Workflows for channel owner AI agents

Build landing page variants from winning ad angles for X Ads

Builds draft landing page variants from the ad angles that win on X, so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Build landing page variants from winning ad angles for Reddit Ads

Builds draft landing page variants from the ad angles that win on Reddit, so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Build landing page variants from winning ad angles for Microsoft (Bing) Ads

Builds draft landing page variants from the ad angles that win on Microsoft (Bing), so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Build landing page variants from winning ad angles for Meta Ads

Builds draft landing page variants from the ad angles that win on Meta (Facebook & Instagram), so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Build landing page variants from winning ad angles for LinkedIn Ads

Builds draft landing page variants from the ad angles that win on LinkedIn, so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Build landing page variants from winning ad angles for Google Search Ads

Builds draft landing page variants from the ad angles that win on Google Search, so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Build landing page variants from winning ad angles for Google Display Ads

Builds draft landing page variants from the ad angles that win on Google Display, so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Build landing page variants from winning ad angles for ChatGPT Ads

Builds draft landing page variants from the ad angles that win on ChatGPT, so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Move winning creatives across social and video channels

Finds creatives that win on one social or video channel, builds resized image versions in Figma, Canva or Runway for the channels where they have not run, generates video cuts in Runway or Google Veo, and queues the launch for your approval. Needs a video MCP such as Runway or Google Veo connected in Roadway.

Move winning keywords to the other search channels

Takes keywords that win on Google Search Ads or Microsoft (Bing) Ads and proposes the same keywords and copy on the other channel.

Scale winning creatives for Snapchat Ads

Finds the creatives on Snapchat Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

Scale winning creatives for TikTok Ads

Finds the creatives on TikTok Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

Scale winning creatives for YouTube Ads

Finds the creatives on YouTube Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

Scale winning creatives for Reddit Ads

Finds the creatives on Reddit Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

Scale winning creatives for X Ads

Finds the creatives on X Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

Scale winning creatives for LinkedIn Ads

Finds the creatives on LinkedIn Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

Scale winning creatives for Meta Ads

Finds the creatives on Meta Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

Expand winning keywords into new match types and ad groups for Microsoft (Bing) Ads

Turns converting search terms on Microsoft (Bing) Ads into new exact and phrase keywords and tightly themed ad groups, with negatives to avoid overlap.

Scale winning keywords for Microsoft (Bing) Ads

Finds the keywords on Microsoft (Bing) Ads that win on pipeline and cost per goal, then raises their budgets or bid targets a little each run.

Expand winning keywords into new match types and ad groups for Google Search Ads

Turns converting search terms on Google Search Ads into new exact and phrase keywords and tightly themed ad groups, with negatives to avoid overlap.

Scale winning keywords for Google Search Ads

Finds the keywords on Google Search Ads that win on pipeline and cost per goal, then raises their budgets or bid targets a little each run.

Promote the best social and news mentions of your brand on Reddit Ads

Scans social and news mentions of your brand, picks the best, and promotes them on Reddit Ads with audiences and budgets ready to approve.

Promote the best social and news mentions of your brand on X Ads

Scans social and news mentions of your brand, picks the best, and promotes them on X Ads with audiences and budgets ready to approve.

Promote the best social and news mentions of your brand on Instagram (Meta Ads)

Scans social and news mentions of your brand, picks the best, and promotes them on Instagram (Meta Ads) with audiences and budgets ready to approve.

Promote the best social and news mentions of your brand on Facebook (Meta Ads)

Scans social and news mentions of your brand, picks the best, and promotes them on Facebook (Meta Ads) with audiences and budgets ready to approve.

Promote the best social and news mentions of your brand on LinkedIn Ads

Scans social and news mentions of your brand, picks the best, and promotes them on LinkedIn Ads with audiences and budgets ready to approve.

Optimize TikTok Shop and GMV Max campaigns for TikTok Ads

Reviews your TikTok Shop and GMV Max campaigns on attributed revenue and scales the ones that hold their return.

Optimize Smart+ campaigns for TikTok Ads

Compares Smart+ with your manual TikTok campaigns and moves spend to the setup that wins on real downstream results.

Test new targeting for TikTok Ads

Proposes and runs controlled tests of new TikTok targeting, so new audiences are found deliberately rather than by accident.

Test bid strategies with controlled experiments for TikTok Ads

Uses native split tests to prove whether a different TikTok bid strategy or target actually beats the current one.

Scale winning targets and campaigns for TikTok Ads

Finds the TikTok campaigns and audiences (custom audiences, lookalikes, interest and behavior targeting, and Smart+ automatic targeting) that beat your cost per goal and scales them without breaking efficiency.

Run copy iteration experiments for TikTok Ads

Runs a small number of TikTok copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Run a whole-account optimization check for TikTok Ads

An onboarding audit of the whole TikTok account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

Report weekly performance and next actions for TikTok Ads

A weekly TikTok readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Report which campaigns bring signups that go on to use the product, for TikTok Ads

Grades TikTok campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

Report revenue and new-customer revenue for TikTok Ads

Reports TikTok revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

Refresh stale retargeting and exclusion audiences for TikTok Ads

Checks TikTok custom audiences (customer files, website visitors, app activity and engagement) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Reallocate budget to winning campaigns for TikTok Ads

Shifts TikTok budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Preload budgets for promos and seasonal peaks for TikTok Ads

Uses your promo calendar and seasonality to ramp TikTok budgets, creative and targets before peaks, and roll them back after.

Pace daily spend against the budget cap for TikTok Ads

Keeps TikTok month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Optimize location targeting for TikTok Ads

Shifts TikTok spend toward the regions that convert efficiently and excludes the ones that never do.

Optimize audience targeting for TikTok Ads

Decides which TikTok audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Optimize ads by pausing losers and rebuilding near-misses for TikTok Ads

Ad-level decisions for TikTok: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Optimize ad schedules for TikTok Ads

Aligns TikTok delivery with the hours and days that actually convert, and with when your team can respond.

Measure true ad impact with control-group tests for TikTok Ads

Measures how many TikTok conversions your ads truly drive and recalibrates targets with the result.

Optimize Collection and Story ad formats for Snapchat Ads

Compares Collection, Story and single Snap Ad formats on your goal metric and shifts spend to the format that wins.

Optimize Lenses and AR ads for Snapchat Ads

Finds the Lenses and AR ads that turn plays into results, scales them, and refreshes the ones that wear out.

Test new targeting for Snapchat Ads

Proposes and runs controlled tests of new Snapchat targeting, so new audiences are found deliberately rather than by accident.

Test bid strategies with controlled experiments for Snapchat Ads

Uses native split tests to prove whether a different Snapchat bid strategy or target actually beats the current one.

Scale winning targets and campaigns for Snapchat Ads

Finds the Snapchat campaigns and audiences (Snap Lifestyle Categories, custom audiences, lookalikes, and demographic and interest targeting) that beat your cost per goal and scales them without breaking efficiency.

Run copy iteration experiments for Snapchat Ads

Runs a small number of Snapchat copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Run a whole-account optimization check for Snapchat Ads

An onboarding audit of the whole Snapchat account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

Report weekly performance and next actions for Snapchat Ads

A weekly Snapchat readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Report which campaigns bring signups that go on to use the product, for Snapchat Ads

Grades Snapchat campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

Report revenue and new-customer revenue for Snapchat Ads

Reports Snapchat revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

Refresh stale retargeting and exclusion audiences for Snapchat Ads

Checks Snapchat audiences (Snap Audience Match customer lists and Snap Pixel audiences) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Reallocate budget to winning campaigns for Snapchat Ads

Shifts Snapchat budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Preload budgets for promos and seasonal peaks for Snapchat Ads

Uses your promo calendar and seasonality to ramp Snapchat budgets, creative and targets before peaks, and roll them back after.

Pace daily spend against the budget cap for Snapchat Ads

Keeps Snapchat month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Optimize location targeting for Snapchat Ads

Shifts Snapchat spend toward the regions that convert efficiently and excludes the ones that never do.

Optimize audience targeting for Snapchat Ads

Decides which Snapchat audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Optimize ads by pausing losers and rebuilding near-misses for Snapchat Ads

Ad-level decisions for Snapchat: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Optimize ad schedules for Snapchat Ads

Aligns Snapchat delivery with the hours and days that actually convert, and with when your team can respond.

