Workflows for team manager AI agents

Move winning creatives across social and video channels

Finds creatives that win on one social or video channel, builds resized image versions in Figma, Canva or Runway for the channels where they have not run, generates video cuts in Runway or Google Veo, and queues the launch for your approval. Needs a video MCP such as Runway or Google Veo connected in Roadway.

Measure true ad impact with control-group tests for TikTok Ads

Measures how many TikTok conversions your ads truly drive and recalibrates targets with the result.

Measure true ad impact with control-group tests for Snapchat Ads

Measures how many Snapchat conversions your ads truly drive and recalibrates targets with the result.

Launch demand campaigns in a city once supply reaches a liquidity bar

Watches supply by market, and the moment a new city has enough listings or providers to fill demand, launches demand campaigns there with local targeting.

Pause signup campaigns when activation drops after a release

Watches how many new signups reach your first product milestone, by cohort and release, and pauses paid signup campaigns when a release breaks onboarding, so you do not buy users who cannot succeed.

Shift budget toward the product lines gaining revenue

Reads revenue by plan or product line, and shifts budget toward the lines that are growing profitably, away from the ones that are flat or shrinking.

Raise search bids for YouTube viewers and site visitors

Raises Search bids for people who watched your YouTube ads or visited your site, using the audiences those sources already build, and trims the bids when the gain fades.

Roll back changes that hurt results after seven days

Checks every approved change against its measured impact a week later, and rolls back the ones that hurt, so bad changes never become the baseline.

Move ad spend with inventory levels

Reads stock by product from your store, pauses ads for products about to sell out, pushes overstock and restocks, and sends ads for sold-out items to an in-stock alternative. Needs the Shopify MCP connected in Roadway.

Pace lead generation to open sales capacity

Reads open demo slots and lead backlog, then scales lead campaigns up when reps have room and throttles them when leads would sit untouched.

Scale spend when pipeline coverage falls behind the quarter

Compares pipeline coverage with the quarter's target every week, and raises spend on the most efficient sources when coverage trails, inside the cap.

Cut spend on campaigns whose opportunities stall in the pipeline

Ages every opportunity by the campaign that sourced it, and cuts or reroutes spend where deals sit in one stage far longer than the rest of your pipeline.

Build lookalikes and lift budgets when big deals close

When a deal closes above your size bar, finds the segment it belongs to and builds lookalike audiences, matching ads and extra budget for that segment.

Tighten targeting when lead quality drops in the CRM

Reads the share of leads sales qualifies, by campaign, from the CRM, and when quality drops, narrows targeting and shifts budget to what sales actually accepts.

Pace event campaigns to fill capacity 7 days out

Tracks registrations against capacity for every event and scales campaigns so each one is 100% full a week out, then stops spending.

Scale pages winning in SEO and AEO into paid campaigns

Spins up paid campaigns on the queries behind your best organic pages, using rankings from the Semrush or Ahrefs MCP, so winners get more than their organic share. Add the Peec AI MCP to include pages that AI answers cite. Needs the Semrush or Ahrefs MCP connected in Roadway.

Spin up landing pages once keyword volume and profitability clear your bar

Drafts a dedicated landing page when a keyword or ad theme's volume and profitability clear your thresholds, then sets up a test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Use PostHog product events to choose ad audiences and exclusions

Reads product events from PostHog to find the behaviors that predict upgrades, then uses the audiences you already sync from PostHog as targets, lookalike seeds and exclusions. Needs the PostHog MCP connected in Roadway.

Review account hygiene weekly

A weekly digest of account hygiene across all channels. It lists what each maintenance check found, links each finding to the workflow that fixes it, and changes nothing itself.

Pause expired launch and promo messaging

A simple check for ads still mentioning a launch as "new", an expired promo, or an old price.

Consolidate account structure for faster learning

Finds over-fragmented campaign structures that starve automated bidding of data, and proposes consolidated structures channel by channel.

Clean up stale campaigns and ads

Archives dead campaigns, ad groups and ads across channels that clutter accounts and confuse automation and reporting.

Check launch campaign readiness

A simple pre-flight check before launch campaigns go live: tracking, URLs, approvals, budgets and end dates.

Check for broken landing pages and URLs

Crawls every final URL in every channel's live ads for errors, redirects, slow loads and missing tracking parameters.

Check customer and open-opportunity exclusions

A simple check that current customers and open opportunities are excluded from acquisition campaigns on every channel.

Audit server-side tracking coverage

Audits whether every channel has server-side conversion coverage (CAPI, enhanced conversions, offline imports) with good match quality and deduplication.

Audit naming conventions and UTMs

Keeps campaign names and UTMs consistent on every connected channel so reporting, attribution and cross-channel analysis do not break.

