# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Automate LinkedIn Ads workflows for sales-led B2B companies and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/linkedin-ads-workflows-for-sales-led-b2b-companies
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

›

›

Automate LinkedIn Ads workflows for sales-led B2B companies

Automate LinkedIn Ads workflows for sales-led B2B companies

Browse 144 LinkedIn Ads workflows for sales-led B2B teams in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. LinkedIn clicks are expensive but precise, so the agent focuses on job-title and company targeting, lead-gen form quality and account-level reach. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Add target accounts when they hire a new leader or raise funding

Asks Clay to check your target accounts for a new leader in your buyer's function or a fresh funding round, then adds the accounts that qualify to your LinkedIn company targeting with a message that fits. Needs the Clay MCP connected in Roadway.

SaaS · Sales-led

Put budget where the next dollar works hardest for LinkedIn Ads

Finds where extra spend stops paying off for every LinkedIn campaign and sets budgets where the next dollar works hardest.

4 business types

Audit conversion signal quality for LinkedIn Ads

Improves the quality of the conversion data LinkedIn optimizes on: deduplication, match quality, primary vs secondary actions and values.

4 business types

Bid on pipeline value from CRM data for LinkedIn Ads

Sends CRM pipeline and revenue values back to LinkedIn so results are measured on value, and recommends the switch to value-based bidding for a person to make in Campaign Manager once there is enough valued data.

4 business types

Boost high-intent accounts for LinkedIn Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts LinkedIn spend toward them with stage-appropriate ads.

SaaS · Sales-led

Build lookalikes and lift budgets when big deals close

When a deal closes above your size bar, finds the segment it belongs to and builds lookalike audiences, matching ads and extra budget for that segment.

SaaS · Sales-led

Check brand safety settings

A simple check that brand safety controls are on and match your rules on every channel with third-party or feed inventory.

All business types

Check daily lead volume and quality

A simple weekly check of lead count, cost per lead and the share of leads sales accepted, by channel and campaign.

3 business types

Check offline conversion import health

Checks that CRM stages are reaching ad platforms through offline imports and CAPI: on time, matched, and without errors.

4 business types

Check social frequency headroom

A simple check of whether winning social and video audiences have room to scale before frequency gets too high.

All business types

Check spend caps and unblock delivery for LinkedIn Ads

Finds the LinkedIn spend caps, billing holds and limits that are silently blocking delivery, and clears them.

4 business types

Check target account list match rates

A simple check of how much of the target account and contact lists each platform actually matched.

SaaS · Sales-led

Choose the right bid strategy per campaign for LinkedIn Ads

Picks the right LinkedIn bid strategy and target for each campaign based on its conversion volume, maturity and goal.

4 business types

Clone winning creative to new audiences

When a creative variant beats control, clones it into the next-best audiences and placements on the same channel, with fresh learning budgets and the original kept as the benchmark.

All business types

Conquest competitor audiences on social and video

Targets people who follow, engage with or research competitors on social and video platforms, with switch-focused creative.

All business types

Conquest competitor customers after acquisitions, shutdowns and sunsets

Watches competitor news for acquisitions, shutdowns and product sunsets, and launches switch campaigns on Search, Bing and LinkedIn for customers who suddenly have a reason to look.

4 business types

Cut spend on campaigns whose opportunities stall in the pipeline

Ages every opportunity by the campaign that sourced it, and cuts or reroutes spend where deals sit in one stage far longer than the rest of your pipeline.

SaaS · Sales-led

Detect conversion tracking breakage for LinkedIn Ads

Detects when LinkedIn conversion tracking breaks or double counts, and protects automated bidding from bad data.

Anomaly detection

4 business types

Detect delivery shifts from platform automation

Detects when platform automation (broad match, Advantage+, optimized targeting, Audience Expansion) quietly shifts spend toward retargeting, existing customers or low-quality inventory.

Anomaly detection

All business types

Detect lead quality and spam surges for LinkedIn Ads

Catches sudden drops in LinkedIn lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Anomaly detection

4 business types

Detect spend anomalies for LinkedIn Ads

Catches LinkedIn spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Anomaly detection

4 business types

Evolve lookalike seeds from pipeline value autonomously

Keeps testing new seed definitions (by value, recency, product and segment) for lookalike and predictive audiences, and promotes the seeds that produce the best customers.