Measure true ad impact with control-group tests for Snapchat Ads

Measures how many Snapchat conversions your ads truly drive and recalibrates targets with the result.

Investigate cost spikes and rebalance for Snapchat Ads

When Snapchat cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Grade campaigns on lead-to-pipeline quality for Snapchat Ads

Joins Snapchat leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Flag fatigued creatives before performance drops for Snapchat Ads

Finds Snapchat ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Fix disapproved ads and policy issues for Snapchat Ads

Finds rejected or limited Snapchat ads, fixes what is fixable and appeals what was rejected by mistake.

Expand winning campaigns to new geos for Snapchat Ads

Takes proven Snapchat campaigns into new countries or regions in a controlled way.

Detect spend anomalies for Snapchat Ads

Catches Snapchat spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect lead quality and spam surges for Snapchat Ads

Catches sudden drops in Snapchat lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Detect conversion tracking breakage for Snapchat Ads

Detects when Snapchat conversion tracking breaks or double counts, and protects automated bidding from bad data.

Launch demand campaigns in a city once supply reaches a liquidity bar

Watches supply by market, and the moment a new city has enough listings or providers to fill demand, launches demand campaigns there with local targeting.

Pause signup campaigns when activation drops after a release

Watches how many new signups reach your first product milestone, by cohort and release, and pauses paid signup campaigns when a release breaks onboarding, so you do not buy users who cannot succeed.

Choose the right bid strategy per campaign for Snapchat Ads

Picks the right Snapchat bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Check spend caps and unblock delivery for Snapchat Ads

Finds the Snapchat spend caps, billing holds and limits that are silently blocking delivery, and clears them.

Throttle ads by location when service capacity is full

Reads capacity by location (open slots, booked-out rate), and cuts ads where you cannot serve more, then pushes where slots sit empty.

Bid on pipeline value from CRM data for Snapchat Ads

Moves Snapchat from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

Audit conversion signal quality for Snapchat Ads

Improves the quality of the conversion data Snapchat optimizes on: deduplication, match quality, primary vs secondary actions and values.

Put budget where the next dollar works hardest for Snapchat Ads

Finds where extra spend stops paying off for every Snapchat campaign and sets budgets where the next dollar works hardest.

Investigate cost spikes and rebalance for TikTok Ads

When TikTok cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Grade campaigns on lead-to-pipeline quality for TikTok Ads

Joins TikTok leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Flag fatigued creatives before performance drops for TikTok Ads

Finds TikTok ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Fix disapproved ads and policy issues for TikTok Ads

Finds rejected or limited TikTok ads, fixes what is fixable and appeals what was rejected by mistake.

Expand winning campaigns to new geos for TikTok Ads

Takes proven TikTok campaigns into new countries or regions in a controlled way.

Detect spend anomalies for TikTok Ads

Catches TikTok spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect lead quality and spam surges for TikTok Ads

Catches sudden drops in TikTok lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Boost creators and affiliates whose links already convert

Reads creator and affiliate link performance, and runs partnership ads on the posts already driving signups or sales. Needs affiliate or creator link data from a platform you connect, or it works only from creators already tagged in your ad account.

Follow email sends with ads to non-clickers and suppress clickers

Reads your email send calendar, then retargets people in each send segment who did not click within 48 hours and suppresses ads to people who already clicked. Needs your email platform or CRM to sync audiences to the ad platforms.

Detect conversion tracking breakage for TikTok Ads

Detects when TikTok conversion tracking breaks or double counts, and protects automated bidding from bad data.

Choose the right bid strategy per campaign for TikTok Ads

Picks the right TikTok bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Trade paid for organic when rankings climb or slip

Tracks organic rank changes by page and query, and lowers non-brand bids where you rank in the top 3, then raises them where rankings slip.

Raise search bids for YouTube viewers and site visitors

Raises Search bids for people who watched your YouTube ads or visited your site, using the audiences those sources already build, and trims the bids when the gain fades.

Check spend caps and unblock delivery for TikTok Ads

Finds the TikTok spend caps, billing holds and limits that are silently blocking delivery, and clears them.

Scale products whose sales velocity is accelerating

Reads sales and stock by product from your store, finds products selling faster than their ad spend is growing, and scales them while they are hot, inside stock and margin limits. Needs the Shopify MCP connected in Roadway.

Update ad copy when prices, shipping offers or stock change

Reads price, shipping and stock changes from your store, finds live ads that no longer match, and updates the headlines and offers to fix them. Needs the Shopify MCP connected in Roadway.

Bid on pipeline value from CRM data for TikTok Ads

Moves TikTok from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

Audit conversion signal quality for TikTok Ads

Improves the quality of the conversion data TikTok optimizes on: deduplication, match quality, primary vs secondary actions and values.

Mirror rising search language in ad copy

Spots new phrases rising in your search terms and on-site searches, and works them into headlines and ad groups before competitors catch on.

Pull spend from products and campaigns with high return rates

Watches return and refund rates by product, campaign and audience, and cuts the spend that brings buyers who send things back.

Detect spend anomalies for Meta Ads

Catches Meta (Facebook & Instagram) spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for Microsoft (Bing) Ads

Catches Microsoft (Bing) spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for Reddit Ads

Catches Reddit spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for Snapchat Ads

Catches Snapchat spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for TikTok Ads

Catches TikTok spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for X Ads

Catches X spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Detect spend anomalies for YouTube Ads

Catches YouTube spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Expand winning campaigns to new geos for ChatGPT Ads

Takes proven ChatGPT campaigns into new countries or regions in a controlled way.

Expand winning campaigns to new geos for Google Display Ads

Takes proven Google Display campaigns into new countries or regions in a controlled way.

Expand winning campaigns to new geos for Google Search Ads

Takes proven Google Search campaigns into new countries or regions in a controlled way.

Expand winning campaigns to new geos for LinkedIn Ads

Takes proven LinkedIn campaigns into new countries or regions in a controlled way.

Expand winning campaigns to new geos for Meta Ads

Takes proven Meta (Facebook & Instagram) campaigns into new countries or regions in a controlled way.

Expand winning campaigns to new geos for Microsoft (Bing) Ads

Takes proven Microsoft (Bing) campaigns into new countries or regions in a controlled way.

Expand winning campaigns to new geos for Reddit Ads

Takes proven Reddit campaigns into new countries or regions in a controlled way.

Expand winning campaigns to new geos for Snapchat Ads

Takes proven Snapchat campaigns into new countries or regions in a controlled way.

Expand winning campaigns to new geos for TikTok Ads

Takes proven TikTok campaigns into new countries or regions in a controlled way.

Expand winning campaigns to new geos for X Ads

Takes proven X campaigns into new countries or regions in a controlled way.

Expand winning campaigns to new geos for YouTube Ads

Takes proven YouTube campaigns into new countries or regions in a controlled way.

Expand winning keywords into new match types and ad groups for Google Search Ads

Turns converting search terms on Google Search Ads into new exact and phrase keywords and tightly themed ad groups, with negatives to avoid overlap.

Expand winning keywords into new match types and ad groups for Microsoft (Bing) Ads

Turns converting search terms on Microsoft (Bing) Ads into new exact and phrase keywords and tightly themed ad groups, with negatives to avoid overlap.

Find budget-limited winners

A simple weekly check for efficient campaigns that are being held back by their budget on any channel.

Fix disapproved ads and policy issues for ChatGPT Ads

Finds rejected or limited ChatGPT ads, fixes what is fixable and appeals what was rejected by mistake.

Fix disapproved ads and policy issues for Google Display Ads

Finds rejected or limited Google Display ads, fixes what is fixable and appeals what was rejected by mistake.

Fix disapproved ads and policy issues for Google Search Ads

Finds rejected or limited Google Search ads, fixes what is fixable and appeals what was rejected by mistake.

Fix disapproved ads and policy issues for LinkedIn Ads

Finds rejected or limited LinkedIn ads, fixes what is fixable and appeals what was rejected by mistake.

Fix disapproved ads and policy issues for Meta Ads

Finds rejected or limited Meta (Facebook & Instagram) ads, fixes what is fixable and appeals what was rejected by mistake.

