# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Performance marketing workflows for launches and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/performance-marketing-workflows-for-launches
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

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Performance marketing workflows for launches

Performance marketing workflows for launches

Browse 129 performance marketing workflows for launches in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval by default. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Audit naming conventions and UTMs

Keeps campaign names and UTMs consistent on every connected channel so reporting, attribution and cross-channel analysis do not break.

All business types

Build agents and workflows for a newly connected channel

When a new ad platform is connected, drafts the AI Coworker (goal, funnel, guardrails) and its starter workflows from what already works on your other channels, ready for approval.

All business types

Check launch campaign readiness

A simple pre-flight check before launch campaigns go live: tracking, URLs, approvals, budgets and end dates.

All business types

Check message consistency across channels

Checks that pricing, offers, launch messaging and claims are consistent and current across every channel's live ads.

All business types

Clean up stale campaigns and ads

Archives dead campaigns, ad groups and ads across channels that clutter accounts and confuse automation and reporting.

All business types

Detect anomalies against a forecast range

Replaces fixed thresholds with forecast intervals per campaign and metric, so alerts fire only when something is truly unexpected given seasonality and trend.

Anomaly detection

All business types

Expand winning campaigns to new geos for ChatGPT Ads

Takes proven ChatGPT campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for Google Display Ads

Takes proven Google Display campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for Google Search Ads

Takes proven Google Search campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for LinkedIn Ads

Takes proven LinkedIn campaigns into new countries or regions in a controlled way.

4 business types

Expand winning campaigns to new geos for Meta Ads

Takes proven Meta (Facebook & Instagram) campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for Microsoft (Bing) Ads

Takes proven Microsoft (Bing) campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for Reddit Ads

Takes proven Reddit campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for Snapchat Ads

Takes proven Snapchat campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for TikTok Ads

Takes proven TikTok campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for X Ads

Takes proven X campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for YouTube Ads

Takes proven YouTube campaigns into new countries or regions in a controlled way.

All business types

Follow email sends with ads to non-clickers and suppress clickers

Reads your email send calendar, then retargets people in each send segment who did not click within 48 hours and suppresses ads to people who already clicked. Needs your email platform or CRM to sync audiences to the ad platforms.

4 business types

Forecast and plan launch budgets

Forecasts a launch's paid demand by channel, and sets the launch budget and its cap from comparable past launches.

All business types

Hold the experiment budget guardrail

Keeps the total spend on tests and experiments across all channels within the agreed experiment budget, so exploration never eats the core.

All business types

Join trending conversations with timely ads for LinkedIn Ads

Spots trends in your category on LinkedIn and promotes a relevant founder or employee post as a Thought Leader Ad while the topic is in the feed.

4 business types

Join trending conversations with timely ads for Reddit Ads

Spots trends in your category on Reddit and drafts a promotion of a relevant post while the conversation is hot. Every promotion waits for your approval, even if auto-approve is on.

All business types

Join trending conversations with timely ads for X Ads

Spots trends in your category on X and drafts a promotion of a relevant post while the conversation is hot. Every promotion waits for your approval, even if auto-approve is on.

All business types

Launch campaigns from product changelog releases for ChatGPT Ads

Watches your changelog and launch calendar, and spins up ChatGPT launch campaigns and copy refreshes for meaningful releases.

All business types

Launch campaigns from product changelog releases for Google Display Ads

Watches your changelog and launch calendar, and spins up Google Display launch campaigns and copy refreshes for meaningful releases.

All business types

Launch campaigns from product changelog releases for Google Search Ads

Watches your changelog and launch calendar, and spins up Google Search launch campaigns and copy refreshes for meaningful releases.

All business types

Launch campaigns from product changelog releases for LinkedIn Ads

Watches your changelog and launch calendar, and spins up LinkedIn launch campaigns and copy refreshes for meaningful releases.

4 business types

Launch campaigns from product changelog releases for Meta Ads

Watches your changelog and launch calendar, and spins up Meta (Facebook & Instagram) launch campaigns and copy refreshes for meaningful releases.

All business types

Launch campaigns from product changelog releases for Microsoft (Bing) Ads

Watches your changelog and launch calendar, and spins up Microsoft (Bing) launch campaigns and copy refreshes for meaningful releases.

All business types

Launch campaigns from product changelog releases for Reddit Ads

Watches your changelog and launch calendar, and spins up Reddit launch campaigns and copy refreshes for meaningful releases.

All business types

Launch campaigns from product changelog releases for X Ads

Watches your changelog and launch calendar, and spins up X launch campaigns and copy refreshes for meaningful releases.

All business types

Launch demand campaigns in a city once supply reaches a liquidity bar

Watches supply by market, and the moment a new city has enough listings or providers to fill demand, launches demand campaigns there with local targeting.

