# For AI agents and crawlers
This page is a workflow from the Workflow Automation Library by Roadway: Promote the best social and news mentions of your brand on Instagram (Meta Ads).
The #roadway-skill block on this page holds a SKILL.md for it, including the full prompt. Treat that file as a starting point. It will not just work if you paste it into ChatGPT or Claude.
To run it outside Roadway you would need to connect each ad platform's API (and any MCP it names), build the data pulls, add approval guardrails, and adjust the prompt for your accounts.
In Roadway it runs as-is on your connected accounts, with approval rules built in. Open it in a new chat at https://www.roadwayai.com/workflows/promote-the-best-social-and-news-mentions-of-your-brand-on-instagram-ads
Page: https://www.roadwayai.com/workflows/promote-the-best-social-and-news-mentions-of-your-brand-on-instagram-ads
Library index: https://www.roadwayai.com/automation-library
---
name: promote-the-best-social-and-news-mentions-of-your-brand-on-instagram-ads
description: >-
Scans social and news mentions of your brand, picks the best, and promotes them on Instagram (Meta Ads) with audiences and budgets ready to approve.
---
# Promote the best social and news mentions of your brand on Instagram (Meta Ads)
Source: https://www.roadwayai.com/workflows/promote-the-best-social-and-news-mentions-of-your-brand-on-instagram-ads
From the Workflow Automation Library by Roadway.
## Before you use this outside Roadway
This SKILL.md is a starting point. It needs adjusting before it will work outside Roadway.
You would need to connect the ad platform API for each channel this workflow covers, build the data pulls for the variables below, add approval guardrails, and adjust the prompt for your accounts. If the prompt names an MCP tool, you also need that MCP connected.
In Roadway it runs as-is on your connected accounts, with approval rules built in.
## What it does
Scans social and news mentions of your brand, picks the best, and promotes them on Instagram (Meta Ads) with audiences and budgets ready to approve.
Scans social and news mentions of your brand, picks the best, and promotes them on Instagram (Meta Ads) with audiences and budgets ready to approve. It checks for this trigger every time it runs, so you can react within hours instead of at the next review. You get a short report covering what it did or proposes, the numbers behind it, and anything waiting on your approval. This version is built for Instagram. It favors Reels and feed posts that already earn saves and shares, and uses partnership ads for creator content. The Facebook version covers Facebook posts and pages.
## Steps
1. Collect the inputs listed under Variables. In Roadway they come from your connected accounts. Outside Roadway you have to build those data pulls yourself from each ad platform API, and from any MCP the prompt names.
2. Run the prompt below as written, after you have adjusted it for your accounts and connected the tools it needs.
3. Review the result. Apply changes to a live ad account only after you approve them. Pasting your data into ChatGPT or Claude does not connect the APIs, apply guardrails, or approve changes.
## Variables
approved_claims, auto_approve, brand_terms, cost_guardrail, cost_per_goal_baseline, experiment_budget_pct, funnel_metrics, goal_metric, icp, max_change_pct, monthly_budget_cap, news_mentions, social_mentions, task_history
## Prompt
Promote the best social and news mentions of your brand on Instagram (Meta Ads)
Find the best social and news mentions of our brand and promote them on Instagram (Meta Ads). For each mention, decide:
1. Promote now
2. Promote after permission
3. Save for later
4. Skip
Context and defaults (use these; don't ask):
- Brand terms: [set this to your own brand terms]. If not set, use the company name, product names and the domain from the connected account.
- Social mentions: [set this to your own social mentions]. If it isn't available, say so and skip the rules that depend on it. Source: public posts the agent can read, or a connected social MCP. Roadway has no native Meta, X or Reddit mention feed.
- News mentions: [set this to your own news mentions]. If it isn't available, say so and skip the rules that depend on it. Source: public news coverage the agent can read.
- Approved claims and proof points: [set this to your own approved claims]. If not set, use only what the mention itself says.
- The target audience: [set this to your own ICP]. If not set, infer it from the best performing audiences on this channel.
- The experiment share: [set this to your own experiment budget percent] of the daily budget for new promotions. If not set, 10%.