Fix disapproved ads and policy issues for Microsoft (Bing) Ads

Finds rejected or limited Microsoft (Bing) ads, fixes what is fixable and appeals what was rejected by mistake.

Fix disapproved ads and policy issues for Reddit Ads

Finds rejected or limited Reddit ads, fixes what is fixable and appeals what was rejected by mistake.

Fix disapproved ads and policy issues for Snapchat Ads

Finds rejected or limited Snapchat ads, fixes what is fixable and appeals what was rejected by mistake.

Fix disapproved ads and policy issues for TikTok Ads

Finds rejected or limited TikTok ads, fixes what is fixable and appeals what was rejected by mistake.

Fix disapproved ads and policy issues for X Ads

Finds rejected or limited X ads, fixes what is fixable and appeals what was rejected by mistake.

Fix disapproved ads and policy issues for YouTube Ads

Finds rejected or limited YouTube ads, fixes what is fixable and appeals what was rejected by mistake.

Flag fatigued creatives before performance drops for Google Display Ads

Finds Google Display ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Flag fatigued creatives before performance drops for LinkedIn Ads

Finds LinkedIn ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Flag fatigued creatives before performance drops for Meta Ads

Finds Meta (Facebook & Instagram) ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Flag fatigued creatives before performance drops for Reddit Ads

Finds Reddit ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Flag fatigued creatives before performance drops for Snapchat Ads

Finds Snapchat ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Flag fatigued creatives before performance drops for TikTok Ads

Finds TikTok ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Flag fatigued creatives before performance drops for X Ads

Finds X ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Flag fatigued creatives before performance drops for YouTube Ads

Finds YouTube ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Follow email sends with ads to non-clickers and suppress clickers

Reads your email send calendar, then retargets people in each send segment who did not click within 48 hours and suppresses ads to people who already clicked. Needs your email platform or CRM to sync audiences to the ad platforms.

Grade campaigns on lead-to-pipeline quality for ChatGPT Ads

Joins ChatGPT leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Grade campaigns on lead-to-pipeline quality for Google Display Ads

Joins Google Display leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Grade campaigns on lead-to-pipeline quality for Google Search Ads

Joins Google Search leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Grade campaigns on lead-to-pipeline quality for LinkedIn Ads

Joins LinkedIn leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Grade campaigns on lead-to-pipeline quality for Meta Ads

Joins Meta (Facebook & Instagram) leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Grade campaigns on lead-to-pipeline quality for Microsoft (Bing) Ads

Joins Microsoft (Bing) leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Grade campaigns on lead-to-pipeline quality for Reddit Ads

Joins Reddit leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Grade campaigns on lead-to-pipeline quality for Snapchat Ads

Joins Snapchat leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Grade campaigns on lead-to-pipeline quality for TikTok Ads

Joins TikTok leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Grade campaigns on lead-to-pipeline quality for X Ads

Joins X leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Grade campaigns on lead-to-pipeline quality for YouTube Ads

Joins YouTube leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Investigate cost spikes and rebalance for ChatGPT Ads

When ChatGPT cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for Google Display Ads

When Google Display cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for Google Search Ads

When Google Search cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for LinkedIn Ads

When LinkedIn cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for Meta Ads

When Meta (Facebook & Instagram) cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for Microsoft (Bing) Ads

When Microsoft (Bing) cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for Reddit Ads

When Reddit cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for Snapchat Ads

When Snapchat cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for TikTok Ads

When TikTok cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for X Ads

When X cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Investigate cost spikes and rebalance for YouTube Ads

When YouTube cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Join trending conversations with timely ads for LinkedIn Ads

Spots trends in your category on LinkedIn and promotes a relevant founder or employee post as a Thought Leader Ad while the topic is in the feed.

Join trending conversations with timely ads for Reddit Ads

Spots trends in your category on Reddit and drafts a promotion of a relevant post while the conversation is hot. Every promotion waits for your approval, even if auto-approve is on.

Join trending conversations with timely ads for X Ads

Spots trends in your category on X and drafts a promotion of a relevant post while the conversation is hot. Every promotion waits for your approval, even if auto-approve is on.

Launch campaigns from product changelog releases for ChatGPT Ads

Watches your changelog and launch calendar, and spins up ChatGPT launch campaigns and copy refreshes for meaningful releases.

Launch campaigns from product changelog releases for Google Display Ads

Watches your changelog and launch calendar, and spins up Google Display launch campaigns and copy refreshes for meaningful releases.

Launch campaigns from product changelog releases for Google Search Ads

Watches your changelog and launch calendar, and spins up Google Search launch campaigns and copy refreshes for meaningful releases.

Launch campaigns from product changelog releases for LinkedIn Ads

Watches your changelog and launch calendar, and spins up LinkedIn launch campaigns and copy refreshes for meaningful releases.

Launch campaigns from product changelog releases for Meta Ads

Watches your changelog and launch calendar, and spins up Meta (Facebook & Instagram) launch campaigns and copy refreshes for meaningful releases.

Launch campaigns from product changelog releases for Microsoft (Bing) Ads

Watches your changelog and launch calendar, and spins up Microsoft (Bing) launch campaigns and copy refreshes for meaningful releases.

Launch campaigns from product changelog releases for Reddit Ads

Watches your changelog and launch calendar, and spins up Reddit launch campaigns and copy refreshes for meaningful releases.

Launch campaigns from product changelog releases for X Ads

Watches your changelog and launch calendar, and spins up X launch campaigns and copy refreshes for meaningful releases.

Launch demand campaigns in a city once supply reaches a liquidity bar

Watches supply by market, and the moment a new city has enough listings or providers to fill demand, launches demand campaigns there with local targeting.

Launch paid campaigns for low-ranking but high-converting SEO / AEO pages

Finds organic pages that convert visitors well but rank low, using rankings from the Semrush or Ahrefs MCP, and launches paid search campaigns to buy the traffic SEO cannot win yet. Add the Peec AI MCP to include pages that AI answers do not cite. Needs the Semrush or Ahrefs MCP connected in Roadway.

Measure true ad impact with control-group tests for Google Display Ads

Measures how many Google Display conversions your ads truly drive and recalibrates targets with the result.

Measure true ad impact with control-group tests for Google Search Ads

Measures how many Google Search conversions your ads truly drive and recalibrates targets with the result.

Measure true ad impact with control-group tests for LinkedIn Ads

Measures how many LinkedIn conversions your ads truly drive, when the account has enough conversion volume for a matched-market test, and recalibrates targets with the result.

Measure true ad impact with control-group tests for Meta Ads

Measures how many Meta (Facebook & Instagram) conversions your ads truly drive and recalibrates targets with the result.

Measure true ad impact with control-group tests for Snapchat Ads

Measures how many Snapchat conversions your ads truly drive and recalibrates targets with the result.

Measure true ad impact with control-group tests for TikTok Ads

Measures how many TikTok conversions your ads truly drive and recalibrates targets with the result.

Measure true ad impact with control-group tests for YouTube Ads

Measures how many YouTube conversions your ads truly drive and recalibrates targets with the result.

Mirror rising search language in ad copy

Spots new phrases rising in your search terms and on-site searches, and works them into headlines and ad groups before competitors catch on.

Move ad spend with inventory levels

Reads stock by product from your store, pauses ads for products about to sell out, pushes overstock and restocks, and sends ads for sold-out items to an in-stock alternative. Needs the Shopify MCP connected in Roadway.

Move winning creatives across social and video channels

Finds creatives that win on one social or video channel, builds resized image versions in Figma, Canva or Runway for the channels where they have not run, generates video cuts in Runway or Google Veo, and queues the launch for your approval. Needs a video MCP such as Runway or Google Veo connected in Roadway.

Move winning keywords to the other search channels

Takes keywords that win on Google Search Ads or Microsoft (Bing) Ads and proposes the same keywords and copy on the other channel.

Optimize ads by pausing losers and rebuilding near-misses for ChatGPT Ads

Ad-level decisions for ChatGPT: pause losers only on cost per goal, keep winners, rebuild ads with the right concept and the wrong execution.