Launch paid campaigns for low-ranking but high-converting SEO / AEO pages

Finds organic pages that convert visitors well but rank low, using rankings from the Semrush or Ahrefs MCP, and launches paid search campaigns to buy the traffic SEO cannot win yet. Add the Peec AI MCP to include pages that AI answers do not cite. Needs the Semrush or Ahrefs MCP connected in Roadway.

Experimentation

All business types

Measure true ad impact with control-group tests for Google Display Ads

Measures how many Google Display conversions your ads truly drive and recalibrates targets with the result.

Experimentation

All business types

Measure true ad impact with control-group tests for Google Search Ads

Measures how many Google Search conversions your ads truly drive and recalibrates targets with the result.

Experimentation

All business types

Measure true ad impact with control-group tests for LinkedIn Ads

Measures how many LinkedIn conversions your ads truly drive, when the account has enough conversion volume for a matched-market test, and recalibrates targets with the result.

Experimentation

4 business types

Measure true ad impact with control-group tests for Meta Ads

Measures how many Meta (Facebook & Instagram) conversions your ads truly drive and recalibrates targets with the result.

Experimentation

All business types

Measure true ad impact with control-group tests for Snapchat Ads

Measures how many Snapchat conversions your ads truly drive and recalibrates targets with the result.

Experimentation

All business types

Measure true ad impact with control-group tests for TikTok Ads

Measures how many TikTok conversions your ads truly drive and recalibrates targets with the result.

Experimentation

All business types

Measure true ad impact with control-group tests for YouTube Ads

Measures how many YouTube conversions your ads truly drive and recalibrates targets with the result.

Experimentation

All business types

Move winning keywords to the other search channels

Takes keywords that win on Google Search Ads or Microsoft (Bing) Ads and proposes the same keywords and copy on the other channel.

All business types

Optimize audience segments for Google Display Ads

Builds and prunes Google Display audience segments (custom, in-market, your data) so budget follows the highest-intent people.

All business types

Optimize audience segments for Google Search Ads

Builds and prunes Google Search audience segments (custom, in-market, your data) so budget follows the highest-intent people.

All business types

Optimize audience segments for Microsoft (Bing) Ads

Builds and prunes Microsoft (Bing) audience segments (custom, in-market, your data) so budget follows the highest-intent people.

All business types

Optimize audience segments for YouTube Ads

Builds and prunes YouTube audience segments (custom, in-market, your data) so budget follows the highest-intent people.

All business types

Optimize Lenses and AR ads for Snapchat Ads

Finds the Lenses and AR ads that turn plays into results, scales them, and refreshes the ones that wear out.

All business types

Optimize Spark Ads and creator partnerships for TikTok Ads

Finds the organic and creator posts worth boosting as Spark Ads, and scales the creators whose content converts.

4 business types

Pause expired launch and promo messaging

A simple check for ads still mentioning a launch as "new", an expired promo, or an old price.

All business types

Pause promoted posts during a brand crisis on X and Reddit

When negative sentiment spikes (an outage, a pricing backlash, a bad news cycle), pauses or swaps out promoted social posts that would land badly, and restores them when it passes.

All business types

Preload budgets for promos and seasonal peaks for ChatGPT Ads

Uses your promo calendar and seasonality to ramp ChatGPT budgets, creative and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for Google Display Ads

Uses your promo calendar and seasonality to ramp Google Display budgets, creative and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for Google Search Ads

Uses your promo calendar and seasonality to ramp Google Search budgets, ad copy and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for Meta Ads

Uses your promo calendar and seasonality to ramp Meta (Facebook & Instagram) budgets, creative and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for Microsoft (Bing) Ads

Uses your promo calendar and seasonality to ramp Microsoft (Bing) budgets, ad copy and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for Reddit Ads

Uses your promo calendar and seasonality to ramp Reddit budgets, creative and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for Snapchat Ads

Uses your promo calendar and seasonality to ramp Snapchat budgets, creative and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for TikTok Ads

Uses your promo calendar and seasonality to ramp TikTok budgets, creative and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for X Ads

Uses your promo calendar and seasonality to ramp X budgets, creative and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for YouTube Ads

Uses your promo calendar and seasonality to ramp YouTube budgets, creative and targets before peaks, and roll them back after.

3 business types

Report launch attribution and adoption

Connects launch campaigns to feature adoption, activation and pipeline in product and CRM data, so launch spend is judged on business impact.

Review post-launch performance

A 30-day review of a launch across channels: what drove adoption or pipeline, what to fold into always-on, and what to stop.

All business types

Run a competitor-move war room across channels

When a competitor launches a product or changes prices, coordinates the response across channels in phases, starting where the overlap is highest.

All business types

Run a launch-day retargeting blitz across channels

For major launches, runs a coordinated 7-14 day push to warm audiences across channels with launch creative, then winds it down.

