Expert performance marketing agent for launches

Check launch campaign readiness

A simple pre-flight check before launch campaigns go live: tracking, URLs, approvals, budgets and end dates.

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Clean up stale campaigns and ads

Archives dead campaigns, ad groups and ads across channels that clutter accounts and confuse automation and reporting.

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Pause expired launch and promo messaging

A simple check for ads still mentioning a launch as "new", an expired promo, or an old price.

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Snapshot launch-week performance

Reporting · 3

A simple read on how launch campaigns did in their first 7 days by channel: spend, reach, clicks and goal events.

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Reporting Basic complexity Launches

Review post-launch performance

A 30-day review of a launch across channels: what drove adoption or pipeline, what to fold into always-on, and what to stop.

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Reporting Standard complexity Launches Trial & signup growth

Report launch attribution and adoption

Connects launch campaigns to feature adoption, activation and pipeline in product and CRM data, so launch spend is judged on business impact.

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Reporting Expert complexity Launches Trial & signup growth

Pacing and budget caps · 3

Hold the experiment budget guardrail

Keeps the total spend on tests and experiments across all channels within the agreed experiment budget, so exploration never eats the core.

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Budget cap Standard complexity Launches

Set lifetime budget caps for promos and launches

Puts hard lifetime caps and end dates on time-boxed promo, launch and surge campaigns, so they cannot keep spending after the moment has passed.

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Budget cap Standard complexity Launches Revenue growth

Forecast and plan launch budgets

Forecasts a launch's paid demand by channel, and sets the launch budget and its cap from comparable past launches.

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Budget cap Expert complexity Launches

Experimentation · 1

Test competitor comparison landing pages

Drafts "us vs competitor" and "alternative to" landing pages for competitor-targeted campaigns, then tests them against the generic page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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Google Search Ads Microsoft (Bing) Ads Facebook Ads Instagram Ads LinkedIn Ads

Experimentation Advanced complexity Competitor conquesting Launches MCP

Signal-based reactions · 4

Pause promoted posts during a brand crisis on X and Reddit

When negative sentiment spikes (an outage, a pricing backlash, a bad news cycle), pauses or swaps out promoted social posts that would land badly, and restores them when it passes.

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Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Signal-based Standard complexity Brand protection Launches

Run a launch-day retargeting blitz across channels

For major launches, runs a coordinated 7-14 day push to warm audiences across channels with launch creative, then winds it down.

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Google Search Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads ChatGPT Ads

Signal-based Standard complexity Launches Revenue growth

Launch demand campaigns in a city once supply reaches a liquidity bar

Watches supply by market, and the moment a new city has enough listings or providers to fill demand, launches demand campaigns there with local targeting.

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Google Search Ads YouTube Ads Facebook Ads Instagram Ads X Ads Reddit Ads

Signal-based Advanced complexity Revenue growth Launches

Update ad copy to match the latest partner launches

Watches partner and integration launches and updates copy on every channel (search sitelinks and headlines, LinkedIn and social hooks, ChatGPT context hints) to ride the announcement.

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Google Search Ads Microsoft (Bing) Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads ChatGPT Ads

Signal-based Advanced complexity Launches Lead generation

Cross-channel · 12

Check message consistency across channels

Checks that pricing, offers, launch messaging and claims are consistent and current across every channel's live ads.

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Cross-channel Standard complexity Launches

Ship winning Google Search campaigns, targets and copy to Microsoft (Bing) Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Microsoft (Bing) ads campaigns, targets and creative.

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Google Search Ads Microsoft (Bing) Ads

Cross-channel Standard complexity Launches

Build agents and workflows for a newly connected channel

When a new ad platform is connected, drafts the AI Coworker (goal, funnel, guardrails) and its starter workflows from what already works on your other channels, ready for approval.

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Ship Reddit Ads community language to Google Search keywords and copy

Mines the Reddit threads and comments where buyers describe their problem, and turns that language into new search keywords and RSA headlines.

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Google Search Ads Microsoft (Bing) Ads Reddit Ads

Ship winning Google Search campaigns, targets and copy to LinkedIn Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as LinkedIn Ads campaigns, targets and creative.

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Google Search Ads LinkedIn Ads

Cross-channel Advanced complexity Launches Pipeline generation

Ship winning Google Search campaigns, targets and copy to Meta Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Meta ads campaigns, targets and creative.

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Google Search Ads Facebook Ads Instagram Ads

Ship winning Google Search campaigns, targets and copy to Reddit Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Reddit Ads campaigns, targets and creative.

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Google Search Ads Reddit Ads