Optimize ads by pausing losers and rebuilding near-misses for Google Display Ads

Ad-level decisions for Google Display: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Optimize ads by pausing losers and rebuilding near-misses for Google Search Ads

Ad-level decisions for Google Search: pause losers, keep winners, rebuild ads with the right concept and the wrong execution.

Optimize ads by pausing losers and rebuilding near-misses for LinkedIn Ads

Ad-level decisions for LinkedIn: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Optimize ads by pausing losers and rebuilding near-misses for Meta Ads

Ad-level decisions for Meta (Facebook & Instagram): pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Optimize ads by pausing losers and rebuilding near-misses for Microsoft (Bing) Ads

Ad-level decisions for Microsoft (Bing): pause losers, keep winners, rebuild ads with the right concept and the wrong execution.

Optimize ads by pausing losers and rebuilding near-misses for Reddit Ads

Ad-level decisions for Reddit: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Optimize ads by pausing losers and rebuilding near-misses for Snapchat Ads

Ad-level decisions for Snapchat: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Optimize ads by pausing losers and rebuilding near-misses for TikTok Ads

Ad-level decisions for TikTok: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Optimize ads by pausing losers and rebuilding near-misses for X Ads

Ad-level decisions for X: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Optimize ads by pausing losers and rebuilding near-misses for YouTube Ads

Ad-level decisions for YouTube: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Optimize ad schedules for Google Search Ads

Aligns Google Search delivery with the hours and days that actually convert, and with when your team can respond.

Optimize ad schedules for Meta Ads

Aligns Meta (Facebook & Instagram) delivery with the hours and days that actually convert, and with when your team can respond.

Optimize ad schedules for Microsoft (Bing) Ads

Aligns Microsoft (Bing) delivery with the hours and days that actually convert, and with when your team can respond.

Optimize ad schedules for Snapchat Ads

Aligns Snapchat delivery with the hours and days that actually convert, and with when your team can respond.

Optimize ad schedules for TikTok Ads

Aligns TikTok delivery with the hours and days that actually convert, and with when your team can respond.

Optimize Advantage+ campaigns for Meta Ads

Decides where Meta Advantage+ sales and leads campaigns should replace manual setups, and how to steer them with budgets, exclusions and creative.

Optimize audience targeting for ChatGPT Ads

Decides which ChatGPT audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Optimize audience targeting for Google Display Ads

Decides which Google Display audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Optimize audience targeting for Google Search Ads

Decides which Google Search audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Optimize audience targeting for LinkedIn Ads

Decides which LinkedIn audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Optimize audience targeting for Meta Ads

Decides which Meta (Facebook & Instagram) audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Optimize audience targeting for Microsoft (Bing) Ads

Decides which Microsoft (Bing) audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Optimize audience targeting for Reddit Ads

Decides which Reddit audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Optimize audience targeting for Snapchat Ads

Decides which Snapchat audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Optimize audience targeting for TikTok Ads

Decides which TikTok audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Optimize audience targeting for X Ads

Decides which X audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Optimize audience targeting for YouTube Ads

Decides which YouTube audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Optimize campaigns for signups that become active users, not raw signups

Re-ranks campaigns, ad sets and keywords by how many signups become active users instead of by raw signups, and shifts bids and budget toward the sources that produce real users.

Optimize Collection and Story ad formats for Snapchat Ads

Compares Collection, Story and single Snap Ad formats on your goal metric and shifts spend to the format that wins.

Optimize competitor conquest campaigns on search

Runs competitor-term search campaigns efficiently: which competitor terms to bid on, at what price, with what copy and comparison pages.

Optimize device and platform bids for Google Search Ads

Adjusts Google Search delivery by device or platform based on where conversions actually happen.

Optimize device and platform bids for Microsoft (Bing) Ads

Adjusts Microsoft (Bing) delivery by device or platform based on where conversions actually happen.

Optimize device targeting for YouTube Ads

Shows where YouTube conversions actually happen by device and decides which devices to keep, split out or exclude.

Optimize keywords and match types for Google Search Ads

Pauses keywords that waste spend and keeps or retunes match types on the ones that work, under Maximize conversions. It adjusts the campaign's target CPA or target ROAS when volume or cost is off, and does not set manual keyword bids.

Optimize keywords and match types for Microsoft (Bing) Ads

Pauses keywords that waste spend and keeps or retunes match types on the ones that work in Microsoft Advertising, under Maximize conversions. It adjusts the campaign's target CPA or target ROAS when volume or cost is off, and does not set manual keyword bids.

Optimize Lenses and AR ads for Snapchat Ads

Finds the Lenses and AR ads that turn plays into results, scales them, and refreshes the ones that wear out.

Optimize location targeting for Google Display Ads

Shifts Google Display spend toward the regions that convert efficiently and excludes the ones that never do.

Optimize location targeting for Google Search Ads

Shifts Google Search spend toward the regions that convert efficiently and excludes the ones that never do.

Optimize location targeting for LinkedIn Ads

Shifts LinkedIn spend toward the regions that convert efficiently and excludes the ones that never do.

Optimize location targeting for Meta Ads

Shifts Meta (Facebook & Instagram) spend toward the regions that convert efficiently and excludes the ones that never do.

Optimize location targeting for Microsoft (Bing) Ads

Shifts Microsoft (Bing) spend toward the regions that convert efficiently and excludes the ones that never do.

Optimize location targeting for Reddit Ads

Shifts Reddit spend toward the regions that convert efficiently and excludes the ones that never do.

Optimize location targeting for Snapchat Ads

Shifts Snapchat spend toward the regions that convert efficiently and excludes the ones that never do.

Optimize location targeting for TikTok Ads

Shifts TikTok spend toward the regions that convert efficiently and excludes the ones that never do.

Optimize location targeting for X Ads

Shifts X spend toward the regions that convert efficiently and excludes the ones that never do.

Optimize location targeting for YouTube Ads

Shifts YouTube spend toward the regions that convert efficiently and excludes the ones that never do.

Optimize platform targeting for ChatGPT Ads

Shows where ChatGPT conversions actually happen by platform (iOS app, Android app and web) and decides which to keep, split out or exclude.

Optimize Smart+ campaigns for TikTok Ads

Compares Smart+ with your manual TikTok campaigns and moves spend to the setup that wins on real downstream results.

Optimize the trial signup flow for paid traffic

Finds where paid visitors drop out of the signup flow, by channel, and fixes the friction that only paid traffic hits.

Optimize TikTok Shop and GMV Max campaigns for TikTok Ads

Reviews your TikTok Shop and GMV Max campaigns on attributed revenue and scales the ones that hold their return.

Pace daily spend against the budget cap for ChatGPT Ads

Keeps ChatGPT month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Pace daily spend against the budget cap for Google Display Ads

Keeps Google Display month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Pace daily spend against the budget cap for Google Search Ads

Keeps Google Search month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Pace daily spend against the budget cap for LinkedIn Ads

Keeps LinkedIn month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Pace daily spend against the budget cap for Meta Ads

Keeps Meta (Facebook & Instagram) month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Pace daily spend against the budget cap for Microsoft (Bing) Ads

Keeps Microsoft (Bing) month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Pace daily spend against the budget cap for Reddit Ads

Keeps Reddit month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Pace daily spend against the budget cap for Snapchat Ads

Keeps Snapchat month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Pace daily spend against the budget cap for TikTok Ads

Keeps TikTok month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Pace daily spend against the budget cap for X Ads

Keeps X month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Pace daily spend against the budget cap for YouTube Ads

Keeps YouTube month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Pace event campaigns to fill capacity 7 days out

Tracks registrations against capacity for every event and scales campaigns so each one is 100% full a week out, then stops spending.

Pace lead generation to open sales capacity

Reads open demo slots and lead backlog, then scales lead campaigns up when reps have room and throttles them when leads would sit untouched.

Pause promoted posts during a brand crisis on X and Reddit

When negative sentiment spikes (an outage, a pricing backlash, a bad news cycle), pauses or swaps out promoted social posts that would land badly, and restores them when it passes.

Pause signup campaigns when activation drops after a release

Watches how many new signups reach your first product milestone, by cohort and release, and pauses paid signup campaigns when a release breaks onboarding, so you do not buy users who cannot succeed.

