# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Signal-based workflows for performance marketing teams and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/signal-based-performance-marketing-workflows
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

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Signal-based workflows for performance marketing teams

Signal-based workflows for performance marketing teams

Browse 109 signal-based workflows for performance marketing teams in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Signal-based workflows react to outside events like competitor launches, outages, reviews or promo calendars. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Add target accounts when they hire a new leader or raise funding

Asks Clay to check your target accounts for a new leader in your buyer's function or a fresh funding round, then adds the accounts that qualify to your LinkedIn company targeting with a message that fits. Needs the Clay MCP connected in Roadway.

SaaS · Sales-led

Amplify X posts that mention you with X Ads

Finds strong organic posts on X from the brand, the team, customers and creators that mention us, and promotes the best ones to the right audiences.

All business types

Boost creators and affiliates whose links already convert

Reads creator and affiliate link performance, and runs partnership ads on the posts already driving signups or sales. Needs affiliate or creator link data from a platform you connect, or it works only from creators already tagged in your ad account.

4 business types

Boost high-intent accounts for Google Display Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts Google Display spend toward them with stage-appropriate ads.

SaaS · Sales-led

Boost high-intent accounts for Google Search Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts Google Search spend toward them with stage-appropriate ads.

SaaS · Sales-led

Boost high-intent accounts for LinkedIn Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts LinkedIn spend toward them with stage-appropriate ads.

SaaS · Sales-led

Boost high-intent accounts for Meta Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts Meta (Facebook & Instagram) spend toward them with stage-appropriate ads.

SaaS · Sales-led

Use PostHog product events to choose ad audiences and exclusions

Reads product events from PostHog to find the behaviors that predict upgrades, then uses the audiences you already sync from PostHog as targets, lookalike seeds and exclusions. Needs the PostHog MCP connected in Roadway.

Build lookalikes and lift budgets when big deals close

When a deal closes above your size bar, finds the segment it belongs to and builds lookalike audiences, matching ads and extra budget for that segment.

SaaS · Sales-led

Capture demand when competitors sell out or raise prices

Checks competitor product pages for stockouts and price hikes on each run, and puts budget behind your matching products while they are out or pricier. Needs the Shopify MCP connected in Roadway to confirm your own stock.

Marketplace · Ecommerce

Conquest competitor customers after acquisitions, shutdowns and sunsets

Watches competitor news for acquisitions, shutdowns and product sunsets, and launches switch campaigns on Search, Bing and LinkedIn for customers who suddenly have a reason to look.

4 business types

Cut spend on campaigns whose opportunities stall in the pipeline

Ages every opportunity by the campaign that sourced it, and cuts or reroutes spend where deals sit in one stage far longer than the rest of your pipeline.

SaaS · Sales-led

Discover new ICP segments from CRM wins with an LLM

Uses an LLM to cluster recent wins in the CRM into new ICP segments, and turns each one into targeting for every channel.

All business types

Follow email sends with ads to non-clickers and suppress clickers

Reads your email send calendar, then retargets people in each send segment who did not click within 48 hours and suppresses ads to people who already clicked. Needs your email platform or CRM to sync audiences to the ad platforms.

4 business types

Join trending conversations with timely ads for LinkedIn Ads

Spots trends in your category on LinkedIn and promotes a relevant founder or employee post as a Thought Leader Ad while the topic is in the feed.

4 business types

Join trending conversations with timely ads for Reddit Ads

Spots trends in your category on Reddit and drafts a promotion of a relevant post while the conversation is hot. Every promotion waits for your approval, even if auto-approve is on.

All business types

Join trending conversations with timely ads for X Ads

Spots trends in your category on X and drafts a promotion of a relevant post while the conversation is hot. Every promotion waits for your approval, even if auto-approve is on.

All business types

Launch campaigns from product changelog releases for ChatGPT Ads

Watches your changelog and launch calendar, and spins up ChatGPT launch campaigns and copy refreshes for meaningful releases.