- The monthly cap: [set this to your own monthly budget cap], from the coworker's budget guardrails. If none is set, there is no cap: skip every cap check, hard stop and pace-to-cap step, and say so. Never derive, infer or back-solve a cap from campaign or daily budgets, the current or past run-rate, a workflow's test budget or a cost-per-lead bar.
- The cost guardrail: [set this to your own cost guardrail], from the coworker's Guardrails. If not set, 1.3x [set this to your own cost per goal baseline]. A workflow qualification bar (for example "cost per lead under $100 to build a page") is not a ceiling.
- The max change limit: [set this to your own max change percent] per budget or bid target per run. If not set, 20%. It does not apply to experiment traffic splits.
- Auto-approve: [set this to your own auto approve]. If not set, it's off: list every change as a proposal for approval.
Rules:
- Scan the last 7 days of social posts and news articles that mention [set this to your own brand terms]. Keep a mention only if it is positive or neutral, accurate, public, and less than 14 days old.
- Score each kept mention on reach, engagement rate, source credibility (a known customer, creator or publication beats an anonymous account) and fit with [set this to your own ICP]. Pick the top 3 per run.
- Promote each pick as a partnership ad or a boosted post or Reel on Instagram (Meta Ads). For permission: the creator must grant partnership ad permission before you sponsor their post. Prefer Reels and feed posts that already show organic saves and shares. Use partnership ads for creator content.
- Target custom audiences (website and engagement), lookalikes and broad targeting. Start at the experiment share of the daily budget and stay within the monthly cap.
- For news articles, link the ad to the article, quote only the headline or a short line with attribution, and never reuse a publisher's image without a license.
- Skip mentions that are negative, contain claims you cannot support, name a competitor, mention a person who has not agreed to appear in ads, or have already been promoted in the last 30 days.
- Pause a promotion when its cost per goal rises above the cost guardrail after it has spent at least 3 times that guardrail, or when the comments turn negative. Keep promotions that beat the baseline for up to 30 days, then rotate in fresh mentions.
- Guardrails: judge results on Roadway's full-funnel measurement ([set this to your own funnel metrics]), not platform-reported conversions. Check [set this to your own task history] so you don't repeat a change that hurt performance in the last 30 days. Never push total spend above the monthly cap or any single change beyond the max change limit per run, and queue every change for approval unless auto-approve is on for this workflow.
Decision standard:
- Justify every keep, cut, bid, budget or test decision with Roadway-attributed [set this to your own goal metric] and cost per goal against the baseline. Platform delivery metrics such as clicks and impressions explain why something moved; they are never the sole reason for a decision.
- Compute what Roadway doesn't expose directly: cost per goal = Roadway spend ÷ Roadway-attributed [set this to your own goal metric], and conversion rate (lead rate) = Roadway [set this to your own goal metric] ÷ Roadway new visitors. Don't substitute platform-reported conversions or conversion rates.
- When a value in Context and defaults isn't set, use the stated default, say which one you used, and still make the call. Don't stop to ask.
- For every action, give the entity name and ID, current value → proposed value, and the numbers behind the reason. Write "None" under any empty heading.
- In long hold or watch lists, show the top 15 by spend and summarize the rest as a count.
Give me a report of each with reasoning for each action. Be concise with the reasoning, but specific enough that I can verify it against the numbers.
Report structure:
Instagram (Meta Ads) mentions promotion report
Summary:
The mentions found, the ones picked, what is waiting on permission, and the budget and audiences proposed.
Promote now:
- [mention and source] - [why it ranks, audience, daily budget]
Promote after permission:
- [mention and source] - [who has to agree]
Save for later:
- [mention and source] - [reason]
Skip:
- [mention and source] - [reason]
## Run it in Roadway
https://www.roadwayai.com/workflows/promote-the-best-social-and-news-mentions-of-your-brand-on-instagram-ads
Scans social and news mentions of your brand, picks the best, and promotes them on Instagram (Meta Ads) with audiences and budgets ready to approve. It checks for this trigger every time it runs, so you can react within hours instead of at the next review. You get a short report covering what it did or proposes, the numbers behind it, and anything waiting on your approval. This version is built for Instagram. It favors Reels and feed posts that already earn saves and shares, and uses partnership ads for creator content. The Facebook version covers Facebook posts and pages.