Preload budgets for promos and seasonal peaks for ChatGPT Ads

Uses your promo calendar and seasonality to ramp ChatGPT budgets, creative and targets before peaks, and roll them back after.

Preload budgets for promos and seasonal peaks for Google Display Ads

Uses your promo calendar and seasonality to ramp Google Display budgets, creative and targets before peaks, and roll them back after.

Preload budgets for promos and seasonal peaks for Google Search Ads

Uses your promo calendar and seasonality to ramp Google Search budgets, ad copy and targets before peaks, and roll them back after.

Preload budgets for promos and seasonal peaks for Meta Ads

Uses your promo calendar and seasonality to ramp Meta (Facebook & Instagram) budgets, creative and targets before peaks, and roll them back after.

Preload budgets for promos and seasonal peaks for Microsoft (Bing) Ads

Uses your promo calendar and seasonality to ramp Microsoft (Bing) budgets, ad copy and targets before peaks, and roll them back after.

Preload budgets for promos and seasonal peaks for Reddit Ads

Uses your promo calendar and seasonality to ramp Reddit budgets, creative and targets before peaks, and roll them back after.

Preload budgets for promos and seasonal peaks for Snapchat Ads

Uses your promo calendar and seasonality to ramp Snapchat budgets, creative and targets before peaks, and roll them back after.

Preload budgets for promos and seasonal peaks for TikTok Ads

Uses your promo calendar and seasonality to ramp TikTok budgets, creative and targets before peaks, and roll them back after.

Preload budgets for promos and seasonal peaks for X Ads

Uses your promo calendar and seasonality to ramp X budgets, creative and targets before peaks, and roll them back after.

Preload budgets for promos and seasonal peaks for YouTube Ads

Uses your promo calendar and seasonality to ramp YouTube budgets, creative and targets before peaks, and roll them back after.

Promote the best social and news mentions of your brand on Facebook (Meta Ads)

Scans social and news mentions of your brand, picks the best, and promotes them on Facebook (Meta Ads) with audiences and budgets ready to approve.

Promote the best social and news mentions of your brand on Instagram (Meta Ads)

Scans social and news mentions of your brand, picks the best, and promotes them on Instagram (Meta Ads) with audiences and budgets ready to approve.

Promote the best social and news mentions of your brand on LinkedIn Ads

Scans social and news mentions of your brand, picks the best, and promotes them on LinkedIn Ads with audiences and budgets ready to approve.

Promote the best social and news mentions of your brand on Reddit Ads

Scans social and news mentions of your brand, picks the best, and promotes them on Reddit Ads with audiences and budgets ready to approve.

Promote the best social and news mentions of your brand on X Ads

Scans social and news mentions of your brand, picks the best, and promotes them on X Ads with audiences and budgets ready to approve.

Promote your best organic Reddit posts with Reddit Ads

Identifies our own organic Reddit posts and AMAs that earned genuine community traction, and promotes them to similar communities.

Pull spend from products and campaigns with high return rates

Watches return and refund rates by product, campaign and audience, and cuts the spend that brings buyers who send things back.

Put budget where the next dollar works hardest for ChatGPT Ads

Finds where extra spend stops paying off for every ChatGPT campaign and sets budgets where the next dollar works hardest.

Put budget where the next dollar works hardest for Google Display Ads

Finds where extra spend stops paying off for every Google Display campaign and sets budgets where the next dollar works hardest.

Put budget where the next dollar works hardest for Google Search Ads

Finds where extra spend stops paying off for every Google Search campaign and sets budgets where the next dollar works hardest.

Put budget where the next dollar works hardest for LinkedIn Ads

Finds where extra spend stops paying off for every LinkedIn campaign and sets budgets where the next dollar works hardest.

Put budget where the next dollar works hardest for Meta Ads

Finds where extra spend stops paying off for every Meta (Facebook & Instagram) campaign and sets budgets where the next dollar works hardest.

Put budget where the next dollar works hardest for Microsoft (Bing) Ads

Finds where extra spend stops paying off for every Microsoft (Bing) campaign and sets budgets where the next dollar works hardest.

Put budget where the next dollar works hardest for Reddit Ads

Finds where extra spend stops paying off for every Reddit campaign and sets budgets where the next dollar works hardest.

Put budget where the next dollar works hardest for Snapchat Ads

Finds where extra spend stops paying off for every Snapchat campaign and sets budgets where the next dollar works hardest.

Put budget where the next dollar works hardest for TikTok Ads

Finds where extra spend stops paying off for every TikTok campaign and sets budgets where the next dollar works hardest.

Put budget where the next dollar works hardest for X Ads

Finds where extra spend stops paying off for every X campaign and sets budgets where the next dollar works hardest.

Put budget where the next dollar works hardest for YouTube Ads

Finds where extra spend stops paying off for every YouTube campaign and sets budgets where the next dollar works hardest.

Raise search bids for YouTube viewers and site visitors

Raises Search bids for people who watched your YouTube ads or visited your site, using the audiences those sources already build, and trims the bids when the gain fades.

Reach target accounts on X, Reddit and ChatGPT Ads

Extends ABM beyond LinkedIn: finds where your target accounts' buyers actually show up on X, Reddit and ChatGPT, and funds the channels that move those accounts toward pipeline.

Reallocate budget to winning campaigns for ChatGPT Ads

Shifts ChatGPT budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Reallocate budget to winning campaigns for Google Display Ads

Shifts Google Display budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Reallocate budget to winning campaigns for Google Search Ads

Shifts Google Search budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Reallocate budget to winning campaigns for LinkedIn Ads

Shifts LinkedIn budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Reallocate budget to winning campaigns for Meta Ads

Shifts Meta (Facebook & Instagram) budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Reallocate budget to winning campaigns for Microsoft (Bing) Ads

Shifts Microsoft (Bing) budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Reallocate budget to winning campaigns for Reddit Ads

Shifts Reddit budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Reallocate budget to winning campaigns for Snapchat Ads

Shifts Snapchat budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Reallocate budget to winning campaigns for TikTok Ads

Shifts TikTok budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Reallocate budget to winning campaigns for X Ads

Shifts X budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Reallocate budget to winning campaigns for YouTube Ads

Shifts YouTube budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Refresh stale retargeting and exclusion audiences for ChatGPT Ads

Checks ChatGPT custom audiences built from first-party lists for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Refresh stale retargeting and exclusion audiences for Google Display Ads

Checks Google Ads audience segments (your data segments, Customer Match and custom segments) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Refresh stale retargeting and exclusion audiences for Google Search Ads

Checks Google Ads audience segments and Customer Match lists for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Refresh stale retargeting and exclusion audiences for LinkedIn Ads

Checks LinkedIn Matched Audiences (contact lists, company lists, website retargeting and lead gen form audiences) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Refresh stale retargeting and exclusion audiences for Meta Ads

Checks Meta Custom Audiences (customer lists, website visitors from the pixel and Conversions API, and engagement audiences) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Refresh stale retargeting and exclusion audiences for Microsoft (Bing) Ads

Checks Microsoft Advertising remarketing and Customer Match lists for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Refresh stale retargeting and exclusion audiences for Reddit Ads

Checks Reddit custom audiences (customer lists and site visitors from the pixel) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Refresh stale retargeting and exclusion audiences for Snapchat Ads

Checks Snapchat audiences (Snap Audience Match customer lists and Snap Pixel audiences) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Refresh stale retargeting and exclusion audiences for TikTok Ads

Checks TikTok custom audiences (customer files, website visitors, app activity and engagement) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Refresh stale retargeting and exclusion audiences for X Ads

Checks X custom audiences (uploaded lists and website visitors) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Refresh stale retargeting and exclusion audiences for YouTube Ads

Checks YouTube viewer lists and Customer Match lists in Google Ads for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Report buying committee engagement on LinkedIn Ads

Shows which roles inside target accounts are engaging with LinkedIn ads, so you know whether you are reaching the whole buying committee.