All business types

Expand winning campaigns to new geos for LinkedIn Ads

Takes proven LinkedIn campaigns into new countries or regions in a controlled way.

4 business types

Fix disapproved ads and policy issues for LinkedIn Ads

Finds rejected or limited LinkedIn ads, fixes what is fixable and appeals what was rejected by mistake.

4 business types

Flag fatigued creatives before performance drops for LinkedIn Ads

Finds LinkedIn ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

4 business types

Generate, test and retire creative variants autonomously for LinkedIn Ads

A test-and-learn loop for LinkedIn ads: draft new image variants in Figma, Canva or Runway from the winning angles, write a brief for any video, test each against the current best with a fixed split, and retire the losers on cost per goal once there is enough data. Needs an image MCP such as Figma, Canva or Runway connected in Roadway.

Experimentation

4 business types

Grade campaigns on lead-to-pipeline quality for LinkedIn Ads

Joins LinkedIn leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

3 business types

Investigate cost spikes and rebalance for LinkedIn Ads

When LinkedIn cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Anomaly detection

4 business types

Join trending conversations with timely ads for LinkedIn Ads

Spots trends in your category on LinkedIn and promotes a relevant founder or employee post as a Thought Leader Ad while the topic is in the feed.

4 business types

Launch campaigns from product changelog releases for LinkedIn Ads

Watches your changelog and launch calendar, and spins up LinkedIn launch campaigns and copy refreshes for meaningful releases.

4 business types

Measure true ad impact with control-group tests for LinkedIn Ads

Measures how many LinkedIn conversions your ads truly drive, when the account has enough conversion volume for a matched-market test, and recalibrates targets with the result.

Experimentation

4 business types

Mine creative insights across channels with LLM tagging

Tags every ad across channels by angle, hook, format and offer, then finds which creative attributes drive performance across channels.

All business types

Move winning creatives across social and video channels

Finds creatives that win on one social or video channel, builds resized image versions in Figma, Canva or Runway for the channels where they have not run, generates video cuts in Runway or Google Veo, and queues the launch for your approval. Needs a video MCP such as Runway or Google Veo connected in Roadway.

All business types

Optimize account expansion audiences for LinkedIn Ads

Keeps your LinkedIn Predictive Audiences and company list expansion seeded with your best customers, and retires the ones that drift.

3 business types

Optimize ads by pausing losers and rebuilding near-misses for LinkedIn Ads

Ad-level decisions for LinkedIn: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

4 business types

Optimize audience targeting for LinkedIn Ads

Decides which LinkedIn audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

4 business types

Optimize conversation ads for LinkedIn Ads

Tunes LinkedIn Conversation Ads (the branching message flows sent to the inbox) so more recipients click through to a qualified action.

4 business types

Optimize creative concepts and formats for LinkedIn Ads

Finds which hooks, formats and messages win on LinkedIn, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

4 business types

Optimize interest targeting for LinkedIn Ads

Keeps the LinkedIn interest targets that drive efficient results and prunes the ones that only add cheap reach.

4 business types

Optimize job title and seniority targeting for LinkedIn Ads

Uses LinkedIn demographic reporting to keep spend on the job titles, functions and seniorities that create pipeline.

4 business types

Optimize lead forms for pipeline quality for LinkedIn Ads

Makes LinkedIn lead forms produce qualified leads instead of cheap, junk submissions.

3 business types

Optimize location targeting for LinkedIn Ads

Shifts LinkedIn spend toward the regions that convert efficiently and excludes the ones that never do.

4 business types

Orchestrate ABM plays across channels

Moves target accounts through awareness, engagement and opportunity stages, with LinkedIn as the account-level channel and CRM-synced audiences on the other channels, and budgets that adapt to each account's signals.

SaaS · Sales-led

Pace daily spend against the budget cap for LinkedIn Ads

Keeps LinkedIn month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

4 business types

Pace event campaigns to fill capacity 7 days out

Tracks registrations against capacity for every event and scales campaigns so each one is 100% full a week out, then stops spending.

All business types

Pace lead generation to open sales capacity

Reads open demo slots and lead backlog, then scales lead campaigns up when reps have room and throttles them when leads would sit untouched.

