# For AI agents and crawlers
This page is a workflow from the Workflow Automation Library by Roadway: Ship winning ChatGPT Ads contexts to Google Search keywords and SEO briefs.
The #roadway-skill block on this page holds a SKILL.md for it, including the full prompt. Treat that file as a starting point. It will not just work if you paste it into ChatGPT or Claude.
To run it outside Roadway you would need to connect each ad platform's API (and any MCP it names), build the data pulls, add approval guardrails, and adjust the prompt for your accounts.
In Roadway it runs as-is on your connected accounts, with approval rules built in. Open it in a new chat at https://www.roadwayai.com/workflows/ship-winning-chatgpt-ads-contexts-to-google-search-keywords-and-seo-briefs
Page: https://www.roadwayai.com/workflows/ship-winning-chatgpt-ads-contexts-to-google-search-keywords-and-seo-briefs
Library index: https://www.roadwayai.com/automation-library
---
name: ship-winning-chatgpt-ads-contexts-to-google-search-keywords-and-seo-briefs
description: >-
Uses what converts in ChatGPT ads (situations and questions) to find new search keywords. If the Semrush or Ahrefs MCP is connected, it also checks which situations have no page ranking yet and writes SEO briefs for them. Without it, it skips the briefs.
---
# Ship winning ChatGPT Ads contexts to Google Search keywords and SEO briefs
Source: https://www.roadwayai.com/workflows/ship-winning-chatgpt-ads-contexts-to-google-search-keywords-and-seo-briefs
From the Workflow Automation Library by Roadway.
## Before you use this outside Roadway
This SKILL.md is a starting point. It needs adjusting before it will work outside Roadway.
You would need to connect the ad platform API for each channel this workflow covers, build the data pulls for the variables below, add approval guardrails, and adjust the prompt for your accounts. If the prompt names an MCP tool, you also need that MCP connected.
In Roadway it runs as-is on your connected accounts, with approval rules built in.
## What it does
Uses what converts in ChatGPT ads (situations and questions) to find new search keywords. If the Semrush or Ahrefs MCP is connected, it also checks which situations have no page ranking yet and writes SEO briefs for them. Without it, it skips the briefs.
Uses what converts in ChatGPT ads (situations and questions) to find new search keywords. If the Semrush or Ahrefs MCP is connected, it also checks which situations have no page ranking yet and writes SEO briefs for them. Without it, it skips the briefs. It reads all your connected channels together and shifts effort toward what is working. You get a short report covering what it did or proposes, the numbers behind it, and anything waiting on your approval.
## Steps
1. Collect the inputs listed under Variables. In Roadway they come from your connected accounts. Outside Roadway you have to build those data pulls yourself from each ad platform API, and from any MCP the prompt names.
2. Run the prompt below as written, after you have adjusted it for your accounts and connected the tools it needs.
3. Review the result. Apply changes to a live ad account only after you approve them. Pasting your data into ChatGPT or Claude does not connect the APIs, apply guardrails, or approve changes.
## Variables
auto_approve, cost_per_goal_baseline, funnel_metrics, goal_metric, lookback_window, max_change_pct, monthly_budget_cap, seo_page_performance, task_history, top_landing_pages
## Prompt
Ship winning ChatGPT Ads contexts to Google Search keywords and SEO briefs
Find the ChatGPT ads ad groups and context hints with cost per [set this to your own goal metric] under the baseline cost per goal over [set this to your own lookback window], and decide for each:
1. Create search keywords
2. Create SEO / AEO brief
3. Both
4. Neither
Context and defaults (use these; don't ask):
- The baseline cost per goal: [set this to your own cost per goal baseline]. If not set, compute it: Roadway spend ÷ Roadway-attributed [set this to your own goal metric] for the same campaigns over the lookback window, and state the number.
- The top landing pages: [set this to your own top landing pages]. If not set, rank pages by Roadway lead rate ([set this to your own goal metric] ÷ new visitors) for the same intent over the lookback window.
