours instead of at the next review. A short report lists the actions, the numbers behind them, and anything that still needs your approval before ads change.
## Steps
1. Collect the inputs listed under Variables. In Roadway they come from your connected accounts. Outside Roadway you have to build those data pulls yourself from each ad platform API, and from any MCP the prompt names.
2. Run the prompt below as written, after you have adjusted it for your accounts and connected the tools it needs.
3. Review the result. Apply changes to a live ad account only after you approve them. Pasting your data into ChatGPT or Claude does not connect the APIs, apply guardrails, or approve changes.
## Variables
auto_approve, connected_channels, frequency_cap_target, funnel_metrics, goal_metric, max_change_pct, monthly_budget_cap, product_launches, task_history
## Prompt
Run a launch-day retargeting blitz across channels
For the next major item in the launch calendar, plan the launch push across the channels in [set this to your own connected channels] that this coworker owns (for a single-channel coworker, only its own channel) and decide for each channel:
1. Include in blitz
2. Organic only
3. Skip
Context and defaults (use these; don't ask):
- The launch calendar: [set this to your own product launches]. If it isn't available, say so and skip the rules that depend on it.
- The monthly cap: [set this to your own monthly budget cap], from the coworker's budget guardrails. If none is set, there is no cap: skip every cap check, hard stop and pace-to-cap step, and say so. Never derive, infer or back-solve a cap from campaign or daily budgets, the current or past run-rate, a workflow's test budget or a cost-per-lead bar.
- The frequency cap: [set this to your own frequency cap target]. If not set, 3 per week for B2B and 5 per week for B2C.
- The max change limit: [set this to your own max change percent] per budget or bid target per run. If not set, 20%. It does not apply to experiment traffic splits.
- Auto-approve: [set this to your own auto approve]. If not set, it's off: list every change as a proposal for approval.
Rules:
- Include channels where we have warm audiences big enough to serve: site visitors, engagers, video viewers, customer and free-user lists. Launch pushes work best on people who already know us.
- Per channel: Meta and Instagram Reels and Stories, YouTube Shorts and in-feed, Display and Demand Gen remarketing, X and Reddit promoted posts with comments on, LinkedIn TLAs from the founder or product lead, ChatGPT ad groups with context hints about the problem the launch solves, and a Google Search ad group for the launch name and the problem it solves.
- Budget: a fixed launch allowance within the monthly cap, front-loaded in days 1-3 and tapering by day 14. Set the frequency cap at the frequency cap.
- Organic only: channels where the audience is too small, or where the launch is irrelevant to that audience.
- Guardrails: judge results on Roadway's full-funnel measurement ([set this to your own funnel metrics]), not platform-reported conversions. Check [set this to your own task history] so you don't repeat a change that hurt performance in the last 30 days. Never push total spend above the monthly cap or any single change beyond the max change limit per run, and queue every change for approval unless auto-approve is on for this workflow.
Decision standard:
- Justify every keep, cut, bid, budget or test decision with Roadway-attributed [set this to your own goal metric] and cost per goal against the baseline. Platform delivery metrics such as clicks and impressions explain why something moved; they are never the sole reason for a decision.
- Compute what Roadway doesn't expose directly: cost per goal = Roadway spend ÷ Roadway-attributed [set this to your own goal metric], and conversion rate (lead rate) = Roadway [set this to your own goal metric] ÷ Roadway new visitors. Don't substitute platform-reported conversions or conversion rates.
- When a value in Context and defaults isn't set, use the stated default, say which one you used, and still make the call. Don't stop to ask.
- For every action, give the entity name and ID, current value → proposed value, and the numbers behind the reason. Write "None" under any empty heading.
- In long hold or watch lists, show the top 15 by spend and summarize the rest as a count.
Give me a report of each with reasoning for each action. Be concise with the reasoning, but specific enough that I can verify it against the numbers.
Report structure:
Launch blitz plan
Summary:
The channels included, the budget curve, the creative per channel, and the success metrics.
Include in blitz:
- [channel] - [reason]
Organic only:
- [channel] - [reason]
Skip:
- [channel] - [reason]
## Run it in Roadway
https://www.roadwayai.com/workflows/run-a-launch-day-retargeting-blitz-across-channels
For major launches, runs a coordinated 7-14 day push to warm audiences across channels with launch creative, then winds it down. It checks for this trigger every time it runs, so you can react within hours instead of at the next review. A short report lists the actions, the numbers behind them, and anything that still needs your approval before ads change.