3 business types

Pause promoted posts during a brand crisis on X and Reddit

When negative sentiment spikes (an outage, a pricing backlash, a bad news cycle), pauses or swaps out promoted social posts that would land badly, and restores them when it passes.

All business types

Promote the best social and news mentions of your brand on LinkedIn Ads

Scans social and news mentions of your brand, picks the best, and promotes them on LinkedIn Ads with audiences and budgets ready to approve.

All business types

Prune LinkedIn Ads targeting facets from pipeline feedback autonomously

Continuously prunes and expands LinkedIn targeting facets based on which titles, companies and skills produce opportunities in the CRM.

SaaS · Sales-led

Reach target accounts on X, Reddit and ChatGPT Ads

Extends ABM beyond LinkedIn: finds where your target accounts' buyers actually show up on X, Reddit and ChatGPT, and funds the channels that move those accounts toward pipeline.

SaaS · Sales-led

Reallocate budget to winning campaigns for LinkedIn Ads

Shifts LinkedIn budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

4 business types

Refresh ad copy with new reviews and awards for LinkedIn Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into LinkedIn ads.

4 business types

Refresh stale retargeting and exclusion audiences for LinkedIn Ads

Checks LinkedIn Matched Audiences (contact lists, company lists, website retargeting and lead gen form audiences) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

4 business types

Report ABM pipeline influence

Measures how paid ABM touches move target accounts: engagement before opportunity creation, stage velocity and win rate vs unreached accounts.

SaaS · Sales-led

Report buying committee engagement on LinkedIn Ads

Shows which roles inside target accounts are engaging with LinkedIn ads, so you know whether you are reaching the whole buying committee.

SaaS · Sales-led

Report target account reach and engagement

Shows how much of the target account list paid campaigns are reaching and engaging, by account tier.

SaaS · Sales-led

Report weekly performance and next actions for LinkedIn Ads

A weekly LinkedIn readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

4 business types

Respond to competitor pricing changes and launches for LinkedIn Ads

When a competitor raises prices, removes a plan or changes packaging, updates LinkedIn conquesting campaigns and copy to capture switchers.

4 business types

Run a launch-day retargeting blitz across channels

For major launches, runs a coordinated 7-14 day push to warm audiences across channels with launch creative, then winds it down.

All business types

Run a whole-account optimization check for LinkedIn Ads

An onboarding audit of the whole LinkedIn account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

4 business types

Run copy iteration experiments for LinkedIn Ads

Runs a small number of LinkedIn copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

4 business types

Run landing page experiments for LinkedIn Ads

Finds the LinkedIn campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Experimentation

4 business types

Scale lead volume while holding lead quality

Raises lead volume on the campaigns where extra spend keeps lead quality intact, and stops scaling where volume growth comes from junk leads.

3 business types

Scale spend when pipeline coverage falls behind the quarter

Compares pipeline coverage with the quarter's target every week, and raises spend on the most efficient sources when coverage trails, inside the cap.

SaaS · Sales-led

Scale winning creatives for LinkedIn Ads

Finds the creatives on LinkedIn Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

All business types

Scale winning targets and campaigns for LinkedIn Ads

Finds the LinkedIn campaigns and audience facets (company lists, job titles, functions, seniorities, skills, industries, company size) and matched audiences that beat your cost per goal and scales them without breaking efficiency.

4 business types

Sequence search visitors into social retargeting

Builds a cross-channel sequence: high-intent search clickers who did not convert get follow-up proof on Meta and LinkedIn.

All business types

Ship winning Google Search campaigns, targets and copy to LinkedIn Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as LinkedIn Ads campaigns, targets and creative.

3 business types

Ship winning LinkedIn Ads and TLAs to X Ads and Reddit Ads

Takes proven LinkedIn messaging and thought leadership and rebuilds it for cheaper reach on X and Reddit.

4 business types

Snapshot competitor ads from ad libraries

A simple weekly snapshot of what competitors are currently running in the public ad libraries.

All business types

Spin up landing pages once keyword volume and profitability clear your bar

Drafts a dedicated landing page when a keyword or ad theme's volume and profitability clear your thresholds, then sets up a test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

All business types

Spin up TLA skeletons in LinkedIn Ads from LinkedIn mentions

Watches LinkedIn for posts by employees, customers and creators that mention you, and drafts Thought Leader Ad campaigns around the best ones, ready to approve.