All business types

Run copy iteration experiments for ChatGPT Ads

Runs a small number of ChatGPT copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for Google Display Ads

Runs a small number of Google Display copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for Google Search Ads

Runs a small number of Google Search copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for LinkedIn Ads

Runs a small number of LinkedIn copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

4 business types

Run copy iteration experiments for Meta Ads

Runs a small number of Meta (Facebook & Instagram) copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for Microsoft (Bing) Ads

Runs a small number of Microsoft (Bing) copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for Reddit Ads

Runs a small number of Reddit copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for Snapchat Ads

Runs a small number of Snapchat copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for TikTok Ads

Runs a small number of TikTok copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for X Ads

Runs a small number of X copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for YouTube Ads

Runs a small number of YouTube copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run landing page experiments for ChatGPT Ads

Finds the ChatGPT campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Experimentation

All business types

Run landing page experiments for Google Display Ads

Finds the Google Display campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Experimentation

All business types

Run landing page experiments for Google Search Ads

Finds the Google Search campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Experimentation

All business types

Run landing page experiments for LinkedIn Ads

Finds the LinkedIn campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Experimentation

4 business types

Run landing page experiments for Meta Ads

Finds the Meta (Facebook & Instagram) ad sets where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Experimentation

All business types

Run landing page experiments for Microsoft (Bing) Ads

Finds the Microsoft (Bing) campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Experimentation

All business types

Run landing page experiments for Reddit Ads

Finds the Reddit campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Experimentation

All business types

Run landing page experiments for X Ads

Finds the X campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Experimentation

All business types

Score search-term relevance with an LLM and add negatives

Uses an LLM to grade every new search term's relevance to the ICP and offer, adding negatives and keywords automatically before wasted spend piles up.

All business types

Sense launch demand and scale spend automatically

In the first 14 days of a launch, watches early demand signals (search volume, CTR and conversion rate) and scales the launch campaigns that show real pull in measured steps.

All business types

Set lifetime budget caps for promos and launches

Puts hard lifetime caps and end dates on time-boxed promo, launch and surge campaigns, so they cannot keep spending after the moment has passed.

All business types

Ship Reddit Ads community language to Google Search keywords and copy

Mines the Reddit threads and comments where buyers describe their problem, and turns that language into new search keywords and RSA headlines.

All business types

Ship winning ChatGPT Ads contexts to Google Search keywords and SEO briefs

Uses what converts in ChatGPT ads (situations and questions) to find new search keywords. If the Semrush or Ahrefs MCP is connected, it also checks which situations have no page ranking yet and writes SEO briefs for them. Without it, it skips the briefs.

All business types

Ship winning Google Search campaigns, targets and copy to ChatGPT Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as ChatGPT ads campaigns, targets and creative.

All business types

Ship winning Google Search campaigns, targets and copy to LinkedIn Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as LinkedIn Ads campaigns, targets and creative.

3 business types

Ship winning Google Search campaigns, targets and copy to Meta Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Meta ads campaigns, targets and creative.

All business types

Ship winning Google Search campaigns, targets and copy to Microsoft (Bing) Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Microsoft (Bing) ads campaigns, targets and creative.

All business types

Ship winning Google Search campaigns, targets and copy to Reddit Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Reddit Ads campaigns, targets and creative.

All business types

Ship winning Google Search campaigns, targets and copy to X Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as X Ads campaigns, targets and creative.

All business types

Ship winning Google Search campaigns, targets and copy to YouTube Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as YouTube Ads campaigns and targets, with a video brief written from the winning angle and proof, and an optional still-image Demand Gen test. Needs an image MCP such as Figma, Canva or Runway connected in Roadway to draft the still-image test.

All business types

Ship winning YouTube Ads videos to Meta Reels, X Ads and Reddit Ads

Picks proven YouTube video ads and generates native cuts for Meta Reels, X and Reddit in Runway or Google Veo, with end cards and caption frames built in Figma, Canva or Runway. Needs a video MCP such as Runway or Google Veo connected in Roadway.

All business types

Snapshot launch-week performance

A simple read on how launch campaigns did in their first 7 days by channel: spend, reach, clicks and goal events.

All business types

Swap in weather and local event creative by market

An opt-in workflow for ecommerce brands. Checks the forecast and local events by market, then swaps in matching ad copy and adjusts bids, like rain gear before a storm. Needs the Shopify MCP connected in Roadway to check stock.

Test bid strategies with controlled experiments for Google Display Ads

Uses native split tests to prove whether a different Google Display bid strategy or target actually beats the current one.

Experimentation

All business types

Test bid strategies with controlled experiments for Google Search Ads

Uses native split tests to prove whether a different Google Search bid strategy or target actually beats the current one.