Audit automation rules and script conflicts

Finds native automated rules, scripts and third-party tools that conflict with Roadway agents (both changing the same budgets or bids).

Send a cross-channel anomaly digest

A daily digest from the performance marketing agent: every spend, tracking, cost and delivery anomaly across channels, ranked by dollar impact.

Detect attribution drift between platforms and Roadway

Alerts when a platform's reported conversions start drifting away from CRM or backend truth, which usually means a tracking or modeling change.

Detect anomalies against a forecast range

Replaces fixed thresholds with forecast intervals per campaign and metric, so alerts fire only when something is truly unexpected given seasonality and trend.

Auto-remediate anomalies with approved playbooks

Maps each common anomaly type to a pre-approved fix that runs automatically, and escalates only what the playbooks cannot handle.

Read out tests and log learnings

After every concluded test on any channel, writes a short readout and logs the learning, so future workflows do not repeat it.

Prioritize the experiment backlog

Keeps a ranked backlog of test ideas across channels, ordered by expected effect and the spend at risk, so the next test is the one with the best payoff. You can set your own scores.

Measure true ad impact with control-group tests for YouTube Ads

Measures how many YouTube conversions your ads truly drive and recalibrates targets with the result.

Measure true ad impact with control-group tests for Meta Ads

Measures how many Meta (Facebook & Instagram) conversions your ads truly drive and recalibrates targets with the result.

Measure true ad impact with control-group tests for LinkedIn Ads

Measures how many LinkedIn conversions your ads truly drive, when the account has enough conversion volume for a matched-market test, and recalibrates targets with the result.

Measure true ad impact with control-group tests for Google Search Ads

Measures how many Google Search conversions your ads truly drive and recalibrates targets with the result.

Measure true ad impact with control-group tests for Google Display Ads

Measures how many Google Display conversions your ads truly drive and recalibrates targets with the result.

Launch paid campaigns for low-ranking but high-converting SEO / AEO pages

Finds organic pages that convert visitors well but rank low, using rankings from the Semrush or Ahrefs MCP, and launches paid search campaigns to buy the traffic SEO cannot win yet. Add the Peec AI MCP to include pages that AI answers do not cite. Needs the Semrush or Ahrefs MCP connected in Roadway.

Test trial landing pages, then move ads to the winner

Drafts 2-3 signup landing page variants for paid traffic, reads the test results once enough data is in, and tells you when and how far to shift traffic to the winner. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Up brand defense budget on social and ChatGPT when brand impression share dips

When brand search impression share on Google or Microsoft dips below target (usually a competitor bidding on your name), the Meta, LinkedIn and ChatGPT coworkers raise brand-defense spend on the people being targeted: recent site visitors, high-intent accounts and branded ChatGPT contexts.

Shift budget to what's converting during demand surges

When conversion rate jumps on a channel or campaign (seasonality, press, a launch, a competitor stumble), moves budget to what is converting in measured steps while the surge lasts, inside the cap.

Sense launch demand and scale spend automatically

In the first 14 days of a launch, watches early demand signals (search volume, CTR and conversion rate) and scales the launch campaigns that show real pull in measured steps.

Run a launch-day retargeting blitz across channels

For major launches, runs a coordinated 7-14 day push to warm audiences across channels with launch creative, then winds it down.

Pause promoted posts during a brand crisis on X and Reddit

When negative sentiment spikes (an outage, a pricing backlash, a bad news cycle), pauses or swaps out promoted social posts that would land badly, and restores them when it passes.

Pause ads during site outages

When your own site, checkout or signup flow goes down, pauses or throttles paid traffic across all channels until it is back.

Monitor AI answers for your brand and respond with ChatGPT Ads

Reads how AI answers describe your brand against competitors from the Peec AI MCP, and uses ChatGPT ads and search ads to cover the questions where you are missing or misrepresented. Needs the Peec AI MCP connected in Roadway.

Discover new ICP segments from CRM wins with an LLM

Uses an LLM to cluster recent wins in the CRM into new ICP segments, and turns each one into targeting for every channel.

Sync negative keywords and brand exclusions from Google Search to Microsoft (Bing) Ads

Keeps Microsoft Advertising negative keyword lists and brand exclusions in sync with Google Ads, so lessons from one search engine protect the other.

Ship winning YouTube Ads videos to Meta Reels, X Ads and Reddit Ads

Picks proven YouTube video ads and generates native cuts for Meta Reels, X and Reddit in Runway or Google Veo, with end cards and caption frames built in Figma, Canva or Runway. Needs a video MCP such as Runway or Google Veo connected in Roadway.

