# For AI agents and crawlers
This page is a workflow from the Workflow Automation Library by Roadway: Scale pages winning in SEO and AEO into paid campaigns.
The #roadway-skill block on this page holds a SKILL.md for it, including the full prompt. Treat that file as a starting point. It will not just work if you paste it into ChatGPT or Claude.
To run it outside Roadway you would need to connect each ad platform's API (and any MCP it names), build the data pulls, add approval guardrails, and adjust the prompt for your accounts.
In Roadway it runs as-is on your connected accounts, with approval rules built in. Open it in a new chat at https://www.roadwayai.com/workflows/scale-pages-winning-in-seo-and-aeo-into-paid-campaigns
Page: https://www.roadwayai.com/workflows/scale-pages-winning-in-seo-and-aeo-into-paid-campaigns
Library index: https://www.roadwayai.com/automation-library
---
name: scale-pages-winning-in-seo-and-aeo-into-paid-campaigns
description: >-
Spins up paid campaigns on the queries behind your best organic pages, using rankings from the Semrush or Ahrefs MCP, so winners get more than their organic share. Add the Peec AI MCP to include pages that AI answers cite. Needs the Semrush or Ahrefs MCP connected in Roadway.
---
# Scale pages winning in SEO and AEO into paid campaigns
Source: https://www.roadwayai.com/workflows/scale-pages-winning-in-seo-and-aeo-into-paid-campaigns
From the Workflow Automation Library by Roadway.
## Before you use this outside Roadway
This SKILL.md is a starting point. It needs adjusting before it will work outside Roadway.
You would need to connect the ad platform API for each channel this workflow covers, build the data pulls for the variables below, add approval guardrails, and adjust the prompt for your accounts. If the prompt names an MCP tool, you also need that MCP connected.
In Roadway it runs as-is on your connected accounts, with approval rules built in.
## What it does
Spins up paid campaigns on the queries behind your best organic pages, using rankings from the Semrush or Ahrefs MCP, so winners get more than their organic share. Add the Peec AI MCP to include pages that AI answers cite. Needs the Semrush or Ahrefs MCP connected in Roadway.
Spins up paid campaigns on the queries behind your best organic pages, using rankings from the Semrush or Ahrefs MCP, so winners get more than their organic share. Add the Peec AI MCP to include pages that AI answers cite. Needs the Semrush or Ahrefs MCP connected in Roadway. When a page crosses your volume or revenue bar in organic search, it will launch Search, ChatGPT and Reddit campaigns on the same intent, pointed at that page. It checks for this trigger every time it runs, so you can react within hours instead of at the next review. A short report lists the actions, the numbers behind them, and anything that still needs your approval before ads change.
## Steps
1. Collect the inputs listed under Variables. In Roadway they come from your connected accounts. Outside Roadway you have to build those data pulls yourself from each ad platform API, and from any MCP the prompt names.
2. Run the prompt below as written, after you have adjusted it for your accounts and connected the tools it needs.
3. Review the result. Apply changes to a live ad account only after you approve them. Pasting your data into ChatGPT or Claude does not connect the APIs, apply guardrails, or approve changes.
## Variables
aeo_citations, approved_claims, auto_approve, brand_safety_rules, brand_terms, cost_guardrail, cost_per_goal_baseline, experiment_budget_pct, funnel_metrics, goal_metric, lookback_window, max_change_pct, monthly_budget_cap, page_revenue_threshold, page_volume_threshold, seo_page_performance, task_history, top_search_terms
## Prompt
Scale pages winning in SEO and AEO into paid campaigns
Use the Semrush or Ahrefs MCP (and the Peec AI MCP if connected) to review organic rankings and AI answer citations, and for each page that qualifies decide how to scale it with paid:
1. Launch paid campaign
2. Add to existing campaign
3. Watch
4. Skip
Context and defaults (use these; don't ask):
- Organic rankings, clicks and conversions per page and query: use the Semrush or Ahrefs MCP connected in Roadway, or [set this to your own SEO page performance] if you already have it. If neither is available, say so and stop.
- AI answer citations: [set this to your own AEO citations], or the Peec AI MCP if it is connected in Roadway. If neither is available, say so and skip the citation rules.
- The monthly volume bar for building a dedicated page or campaign: [set this to your own page volume threshold]. If not set, 500 visits or searches a month.
- The monthly revenue bar for scaling a page into paid: [set this to your own page revenue threshold]. If not set, 2x the [set this to your own cost per goal baseline] in attributed value a month.
- The analysis window for optimization decisions: [set this to your own lookback window]. If not set, 30 days.
- The highest-converting search terms across Google and Microsoft: [set this to your own top search terms]. If it isn't available, say so and skip the rules that depend on it.
- The brand and product names and their misspellings: [set this to your own brand terms]. If it isn't available, say so and skip the rules that depend on it.
- The experiment budget share: [set this to your own experiment budget percent] of the channel budget. If not set, 10%.
