# For AI agents and crawlers
This page is a workflow from the Workflow Automation Library by Roadway: Test new geos when demand shows up there first.
The #roadway-skill block on this page holds a SKILL.md for it, including the full prompt. Treat that file as a starting point. It will not just work if you paste it into ChatGPT or Claude.
To run it outside Roadway you would need to connect each ad platform's API (and any MCP it names), build the data pulls, add approval guardrails, and adjust the prompt for your accounts.
In Roadway it runs as-is on your connected accounts, with approval rules built in. Open it in a new chat at https://www.roadwayai.com/workflows/test-new-geos-when-demand-shows-up-there-first
Page: https://www.roadwayai.com/workflows/test-new-geos-when-demand-shows-up-there-first
Library index: https://www.roadwayai.com/automation-library
---
name: test-new-geos-when-demand-shows-up-there-first
description: >-
Finds regions where organic, direct and referral demand is climbing before you advertise there, and opens low-budget tests in the best of them.
---
# Test new geos when demand shows up there first
Source: https://www.roadwayai.com/workflows/test-new-geos-when-demand-shows-up-there-first
From the Workflow Automation Library by Roadway.
## Before you use this outside Roadway
This SKILL.md is a starting point. It needs adjusting before it will work outside Roadway.
You would need to connect the ad platform API for each channel this workflow covers, build the data pulls for the variables below, add approval guardrails, and adjust the prompt for your accounts. If the prompt names an MCP tool, you also need that MCP connected.
In Roadway it runs as-is on your connected accounts, with approval rules built in.
## What it does
Finds regions where organic, direct and referral demand is climbing before you advertise there, and opens low-budget tests in the best of them.
Finds regions where organic, direct and referral demand is climbing before you advertise there, and opens low-budget tests in the best of them. When sessions, signups or orders from an untargeted region grow week over week, it will open a small geo test with local language and offers, and promote it only when it pays back. It keeps watching for this trigger, so you can respond within hours instead of at the next review. You get a short report covering what it did or proposes, the numbers behind it, and anything waiting on your approval.
## Steps
1. Collect the inputs listed under Variables. In Roadway they come from your connected accounts. Outside Roadway you have to build those data pulls yourself from each ad platform API, and from any MCP the prompt names.
2. Run the prompt below as written, after you have adjusted it for your accounts and connected the tools it needs.
3. Review the result. Apply changes to a live ad account only after you approve them. Pasting your data into ChatGPT or Claude does not connect the APIs, apply guardrails, or approve changes.
## Variables
auto_approve, cost_per_goal_baseline, excluded_geos, experiment_budget_pct, funnel_metrics, goal_metric, max_change_pct, min_sample_size, monthly_budget_cap, serviceable_regions, target_geos, task_history
## Prompt
Test new geos when demand shows up there first
Compare traffic, signups and revenue by region from Roadway page views and [set this to your own funnel metrics] against [set this to your own target geos], and decide for each untargeted region:
1. Launch geo test
2. Add to existing campaign
3. Watch
4. Skip
Context and defaults (use these; don't ask):
- The countries and regions to target: [set this to your own target geos]. If it isn't available, say so and skip the rules that depend on it.
- Locations never to target: [set this to your own excluded geos]. If it isn't available, say so and skip the rules that depend on it.
- Regions you can sell to, ship to or support: [set this to your own serviceable regions]. If it isn't available, say so and skip the rules that depend on it.
- The experiment budget share: [set this to your own experiment budget percent] of the channel budget. If not set, 10%.
- The baseline cost per goal: [set this to your own cost per goal baseline]. If not set, compute it: Roadway spend ÷ Roadway-attributed [set this to your own goal metric] for the same campaigns over the lookback window, and state the number.
- Minimum conversions per variant before declaring a test: [set this to your own min sample size]. If not set, 30 conversions per variant.
- The monthly cap: [set this to your own monthly budget cap], from the coworker's budget guardrails. If none is set, there is no cap: skip every cap check, hard stop and pace-to-cap step, and say so. Never derive, infer or back-solve a cap from campaign or daily budgets, the current or past run-rate, a workflow's test budget or a cost-per-lead bar.
- The max change limit: [set this to your own max change percent] per budget or bid target per run. If not set, 20%. It does not apply to experiment traffic splits.
- Auto-approve: [set this to your own auto approve]. If not set, it's off: list every change as a proposal for approval.
Rules:
- A region qualifies when it has steady traffic, is growing clearly against the previous 30 days, converts not far below your best region, and is not in [set this to your own excluded geos]. If not set, 100+ sessions in 30 days, 25%+ growth, and a conversion rate within 50% of your best region.
- Check that you can serve it: [set this to your own serviceable regions], supported currency, language, shipping or support hours.
- Launch geo test: copy the best performing campaign with local language, currency and offers, at [set this to your own experiment budget percent] of the channel budget. Add to existing campaign when a geo-based campaign already covers a similar region.
- Judge on cost per goal against [set this to your own cost per goal baseline] after [set this to your own min sample size] conversions or 30 days, and expand only if it holds.
- Check regional laws and ad policies before launching in a new region.
- Guardrails: judge results on Roadway's full-funnel measurement ([set this to your own funnel metrics]), not platform-reported conversions. Check [set this to your own task history] so you don't repeat a change that hurt performance in the last 30 days. Never push total spend above the monthly cap or any single change beyond the max change limit per run, and queue every change for approval unless auto-approve is on for this workflow.
Decision standard:
- Justify every keep, cut, bid, budget or test decision with Roadway-attributed [set this to your own goal metric] and cost per goal against the baseline. Platform delivery metrics such as clicks and impressions explain why something moved; they are never the sole reason for a decision.
- Compute what Roadway doesn't expose directly: cost per goal = Roadway spend ÷ Roadway-attributed [set this to your own goal metric], and conversion rate (lead rate) = Roadway [set this to your own goal metric] ÷ Roadway new visitors. Don't substitute platform-reported conversions or conversion rates.
- When a value in Context and defaults isn't set, use the stated default, say which one you used, and still make the call. Don't stop to ask.
- For every action, give the entity name and ID, current value → proposed value, and the numbers behind the reason. Write "None" under any empty heading.
- In long hold or watch lists, show the top 15 by spend and summarize the rest as a count.
Give me a report of each with reasoning for each action. Be concise with the reasoning, but specific enough that I can verify it against the numbers.
Report structure:
New geo opportunity report
Summary:
The regions found, the tests launched, and their results.
Launch geo test:
- [region] - [reason]
Add to existing campaign:
- [region] - [reason]
Watch:
- [region] - [reason]
Skip:
- [region] - [reason]
## Run it in Roadway
https://www.roadwayai.com/workflows/test-new-geos-when-demand-shows-up-there-first
Finds regions where organic, direct and referral demand is climbing before you advertise there, and opens low-budget tests in the best of them. When sessions, signups or orders from an untargeted region grow week over week, it will open a small geo test with local language and offers, and promote it only when it pays back. It keeps watching for this trigger, so you can respond within hours instead of at the next review. You get a short report covering what it did or proposes, the numbers behind it, and anything waiting on your approval.
