# For AI agents and crawlers This page is a workflow from the Workflow Automation Library by Roadway: Report competitor auction pressure for Google Search Ads. The #roadway-skill block on this page holds a SKILL.md for it, including the full prompt. Treat that file as a starting point. It will not just work if you paste it into ChatGPT or Claude. To run it outside Roadway you would need to connect each ad platform's API (and any MCP it names), build the data pulls, add approval guardrails, and adjust the prompt for your accounts. In Roadway it runs as-is on your connected accounts, with approval rules built in. Open it in a new chat at https://www.roadwayai.com/workflows/report-competitor-auction-pressure-for-google-search-ads Page: https://www.roadwayai.com/workflows/report-competitor-auction-pressure-for-google-search-ads Library index: https://www.roadwayai.com/automation-library
--- name: report-competitor-auction-pressure-for-google-search-ads description: >- Reads Google Search auction insights for brand and non-brand campaigns to show which competitors are gaining overlap and outranking you. --- # Report competitor auction pressure for Google Search Ads Source: https://www.roadwayai.com/workflows/report-competitor-auction-pressure-for-google-search-ads From the Workflow Automation Library by Roadway. ## Before you use this outside Roadway This SKILL.md is a starting point. It needs adjusting before it will work outside Roadway. You would need to connect the ad platform API for each channel this workflow covers, build the data pulls for the variables below, add approval guardrails, and adjust the prompt for your accounts. If the prompt names an MCP tool, you also need that MCP connected. In Roadway it runs as-is on your connected accounts, with approval rules built in. ## What it does Reads Google Search auction insights for brand and non-brand campaigns to show which competitors are gaining overlap and outranking you. Reads Google Search auction insights for brand and non-brand campaigns to show which competitors are gaining overlap and outranking you. It reads your live account and turns the numbers into a short written report. ## Steps 1. Collect the inputs listed under Variables. In Roadway they come from your connected accounts. Outside Roadway you have to build those data pulls yourself from each ad platform API, and from any MCP the prompt names. 2. Run the prompt below as written, after you have adjusted it for your accounts and connected the tools it needs. 3. Review the result. Apply changes to a live ad account only after you approve them. Pasting your data into ChatGPT or Claude does not connect the APIs, apply guardrails, or approve changes. ## Variables brand_terms, competitors, goal_metric, impression_share_target, lookback_window ## Prompt Report competitor auction pressure for Google Search Ads Pull auction insights for my brand and top non-brand campaigns in Google Ads over the last [set this to your own lookback window], compare them to the prior period, and classify each competitor: 1. Rising threat 2. Stable competitor 3. Retreating 4. New entrant Context and defaults (use these; don't ask): - The impression share target: [set this to your own impression share target]. If not set, 90% on brand campaigns. Rules: - Use impression share, overlap rate, position-above rate, top-of-page rate and outranking share. A competitor with a rising overlap and position-above rate on [set this to your own brand terms] is bidding on your brand, so treat it as a brand protection issue first. - Rising threat: overlap or position-above rate up by more than 10 points period over period on campaigns that drive [set this to your own goal metric]. New entrant: a domain that was absent or barely overlapping last period. If not set, under 10% overlap. - Cross-reference domains against [set this to your own competitors]. Unknown domains may be affiliates or resellers bidding on your brand, which can be a policy or trademark matter. - Connect every competitor movement to its impact: did your impression share, CPC or cost per goal move in the same window? Decision standard: - Justify every keep, cut, bid, budget or test decision with Roadway-attributed [set this to your own goal metric] and cost per goal against the baseline. Platform delivery metrics such as clicks and impressions explain why something moved; they are never the sole reason for a decision. - Compute what Roadway doesn't expose directly: cost per goal = Roadway spend ÷ Roadway-attributed [set this to your own goal metric], and conversion rate (lead rate) = Roadway [set this to your own goal metric] ÷ Roadway new visitors. Don't substitute platform-reported conversions or conversion rates. - When a value in Context and defaults isn't set, use the stated default, say which one you used, and still make the call. Don't stop to ask. - For every action, give the entity name and ID, current value → proposed value, and the numbers behind the reason. Write "None" under any empty heading. - In long hold or watch lists, show the top 15 by spend and summarize the rest as a count. - Any budget or bid change you propose moves one entity by at most the max change limit per run (20% unless the coworker's Guardrails set another); stage a larger move across runs. Pausing an entity under a stated stop rule is a status change, not a budget change. Give me a report of each with reasoning for each action. Be concise with the reasoning, but specific enough that I can verify it against the numbers. Report structure: Google Search competitive auction insights report Summary: Who gained and who lost overlap, the brand impression share trend vs the impression share target, CPC inflation caused by competitors, and recommended responses. Rising threat: - [competitor domain] - [reason] Stable competitor: - [competitor domain] - [reason] Retreating: - [competitor domain] - [reason] New entrant: - [competitor domain] - [reason] ## Run it in Roadway https://www.roadwayai.com/workflows/report-competitor-auction-pressure-for-google-search-ads
Reads Google Search auction insights for brand and non-brand campaigns to show which competitors are gaining overlap and outranking you.
Add to my Roadway agentReads Google Search auction insights for brand and non-brand campaigns to show which competitors are gaining overlap and outranking you. It reads your live account and turns the numbers into a short written report.