Report revenue and new-customer revenue for ChatGPT Ads

Reports ChatGPT revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

Report revenue and new-customer revenue for Google Display Ads

Reports Google Display revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

Report revenue and new-customer revenue for Google Search Ads

Reports Google Search revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

Report revenue and new-customer revenue for Meta Ads

Reports Meta (Facebook & Instagram) revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

Report revenue and new-customer revenue for Microsoft (Bing) Ads

Reports Microsoft (Bing) revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

Report revenue and new-customer revenue for Reddit Ads

Reports Reddit revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

Report revenue and new-customer revenue for Snapchat Ads

Reports Snapchat revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

Report revenue and new-customer revenue for TikTok Ads

Reports TikTok revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

Report revenue and new-customer revenue for X Ads

Reports X revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

Report revenue and new-customer revenue for YouTube Ads

Reports YouTube revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

Report target account reach and engagement

Shows how much of the target account list paid campaigns are reaching and engaging, by account tier.

Report weekly performance and next actions for ChatGPT Ads

A weekly ChatGPT readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Report weekly performance and next actions for Google Display Ads

A weekly Google Display readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Report weekly performance and next actions for Google Search Ads

A weekly Google Search readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Report weekly performance and next actions for LinkedIn Ads

A weekly LinkedIn readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Report weekly performance and next actions for Meta Ads

A weekly Meta (Facebook & Instagram) readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Report weekly performance and next actions for Microsoft (Bing) Ads

A weekly Microsoft (Bing) readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Report weekly performance and next actions for Reddit Ads

A weekly Reddit readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Report weekly performance and next actions for Snapchat Ads

A weekly Snapchat readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Report weekly performance and next actions for TikTok Ads

A weekly TikTok readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Report weekly performance and next actions for X Ads

A weekly X readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Report weekly performance and next actions for YouTube Ads

A weekly YouTube readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Report which campaigns bring signups that go on to use the product, for ChatGPT Ads

Grades ChatGPT campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

Report which campaigns bring signups that go on to use the product, for Google Display Ads

Grades Google Display campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

Report which campaigns bring signups that go on to use the product, for Google Search Ads

Grades Google Search campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

Report which campaigns bring signups that go on to use the product, for LinkedIn Ads

Grades LinkedIn campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

Report which campaigns bring signups that go on to use the product, for Meta Ads

Grades Meta (Facebook & Instagram) campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

Report which campaigns bring signups that go on to use the product, for Microsoft (Bing) Ads

Grades Microsoft (Bing) campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

Report which campaigns bring signups that go on to use the product, for Reddit Ads

Grades Reddit campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

Report which campaigns bring signups that go on to use the product, for Snapchat Ads

Grades Snapchat campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

Report which campaigns bring signups that go on to use the product, for TikTok Ads

Grades TikTok campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

Report which campaigns bring signups that go on to use the product, for X Ads

Grades X campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

Report which campaigns bring signups that go on to use the product, for YouTube Ads

Grades YouTube campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

Respond to competitor pricing changes and launches for Google Search Ads

When a competitor raises prices, removes a plan or changes packaging, updates Google Search conquesting campaigns and copy to capture switchers.

Respond to competitor pricing changes and launches for LinkedIn Ads

When a competitor raises prices, removes a plan or changes packaging, updates LinkedIn conquesting campaigns and copy to capture switchers.

Respond to competitor pricing changes and launches for Meta Ads

When a competitor raises prices, removes a plan or changes packaging, updates Meta (Facebook & Instagram) conquesting campaigns and copy to capture switchers.

Respond to competitor pricing changes and launches for Microsoft (Bing) Ads

When a competitor raises prices, removes a plan or changes packaging, updates Microsoft (Bing) conquesting campaigns and copy to capture switchers.

Retarget free users toward upgrade for Google Display Ads

Uses product signals to target free or trial users who reached the first product milestone you define but have not paid, with upgrade-focused Google Display ads.

Retarget free users toward upgrade for Google Search Ads

Uses product signals to target free or trial users who reached the first product milestone you define but have not paid, with upgrade-focused Google Search ads.

Retarget free users toward upgrade for LinkedIn Ads

Uses product signals to target free or trial users who reached the first product milestone you define but have not paid, with upgrade-focused LinkedIn ads.

Retarget free users toward upgrade for Meta Ads

Uses product signals to target free or trial users who reached the first product milestone you define but have not paid, with upgrade-focused Meta (Facebook & Instagram) ads.

Retarget free users toward upgrade for Reddit Ads

Uses product signals to target free or trial users who reached the first product milestone you define but have not paid, with upgrade-focused Reddit ads.

Retarget free users toward upgrade for X Ads

Uses product signals to target free or trial users who reached the first product milestone you define but have not paid, with upgrade-focused X ads.

Retarget free users toward upgrade for YouTube Ads

Uses product signals to target free or trial users who reached the first product milestone you define but have not paid, with upgrade-focused YouTube ads.

Retarget Instagram engagers with Instagram (Meta Ads)

Turns Instagram profile visits, saves, shares and DMs into retargeting audiences with offers that match the engagement.

Reweight spend toward products with the best margin

Reads price, cost and shipping changes by product, and moves bids and budgets to what makes profit after costs, not just revenue.

Roll back changes that hurt results after seven days

Checks every approved change against its measured impact a week later, and rolls back the ones that hurt, so bad changes never become the baseline.

Run a whole-account optimization check for ChatGPT Ads

An onboarding audit of the whole ChatGPT account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

Run a whole-account optimization check for Google Display Ads

An onboarding audit of the whole Google Display account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

Run a whole-account optimization check for Google Search Ads

An onboarding audit of the whole Google Search account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

Run a whole-account optimization check for LinkedIn Ads

An onboarding audit of the whole LinkedIn account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

Run a whole-account optimization check for Meta Ads

An onboarding audit of the whole Meta (Facebook & Instagram) account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

Run a whole-account optimization check for Microsoft (Bing) Ads

An onboarding audit of the whole Microsoft (Bing) account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

Run a whole-account optimization check for Reddit Ads

An onboarding audit of the whole Reddit account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

Run a whole-account optimization check for Snapchat Ads

An onboarding audit of the whole Snapchat account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

Run a whole-account optimization check for TikTok Ads

An onboarding audit of the whole TikTok account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

Run a whole-account optimization check for X Ads

An onboarding audit of the whole X account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

Run a whole-account optimization check for YouTube Ads

An onboarding audit of the whole YouTube account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

Run copy iteration experiments for ChatGPT Ads

Runs a small number of ChatGPT copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Run copy iteration experiments for Google Display Ads

Runs a small number of Google Display copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Run copy iteration experiments for Google Search Ads

Runs a small number of Google Search copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Run copy iteration experiments for LinkedIn Ads

Runs a small number of LinkedIn copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Run copy iteration experiments for Meta Ads

Runs a small number of Meta (Facebook & Instagram) copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Run copy iteration experiments for Microsoft (Bing) Ads

Runs a small number of Microsoft (Bing) copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Run copy iteration experiments for Reddit Ads

Runs a small number of Reddit copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Run copy iteration experiments for Snapchat Ads

Runs a small number of Snapchat copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Run copy iteration experiments for TikTok Ads

Runs a small number of TikTok copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Run copy iteration experiments for X Ads

Runs a small number of X copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Run copy iteration experiments for YouTube Ads

Runs a small number of YouTube copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Run landing page experiments for ChatGPT Ads

Finds the ChatGPT campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Run landing page experiments for Google Display Ads

Finds the Google Display campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Run landing page experiments for Google Search Ads

Finds the Google Search campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Run landing page experiments for LinkedIn Ads

Finds the LinkedIn campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Run landing page experiments for Meta Ads

Finds the Meta (Facebook & Instagram) ad sets where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Run landing page experiments for Microsoft (Bing) Ads

Finds the Microsoft (Bing) campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Run landing page experiments for Reddit Ads

Finds the Reddit campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Run landing page experiments for X Ads

Finds the X campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Scale lead volume while holding lead quality

Raises lead volume on the campaigns where extra spend keeps lead quality intact, and stops scaling where volume growth comes from junk leads.

Scale pages winning in SEO and AEO into paid campaigns

Spins up paid campaigns on the queries behind your best organic pages, using rankings from the Semrush or Ahrefs MCP, so winners get more than their organic share. Add the Peec AI MCP to include pages that AI answers cite. Needs the Semrush or Ahrefs MCP connected in Roadway.