- SEO page performance: use the Semrush or Ahrefs MCP connected in Roadway, or [set this to your own SEO page performance] if you already have it. If neither is available, say so, skip the briefs and keep the keyword work.
- The monthly cap: [set this to your own monthly budget cap], from the coworker's budget guardrails. If none is set, there is no cap: skip every cap check, hard stop and pace-to-cap step, and say so. Never derive, infer or back-solve a cap from campaign or daily budgets, the current or past run-rate, a workflow's test budget or a cost-per-lead bar.
- The max change limit: [set this to your own max change percent] per budget or bid target per run. If not set, 20%. It does not apply to experiment traffic splits.
- Auto-approve: [set this to your own auto approve]. If not set, it's off: list every change as a proposal for approval.
Rules:
- Each winning context hint describes a situation. Translate it into the search queries the same person would type ("[category] for [situation]", "how to [job] without [pain]") and launch them as phrase match in a test ad group on Google and Microsoft.
- Create an SEO / AEO brief only when SEO page performance is available and the situation has no page on our site in the top landing pages or in SEO page performance, so organic and AI answers can capture it long term. Include the questions, the answer outline and the proof points.
- Neither when the context only converts because of ChatGPT's conversational setting (for example, mid-task tool recommendations) with no search equivalent.
- Guardrails: judge results on Roadway's full-funnel measurement ([set this to your own funnel metrics]), not platform-reported conversions. Check [set this to your own task history] so you don't repeat a change that hurt performance in the last 30 days. Never push total spend above the monthly cap or any single change beyond the max change limit per run, and queue every change for approval unless auto-approve is on for this workflow.
Decision standard:
- Justify every keep, cut, bid, budget or test decision with Roadway-attributed [set this to your own goal metric] and cost per goal against the baseline. Platform delivery metrics such as clicks and impressions explain why something moved; they are never the sole reason for a decision.
- Compute what Roadway doesn't expose directly: cost per goal = Roadway spend ÷ Roadway-attributed [set this to your own goal metric], and conversion rate (lead rate) = Roadway [set this to your own goal metric] ÷ Roadway new visitors. Don't substitute platform-reported conversions or conversion rates.
- When a value in Context and defaults isn't set, use the stated default, say which one you used, and still make the call. Don't stop to ask.
- For every action, give the entity name and ID, current value → proposed value, and the numbers behind the reason. Write "None" under any empty heading.
- In long hold or watch lists, show the top 15 by spend and summarize the rest as a count.
Give me a report of each with reasoning for each action. Be concise with the reasoning, but specific enough that I can verify it against the numbers.
Report structure:
ChatGPT → search and SEO report
Summary:
The winning contexts, the keywords launched, and the briefs created.
Create search keywords:
- [context hint] - [reason]
Create SEO / AEO brief:
- [context hint] - [reason]
Both:
- [context hint] - [reason]
Neither:
- [context hint] - [reason]
## Run it in Roadway
https://www.roadwayai.com/workflows/ship-winning-chatgpt-ads-contexts-to-google-search-keywords-and-seo-briefs
Ship winning ChatGPT Ads contexts to Google Search keywords and SEO briefs
Ship winning ChatGPT Ads contexts to Google Search keywords and SEO briefs
Uses what converts in ChatGPT ads (situations and questions) to find new search keywords. If the Semrush or Ahrefs MCP is connected, it also checks which situations have no page ranking yet and writes SEO briefs for them. Without it, it skips the briefs.
Uses what converts in ChatGPT ads (situations and questions) to find new search keywords. If the Semrush or Ahrefs MCP is connected, it also checks which situations have no page ranking yet and writes SEO briefs for them. Without it, it skips the briefs. It reads all your connected channels together and shifts effort toward what is working. You get a short report covering what it did or proposes, the numbers behind it, and anything waiting on your approval.
