# For AI agents and crawlers
This page is a workflow from the Workflow Automation Library by Roadway: Ship winning LinkedIn Ads and TLAs to X Ads and Reddit Ads.
The #roadway-skill block on this page holds a SKILL.md for it, including the full prompt. Treat that file as a starting point. It will not just work if you paste it into ChatGPT or Claude.
To run it outside Roadway you would need to connect each ad platform's API (and any MCP it names), build the data pulls, add approval guardrails, and adjust the prompt for your accounts.
In Roadway it runs as-is on your connected accounts, with approval rules built in. Open it in a new chat at https://www.roadwayai.com/workflows/ship-winning-linkedin-ads-and-tlas-to-x-ads-and-reddit-ads
Page: https://www.roadwayai.com/workflows/ship-winning-linkedin-ads-and-tlas-to-x-ads-and-reddit-ads
Library index: https://www.roadwayai.com/automation-library
---
name: ship-winning-linkedin-ads-and-tlas-to-x-ads-and-reddit-ads
description: >-
Takes proven LinkedIn messaging and thought leadership and rebuilds it for cheaper reach on X and Reddit.
---
# Ship winning LinkedIn Ads and TLAs to X Ads and Reddit Ads
Source: https://www.roadwayai.com/workflows/ship-winning-linkedin-ads-and-tlas-to-x-ads-and-reddit-ads
From the Workflow Automation Library by Roadway.
## Before you use this outside Roadway
This SKILL.md is a starting point. It needs adjusting before it will work outside Roadway.
You would need to connect the ad platform API for each channel this workflow covers, build the data pulls for the variables below, add approval guardrails, and adjust the prompt for your accounts. If the prompt names an MCP tool, you also need that MCP connected.
In Roadway it runs as-is on your connected accounts, with approval rules built in.
## What it does
Takes proven LinkedIn messaging and thought leadership and rebuilds it for cheaper reach on X and Reddit.
Takes proven LinkedIn messaging and thought leadership and rebuilds it for cheaper reach on X and Reddit. It looks across your connected channels at once and moves money toward what is working. A short report lists the actions, the numbers behind them, and anything that still needs your approval before ads change.
## Steps
1. Collect the inputs listed under Variables. In Roadway they come from your connected accounts. Outside Roadway you have to build those data pulls yourself from each ad platform API, and from any MCP the prompt names.
2. Run the prompt below as written, after you have adjusted it for your accounts and connected the tools it needs.
3. Review the result. Apply changes to a live ad account only after you approve them. Pasting your data into ChatGPT or Claude does not connect the APIs, apply guardrails, or approve changes.
## Variables
auto_approve, competitors, crm_pipeline_data, experiment_budget_pct, funnel_metrics, goal_metric, icp, lookback_window, max_change_pct, monthly_budget_cap, task_history
## Prompt
Ship winning LinkedIn Ads and TLAs to X Ads and Reddit Ads
Find LinkedIn ads and Thought Leader Ads whose cost per qualified lead is under target over [set this to your own lookback window], and decide for each whether to ship it to X and Reddit:
1. Ship to X
2. Ship to Reddit
3. Ship to both
4. Do not ship
Context and defaults (use these; don't ask):
- The experiment budget share: [set this to your own experiment budget percent] of the channel budget. If not set, 10%.
- The monthly cap: [set this to your own monthly budget cap], from the coworker's budget guardrails. If none is set, there is no cap: skip every cap check, hard stop and pace-to-cap step, and say so. Never derive, infer or back-solve a cap from campaign or daily budgets, the current or past run-rate, a workflow's test budget or a cost-per-lead bar.
- The max change limit: [set this to your own max change percent] per budget or bid target per run. If not set, 20%. It does not apply to experiment traffic splits.
- Auto-approve: [set this to your own auto approve]. If not set, it's off: list every change as a proposal for approval.
Rules:
- Ship messaging that wins on pipeline quality (from [set this to your own CRM pipeline data]), not just CTR. LinkedIn CPCs are high, so finding the same buyers cheaper elsewhere is the point.
- X: rewrite as a native post from the founder or brand account, and target follower look-alikes of [set this to your own competitors] and industry voices, plus keyword targeting on the topic.
- Reddit: rewrite as a plain-spoken post for the communities where [set this to your own ICP] discusses the problem, with comments on. Do not use LinkedIn-style corporate language.
- Do not ship content that depends on LinkedIn-only targeting precision (named accounts, specific seniorities), since it will not hold quality on X or Reddit.
- Test with the experiment budget share per destination and judge on cost per qualified lead, not cost per lead.
- Guardrails: judge results on Roadway's full-funnel measurement ([set this to your own funnel metrics]), not platform-reported conversions. Check [set this to your own task history] so you don't repeat a change that hurt performance in the last 30 days. Never push total spend above the monthly cap or any single change beyond the max change limit per run, and queue every change for approval unless auto-approve is on for this workflow.
Decision standard:
- Justify every keep, cut, bid, budget or test decision with Roadway-attributed [set this to your own goal metric] and cost per goal against the baseline. Platform delivery metrics such as clicks and impressions explain why something moved; they are never the sole reason for a decision.
- Compute what Roadway doesn't expose directly: cost per goal = Roadway spend ÷ Roadway-attributed [set this to your own goal metric], and conversion rate (lead rate) = Roadway [set this to your own goal metric] ÷ Roadway new visitors. Don't substitute platform-reported conversions or conversion rates.
- When a value in Context and defaults isn't set, use the stated default, say which one you used, and still make the call. Don't stop to ask.
- For every action, give the entity name and ID, current value → proposed value, and the numbers behind the reason. Write "None" under any empty heading.
- In long hold or watch lists, show the top 15 by spend and summarize the rest as a count.
Give me a report of each with reasoning for each action. Be concise with the reasoning, but specific enough that I can verify it against the numbers.
Report structure:
LinkedIn → X / Reddit shipping report
Summary:
What was shipped where, how it was rewritten, and pipeline quality vs LinkedIn.
Ship to X:
- [LinkedIn ad] - [reason]
Ship to Reddit:
- [LinkedIn ad] - [reason]
Ship to both:
- [LinkedIn ad] - [reason]
Do not ship:
- [LinkedIn ad] - [reason]
## Run it in Roadway
https://www.roadwayai.com/workflows/ship-winning-linkedin-ads-and-tlas-to-x-ads-and-reddit-ads
Takes proven LinkedIn messaging and thought leadership and rebuilds it for cheaper reach on X and Reddit. It looks across your connected channels at once and moves money toward what is working. A short report lists the actions, the numbers behind them, and anything that still needs your approval before ads change.