Scale PLG campaigns whose signups go on to use the product

Scales the campaigns that bring in signups who go on to use the product, not just people who sign up.

Scale products whose sales velocity is accelerating

Reads sales and stock by product from your store, finds products selling faster than their ad spend is growing, and scales them while they are hot, inside stock and margin limits. Needs the Shopify MCP connected in Roadway.

Scale spend when pipeline coverage falls behind the quarter

Compares pipeline coverage with the quarter's target every week, and raises spend on the most efficient sources when coverage trails, inside the cap.

Scale winning creatives for LinkedIn Ads

Finds the creatives on LinkedIn Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

Scale winning creatives for Meta Ads

Finds the creatives on Meta Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

Scale winning creatives for Reddit Ads

Finds the creatives on Reddit Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

Scale winning creatives for Snapchat Ads

Finds the creatives on Snapchat Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

Scale winning creatives for TikTok Ads

Finds the creatives on TikTok Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

Scale winning creatives for X Ads

Finds the creatives on X Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

Scale winning creatives for YouTube Ads

Finds the creatives on YouTube Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

Scale winning keywords for Google Search Ads

Finds the keywords on Google Search Ads that win on pipeline and cost per goal, then raises their budgets or bid targets a little each run.

Scale winning keywords for Microsoft (Bing) Ads

Finds the keywords on Microsoft (Bing) Ads that win on pipeline and cost per goal, then raises their budgets or bid targets a little each run.

Scale winning targets and campaigns for ChatGPT Ads

Finds the ChatGPT campaigns and context hints plus country, platform (iOS app, Android app, web) and custom audience targeting that beat your cost per goal and scales them without breaking efficiency.

Scale winning targets and campaigns for Google Display Ads

Finds the Google Display campaigns and custom segments, topics, placements and audience segments that beat your cost per goal and scales them without breaking efficiency.

Scale winning targets and campaigns for Google Search Ads

Finds the Google Search campaigns and keywords that beat your cost per goal and scales them without breaking efficiency.

Scale winning targets and campaigns for LinkedIn Ads

Finds the LinkedIn campaigns and audience facets (company lists, job titles, functions, seniorities, skills, industries, company size) and matched audiences that beat your cost per goal and scales them without breaking efficiency.

Scale winning targets and campaigns for Meta Ads

Finds the Meta (Facebook & Instagram) campaigns and audiences (Advantage+ audience suggestions, custom audiences, lookalikes, interests and detailed targeting) that beat your cost per goal and scales them without breaking efficiency.

Scale winning targets and campaigns for Microsoft (Bing) Ads

Finds the Microsoft (Bing) campaigns and keywords that beat your cost per goal and scales them without breaking efficiency.

Scale winning targets and campaigns for Reddit Ads

Finds the Reddit campaigns and communities (subreddits), keywords, interests and custom audiences that beat your cost per goal and scales them without breaking efficiency.

Scale winning targets and campaigns for Snapchat Ads

Finds the Snapchat campaigns and audiences (Snap Lifestyle Categories, custom audiences, lookalikes, and demographic and interest targeting) that beat your cost per goal and scales them without breaking efficiency.

Scale winning targets and campaigns for TikTok Ads

Finds the TikTok campaigns and audiences (custom audiences, lookalikes, interest and behavior targeting, and Smart+ automatic targeting) that beat your cost per goal and scales them without breaking efficiency.

Scale winning targets and campaigns for X Ads

Finds the X campaigns and keyword, conversation topic, follower look-alike (@handle), interest and custom audience targeting that beat your cost per goal and scales them without breaking efficiency.

Scale winning targets and campaigns for YouTube Ads

Finds the YouTube campaigns and custom segments, topics, placements (channels/videos) and audience segments that beat your cost per goal and scales them without breaking efficiency.

Shift budget to what's converting during demand surges

When conversion rate jumps on a channel or campaign (seasonality, press, a launch, a competitor stumble), moves budget to what is converting in measured steps while the surge lasts, inside the cap.

Shift spend to supply- or demand-constrained markets for Google Search Ads

Reads marketplace liquidity by city or category and points Google Search spend at whichever side (supply or demand) is the bottleneck.

Shift spend to supply- or demand-constrained markets for Meta Ads

Reads marketplace liquidity by city or category and points Meta (Facebook & Instagram) spend at whichever side (supply or demand) is the bottleneck.

Ship winning Google Search campaigns, targets and copy to ChatGPT Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as ChatGPT ads campaigns, targets and creative.

Ship winning Google Search campaigns, targets and copy to LinkedIn Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as LinkedIn Ads campaigns, targets and creative.

Ship winning Google Search campaigns, targets and copy to Meta Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Meta ads campaigns, targets and creative.

Ship winning Google Search campaigns, targets and copy to Microsoft (Bing) Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Microsoft (Bing) ads campaigns, targets and creative.

Ship winning Google Search campaigns, targets and copy to Reddit Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Reddit Ads campaigns, targets and creative.

Ship winning Google Search campaigns, targets and copy to X Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as X Ads campaigns, targets and creative.

Ship winning Google Search campaigns, targets and copy to YouTube Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as YouTube Ads campaigns and targets, with a video brief written from the winning angle and proof, and an optional still-image Demand Gen test. Needs an image MCP such as Figma, Canva or Runway connected in Roadway to draft the still-image test.

Ship winning LinkedIn Ads and TLAs to X Ads and Reddit Ads

Takes proven LinkedIn messaging and thought leadership and rebuilds it for cheaper reach on X and Reddit.

Ship winning Meta Ads creatives to YouTube Shorts and Demand Gen

Finds the best Meta image concepts and builds Demand Gen image ads from them in Figma, Canva or Runway, then has Runway edit the existing winning Reels into Shorts cuts, and lists them for YouTube upload because Google Ads can only use videos already on YouTube. If Runway is not connected it writes a recut brief instead. Needs a video MCP such as Runway connected in Roadway.

Ship winning YouTube Ads videos to Meta Reels, X Ads and Reddit Ads

Picks proven YouTube video ads and generates native cuts for Meta Reels, X and Reddit in Runway or Google Veo, with end cards and caption frames built in Figma, Canva or Runway. Needs a video MCP such as Runway or Google Veo connected in Roadway.

Spin up landing pages once keyword volume and profitability clear your bar

Drafts a dedicated landing page when a keyword or ad theme's volume and profitability clear your thresholds, then sets up a test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Spin up TLA skeletons in LinkedIn Ads from LinkedIn mentions

Watches LinkedIn for posts by employees, customers and creators that mention you, and drafts Thought Leader Ad campaigns around the best ones, ready to approve.

Step up bid targets to scale efficiently for ChatGPT Ads

Gradually steps ChatGPT bid targets up or down to find the point where extra volume still pays back.

Step up bid targets to scale efficiently for Google Display Ads

Gradually steps Google Display bid targets up or down to find the point where extra volume still pays back.

Step up bid targets to scale efficiently for Google Search Ads

Gradually steps Google Search bid targets up or down to find the point where extra volume still pays back.

Step up bid targets to scale efficiently for LinkedIn Ads

Gradually steps LinkedIn bid targets up or down to find the point where extra volume still pays back.

Step up bid targets to scale efficiently for Meta Ads

Gradually steps Meta (Facebook & Instagram) bid targets up or down to find the point where extra volume still pays back.

Step up bid targets to scale efficiently for Microsoft (Bing) Ads

Gradually steps Microsoft (Bing) bid targets up or down to find the point where extra volume still pays back.

Step up bid targets to scale efficiently for Reddit Ads

Gradually steps Reddit bid targets up or down to find the point where extra volume still pays back.

Step up bid targets to scale efficiently for X Ads

Gradually steps X bid targets up or down to find the point where extra volume still pays back.

Step up bid targets to scale efficiently for YouTube Ads

Gradually steps YouTube bid targets up or down to find the point where extra volume still pays back.

Suppress upsell ads for accounts with open support issues

Reads support and churn-risk signals by segment and pulls upsell and renewal ads from customers who are having a bad time, then restores them when it clears.

Surround conferences with ads aimed at target accounts

Reads the conference calendar and runs account-based campaigns around each event: before to book meetings, during to drive booth traffic, after to follow up.

