# For AI agents and crawlers
This page is a workflow from the Workflow Automation Library by Roadway: Clone winning creative to new audiences.
The #roadway-skill block on this page holds a SKILL.md for it, including the full prompt. Treat that file as a starting point. It will not just work if you paste it into ChatGPT or Claude.
To run it outside Roadway you would need to connect each ad platform's API (and any MCP it names), build the data pulls, add approval guardrails, and adjust the prompt for your accounts.
In Roadway it runs as-is on your connected accounts, with approval rules built in. Open it in a new chat at https://www.roadwayai.com/workflows/clone-winning-creative-to-new-audiences
Page: https://www.roadwayai.com/workflows/clone-winning-creative-to-new-audiences
Library index: https://www.roadwayai.com/automation-library
---
name: clone-winning-creative-to-new-audiences
description: >-
When a creative variant beats control, clones it into the next-best audiences and placements on the same channel, with fresh learning budgets and the original kept as the benchmark.
---
# Clone winning creative to new audiences
Source: https://www.roadwayai.com/workflows/clone-winning-creative-to-new-audiences
From the Workflow Automation Library by Roadway.
## Before you use this outside Roadway
This SKILL.md is a starting point. It needs adjusting before it will work outside Roadway.
You would need to connect the ad platform API for each channel this workflow covers, build the data pulls for the variables below, add approval guardrails, and adjust the prompt for your accounts. If the prompt names an MCP tool, you also need that MCP connected.
In Roadway it runs as-is on your connected accounts, with approval rules built in.
## What it does
When a creative variant beats control, clones it into the next-best audiences and placements on the same channel, with fresh learning budgets and the original kept as the benchmark.
When a creative variant beats control, clones it into the next-best audiences and placements on the same channel, with fresh learning budgets and the original kept as the benchmark. On every run it looks for what is working and proposes small steps to scale it without breaking efficiency. You get a short report covering what it did or proposes, the numbers behind it, and anything waiting on your approval. It copies a winner into new audiences on the same channel. Scale winning creatives raises budget behind the winner where it already runs.
## Steps
1. Collect the inputs listed under Variables. In Roadway they come from your connected accounts. Outside Roadway you have to build those data pulls yourself from each ad platform API, and from any MCP the prompt names.
2. Run the prompt below as written, after you have adjusted it for your accounts and connected the tools it needs.
3. Review the result. Apply changes to a live ad account only after you approve them. Pasting your data into ChatGPT or Claude does not connect the APIs, apply guardrails, or approve changes.
## Variables
auto_approve, cost_per_goal_baseline, crm_pipeline_data, frequency_cap_target, funnel_metrics, goal_metric, icp, lookback_window, max_change_pct, min_sample_size, monthly_budget_cap, task_history
## Prompt
Clone winning creative to new audiences
Find creative variants that beat their control on attributed cost per [set this to your own goal metric] in the last [set this to your own lookback window], and decide for each:
1. Clone to new audiences
2. Clone to new placements or formats
3. Keep testing
4. Don't clone
Context and defaults (use these; don't ask):
- The minimum number of conversions: [set this to your own min sample size] goal events per variant. If not set, 30.
- The baseline cost per goal: [set this to your own cost per goal baseline]. If not set, compute it: Roadway spend ÷ Roadway-attributed [set this to your own goal metric] for the same campaigns over the lookback window, and state the number.
- The frequency cap: [set this to your own frequency cap target]. If not set, 3 per week for B2B and 5 per week for B2C.
- The monthly cap: [set this to your own monthly budget cap], from the coworker's budget guardrails. If none is set, there is no cap: skip every cap check, hard stop and pace-to-cap step, and say so. Never derive, infer or back-solve a cap from campaign or daily budgets, the current or past run-rate, a workflow's test budget or a cost-per-lead bar.
- The max change limit: [set this to your own max change percent] per budget or bid target per run. If not set, 20%. It does not apply to experiment traffic splits.
- Auto-approve: [set this to your own auto approve]. If not set, it's off: list every change as a proposal for approval.
Rules:
- A winner beats control on attributed cost per goal, with the minimum number of conversions per variant and lead quality at least as good in [set this to your own CRM pipeline data].
- Clone to new audiences: the next 2-3 audiences ranked by fit to [set this to your own ICP] that haven't seen the creative (lookalikes of converters, interest or job-title clusters, communities). Give each a learning budget of 2-3x the baseline cost per goal.
- Clone to new placements or formats: Reels/Stories for Meta, document or video ads on LinkedIn, Shorts on YouTube. Adapt the aspect ratio and the first 3 seconds, not the message.
- Don't clone when the win came from a narrow audience quirk, or when frequency on the winner is already above the frequency cap.
- If no campaign qualifies to receive budget, still make the justified cuts and report the freed budget as unallocated savings for approval. Never pause the entity producing the most [set this to your own goal metric] at or below baseline.
- Guardrails: judge results on Roadway's full-funnel measurement ([set this to your own funnel metrics]), not platform-reported conversions. Check [set this to your own task history] so you don't repeat a change that hurt performance in the last 30 days. Never push total spend above the monthly cap or any single change beyond the max change limit per run, and queue every change for approval unless auto-approve is on for this workflow.
Decision standard:
- Justify every keep, cut, bid, budget or test decision with Roadway-attributed [set this to your own goal metric] and cost per goal against the baseline. Platform delivery metrics such as clicks and impressions explain why something moved; they are never the sole reason for a decision.
- Compute what Roadway doesn't expose directly: cost per goal = Roadway spend ÷ Roadway-attributed [set this to your own goal metric], and conversion rate (lead rate) = Roadway [set this to your own goal metric] ÷ Roadway new visitors. Don't substitute platform-reported conversions or conversion rates.
- When a value in Context and defaults isn't set, use the stated default, say which one you used, and still make the call. Don't stop to ask.
- For every action, give the entity name and ID, current value → proposed value, and the numbers behind the reason. Write "None" under any empty heading.
- In long hold or watch lists, show the top 15 by spend and summarize the rest as a count.
Give me a report of each with reasoning for each action. Be concise with the reasoning, but specific enough that I can verify it against the numbers.
Report structure:
Creative cloning report
Summary:
The winners cloned, where, the budgets set, and the early read vs. the original.
Clone to new audiences:
- [creative] - [reason]
Clone to new placements or formats:
- [creative] - [reason]
Keep testing:
- [creative] - [reason]
Don't clone:
- [creative] - [reason]
## Run it in Roadway
https://www.roadwayai.com/workflows/clone-winning-creative-to-new-audiences
When a creative variant beats control, clones it into the next-best audiences and placements on the same channel, with fresh learning budgets and the original kept as the benchmark.
When a creative variant beats control, clones it into the next-best audiences and placements on the same channel, with fresh learning budgets and the original kept as the benchmark. On every run it looks for what is working and proposes small steps to scale it without breaking efficiency. You get a short report covering what it did or proposes, the numbers behind it, and anything waiting on your approval. It copies a winner into new audiences on the same channel. Scale winning creatives raises budget behind the winner where it already runs.
