# For AI agents and crawlers
This page is a workflow from the Workflow Automation Library by Roadway: Run landing page experiments for Reddit Ads.
The #roadway-skill block on this page holds a SKILL.md for it, including the full prompt. Treat that file as a starting point. It will not just work if you paste it into ChatGPT or Claude.
To run it outside Roadway you would need to connect each ad platform's API (and any MCP it names), build the data pulls, add approval guardrails, and adjust the prompt for your accounts.
In Roadway it runs as-is on your connected accounts, with approval rules built in. Open it in a new chat at https://www.roadwayai.com/workflows/run-landing-page-experiments-for-reddit-ads
Page: https://www.roadwayai.com/workflows/run-landing-page-experiments-for-reddit-ads
Library index: https://www.roadwayai.com/automation-library
---
name: run-landing-page-experiments-for-reddit-ads
description: >-
Finds the Reddit campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.
---
# Run landing page experiments for Reddit Ads
Source: https://www.roadwayai.com/workflows/run-landing-page-experiments-for-reddit-ads
From the Workflow Automation Library by Roadway.
## Before you use this outside Roadway
This SKILL.md is a starting point. It needs adjusting before it will work outside Roadway.
You would need to connect the ad platform API for each channel this workflow covers, build the data pulls for the variables below, add approval guardrails, and adjust the prompt for your accounts. If the prompt names an MCP tool, you also need that MCP connected.
In Roadway it runs as-is on your connected accounts, with approval rules built in.
## What it does
Finds the Reddit campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.
Each run, the agent compares landing page results for your Reddit campaigns. Where the ads get clicks but the page is not turning visitors into goals, it either points the campaign at a better page you already have or uses a page builder MCP such as Webflow, Framer, Lovable or Ploy to draft a challenger page. It never publishes. The test runs as an even split through the ad platform's experiments or two otherwise identical ads, and the report names the stop rule.
## Steps
1. Collect the inputs listed under Variables. In Roadway they come from your connected accounts. Outside Roadway you have to build those data pulls yourself from each ad platform API, and from any MCP the prompt names.
2. Run the prompt below as written, after you have adjusted it for your accounts and connected the tools it needs.
3. Review the result. Apply changes to a live ad account only after you approve them. Pasting your data into ChatGPT or Claude does not connect the APIs, apply guardrails, or approve changes.
## Variables
auto_approve, funnel_metrics, goal_metric, lookback_window, max_change_pct, min_sample_size, monthly_budget_cap, task_history, top_landing_pages
## Prompt
Run landing page experiments for Reddit Ads
Review conversion rate by landing page for my Reddit Ads Manager campaigns over the last [set this to your own lookback window] and decide for each campaign and page pair:
1. Launch landing page test
2. Route to a better existing page
3. Keep current page
4. Fix page issue first
Context and defaults (use these; don't ask):
- The top landing pages: [set this to your own top landing pages]. If not set, rank pages by Roadway lead rate ([set this to your own goal metric] ÷ new visitors) for the same intent over the lookback window.
- The minimum number of conversions: [set this to your own min sample size] goal events per variant. If not set, 30.
- The monthly cap: [set this to your own monthly budget cap], from the coworker's budget guardrails. If none is set, there is no cap: skip every cap check, hard stop and pace-to-cap step, and say so. Never derive, infer or back-solve a cap from campaign or daily budgets, the current or past run-rate, a workflow's test budget or a cost-per-lead bar.
- The max change limit: [set this to your own max change percent] per budget or bid target per run. If not set, 20%. It does not apply to experiment traffic splits.
- Auto-approve: [set this to your own auto approve]. If not set, it's off: list every change as a proposal for approval.
Rules:
- Launch a test when a campaign's ads get clicks at or above the account median and at least 20 new visitors, but a Roadway lead rate ([set this to your own goal metric] ÷ new visitors) under half the account rate. That combination means the ad promise and the page do not match. If every ad uses the same generic page (for example the homepage), propose a dedicated page test for the highest-spend ad group.
- Route to a better existing page when the top landing pages has a page that converts better for the same intent (pricing, comparison, use-case or demo page). Test it against the current page with a 50/50 split.
- The page builder MCP does not split traffic. Run tests with a 50/50 split (Reddit Ads Manager experiments, or the URL rotated across two otherwise identical ads) and agree the stopping rule up front: the minimum number of conversions per variant or 4 weeks, whichever comes first.
- Page builder: use a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway to draft the challenger page for every landing page test you launch. Create it as a draft and never publish it. If none is connected, say so and write the page brief instead.
- Fix page issue first: load time above 3 seconds on mobile, a broken form, a missing tracking tag, or a message that does not match the ad. Those are not tests, they are bugs.
- Each test changes one big thing (headline and offer, page type, or form length), not button colors.
- Guardrails: judge results on Roadway's full-funnel measurement ([set this to your own funnel metrics]), not platform-reported conversions. Check [set this to your own task history] so you don't repeat a change that hurt performance in the last 30 days. Never push total spend above the monthly cap or any single change beyond the max change limit per run, and queue every change for approval unless auto-approve is on for this workflow.
Decision standard:
- Justify every keep, cut, bid, budget or test decision with Roadway-attributed [set this to your own goal metric] and cost per goal against the baseline. Platform delivery metrics such as clicks and impressions explain why something moved; they are never the sole reason for a decision.
- Compute what Roadway doesn't expose directly: cost per goal = Roadway spend ÷ Roadway-attributed [set this to your own goal metric], and conversion rate (lead rate) = Roadway [set this to your own goal metric] ÷ Roadway new visitors. Don't substitute platform-reported conversions or conversion rates.
- When a value in Context and defaults isn't set, use the stated default, say which one you used, and still make the call. Don't stop to ask.
- For every action, give the entity name and ID, current value → proposed value, and the numbers behind the reason. Write "None" under any empty heading.
- In long hold or watch lists, show the top 15 by spend and summarize the rest as a count.
Give me a report of each with reasoning for each action. Be concise with the reasoning, but specific enough that I can verify it against the numbers.
Report structure:
Reddit landing page experiment plan
Summary:
The campaigns where the page is the bottleneck, the tests to run with hypotheses, and the expected gain in conversion rate.
Launch landing page test:
- [campaign → page] - [reason]
Route to a better existing page:
- [campaign → page] - [reason]
Keep current page:
- [campaign → page] - [reason]
Fix page issue first:
- [campaign → page] - [reason]
Test plan:
- [campaign] - [control page] vs [variant page] - [hypothesis] - [stop rule]
## Run it in Roadway
https://www.roadwayai.com/workflows/run-landing-page-experiments-for-reddit-ads
Finds the Reddit campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.
Each run, the agent compares landing page results for your Reddit campaigns. Where the ads get clicks but the page is not turning visitors into goals, it either points the campaign at a better page you already have or uses a page builder MCP such as Webflow, Framer, Lovable or Ploy to draft a challenger page. It never publishes. The test runs as an even split through the ad platform's experiments or two otherwise identical ads, and the report names the stop rule.