Swap in weather and local event creative by market

An opt-in workflow for ecommerce brands. Checks the forecast and local events by market, then swaps in matching ad copy and adjusts bids, like rain gear before a storm. Needs the Shopify MCP connected in Roadway to check stock.

Switch ads to closing content when accounts enter late-stage deals

When a target account reaches evaluation or negotiation in the CRM, swaps its ads to security, ROI and customer proof for the buying committee.

Take over competitor terms when a rival goes dark in auction insights

Reads auction insights daily, and when a competitor drops out, raises bids and budgets on the terms they leave open while the gap lasts.

Target switchers when competitors get negative reviews

Watches review sites for waves of negative competitor reviews, then turns the themes into 'alternative' search ads written only from your own approved claims.

Test bid strategies with controlled experiments for Google Display Ads

Uses native split tests to prove whether a different Google Display bid strategy or target actually beats the current one.

Test bid strategies with controlled experiments for Google Search Ads

Uses native split tests to prove whether a different Google Search bid strategy or target actually beats the current one.

Test bid strategies with controlled experiments for LinkedIn Ads

Uses native split tests to prove whether a different LinkedIn bid strategy or target actually beats the current one.

Test bid strategies with controlled experiments for Meta Ads

Uses native split tests to prove whether a different Meta (Facebook & Instagram) bid strategy or target actually beats the current one.

Test bid strategies with controlled experiments for Microsoft (Bing) Ads

Uses native split tests to prove whether a different Microsoft (Bing) bid strategy or target actually beats the current one.

Test bid strategies with controlled experiments for Snapchat Ads

Uses native split tests to prove whether a different Snapchat bid strategy or target actually beats the current one.

Test bid strategies with controlled experiments for TikTok Ads

Uses native split tests to prove whether a different TikTok bid strategy or target actually beats the current one.

Test bid strategies with controlled experiments for YouTube Ads

Uses native split tests to prove whether a different YouTube bid strategy or target actually beats the current one.

Test competitor comparison landing pages

Drafts "us vs competitor" and "alternative to" landing pages for competitor-targeted campaigns, then tests them against the generic page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Test document ad gating for LinkedIn Ads

Tests ungated vs gated (Lead Gen Form after preview pages) LinkedIn document ads to balance lead volume against quality.

Test new geos when demand shows up there first

Finds regions where organic, direct and referral demand is climbing before you advertise there, and opens low-budget tests in the best of them.

Test new targeting, creative and landing pages when a winner breaks out

Spots keywords, ads and audiences that break out or stall, and proposes the next targeting, creative or landing page test, with drafts built in Figma, Canva or Runway, or your page builder. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy, and an image or video MCP such as Figma, Canva, Runway or Google Veo, connected in Roadway.

Test new targeting for ChatGPT Ads

Proposes and runs controlled tests of new ChatGPT targeting, so new audiences are found deliberately rather than by accident.

Test new targeting for Google Display Ads

Proposes and runs controlled tests of new Google Display targeting, so new audiences are found deliberately rather than by accident.

Test new targeting for Google Search Ads

Proposes and runs controlled tests of new Google Search targeting, so new audiences are found deliberately rather than by accident.

Test new targeting for LinkedIn Ads

Proposes and runs controlled tests of new LinkedIn targeting, so new audiences are found deliberately rather than by accident.

Test new targeting for Meta Ads

Proposes and runs controlled tests of new Meta (Facebook & Instagram) targeting, so new audiences are found deliberately rather than by accident.

Test new targeting for Microsoft (Bing) Ads

Proposes and runs controlled tests of new Microsoft (Bing) targeting, so new audiences are found deliberately rather than by accident.

Test new targeting for Reddit Ads

Proposes and runs controlled tests of new Reddit targeting, so new audiences are found deliberately rather than by accident.

Test new targeting for Snapchat Ads

Proposes and runs controlled tests of new Snapchat targeting, so new audiences are found deliberately rather than by accident.

Test new targeting for TikTok Ads

Proposes and runs controlled tests of new TikTok targeting, so new audiences are found deliberately rather than by accident.

Test new targeting for X Ads

Proposes and runs controlled tests of new X targeting, so new audiences are found deliberately rather than by accident.

Test new targeting for YouTube Ads

Proposes and runs controlled tests of new YouTube targeting, so new audiences are found deliberately rather than by accident.

Test offers and CTAs for ChatGPT Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on ChatGPT, one change at a time.

Test offers and CTAs for Google Display Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Google Display, one change at a time.

Test offers and CTAs for Google Search Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Google Search, one change at a time.

Test offers and CTAs for LinkedIn Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on LinkedIn, one change at a time.

Test offers and CTAs for Meta Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Meta (Facebook & Instagram), one change at a time.

Test offers and CTAs for Microsoft (Bing) Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Microsoft (Bing), one change at a time.

Test offers and CTAs for Reddit Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Reddit, one change at a time.

Test offers and CTAs for X Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on X, one change at a time.

Test offers and CTAs for YouTube Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on YouTube, one change at a time.

Test target expansion from proven targets for ChatGPT Ads

Takes proven ChatGPT targets and tests the adjacent ones (neighboring situations and questions) to find the next layer of scale.

Test target expansion from proven targets for Google Display Ads

Takes proven Google Display targets and tests the adjacent ones (neighboring segments and topics, optimized targeting) to find the next layer of scale.

Test target expansion from proven targets for Google Search Ads

Takes proven Google Search targets and tests the adjacent ones (related keywords, broader match types, new audience segments) to find the next layer of scale.

Test target expansion from proven targets for LinkedIn Ads

Takes proven LinkedIn targets and tests the adjacent ones (neighboring job titles, industries and company lists) to find the next layer of scale.

Test target expansion from proven targets for Meta Ads

Takes proven Meta (Facebook & Instagram) targets and tests the adjacent ones (neighboring interests, lookalikes, Advantage+ audience) to find the next layer of scale.

Test target expansion from proven targets for Microsoft (Bing) Ads

Takes proven Microsoft (Bing) targets and tests the adjacent ones (related keywords, broader match types, similar audiences) to find the next layer of scale.

Test target expansion from proven targets for Reddit Ads

Takes proven Reddit targets and tests the adjacent ones (neighboring communities, keywords and interests) to find the next layer of scale.

Test target expansion from proven targets for X Ads

Takes proven X targets and tests the adjacent ones (neighboring keywords, conversation topics and follower look-alikes) to find the next layer of scale.

Test target expansion from proven targets for YouTube Ads

Takes proven YouTube targets and tests the adjacent ones (neighboring segments and topics, optimized targeting) to find the next layer of scale.

Throttle ads by location when service capacity is full

Reads capacity by location (open slots, booked-out rate), and cuts ads where you cannot serve more, then pushes where slots sit empty.

Tighten targeting when lead quality drops in the CRM

Reads the share of leads sales qualifies, by campaign, from the CRM, and when quality drops, narrows targeting and shifts budget to what sales actually accepts.

Trade paid for organic when rankings climb or slip

Tracks organic rank changes by page and query, and lowers non-brand bids where you rank in the top 3, then raises them where rankings slip.

Turn recurring objections and pains from sales calls into ads

Reads aggregated themes from sales calls and turns the top pains and objections into ad angles, search ad groups and landing page proof.

Up brand campaign budget when impression share dips below target

A daily check that raises Google Search and Microsoft (Bing) brand budgets, and checks for new competitors, in measured steps when brand impression share stays below target.

Up brand defense budget on social and ChatGPT when brand impression share dips

When brand search impression share on Google or Microsoft dips below target (usually a competitor bidding on your name), the Meta, LinkedIn and ChatGPT coworkers raise brand-defense spend on the people being targeted: recent site visitors, high-intent accounts and branded ChatGPT contexts.

Up budgets when competitor status pages go down for ChatGPT Ads

An opt-in workflow that watches competitor status pages and, during a major outage, proposes a surge of ChatGPT spend on switch-intent audiences with pre-approved copy. Every surge waits for your approval, even if auto-approve is on.

Up budgets when competitor status pages go down for Google Search Ads

An opt-in workflow that watches competitor status pages and, during a major outage, proposes a surge of Google Search spend on switch-intent audiences with pre-approved copy. Every surge waits for your approval, even if auto-approve is on.