3 business types

Step up bid targets to scale efficiently for LinkedIn Ads

Gradually steps LinkedIn bid targets up or down to find the point where extra volume still pays back.

4 business types

Suppress upsell ads for accounts with open support issues

Reads support and churn-risk signals by segment and pulls upsell and renewal ads from customers who are having a bad time, then restores them when it clears.

3 business types

Surround conferences with ads aimed at target accounts

Reads the conference calendar and runs account-based campaigns around each event: before to book meetings, during to drive booth traffic, after to follow up.

SaaS · Sales-led

Switch ads to closing content when accounts enter late-stage deals

When a target account reaches evaluation or negotiation in the CRM, swaps its ads to security, ROI and customer proof for the buying committee.

SaaS · Sales-led

Test bid strategies with controlled experiments for LinkedIn Ads

Uses native split tests to prove whether a different LinkedIn bid strategy or target actually beats the current one.

Experimentation

4 business types

Test competitor comparison landing pages

Drafts "us vs competitor" and "alternative to" landing pages for competitor-targeted campaigns, then tests them against the generic page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Experimentation

All business types

Test document ad gating for LinkedIn Ads

Tests ungated vs gated (Lead Gen Form after preview pages) LinkedIn document ads to balance lead volume against quality.

Experimentation

4 business types

Test new geos when demand shows up there first

Finds regions where organic, direct and referral demand is climbing before you advertise there, and opens low-budget tests in the best of them.

All business types

Test new targeting for LinkedIn Ads

Proposes and runs controlled tests of new LinkedIn targeting, so new audiences are found deliberately rather than by accident.

Experimentation

4 business types

Test offers and CTAs for LinkedIn Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on LinkedIn, one change at a time.

Experimentation

4 business types

Test target expansion from proven targets for LinkedIn Ads

Takes proven LinkedIn targets and tests the adjacent ones (neighboring job titles, industries and company lists) to find the next layer of scale.

Experimentation

4 business types

Tighten targeting when lead quality drops in the CRM

Reads the share of leads sales qualifies, by campaign, from the CRM, and when quality drops, narrows targeting and shifts budget to what sales actually accepts.

3 business types

Turn recurring objections and pains from sales calls into ads

Reads aggregated themes from sales calls and turns the top pains and objections into ad angles, search ad groups and landing page proof.

3 business types

Up brand defense budget on social and ChatGPT when brand impression share dips

When brand search impression share on Google or Microsoft dips below target (usually a competitor bidding on your name), the Meta, LinkedIn and ChatGPT coworkers raise brand-defense spend on the people being targeted: recent site visitors, high-intent accounts and branded ChatGPT contexts.

All business types

Update ad copy to match the latest partner launches

Watches partner and integration launches and updates copy on every channel (search sitelinks and headlines, LinkedIn and social hooks, ChatGPT context hints) to ride the announcement.

4 business types

Watch competitor ad libraries and spin up counter-positioning copy

Monitors competitors in the ad libraries (Google Ads Transparency Center, Meta, LinkedIn, X) and through web search, and drafts counter-positioning copy for every channel when their messaging shifts.

All business types

Works across all channels

Adjust bid targets to stay on pace

When pacing ahead of the cap, tightens bid targets before cutting budgets, so the remaining money buys the cheapest results instead of just shrinking delivery.

All business types

Align conversion goals across channels

Checks that every channel optimizes to the same goal definition, so cost per goal comparisons across channels are fair.

All business types

Allocate budget across channels toward the best next dollar autonomously

Re-fits channel and campaign response curves weekly and moves budget across channels toward the best next dollar in small steps, inside every guardrail.

All business types

Audit automation rules and script conflicts

Finds native automated rules, scripts and third-party tools that conflict with Roadway agents (both changing the same budgets or bids).

All business types

Audit naming conventions and UTMs

Keeps campaign names and UTMs consistent on every connected channel so reporting, attribution and cross-channel analysis do not break.

All business types

Audit server-side tracking coverage

Audits whether every channel has server-side conversion coverage (CAPI, enhanced conversions, offline imports) with good match quality and deduplication.

All business types

Auto-remediate anomalies with approved playbooks

Maps each common anomaly type to a pre-approved fix that runs automatically, and escalates only what the playbooks cannot handle.