All business types

Launch campaigns from product changelog releases for Google Display Ads

Watches your changelog and launch calendar, and spins up Google Display launch campaigns and copy refreshes for meaningful releases.

All business types

Launch campaigns from product changelog releases for Google Search Ads

Watches your changelog and launch calendar, and spins up Google Search launch campaigns and copy refreshes for meaningful releases.

All business types

Launch campaigns from product changelog releases for LinkedIn Ads

Watches your changelog and launch calendar, and spins up LinkedIn launch campaigns and copy refreshes for meaningful releases.

4 business types

Launch campaigns from product changelog releases for Meta Ads

Watches your changelog and launch calendar, and spins up Meta (Facebook & Instagram) launch campaigns and copy refreshes for meaningful releases.

All business types

Launch campaigns from product changelog releases for Microsoft (Bing) Ads

Watches your changelog and launch calendar, and spins up Microsoft (Bing) launch campaigns and copy refreshes for meaningful releases.

All business types

Launch campaigns from product changelog releases for Reddit Ads

Watches your changelog and launch calendar, and spins up Reddit launch campaigns and copy refreshes for meaningful releases.

All business types

Launch campaigns from product changelog releases for X Ads

Watches your changelog and launch calendar, and spins up X launch campaigns and copy refreshes for meaningful releases.

All business types

Launch demand campaigns in a city once supply reaches a liquidity bar

Watches supply by market, and the moment a new city has enough listings or providers to fill demand, launches demand campaigns there with local targeting.

Mirror rising search language in ad copy

Spots new phrases rising in your search terms and on-site searches, and works them into headlines and ad groups before competitors catch on.

All business types

Monitor AI answers for your brand and respond with ChatGPT Ads

Reads how AI answers describe your brand against competitors from the Peec AI MCP, and uses ChatGPT ads and search ads to cover the questions where you are missing or misrepresented. Needs the Peec AI MCP connected in Roadway.

All business types

Move ad spend with inventory levels

Reads stock by product from your store, pauses ads for products about to sell out, pushes overstock and restocks, and sends ads for sold-out items to an in-stock alternative. Needs the Shopify MCP connected in Roadway.

Marketplace · Ecommerce

Pace event campaigns to fill capacity 7 days out

Tracks registrations against capacity for every event and scales campaigns so each one is 100% full a week out, then stops spending.

All business types

Pace lead generation to open sales capacity

Reads open demo slots and lead backlog, then scales lead campaigns up when reps have room and throttles them when leads would sit untouched.

3 business types

Pause ads during site outages

When your own site, checkout or signup flow goes down, pauses or throttles paid traffic across all channels until it is back.

All business types

Pause promoted posts during a brand crisis on X and Reddit

When negative sentiment spikes (an outage, a pricing backlash, a bad news cycle), pauses or swaps out promoted social posts that would land badly, and restores them when it passes.

All business types

Pause signup campaigns when activation drops after a release

Watches activation by signup cohort and release, and pauses paid signup campaigns when a release breaks onboarding, so you do not buy users who cannot succeed.

Preload budgets for promos and seasonal peaks for ChatGPT Ads

Uses your promo calendar and seasonality to ramp ChatGPT budgets, creative and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for Google Display Ads

Uses your promo calendar and seasonality to ramp Google Display budgets, creative and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for Google Search Ads

Uses your promo calendar and seasonality to ramp Google Search budgets, ad copy and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for Meta Ads

Uses your promo calendar and seasonality to ramp Meta (Facebook & Instagram) budgets, creative and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for Microsoft (Bing) Ads

Uses your promo calendar and seasonality to ramp Microsoft (Bing) budgets, ad copy and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for Reddit Ads

Uses your promo calendar and seasonality to ramp Reddit budgets, creative and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for Snapchat Ads

Uses your promo calendar and seasonality to ramp Snapchat budgets, creative and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for TikTok Ads

Uses your promo calendar and seasonality to ramp TikTok budgets, creative and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for X Ads

Uses your promo calendar and seasonality to ramp X budgets, creative and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for YouTube Ads

Uses your promo calendar and seasonality to ramp YouTube budgets, creative and targets before peaks, and roll them back after.

