Mad Max performance marketing agent for launches

A roster of 31 workflows at Mad Max complexity, covering 6 of the 8 core jobs. It includes the core workflows at Basic, Standard, Advanced, Expert and Mad Max, with overlapping versions removed.

Account health and maintenance · 4

+5

Audit naming conventions and UTMs

Keeps campaign names and UTMs consistent on every connected channel so reporting, attribution and cross-channel analysis do not break.

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All channels

Maintenance Basic complexity Launches

+5

Check launch campaign readiness

A simple pre-flight check before launch campaigns go live: tracking, URLs, approvals, budgets and end dates.

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All channels

Maintenance Basic complexity Launches

+5

Clean up stale campaigns and ads

Archives dead campaigns, ad groups and ads across channels that clutter accounts and confuse automation and reporting.

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All channels

Maintenance Basic complexity Launches

+5

Pause expired launch and promo messaging

A simple check for ads still mentioning a launch as "new", an expired promo, or an old price.

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All channels

Maintenance Basic complexity Launches

Reporting · 3

+5

Snapshot launch-week performance

A simple read on how launch campaigns did in their first 7 days by channel: spend, reach, clicks and goal events.

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All channels

Reporting Basic complexity Launches

+5

Review post-launch performance

A 30-day review of a launch across channels: what drove adoption or pipeline, what to fold into always-on, and what to stop.

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All channels

Reporting Standard complexity Launches Trial & signup growth

+5

Report launch attribution and adoption

Connects launch campaigns to feature adoption, activation and pipeline in product and CRM data, so launch spend is judged on business impact.

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All channels

Reporting Expert complexity Launches Trial & signup growth

Anomaly detection · 1

+5

Detect anomalies against a forecast range

Replaces fixed thresholds with forecast intervals per campaign and metric, so alerts fire only when something is truly unexpected given seasonality and trend.

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All channels

Anomaly detection Mad Max complexity Launches

Pacing and budget caps · 3

+5

Hold the experiment budget guardrail

Keeps the total spend on tests and experiments across all channels within the agreed experiment budget, so exploration never eats the core.

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All channels

Budget cap Standard complexity Launches

+5

Set lifetime budget caps for promos and launches

Puts hard lifetime caps and end dates on time-boxed promo, launch and surge campaigns, so they cannot keep spending after the moment has passed.

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All channels

Budget cap Standard complexity Launches Revenue growth

+5

Forecast and plan launch budgets

Forecasts a launch's paid demand by channel, and sets the launch budget and its cap from comparable past launches.

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All channels

Budget cap Expert complexity Launches

Experimentation · 1

+1

Test competitor comparison landing pages

Drafts "us vs competitor" and "alternative to" landing pages for competitor-targeted campaigns, then tests them against the generic page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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Google Search Ads Microsoft (Bing) Ads Facebook Ads Instagram Ads LinkedIn Ads

Experimentation Advanced complexity Competitor conquesting Launches MCP

Signal-based reactions · 6

+1

Pause promoted posts during a brand crisis on X and Reddit

When negative sentiment spikes (an outage, a pricing backlash, a bad news cycle), pauses or swaps out promoted social posts that would land badly, and restores them when it passes.

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Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Signal-based Standard complexity Brand protection Launches

+4

Run a launch-day retargeting blitz across channels

For major launches, runs a coordinated 7-14 day push to warm audiences across channels with launch creative, then winds it down.

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Google Search Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads ChatGPT Ads

Signal-based Standard complexity Launches Revenue growth

+1

Update ad copy when prices, shipping offers or stock change

Reads price, shipping and stock changes from your store, finds live ads that no longer match, and updates the headlines and offers to fix them. Needs the Shopify MCP connected in Roadway.

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Google Search Ads Microsoft (Bing) Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads

Signal-based Standard complexity Revenue growth Launches MCP

+2

Launch demand campaigns in a city once supply reaches a liquidity bar

Watches supply by market, and the moment a new city has enough listings or providers to fill demand, launches demand campaigns there with local targeting.

