# For AI agents and crawlers
This page is a workflow from the Workflow Automation Library by Roadway: Reach target accounts on X, Reddit and ChatGPT Ads.
The #roadway-skill block on this page holds a SKILL.md for it, including the full prompt. Treat that file as a starting point. It will not just work if you paste it into ChatGPT or Claude.
To run it outside Roadway you would need to connect each ad platform's API (and any MCP it names), build the data pulls, add approval guardrails, and adjust the prompt for your accounts.
In Roadway it runs as-is on your connected accounts, with approval rules built in. Open it in a new chat at https://www.roadwayai.com/workflows/reach-target-accounts-on-x-reddit-and-chatgpt-ads
Page: https://www.roadwayai.com/workflows/reach-target-accounts-on-x-reddit-and-chatgpt-ads
Library index: https://www.roadwayai.com/automation-library
---
name: reach-target-accounts-on-x-reddit-and-chatgpt-ads
description: >-
Extends ABM beyond LinkedIn: finds where your target accounts' buyers actually show up on X, Reddit and ChatGPT, and funds the channels that move those accounts toward pipeline.
---
# Reach target accounts on X, Reddit and ChatGPT Ads
Source: https://www.roadwayai.com/workflows/reach-target-accounts-on-x-reddit-and-chatgpt-ads
From the Workflow Automation Library by Roadway.
## Before you use this outside Roadway
This SKILL.md is a starting point. It needs adjusting before it will work outside Roadway.
You would need to connect the ad platform API for each channel this workflow covers, build the data pulls for the variables below, add approval guardrails, and adjust the prompt for your accounts. If the prompt names an MCP tool, you also need that MCP connected.
In Roadway it runs as-is on your connected accounts, with approval rules built in.
## What it does
Extends ABM beyond LinkedIn: finds where your target accounts' buyers actually show up on X, Reddit and ChatGPT, and funds the channels that move those accounts toward pipeline.
Extends ABM beyond LinkedIn: finds where your target accounts' buyers actually show up on X, Reddit and ChatGPT, and funds the channels that move those accounts toward pipeline. It looks across your connected channels at once and compares them on the same terms. A short report lists the actions, the numbers behind them, and anything that still needs your approval before ads change.
## Steps
1. Collect the inputs listed under Variables. In Roadway they come from your connected accounts. Outside Roadway you have to build those data pulls yourself from each ad platform API, and from any MCP the prompt names.
2. Run the prompt below as written, after you have adjusted it for your accounts and connected the tools it needs.
3. Review the result. Apply changes to a live ad account only after you approve them. Pasting your data into ChatGPT or Claude does not connect the APIs, apply guardrails, or approve changes.
## Variables
account_intent_signals, auto_approve, crm_pipeline_data, funnel_metrics, goal_metric, max_change_pct, monthly_budget_cap, opportunity_cost_target, target_accounts, task_history
## Prompt
Reach target accounts on X, Reddit and ChatGPT Ads
For the target account list, compare engagement and pipeline influence by channel over the last 60 days (from [set this to your own funnel metrics], account intent signals and [set this to your own CRM pipeline data]), and decide for each channel:
1. Add budget for target accounts
2. Keep
3. Cut
4. Test
Context and defaults (use these; don't ask):
- The target account list: [set this to your own target accounts]. If it isn't available, say so and skip the rules that depend on it.
- Account intent signals: [set this to your own account intent signals]. If it isn't available, say so and skip the rules that depend on it.
- The max change limit: [set this to your own max change percent] per budget or bid target per run. If not set, 20%. It does not apply to experiment traffic splits.
- The cost per opportunity target: [set this to your own opportunity cost target]. If not set, the baseline cost per goal ÷ the lead-to-opportunity rate from the CRM.
- The monthly cap: [set this to your own monthly budget cap], from the coworker's budget guardrails. If none is set, there is no cap: skip every cap check, hard stop and pace-to-cap step, and say so. Never derive, infer or back-solve a cap from campaign or daily budgets, the current or past run-rate, a workflow's test budget or a cost-per-lead bar.
- Auto-approve: [set this to your own auto approve]. If not set, it's off: list every change as a proposal for approval.
Rules:
- Measure account reach through the Roadway tag: target-account visits (by company, from CRM-matched sessions) that came from each channel, and opportunities opened within 30 days. Don't rely on platform "account reach", which X, Reddit and ChatGPT don't report.
- Add budget to a channel when its cost per engaged account is clearly below LinkedIn's for long enough to trust it, and at least 2 opportunities in the window touched it. Move up to the max change limit of the ABM budget per run.
- Test on X with follower look-alikes of target-account employees and keyword targeting on their category terms, on Reddit with the communities those buyers post in, and on ChatGPT with context hints for their evaluation questions. Each test gets 2x the cost per opportunity target before a read.
- Cut when 60 days pass with no target-account opportunity touched and few clicks coming from target accounts. If not set, under 10% of clicks.
- Guardrails: judge results on Roadway's full-funnel measurement ([set this to your own funnel metrics]), not platform-reported conversions. Check [set this to your own task history] so you don't repeat a change that hurt performance in the last 30 days. Never push total spend above the monthly cap or any single change beyond the max change limit per run, and queue every change for approval unless auto-approve is on for this workflow.
Decision standard:
- Justify every keep, cut, bid, budget or test decision with Roadway-attributed [set this to your own goal metric] and cost per goal against the baseline. Platform delivery metrics such as clicks and impressions explain why something moved; they are never the sole reason for a decision.
- Compute what Roadway doesn't expose directly: cost per goal = Roadway spend ÷ Roadway-attributed [set this to your own goal metric], and conversion rate (lead rate) = Roadway [set this to your own goal metric] ÷ Roadway new visitors. Don't substitute platform-reported conversions or conversion rates.
- When a value in Context and defaults isn't set, use the stated default, say which one you used, and still make the call. Don't stop to ask.
- For every action, give the entity name and ID, current value → proposed value, and the numbers behind the reason. Write "None" under any empty heading.
- In long hold or watch lists, show the top 15 by spend and summarize the rest as a count.
Give me a report of each with reasoning for each action. Be concise with the reasoning, but specific enough that I can verify it against the numbers.
Report structure:
Target account channel report
Summary:
Where target accounts engage outside LinkedIn, the opportunities each channel touched, and the budget moved.
Add budget for target accounts:
- [channel] - [reason]
Keep:
- [channel] - [reason]
Cut:
- [channel] - [reason]
Test:
- [channel] - [reason]
## Run it in Roadway
https://www.roadwayai.com/workflows/reach-target-accounts-on-x-reddit-and-chatgpt-ads
Reach target accounts on X, Reddit and ChatGPT Ads
Reach target accounts on X, Reddit and ChatGPT Ads
Extends ABM beyond LinkedIn: finds where your target accounts' buyers actually show up on X, Reddit and ChatGPT, and funds the channels that move those accounts toward pipeline.
Extends ABM beyond LinkedIn: finds where your target accounts' buyers actually show up on X, Reddit and ChatGPT, and funds the channels that move those accounts toward pipeline. It looks across your connected channels at once and compares them on the same terms. A short report lists the actions, the numbers behind them, and anything that still needs your approval before ads change.