3 business types

Promote the best social and news mentions of your brand on Facebook Ads

Scans social and news mentions of your brand, picks the best, and promotes them on Facebook Ads with audiences and budgets ready to approve.

All business types

Promote the best social and news mentions of your brand on Instagram Ads

Scans social and news mentions of your brand, picks the best, and promotes them on Instagram Ads with audiences and budgets ready to approve.

All business types

Promote the best social and news mentions of your brand on LinkedIn Ads

Scans social and news mentions of your brand, picks the best, and promotes them on LinkedIn Ads with audiences and budgets ready to approve.

All business types

Promote the best social and news mentions of your brand on Reddit Ads

Scans social and news mentions of your brand, picks the best, and promotes them on Reddit Ads with audiences and budgets ready to approve.

All business types

Promote the best social and news mentions of your brand on X Ads

Scans social and news mentions of your brand, picks the best, and promotes them on X Ads with audiences and budgets ready to approve.

All business types

Promote your best organic Reddit posts with Reddit Ads

Identifies our own organic Reddit posts and AMAs that earned genuine community traction, and promotes them to similar communities.

All business types

Pull spend from products and campaigns with high return rates

Watches return and refund rates by product, campaign and audience, and cuts the spend that brings buyers who send things back.

Marketplace · Ecommerce

Raise search bids for YouTube viewers and site visitors

Raises Search bids for people who watched your YouTube ads or visited your site, using the audiences those sources already build, and trims the bids when the gain fades.

All business types

Refresh ad copy with new reviews and awards for ChatGPT Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into ChatGPT ads.

All business types

Refresh ad copy with new reviews and awards for Google Display Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into Google Display ads.

All business types

Refresh ad copy with new reviews and awards for Google Search Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into Google Search ads.

All business types

Refresh ad copy with new reviews and awards for LinkedIn Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into LinkedIn ads.

4 business types

Refresh ad copy with new reviews and awards for Meta Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into Meta (Facebook & Instagram) ads.

All business types

Refresh ad copy with new reviews and awards for Microsoft (Bing) Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into Microsoft (Bing) ads.

All business types

Refresh ad copy with new reviews and awards for Reddit Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into Reddit ads.

All business types

Refresh ad copy with new reviews and awards for Snapchat Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into Snapchat ads.

All business types

Refresh ad copy with new reviews and awards for TikTok Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into TikTok ads.

All business types

Refresh ad copy with new reviews and awards for X Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into X ads.

All business types

Refresh ad copy with new reviews and awards for YouTube Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into YouTube ads.

All business types

Respond to competitor pricing changes and launches for Google Search Ads

When a competitor raises prices, removes a plan or changes packaging, updates Google Search conquesting campaigns and copy to capture switchers.

All business types

Respond to competitor pricing changes and launches for LinkedIn Ads

When a competitor raises prices, removes a plan or changes packaging, updates LinkedIn conquesting campaigns and copy to capture switchers.

4 business types

Respond to competitor pricing changes and launches for Meta Ads

When a competitor raises prices, removes a plan or changes packaging, updates Meta (Facebook & Instagram) conquesting campaigns and copy to capture switchers.

All business types

Respond to competitor pricing changes and launches for Microsoft (Bing) Ads

When a competitor raises prices, removes a plan or changes packaging, updates Microsoft (Bing) conquesting campaigns and copy to capture switchers.

All business types

Retarget free users toward upgrade for Google Display Ads

Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused Google Display ads.

Retarget free users toward upgrade for Google Search Ads

Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused Google Search ads.

Retarget free users toward upgrade for LinkedIn Ads

Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused LinkedIn ads.