Anomaly detection

All business types

Build agents and workflows for a newly connected channel

When a new ad platform is connected, drafts the AI Coworker (goal, funnel, guardrails) and its starter workflows from what already works on your other channels, ready for approval.

All business types

Cap spend by how fast it pays back

For SaaS, sets channel spend limits from how fast each channel pays back its cost rather than a flat budget: channels that pay back fast earn more room.

3 business types

Check ad platform overcrediting against Roadway attribution

Reconciles what each ad platform claims against CRM or order data, and produces a trust factor per channel for budgeting.

All business types

Check customer and open-opportunity exclusions

A simple check that current customers and open opportunities are excluded from acquisition campaigns on every channel.

4 business types

Check for broken landing pages and URLs

Crawls every final URL in every channel's live ads for errors, redirects, slow loads and missing tracking parameters.

All business types

Check launch campaign readiness

A simple pre-flight check before launch campaigns go live: tracking, URLs, approvals, budgets and end dates.

All business types

Check message consistency across channels

Checks that pricing, offers, launch messaging and claims are consistent and current across every channel's live ads.

All business types

Clean up stale campaigns and ads

Archives dead campaigns, ad groups and ads across channels that clutter accounts and confuse automation and reporting.

All business types

Consolidate account structure for faster learning

Finds over-fragmented campaign structures that starve automated bidding of data, and proposes consolidated structures channel by channel.

All business types

Detect anomalies against a forecast range

Replaces fixed thresholds with forecast intervals per campaign and metric, so alerts fire only when something is truly unexpected given seasonality and trend.

Anomaly detection

All business types

Detect attribution drift between platforms and Roadway

Alerts when a platform's reported conversions start drifting away from CRM or backend truth, which usually means a tracking or modeling change.

Anomaly detection

All business types

Discover new ICP segments from CRM wins with an LLM

Uses an LLM to cluster recent wins in the CRM into new ICP segments, and turns each one into targeting for every channel.

All business types

Enforce budget caps by product line or business unit

Splits the monthly cap into product-line or business-unit sub-caps and enforces each one across channels.

All business types

Enforce the monthly budget cap across channels

Reads how close total spend is to the monthly budget cap and flags any pace that would break it, with slowdowns proposed before it does. Roadway already enforces the cap as a guardrail, so this is the read-out and early warning.

All business types

Find budget-limited winners

A simple weekly check for efficient campaigns that are being held back by their budget on any channel.

All business types

Forecast and plan launch budgets

Forecasts a launch's paid demand by channel, and sets the launch budget and its cap from comparable past launches.

All business types

Forecast budget scenarios before committing spend

Forecasts month-end and next-month results at several budget levels, so cap decisions are made with expected outcomes rather than gut feel.

All business types

Forecast month-end outcomes

Forecasts month-end spend, goal volume and cost per goal for each channel with a likely range, and says what to change today to hit plan.

All business types

Fund signal-based surges within the budget cap

When signal-based workflows surge spend (competitor outages, trends, launches), funds the surge by cutting the least efficient spend elsewhere so the cap holds.

All business types

Hold channel minimum and maximum budget guardrails

Enforces per-channel floors and ceilings, so automation never starves a strategic channel or over-concentrates spend in one platform.

All business types

Hold the experiment budget guardrail

Keeps the total spend on tests and experiments across all channels within the agreed experiment budget, so exploration never eats the core.

All business types

Measure the impact of major changes against a comparison group

Measures the true impact of big account changes (a restructure, a bid strategy switch, a new channel) against a comparison group rather than before and after.

All business types

Pause ads during site outages

When your own site, checkout or signup flow goes down, pauses or throttles paid traffic across all channels until it is back.

All business types

Pause expired launch and promo messaging

A simple check for ads still mentioning a launch as "new", an expired promo, or an old price.

All business types

Prioritize the experiment backlog

Keeps a ranked backlog of test ideas across channels, ordered by expected effect and the spend at risk, so the next test is the one with the best payoff. You can set your own scores.

Experimentation

All business types

Read out tests and log learnings

After every concluded test on any channel, writes a short readout and logs the learning, so future workflows do not repeat it.

Experimentation

All business types

Reallocate budget across channels

The performance marketing agent's weekly budget rebalance across every connected channel, based on where the next dollar works hardest and pipeline quality.