Ship winning Meta Ads creatives to YouTube Shorts and Demand Gen

Finds the best Meta image concepts and builds Demand Gen image ads from them in Figma, Canva or Runway, then has Runway edit the existing winning Reels into Shorts cuts, and lists them for YouTube upload because Google Ads can only use videos already on YouTube. If Runway is not connected it writes a recut brief instead. Needs a video MCP such as Runway connected in Roadway.

Ship winning LinkedIn Ads and TLAs to X Ads and Reddit Ads

Takes proven LinkedIn messaging and thought leadership and rebuilds it for cheaper reach on X and Reddit.

Ship winning Google Search campaigns, targets and copy to YouTube Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as YouTube Ads campaigns and targets, with a video brief written from the winning angle and proof, and an optional still-image Demand Gen test. Needs an image MCP such as Figma, Canva or Runway connected in Roadway to draft the still-image test.

Ship winning Google Search campaigns, targets and copy to X Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as X Ads campaigns, targets and creative.

Ship winning Google Search campaigns, targets and copy to Reddit Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Reddit Ads campaigns, targets and creative.

Ship winning Google Search campaigns, targets and copy to Microsoft (Bing) Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Microsoft (Bing) ads campaigns, targets and creative.

Ship winning Google Search campaigns, targets and copy to Meta Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Meta ads campaigns, targets and creative.

Ship winning Google Search campaigns, targets and copy to LinkedIn Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as LinkedIn Ads campaigns, targets and creative.

Ship winning Google Search campaigns, targets and copy to ChatGPT Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as ChatGPT ads campaigns, targets and creative.

Ship winning ChatGPT Ads contexts to Google Search keywords and SEO briefs

Uses what converts in ChatGPT ads (situations and questions) to find new search keywords. If the Semrush or Ahrefs MCP is connected, it also checks which situations have no page ranking yet and writes SEO briefs for them. Without it, it skips the briefs.

Ship Reddit Ads community language to Google Search keywords and copy

Mines the Reddit threads and comments where buyers describe their problem, and turns that language into new search keywords and RSA headlines.

Share winning creative angles across channels

Turns every channel's creative winners into a shared angle library and pushes the best angles to the channels that have not tried them, drafting new stills in Figma, Canva or Runway and new video in Runway or Google Veo. Needs an image MCP such as Figma or Canva, or a video MCP such as Runway or Google Veo, connected in Roadway.

Sequence search visitors into social retargeting

Builds a cross-channel sequence: high-intent search clickers who did not convert get follow-up proof on Meta and LinkedIn.

Run a competitor-move war room across channels

When a competitor launches a product or changes prices, coordinates the response across channels in phases, starting where the overlap is highest.

Reallocate budget across channels

The performance marketing agent's weekly budget rebalance across every connected channel, based on where the next dollar works hardest and pipeline quality.

Reach target accounts on X, Reddit and ChatGPT Ads

Extends ABM beyond LinkedIn: finds where your target accounts' buyers actually show up on X, Reddit and ChatGPT, and funds the channels that move those accounts toward pipeline.

Orchestrate ABM plays across channels

Moves target accounts through awareness, engagement and opportunity stages, with LinkedIn as the account-level channel and CRM-synced audiences on the other channels, and budgets that adapt to each account's signals.

Check message consistency across channels

Checks that pricing, offers, launch messaging and claims are consistent and current across every channel's live ads.

Build agents and workflows for a newly connected channel

When a new ad platform is connected, drafts the AI Coworker (goal, funnel, guardrails) and its starter workflows from what already works on your other channels, ready for approval.

Allocate budget across channels toward the best next dollar autonomously

Re-fits channel and campaign response curves weekly and moves budget across channels toward the best next dollar in small steps, inside every guardrail.

Align conversion goals across channels

Checks that every channel optimizes to the same goal definition, so cost per goal comparisons across channels are fair.

Scale lead volume while holding lead quality

Raises lead volume on the campaigns where extra spend keeps lead quality intact, and stops scaling where volume growth comes from junk leads.

Scale PLG campaigns whose signups go on to use the product

Scales the campaigns that bring in signups who go on to use the product, not just people who sign up.

Find budget-limited winners

A simple weekly check for efficient campaigns that are being held back by their budget on any channel.

Bid toward signups that become customers

Sends a value for each signup to the ad platforms, based on your own product and revenue data, so bidding favors people who go on to become customers. If you have a value model you trust it uses that; otherwise it uses a simple rule from your history of what similar signups have gone on to pay.

Suggest new workflows from Task History and performance gaps

Reviews what every coworker did, what it changed and what happened (Task History plus action-impact memory), and proposes the next workflows worth automating, or the ones to retire.

Snapshot weekly pipeline from paid

A weekly snapshot of pipeline created by paid channels: qualified leads, opportunities and pipeline value by channel.

Snapshot launch-week performance

A simple read on how launch campaigns did in their first 7 days by channel: spend, reach, clicks and goal events.

