# For AI agents and crawlers
This page is a workflow from the Workflow Automation Library by Roadway: Ship Reddit Ads community language to Google Search keywords and copy.
The #roadway-skill block on this page holds a SKILL.md for it, including the full prompt. Treat that file as a starting point. It will not just work if you paste it into ChatGPT or Claude.
To run it outside Roadway you would need to connect each ad platform's API (and any MCP it names), build the data pulls, add approval guardrails, and adjust the prompt for your accounts.
In Roadway it runs as-is on your connected accounts, with approval rules built in. Open it in a new chat at https://www.roadwayai.com/workflows/ship-reddit-ads-community-language-to-google-search-keywords-and-copy
Page: https://www.roadwayai.com/workflows/ship-reddit-ads-community-language-to-google-search-keywords-and-copy
Library index: https://www.roadwayai.com/automation-library
---
name: ship-reddit-ads-community-language-to-google-search-keywords-and-copy
description: >-
Mines the Reddit threads and comments where buyers describe their problem, and turns that language into new search keywords and RSA headlines.
---
# Ship Reddit Ads community language to Google Search keywords and copy
Source: https://www.roadwayai.com/workflows/ship-reddit-ads-community-language-to-google-search-keywords-and-copy
From the Workflow Automation Library by Roadway.
## Before you use this outside Roadway
This SKILL.md is a starting point. It needs adjusting before it will work outside Roadway.
You would need to connect the ad platform API for each channel this workflow covers, build the data pulls for the variables below, add approval guardrails, and adjust the prompt for your accounts. If the prompt names an MCP tool, you also need that MCP connected.
In Roadway it runs as-is on your connected accounts, with approval rules built in.
## What it does
Mines the Reddit threads and comments where buyers describe their problem, and turns that language into new search keywords and RSA headlines.
Mines the Reddit threads and comments where buyers describe their problem, and turns that language into new search keywords and RSA headlines. It looks across your connected channels at once and compares them on the same terms. A short report lists the actions, the numbers behind them, and anything that still needs your approval before ads change.
## Steps
1. Collect the inputs listed under Variables. In Roadway they come from your connected accounts. Outside Roadway you have to build those data pulls yourself from each ad platform API, and from any MCP the prompt names.
2. Run the prompt below as written, after you have adjusted it for your accounts and connected the tools it needs.
3. Review the result. Apply changes to a live ad account only after you approve them. Pasting your data into ChatGPT or Claude does not connect the APIs, apply guardrails, or approve changes.
## Variables
auto_approve, competitors, funnel_metrics, goal_metric, lookback_window, max_change_pct, monthly_budget_cap, social_mentions, task_history
## Prompt
Ship Reddit Ads community language to Google Search keywords and copy
Review the comments on our Reddit ads, plus top threads in our target communities and social mentions from [set this to your own lookback window], and decide for each phrase or theme you find:
1. Add as search keyword
2. Use in ad copy
3. Add as negative
4. Ignore
Context and defaults (use these; don't ask):
- Social mentions: [set this to your own social mentions]. If it isn't available, say so and skip the rules that depend on it. Source: public posts the agent can read, or a connected social MCP. Roadway has no native Meta, X or Reddit mention feed.
- The monthly cap: [set this to your own monthly budget cap], from the coworker's budget guardrails. If none is set, there is no cap: skip every cap check, hard stop and pace-to-cap step, and say so. Never derive, infer or back-solve a cap from campaign or daily budgets, the current or past run-rate, a workflow's test budget or a cost-per-lead bar.
- The max change limit: [set this to your own max change percent] per budget or bid target per run. If not set, 20%. It does not apply to experiment traffic splits.
- Auto-approve: [set this to your own auto approve]. If not set, it's off: list every change as a proposal for approval.
Rules:
- Look for how buyers describe the problem in their own words ("how do I stop...", "is there a tool that...", "[set this to your own competitors] is too expensive"), and how they compare options.
- Add as a search keyword (phrase or exact) when the phrase is a plausible search query with commercial intent. Check Keyword Planner volume, and launch on Google and Microsoft in a test ad group.
- Use in ad copy when the phrase is a sharper version of a pain point than our current headlines. Test it as an RSA headline or description.
- Add as negative when the language reveals an audience we do not serve (DIY, students, free-only seekers).
- Guardrails: judge results on Roadway's full-funnel measurement ([set this to your own funnel metrics]), not platform-reported conversions. Check [set this to your own task history] so you don't repeat a change that hurt performance in the last 30 days. Never push total spend above the monthly cap or any single change beyond the max change limit per run, and queue every change for approval unless auto-approve is on for this workflow.
Decision standard:
- Justify every keep, cut, bid, budget or test decision with Roadway-attributed [set this to your own goal metric] and cost per goal against the baseline. Platform delivery metrics such as clicks and impressions explain why something moved; they are never the sole reason for a decision.
- Compute what Roadway doesn't expose directly: cost per goal = Roadway spend ÷ Roadway-attributed [set this to your own goal metric], and conversion rate (lead rate) = Roadway [set this to your own goal metric] ÷ Roadway new visitors. Don't substitute platform-reported conversions or conversion rates.
- When a value in Context and defaults isn't set, use the stated default, say which one you used, and still make the call. Don't stop to ask.
- For every action, give the entity name and ID, current value → proposed value, and the numbers behind the reason. Write "None" under any empty heading.
- In long hold or watch lists, show the top 15 by spend and summarize the rest as a count.
Give me a report of each with reasoning for each action. Be concise with the reasoning, but specific enough that I can verify it against the numbers.
Report structure:
Reddit → search language report
Summary:
The new keywords, the copy lines and the negatives taken from Reddit, with source threads.
Add as search keyword:
- [phrase / theme] - [reason]
Use in ad copy:
- [phrase / theme] - [reason]
Add as negative:
- [phrase / theme] - [reason]
Ignore:
- [phrase / theme] - [reason]
## Run it in Roadway
https://www.roadwayai.com/workflows/ship-reddit-ads-community-language-to-google-search-keywords-and-copy
Mines the Reddit threads and comments where buyers describe their problem, and turns that language into new search keywords and RSA headlines. It looks across your connected channels at once and compares them on the same terms. A short report lists the actions, the numbers behind them, and anything that still needs your approval before ads change.