All business types

Report blended customer cost and how fast it pays back

Reports what a new customer costs overall and on paid channels, how fast that cost pays back and how it compares with customer value, using CRM and billing data rather than platform conversions.

All business types

Report true results after adjusting for real ad impact

Restates every channel's cost per goal and return using impact-test results, so budget decisions are based on real results, not attributed ones.

All business types

Report pipeline velocity by channel

Shows how fast paid-sourced opportunities move and close by channel: win rate, deal size and cycle length, not just pipeline created.

SaaS · Sales-led

Report weekly performance across channels

The performance marketing agent's general report: one view of spend, results and cost per goal across every connected channel, with what changed and why. Affiliate and SEO numbers are optional extras that need a data source you connect.

All business types

Review post-launch performance

A 30-day review of a launch across channels: what drove adoption or pipeline, what to fold into always-on, and what to stop.

All business types

Roll back changes that hurt results after seven days

Checks every approved change against its measured impact a week later, and rolls back the ones that hurt, so bad changes never become the baseline.

All business types

Run a competitor-move war room across channels

When a competitor launches a product or changes prices, coordinates the response across channels in phases, starting where the overlap is highest.

All business types

Send a cross-channel anomaly digest

A daily digest from the performance marketing agent: every spend, tracking, cost and delivery anomaly across channels, ranked by dollar impact.

Anomaly detection

All business types

Send a daily performance digest across channels

A short morning digest of yesterday vs. normal on spend, attributed conversions and cost per new customer for every channel, with anything off-pace or broken called out first.

All business types

Send a weekly opportunity report

Ranks the biggest dollar opportunities across every channel this week (budget-limited winners, wasted spend, expansion and tests to run) so Monday's approval queue starts with what matters.

All business types

Sense launch demand and scale spend automatically

In the first 14 days of a launch, watches early demand signals (search volume, CTR and conversion rate) and scales the launch campaigns that show real pull in measured steps.

All business types

Set lifetime budget caps for promos and launches

Puts hard lifetime caps and end dates on time-boxed promo, launch and surge campaigns, so they cannot keep spending after the moment has passed.

All business types

Set the monthly cap from pipeline and cash forecasts

Recomputes next month's cap from forecast pipeline coverage, revenue targets and how fast spend pays back, instead of a static number set once a quarter.

All business types

Share winning creative angles across channels

Turns every channel's creative winners into a shared angle library and pushes the best angles to the channels that have not tried them, drafting new stills in Figma, Canva or Runway and new video in Runway or Google Veo. Needs an image MCP such as Figma or Canva, or a video MCP such as Runway or Google Veo, connected in Roadway.

All business types

Shift budget to what's converting during demand surges

When conversion rate jumps on a channel or campaign (seasonality, press, a launch, a competitor stumble), moves budget to what is converting in measured steps while the surge lasts, inside the cap.

All business types

Shift budget toward the product lines gaining revenue

Reads revenue by plan or product line, and shifts budget toward the lines that are growing profitably, away from the ones that are flat or shrinking.

All business types

Snapshot launch-week performance

A simple read on how launch campaigns did in their first 7 days by channel: spend, reach, clicks and goal events.

All business types

Snapshot weekly pipeline from paid

A weekly snapshot of pipeline created by paid channels: qualified leads, opportunities and pipeline value by channel.

SaaS · Sales-led

Suggest new workflows from Task History and performance gaps

Reviews what every coworker did, what it changed and what happened (Task History plus action-impact memory), and proposes the next workflows worth automating, or the ones to retire.

All business types

Review account hygiene weekly

A weekly digest of account hygiene across all channels. It lists what each maintenance check found, links each finding to the workflow that fixes it, and changes nothing itself.

All business types

Test new targeting, creative and landing pages when a winner breaks out

Spots keywords, ads and audiences that break out or stall, and proposes the next targeting, creative or landing page test, with drafts built in Figma, Canva or Runway, or your page builder. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy, and an image or video MCP such as Figma, Canva, Runway or Google Veo, connected in Roadway.

All business types

True up end-of-month pacing across channels

In the last 7-10 days of the month, re-plans every channel's remaining budget so the month lands on plan with the best possible results.

All business types

Your enterprise-ready
Performance marketing engine.

Something went wrong. Please try again.

You're in—expect an email shortly.