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Google Search Ads YouTube Ads Facebook Ads Instagram Ads X Ads Reddit Ads

Signal-based Advanced complexity Revenue growth Launches

+5

Update ad copy to match the latest partner launches

Watches partner and integration launches and updates copy on every channel (search sitelinks and headlines, LinkedIn and social hooks, ChatGPT context hints) to ride the announcement.

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Google Search Ads Microsoft (Bing) Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads ChatGPT Ads

Signal-based Advanced complexity Launches Lead generation

+5

Sense launch demand and scale spend automatically

In the first 14 days of a launch, watches early demand signals (search volume, CTR and conversion rate) and scales the launch campaigns that show real pull in measured steps.

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All channels

Signal-based Mad Max complexity Launches Revenue growth

Cross-channel · 13

+5

Check message consistency across channels

Checks that pricing, offers, launch messaging and claims are consistent and current across every channel's live ads.

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All channels

Cross-channel Standard complexity Launches

Ship winning Google Search campaigns, targets and copy to Microsoft (Bing) Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Microsoft (Bing) ads campaigns, targets and creative.

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Google Search Ads Microsoft (Bing) Ads

Cross-channel Standard complexity Launches

+5

Build agents and workflows for a newly connected channel

When a new ad platform is connected, drafts the AI Coworker (goal, funnel, guardrails) and its starter workflows from what already works on your other channels, ready for approval.

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All channels

Cross-channel Advanced complexity Launches

Ship Reddit Ads community language to Google Search keywords and copy

Mines the Reddit threads and comments where buyers describe their problem, and turns that language into new search keywords and RSA headlines.

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Google Search Ads Microsoft (Bing) Ads Reddit Ads

Cross-channel Advanced complexity Launches

Ship winning Google Search campaigns, targets and copy to LinkedIn Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as LinkedIn Ads campaigns, targets and creative.

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Google Search Ads LinkedIn Ads

Cross-channel Advanced complexity Launches Pipeline generation

Ship winning Google Search campaigns, targets and copy to Meta Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Meta ads campaigns, targets and creative.

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Google Search Ads Facebook Ads Instagram Ads

Cross-channel Advanced complexity Launches

Ship winning Google Search campaigns, targets and copy to Reddit Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Reddit Ads campaigns, targets and creative.

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Google Search Ads Reddit Ads

Cross-channel Advanced complexity Launches

Ship winning Google Search campaigns, targets and copy to X Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as X Ads campaigns, targets and creative.

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Google Search Ads X Ads

Cross-channel Advanced complexity Launches Lead generation

Ship winning Google Search campaigns, targets and copy to YouTube Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as YouTube Ads campaigns and targets, with a video brief written from the winning angle and proof, and an optional still-image Demand Gen test. Needs an image MCP such as Figma, Canva or Runway connected in Roadway to draft the still-image test.

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Google Search Ads YouTube Ads

Cross-channel Advanced complexity Competitor conquesting Launches MCP

+1

Ship winning YouTube Ads videos to Meta Reels, X Ads and Reddit Ads

Picks proven YouTube video ads and generates native cuts for Meta Reels, X and Reddit in Runway or Google Veo, with end cards and caption frames built in Figma, Canva or Runway. Needs a video MCP such as Runway or Google Veo connected in Roadway.

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YouTube Ads Facebook Ads Instagram Ads X Ads Reddit Ads

Cross-channel Advanced complexity Launches MCP

Ship winning ChatGPT Ads contexts to Google Search keywords and SEO briefs

Uses what converts in ChatGPT ads (situations and questions) to find new search keywords. If the Semrush or Ahrefs MCP is connected, it also checks which situations have no page ranking yet and writes SEO briefs for them. Without it, it skips the briefs.

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Google Search Ads Microsoft (Bing) Ads ChatGPT Ads

Cross-channel Expert complexity Launches

Ship winning Google Search campaigns, targets and copy to ChatGPT Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as ChatGPT ads campaigns, targets and creative.

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Google Search Ads ChatGPT Ads

Cross-channel Expert complexity Launches

+5

Run a competitor-move war room across channels

When a competitor launches a product or changes prices, coordinates the response across channels in phases, starting where the overlap is highest.

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All channels

Cross-channel Mad Max complexity Competitor conquesting Launches