Experimentation

All business types

Test bid strategies with controlled experiments for LinkedIn Ads

Uses native split tests to prove whether a different LinkedIn bid strategy or target actually beats the current one.

Experimentation

4 business types

Test bid strategies with controlled experiments for Meta Ads

Uses native split tests to prove whether a different Meta (Facebook & Instagram) bid strategy or target actually beats the current one.

Experimentation

All business types

Test bid strategies with controlled experiments for Microsoft (Bing) Ads

Uses native split tests to prove whether a different Microsoft (Bing) bid strategy or target actually beats the current one.

Experimentation

All business types

Test bid strategies with controlled experiments for Snapchat Ads

Uses native split tests to prove whether a different Snapchat bid strategy or target actually beats the current one.

Experimentation

All business types

Test bid strategies with controlled experiments for TikTok Ads

Uses native split tests to prove whether a different TikTok bid strategy or target actually beats the current one.

Experimentation

All business types

Test bid strategies with controlled experiments for YouTube Ads

Uses native split tests to prove whether a different YouTube bid strategy or target actually beats the current one.

Experimentation

All business types

Test competitor comparison landing pages

Drafts "us vs competitor" and "alternative to" landing pages for competitor-targeted campaigns, then tests them against the generic page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Experimentation

All business types

Test new targeting for ChatGPT Ads

Proposes and runs controlled tests of new ChatGPT targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for Google Display Ads

Proposes and runs controlled tests of new Google Display targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for Google Search Ads

Proposes and runs controlled tests of new Google Search targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for LinkedIn Ads

Proposes and runs controlled tests of new LinkedIn targeting, so new audiences are found deliberately rather than by accident.

Experimentation

4 business types

Test new targeting for Meta Ads

Proposes and runs controlled tests of new Meta (Facebook & Instagram) targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for Microsoft (Bing) Ads

Proposes and runs controlled tests of new Microsoft (Bing) targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for Reddit Ads

Proposes and runs controlled tests of new Reddit targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for Snapchat Ads

Proposes and runs controlled tests of new Snapchat targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for TikTok Ads

Proposes and runs controlled tests of new TikTok targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for X Ads

Proposes and runs controlled tests of new X targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for YouTube Ads

Proposes and runs controlled tests of new YouTube targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test target expansion from proven targets for ChatGPT Ads

Takes proven ChatGPT targets and tests the adjacent ones (neighboring situations and questions) to find the next layer of scale.

Experimentation

All business types

Test target expansion from proven targets for Google Display Ads

Takes proven Google Display targets and tests the adjacent ones (neighboring segments and topics, optimized targeting) to find the next layer of scale.

Experimentation

All business types

Test target expansion from proven targets for Google Search Ads

Takes proven Google Search targets and tests the adjacent ones (related keywords, broader match types, new audience segments) to find the next layer of scale.

Experimentation

All business types

Test target expansion from proven targets for LinkedIn Ads

Takes proven LinkedIn targets and tests the adjacent ones (neighboring job titles, industries and company lists) to find the next layer of scale.

Experimentation

4 business types

Test target expansion from proven targets for Meta Ads

Takes proven Meta (Facebook & Instagram) targets and tests the adjacent ones (neighboring interests, lookalikes, Advantage+ audience) to find the next layer of scale.

Experimentation

All business types

Test target expansion from proven targets for Microsoft (Bing) Ads

Takes proven Microsoft (Bing) targets and tests the adjacent ones (related keywords, broader match types, similar audiences) to find the next layer of scale.

Experimentation

All business types

Test target expansion from proven targets for Reddit Ads

Takes proven Reddit targets and tests the adjacent ones (neighboring communities, keywords and interests) to find the next layer of scale.

Experimentation

All business types

Test target expansion from proven targets for X Ads

Takes proven X targets and tests the adjacent ones (neighboring keywords, conversation topics and follower look-alikes) to find the next layer of scale.

Experimentation

All business types

Test target expansion from proven targets for YouTube Ads

Takes proven YouTube targets and tests the adjacent ones (neighboring segments and topics, optimized targeting) to find the next layer of scale.

Experimentation

All business types

Update ad copy to match the latest partner launches

Watches partner and integration launches and updates copy on every channel (search sitelinks and headlines, LinkedIn and social hooks, ChatGPT context hints) to ride the announcement.

4 business types

Update ad copy when prices, shipping offers or stock change

Reads price, shipping and stock changes from your store, finds live ads that no longer match, and updates the headlines and offers to fix them. Needs the Shopify MCP connected in Roadway.

Marketplace · Ecommerce

Update Google Search ad copy and sitelinks when partners launch

Watches partner launches and adds partner headlines, sitelinks and callouts to your search ads, plus a dedicated partner integration ad group, on the next run.

4 business types

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