Send a weekly opportunity report

Ranks the biggest dollar opportunities across every channel this week (budget-limited winners, wasted spend, expansion and tests to run) so Monday's approval queue starts with what matters.

Send a daily signup and activation digest

A simple daily check of paid signups and what each costs by channel, plus how many of yesterday's signups started using the product, for PLG teams.

Send a daily revenue and return digest

A simple daily check of yesterday's ad spend, revenue and return by channel against target, for ecommerce teams.

Send a daily performance digest across channels

A short morning digest of yesterday vs. normal on spend, attributed conversions and cost per new customer for every channel, with anything off-pace or broken called out first.

Review post-launch performance

A 30-day review of a launch across channels: what drove adoption or pipeline, what to fold into always-on, and what to stop.

Report weekly performance across channels

The performance marketing agent's general report: one view of spend, results and cost per goal across every connected channel, with what changed and why. Affiliate and SEO numbers are optional extras that need a data source you connect.

Report pipeline velocity by channel

Shows how fast paid-sourced opportunities move and close by channel: win rate, deal size and cycle length, not just pipeline created.

Report launch attribution and adoption

Connects launch campaigns to feature adoption, activation and pipeline in product and CRM data, so launch spend is judged on business impact.

Report true results after adjusting for real ad impact

Restates every channel's cost per goal and return using impact-test results, so budget decisions are based on real results, not attributed ones.

Report blended customer cost and how fast it pays back

Reports what a new customer costs overall and on paid channels, how fast that cost pays back and how it compares with customer value, using CRM and billing data rather than platform conversions.

Report ABM pipeline influence

Measures how paid ABM touches move target accounts: engagement before opportunity creation, stage velocity and win rate vs unreached accounts.

Mine creative insights across channels with LLM tagging

Tags every ad across channels by angle, hook, format and offer, then finds which creative attributes drive performance across channels.

Measure the impact of major changes against a comparison group

Measures the true impact of big account changes (a restructure, a bid strategy switch, a new channel) against a comparison group rather than before and after.

Forecast month-end outcomes

Forecasts month-end spend, goal volume and cost per goal for each channel with a likely range, and says what to change today to hit plan.

Check ad platform overcrediting against Roadway attribution

Reconciles what each ad platform claims against CRM or order data, and produces a trust factor per channel for budgeting.

True up end-of-month pacing across channels

In the last 7-10 days of the month, re-plans every channel's remaining budget so the month lands on plan with the best possible results.

Set the monthly cap from pipeline and cash forecasts

Recomputes next month's cap from forecast pipeline coverage, revenue targets and how fast spend pays back, instead of a static number set once a quarter.

Set lifetime budget caps for promos and launches

Puts hard lifetime caps and end dates on time-boxed promo, launch and surge campaigns, so they cannot keep spending after the moment has passed.

Hold the experiment budget guardrail

Keeps the total spend on tests and experiments across all channels within the agreed experiment budget, so exploration never eats the core.

Hold channel minimum and maximum budget guardrails

Enforces per-channel floors and ceilings, so automation never starves a strategic channel or over-concentrates spend in one platform.

Fund signal-based surges within the budget cap

When signal-based workflows surge spend (competitor outages, trends, launches), funds the surge by cutting the least efficient spend elsewhere so the cap holds.

Suggest new workflows from Task History and performance gaps

Reviews what every coworker did, what it changed and what happened (Task History plus action-impact memory), and proposes the next workflows worth automating, or the ones to retire.

Sync negative keywords and brand exclusions from Google Search to Microsoft (Bing) Ads

Keeps Microsoft Advertising negative keyword lists and brand exclusions in sync with Google Ads, so lessons from one search engine protect the other.

Test trial landing pages, then move ads to the winner

Drafts 2-3 signup landing page variants for paid traffic, reads the test results once enough data is in, and tells you when and how far to shift traffic to the winner. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Tighten targeting when lead quality drops in the CRM

Reads the share of leads sales qualifies, by campaign, from the CRM, and when quality drops, narrows targeting and shifts budget to what sales actually accepts.

True up end-of-month pacing across channels

In the last 7-10 days of the month, re-plans every channel's remaining budget so the month lands on plan with the best possible results.

Up brand defense budget on social and ChatGPT when brand impression share dips

When brand search impression share on Google or Microsoft dips below target (usually a competitor bidding on your name), the Meta, LinkedIn and ChatGPT coworkers raise brand-defense spend on the people being targeted: recent site visitors, high-intent accounts and branded ChatGPT contexts.

Use PostHog product events to choose ad audiences and exclusions

Reads product events from PostHog to find the behaviors that predict upgrades, then uses the audiences you already sync from PostHog as targets, lookalike seeds and exclusions. Needs the PostHog MCP connected in Roadway.