Performance marketing agent for launches

Keeps campaign names and UTMs consistent on every connected channel so reporting, attribution and cross-channel analysis do not break.

A simple pre-flight check before launch campaigns go live: tracking, URLs, approvals, budgets and end dates.

Archives dead campaigns, ad groups and ads across channels that clutter accounts and confuse automation and reporting.

A simple check for ads still mentioning a launch as "new", an expired promo, or an old price.

A simple read on how launch campaigns did in their first 7 days by channel: spend, reach, clicks and goal events.

A 30-day review of a launch across channels: what drove adoption or pipeline, what to fold into always-on, and what to stop.

Keeps the total spend on tests and experiments across all channels within the agreed experiment budget, so exploration never eats the core.

Puts hard lifetime caps and end dates on time-boxed promo, launch and surge campaigns, so they cannot keep spending after the moment has passed.

When negative sentiment spikes (an outage, a pricing backlash, a bad news cycle), pauses or swaps out promoted social posts that would land badly, and restores them when it passes.

For major launches, runs a coordinated 7-14 day push to warm audiences across channels with launch creative, then winds it down.

Reads price, shipping and stock changes from your store, finds live ads that no longer match, and updates the headlines and offers to fix them. Needs the Shopify MCP connected in Roadway.

Checks that pricing, offers, launch messaging and claims are consistent and current across every channel's live ads.

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Microsoft (Bing) ads campaigns, targets and creative.

Drafts "us vs competitor" and "alternative to" landing pages for competitor-targeted campaigns, then tests them against the generic page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Watches supply by market, and the moment a new city has enough listings or providers to fill demand, launches demand campaigns there with local targeting.

Watches partner and integration launches and updates copy on every channel (search sitelinks and headlines, LinkedIn and social hooks, ChatGPT context hints) to ride the announcement.

When a new ad platform is connected, drafts the AI Coworker (goal, funnel, guardrails) and its starter workflows from what already works on your other channels, ready for approval.

Mines the Reddit threads and comments where buyers describe their problem, and turns that language into new search keywords and RSA headlines.

Takes proven Google Search keywords, themes and ad copy and rebuilds them as LinkedIn Ads campaigns, targets and creative.

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Meta ads campaigns, targets and creative.

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Reddit Ads campaigns, targets and creative.

Takes proven Google Search keywords, themes and ad copy and rebuilds them as X Ads campaigns, targets and creative.

Takes proven Google Search keywords, themes and ad copy and rebuilds them as YouTube Ads campaigns and targets, with a video brief written from the winning angle and proof, and an optional still-image Demand Gen test. Needs an image MCP such as Figma, Canva or Runway connected in Roadway to draft the still-image test.

Picks proven YouTube video ads and generates native cuts for Meta Reels, X and Reddit in Runway or Google Veo, with end cards and caption frames built in Figma, Canva or Runway. Needs a video MCP such as Runway or Google Veo connected in Roadway.

Connects launch campaigns to feature adoption, activation and pipeline in product and CRM data, so launch spend is judged on business impact.

Forecasts a launch's paid demand by channel, and sets the launch budget and its cap from comparable past launches.

Uses what converts in ChatGPT ads (situations and questions) to find new search keywords. If the Semrush or Ahrefs MCP is connected, it also checks which situations have no page ranking yet and writes SEO briefs for them. Without it, it skips the briefs.

Takes proven Google Search keywords, themes and ad copy and rebuilds them as ChatGPT ads campaigns, targets and creative.

Replaces fixed thresholds with forecast intervals per campaign and metric, so alerts fire only when something is truly unexpected given seasonality and trend.

In the first 14 days of a launch, watches early demand signals (search volume, CTR and conversion rate) and scales the launch campaigns that show real pull in measured steps.

When a competitor launches a product or changes prices, coordinates the response across channels in phases, starting where the overlap is highest.