Retarget free users toward upgrade for Meta Ads

Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused Meta (Facebook & Instagram) ads.

Retarget free users toward upgrade for Reddit Ads

Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused Reddit ads.

Retarget free users toward upgrade for X Ads

Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused X ads.

Retarget free users toward upgrade for YouTube Ads

Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused YouTube ads.

Retarget Instagram engagers with Instagram Ads

Turns Instagram profile visits, saves, shares and DMs into retargeting audiences with offers that match the engagement.

4 business types

Reweight spend toward products with the best margin

Reads price, cost and shipping changes by product, and moves bids and budgets to what makes profit after costs, not just revenue.

Marketplace · Ecommerce

Roll back changes that hurt results after seven days

Checks every approved change against its measured impact a week later, and rolls back the ones that hurt, so bad changes never become the baseline.

All business types

Run a launch-day retargeting blitz across channels

For major launches, runs a coordinated 7-14 day push to warm audiences across channels with launch creative, then winds it down.

All business types

Scale pages winning in SEO and AEO into paid campaigns

Spins up paid campaigns on the queries behind your best organic pages, using rankings from the Semrush or Ahrefs MCP, so winners get more than their organic share. Add the Peec AI MCP to include pages that AI answers cite. Needs the Semrush or Ahrefs MCP connected in Roadway.

All business types

Scale products whose sales velocity is accelerating

Reads sales and stock by product from your store, finds products selling faster than their ad spend is growing, and scales them while they are hot, inside stock and margin limits. Needs the Shopify MCP connected in Roadway.

Marketplace · Ecommerce

Scale spend when pipeline coverage falls behind the quarter

Compares pipeline coverage with the quarter's target every week, and raises spend on the most efficient sources when coverage trails, inside the cap.

SaaS · Sales-led

Sense launch demand and scale spend automatically

In the first 14 days of a launch, watches early demand signals (search volume, CTR and conversion rate) and scales the launch campaigns that show real pull in measured steps.

All business types

Shift budget to what's converting during demand surges

When conversion rate jumps on a channel or campaign (seasonality, press, a launch, a competitor stumble), moves budget to what is converting in measured steps while the surge lasts, inside the cap.

All business types

Shift budget toward the product lines gaining revenue

Reads revenue by plan or product line, and shifts budget toward the lines that are growing profitably, away from the ones that are flat or shrinking.

All business types

Shift spend to supply- or demand-constrained markets for Google Search Ads

Reads marketplace liquidity by city or category and points Google Search spend at whichever side (supply or demand) is the bottleneck.

Shift spend to supply- or demand-constrained markets for Meta Ads

Reads marketplace liquidity by city or category and points Meta (Facebook & Instagram) spend at whichever side (supply or demand) is the bottleneck.

Spin up landing pages once keyword volume and profitability clear your bar

Drafts a dedicated landing page when a keyword or ad theme's volume and profitability clear your thresholds, then sets up a test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

All business types

Spin up TLA skeletons in LinkedIn Ads from LinkedIn mentions

Watches LinkedIn for posts by employees, customers and creators that mention you, and drafts Thought Leader Ad campaigns around the best ones, ready to approve.

3 business types

Suppress upsell ads for accounts with open support issues

Reads support and churn-risk signals by segment and pulls upsell and renewal ads from customers who are having a bad time, then restores them when it clears.

3 business types

Surround conferences with ads aimed at target accounts

Reads the conference calendar and runs account-based campaigns around each event: before to book meetings, during to drive booth traffic, after to follow up.

SaaS · Sales-led

Swap in weather and local event creative by market

An opt-in workflow for ecommerce brands. Checks the forecast and local events by market, then swaps in matching ad copy and adjusts bids, like rain gear before a storm. Needs the Shopify MCP connected in Roadway to check stock.

Switch ads to closing content when accounts enter late-stage deals

When a target account reaches evaluation or negotiation in the CRM, swaps its ads to security, ROI and customer proof for the buying committee.