- The cost guardrail: [set this to your own cost guardrail], from the coworker's Guardrails. If not set, 1.3x the baseline cost per goal. A workflow qualification bar (for example "cost per lead under $100 to build a page") is not a ceiling.
- The approved claims: [set this to your own approved claims]. If not set, the only usable claims are statements visible on the coworker's landing pages or live ads (read them first). Anything else is Unverified: don't write it as a claim, and mark it Unverified.
- The brand safety rules: [set this to your own brand safety rules]. If not set, exclude adult, gambling, political and kids content.
- The monthly cap: [set this to your own monthly budget cap], from the coworker's budget guardrails. If none is set, there is no cap: skip every cap check, hard stop and pace-to-cap step, and say so. Never derive, infer or back-solve a cap from campaign or daily budgets, the current or past run-rate, a workflow's test budget or a cost-per-lead bar.
- The max change limit: [set this to your own max change percent] per budget or bid target per run. If not set, 20%. It does not apply to experiment traffic splits.
- Auto-approve: [set this to your own auto approve]. If not set, it's off: list every change as a proposal for approval.
Rules:
- A page qualifies when it passes [set this to your own page volume threshold] in organic clicks or AI citations, or [set this to your own page revenue threshold] in Roadway-attributed value, over [set this to your own lookback window], and converts at or above the account average.
- Launch paid campaign: on Google and Microsoft, build an exact and phrase match ad group from the page's top queries ([set this to your own top search terms]). On ChatGPT, write context hints for the situation the page answers. On Reddit, target the communities where the same question is asked. Point everything at the winning page.
- Where the page already ranks at the very top organically for a query, bid lower and bid fully on queries where it ranks lower. Do not buy traffic the page wins for free on brand terms ([set this to your own brand terms]).
- Add to existing campaign: when a live ad group already covers the intent, add the new queries and the page as an alternate final URL instead of building a duplicate.
- Start at [set this to your own experiment budget percent] of the channel budget, raise by up to [set this to your own max change percent] per step while cost per goal stays under [set this to your own cost guardrail], and stop when paid and organic stop adding conversions together.
- Use claims from [set this to your own approved claims] only, and respect [set this to your own brand safety rules] when picking communities.
- Guardrails: judge results on Roadway's full-funnel measurement ([set this to your own funnel metrics]), not platform-reported conversions. Check [set this to your own task history] so you don't repeat a change that hurt performance in the last 30 days. Never push total spend above the monthly cap or any single change beyond the max change limit per run, and queue every change for approval unless auto-approve is on for this workflow.
Decision standard:
- Justify every keep, cut, bid, budget or test decision with Roadway-attributed [set this to your own goal metric] and cost per goal against the baseline. Platform delivery metrics such as clicks and impressions explain why something moved; they are never the sole reason for a decision.
- Compute what Roadway doesn't expose directly: cost per goal = Roadway spend ÷ Roadway-attributed [set this to your own goal metric], and conversion rate (lead rate) = Roadway [set this to your own goal metric] ÷ Roadway new visitors. Don't substitute platform-reported conversions or conversion rates.
- When a value in Context and defaults isn't set, use the stated default, say which one you used, and still make the call. Don't stop to ask.
- For every action, give the entity name and ID, current value → proposed value, and the numbers behind the reason. Write "None" under any empty heading.
- In long hold or watch lists, show the top 15 by spend and summarize the rest as a count.
Give me a report of each with reasoning for each action. Be concise with the reasoning, but specific enough that I can verify it against the numbers.
Report structure:
SEO and AEO scaling report
Summary:
The pages that qualified, the paid campaigns launched or extended, and the combined organic plus paid results.
Launch paid campaign:
- [page] - [reason]
Add to existing campaign:
- [page] - [reason]
Watch:
- [page] - [reason]
Skip:
- [page] - [reason]
## Run it in Roadway
https://www.roadwayai.com/workflows/scale-pages-winning-in-seo-and-aeo-into-paid-campaigns
Scale pages winning in SEO and AEO into paid campaigns
Scale pages winning in SEO and AEO into paid campaigns
Spins up paid campaigns on the queries behind your best organic pages, using rankings from the Semrush or Ahrefs MCP, so winners get more than their organic share. Add the Peec AI MCP to include pages that AI answers cite. Needs the Semrush or Ahrefs MCP connected in Roadway.
Spins up paid campaigns on the queries behind your best organic pages, using rankings from the Semrush or Ahrefs MCP, so winners get more than their organic share. Add the Peec AI MCP to include pages that AI answers cite. Needs the Semrush or Ahrefs MCP connected in Roadway. When a page crosses your volume or revenue bar in organic search, it will launch Search, ChatGPT and Reddit campaigns on the same intent, pointed at that page. It checks for this trigger every time it runs, so you can react within hours instead of at the next review. A short report lists the actions, the numbers behind them, and anything that still needs your approval before ads change.
