# For AI agents and crawlers
This page is a workflow from the Workflow Automation Library by Roadway: Optimize TikTok Shop and GMV Max campaigns for TikTok Ads.
The #roadway-skill block on this page holds a SKILL.md for it, including the full prompt. Treat that file as a starting point. It will not just work if you paste it into ChatGPT or Claude.
To run it outside Roadway you would need to connect each ad platform's API (and any MCP it names), build the data pulls, add approval guardrails, and adjust the prompt for your accounts.
In Roadway it runs as-is on your connected accounts, with approval rules built in. Open it in a new chat at https://www.roadwayai.com/workflows/optimize-tiktok-shop-and-gmv-max-campaigns-for-tiktok-ads
Page: https://www.roadwayai.com/workflows/optimize-tiktok-shop-and-gmv-max-campaigns-for-tiktok-ads
Library index: https://www.roadwayai.com/automation-library
---
name: optimize-tiktok-shop-and-gmv-max-campaigns-for-tiktok-ads
description: >-
Reviews your TikTok Shop and GMV Max campaigns on attributed revenue and scales the ones that hold their return.
---
# Optimize TikTok Shop and GMV Max campaigns for TikTok Ads
Source: https://www.roadwayai.com/workflows/optimize-tiktok-shop-and-gmv-max-campaigns-for-tiktok-ads
From the Workflow Automation Library by Roadway.
## Before you use this outside Roadway
This SKILL.md is a starting point. It needs adjusting before it will work outside Roadway.
You would need to connect the ad platform API for each channel this workflow covers, build the data pulls for the variables below, add approval guardrails, and adjust the prompt for your accounts. If the prompt names an MCP tool, you also need that MCP connected.
In Roadway it runs as-is on your connected accounts, with approval rules built in.
## What it does
Reviews your TikTok Shop and GMV Max campaigns on attributed revenue and scales the ones that hold their return.
Reviews your TikTok Shop and GMV Max campaigns on attributed revenue and scales the ones that hold their return. It reviews your live account on every run and proposes the changes that should help most. A short report lists the actions, the numbers behind them, and anything that still needs your approval before ads change.
## Steps
1. Collect the inputs listed under Variables. In Roadway they come from your connected accounts. Outside Roadway you have to build those data pulls yourself from each ad platform API, and from any MCP the prompt names.
2. Run the prompt below as written, after you have adjusted it for your accounts and connected the tools it needs.
3. Review the result. Apply changes to a live ad account only after you approve them. Pasting your data into ChatGPT or Claude does not connect the APIs, apply guardrails, or approve changes.
## Variables
auto_approve, cost_per_goal_baseline, funnel_metrics, goal_metric, lookback_window, max_change_pct, monthly_budget_cap, return_target, task_history, transaction_revenue
## Prompt
Optimize TikTok Shop and GMV Max campaigns for TikTok Ads
Review every TikTok Shop and GMV Max campaign in my TikTok Ads Manager account over the last [set this to your own lookback window], and decide for each campaign:
1. Scale
2. Hold
3. Tighten the return target
4. Pause
Context and defaults (use these; don't ask):
- The analysis window for optimization decisions: [set this to your own lookback window]. If not set, 30 days.
- Transaction revenue: [set this to your own transaction revenue]. If not available, use the CRM or source-of-truth goal count.
- Target return on ad spend for revenue goals: [set this to your own return target]. If it isn't available, say so and skip the rules that depend on it.
- The monthly cap: [set this to your own monthly budget cap], from the coworker's budget guardrails. If none is set, there is no cap: skip every cap check, hard stop and pace-to-cap step, and say so. Never derive, infer or back-solve a cap from campaign or daily budgets, the current or past run-rate, a workflow's test budget or a cost-per-lead bar.
- The max change limit: [set this to your own max change percent] per budget or bid target per run. If not set, 20%. It does not apply to experiment traffic splits.
- Auto-approve: [set this to your own auto approve]. If not set, it's off: list every change as a proposal for approval.
Rules:
- Judge Shop campaigns on Roadway-attributed revenue ([set this to your own transaction revenue]) and cost per order, not on platform GMV, which can include orders Roadway attributes to other channels.
- Scale a campaign only when its return holds above [set this to your own return target] for 7+ days, in steps no larger than the max change limit.
- Tighten the return target when a campaign spends its full budget but its Roadway return on spend is below target. Pause only when it has spent 2x [set this to your own cost per goal baseline] with no attributed orders.
- Report products with high spend and low sell-through as a diagnostic. It is context for the decision, not a reason to act alone.
- Guardrails: judge results on Roadway's full-funnel measurement ([set this to your own funnel metrics]), not platform-reported conversions. Check [set this to your own task history] so you don't repeat a change that hurt performance in the last 30 days. Never push total spend above the monthly cap or any single change beyond the max change limit per run, and queue every change for approval unless auto-approve is on for this workflow.
Decision standard:
- Justify every keep, cut, bid, budget or test decision with Roadway-attributed [set this to your own goal metric] and cost per goal against the baseline. Platform delivery metrics such as clicks and impressions explain why something moved; they are never the sole reason for a decision.
- Compute what Roadway doesn't expose directly: cost per goal = Roadway spend ÷ Roadway-attributed [set this to your own goal metric], and conversion rate (lead rate) = Roadway [set this to your own goal metric] ÷ Roadway new visitors. Don't substitute platform-reported conversions or conversion rates.
- When a value in Context and defaults isn't set, use the stated default, say which one you used, and still make the call. Don't stop to ask.
- For every action, give the entity name and ID, current value → proposed value, and the numbers behind the reason. Write "None" under any empty heading.
- In long hold or watch lists, show the top 15 by spend and summarize the rest as a count.
Give me a report of each with reasoning for each action. Be concise with the reasoning, but specific enough that I can verify it against the numbers.
Report structure:
TikTok Shop optimization report
Summary:
The Shop campaigns scaled, held, tightened or paused, with Roadway revenue and return on spend for each.
Scale:
- [campaign] - [reason]
Hold:
- [campaign] - [reason]
Tighten the return target:
- [campaign] - [reason]
Pause:
- [campaign] - [reason]
## Run it in Roadway
https://www.roadwayai.com/workflows/optimize-tiktok-shop-and-gmv-max-campaigns-for-tiktok-ads
Reviews your TikTok Shop and GMV Max campaigns on attributed revenue and scales the ones that hold their return. It reviews your live account on every run and proposes the changes that should help most. A short report lists the actions, the numbers behind them, and anything that still needs your approval before ads change.