SaaS · Sales-led

Take over competitor terms when a rival goes dark in auction insights

Reads auction insights daily, and when a competitor drops out, raises bids and budgets on the terms they leave open while the gap lasts.

All business types

Target switchers when competitors get negative reviews

Watches review sites for waves of negative competitor reviews, then turns the themes into 'alternative' search ads written only from your own approved claims.

All business types

Test new geos when demand shows up there first

Finds regions where organic, direct and referral demand is climbing before you advertise there, and opens low-budget tests in the best of them.

All business types

Test new targeting, creative and landing pages when a winner breaks out

Spots keywords, ads and audiences that break out or stall, and proposes the next targeting, creative or landing page test, with drafts built in Figma, Canva or Runway, or your page builder. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy, and an image or video MCP such as Figma, Canva, Runway or Google Veo, connected in Roadway.

All business types

Throttle ads by location when service capacity is full

Reads capacity by location (open slots, booked-out rate), and cuts ads where you cannot serve more, then pushes where slots sit empty.

Tighten targeting when lead quality drops in the CRM

Reads the share of leads sales qualifies, by campaign, from the CRM, and when quality drops, narrows targeting and shifts budget to what sales actually accepts.

3 business types

Trade paid for organic when rankings climb or slip

Tracks organic rank changes by page and query, and lowers non-brand bids where you rank in the top 3, then raises them where rankings slip.

All business types

Turn recurring objections and pains from sales calls into ads

Reads aggregated themes from sales calls and turns the top pains and objections into ad angles, search ad groups and landing page proof.

3 business types

Up brand campaign budget when impression share dips below target

A daily check that raises Google Search and Microsoft (Bing) brand budgets, and checks for new competitors, in measured steps when brand impression share stays below target.

All business types

Up brand defense budget on social and ChatGPT when brand impression share dips

When brand search impression share on Google or Microsoft dips below target (usually a competitor bidding on your name), the Meta, LinkedIn and ChatGPT coworkers raise brand-defense spend on the people being targeted: recent site visitors, high-intent accounts and branded ChatGPT contexts.

All business types

Up budgets when competitor status pages go down for ChatGPT Ads

An opt-in workflow that watches competitor status pages and, during a major outage, proposes a surge of ChatGPT spend on switch-intent audiences with pre-approved copy. Every surge waits for your approval, even if auto-approve is on.

4 business types

Up budgets when competitor status pages go down for Google Search Ads

An opt-in workflow that watches competitor status pages and, during a major outage, proposes a surge of Google Search spend on switch-intent audiences with pre-approved copy. Every surge waits for your approval, even if auto-approve is on.

4 business types

Up budgets when competitor status pages go down for Microsoft (Bing) Ads

An opt-in workflow that watches competitor status pages and, during a major outage, proposes a surge of Microsoft (Bing) spend on switch-intent audiences with pre-approved copy. Every surge waits for your approval, even if auto-approve is on.

4 business types

Update ad copy to match the latest partner launches

Watches partner and integration launches and updates copy on every channel (search sitelinks and headlines, LinkedIn and social hooks, ChatGPT context hints) to ride the announcement.

4 business types

Update ad copy when prices, shipping offers or stock change

Reads price, shipping and stock changes from your store, finds live ads that no longer match, and updates the headlines and offers to fix them. Needs the Shopify MCP connected in Roadway.

Marketplace · Ecommerce

Update Google Search ad copy and sitelinks when partners launch

Watches partner launches and adds partner headlines, sitelinks and callouts to your search ads, plus a dedicated partner integration ad group, on the next run.

4 business types

Watch competitor ad libraries and spin up counter-positioning copy

Monitors competitors in the ad libraries (Google Ads Transparency Center, Meta, LinkedIn, X) and through web search, and drafts counter-positioning copy for every channel when their messaging shifts.

All business types

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