Advanced performance marketing workflows for ecommerce brands

When pacing ahead of the cap, tightens bid targets before cutting budgets, so the remaining money buys the cheapest results instead of just shrinking delivery.

Finds strong organic posts on X from the brand, the team, customers and creators that mention us, and promotes the best ones to the right audiences.

Reads creator and affiliate link performance, and runs partnership ads on the posts already driving signups or sales. Needs affiliate or creator link data from a platform you connect, or it works only from creators already tagged in your ad account.

When a new ad platform is connected, drafts the AI Coworker (goal, funnel, guardrails) and its starter workflows from what already works on your other channels, ready for approval.

Checks competitor product pages for stockouts and price hikes on each run, and puts budget behind your matching products while they are out or pricier. Needs the Shopify MCP connected in Roadway to confirm your own stock.

Picks the right ChatGPT bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Picks the right Google Display bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Picks the right Google Search bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Picks the right Meta (Facebook & Instagram) bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Picks the right Microsoft (Bing) bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Picks the right Reddit bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Picks the right Snapchat bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Picks the right TikTok bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Picks the right X bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Picks the right YouTube bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Spots competitors, affiliates or scammers bidding on your brand in Google Search and impersonating you in ad copy.

Spots competitors, affiliates or scammers bidding on your brand in Microsoft (Bing) and impersonating you in ad copy.

Finds bot, fraud and accidental click patterns on Google Display and blocks the sources.

Finds bot, fraud and accidental click patterns on Google Search and blocks the sources.

Finds bot, fraud and accidental click patterns on Microsoft (Bing) and blocks the sources.

Splits the monthly cap into product-line or business-unit sub-caps and enforces each one across channels.

Takes proven ChatGPT campaigns into new countries or regions in a controlled way.

Takes proven Google Display campaigns into new countries or regions in a controlled way.

Takes proven Google Search campaigns into new countries or regions in a controlled way.

Takes proven Meta (Facebook & Instagram) campaigns into new countries or regions in a controlled way.

Takes proven Microsoft (Bing) campaigns into new countries or regions in a controlled way.

Takes proven Reddit campaigns into new countries or regions in a controlled way.

Takes proven Snapchat campaigns into new countries or regions in a controlled way.

Takes proven TikTok campaigns into new countries or regions in a controlled way.

Takes proven X campaigns into new countries or regions in a controlled way.

Takes proven YouTube campaigns into new countries or regions in a controlled way.

Turns converting search terms on Google Search Ads into new exact and phrase keywords and tightly themed ad groups, with negatives to avoid overlap.

Turns converting search terms on Microsoft (Bing) Ads into new exact and phrase keywords and tightly themed ad groups, with negatives to avoid overlap.

Enforces per-channel floors and ceilings, so automation never starves a strategic channel or over-concentrates spend in one platform.

When ChatGPT cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

When Google Display cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

When Google Search cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

When Meta (Facebook & Instagram) cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

When Microsoft (Bing) cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

When Reddit cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

When Snapchat cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

When TikTok cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

When X cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

When YouTube cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Spots trends in your category on Reddit and drafts a promotion of a relevant post while the conversation is hot. Every promotion waits for your approval, even if auto-approve is on.

Spots trends in your category on X and drafts a promotion of a relevant post while the conversation is hot. Every promotion waits for your approval, even if auto-approve is on.

Watches your changelog and launch calendar, and spins up ChatGPT launch campaigns and copy refreshes for meaningful releases.

Watches your changelog and launch calendar, and spins up Google Display launch campaigns and copy refreshes for meaningful releases.

Watches your changelog and launch calendar, and spins up Google Search launch campaigns and copy refreshes for meaningful releases.

Watches your changelog and launch calendar, and spins up Meta (Facebook & Instagram) launch campaigns and copy refreshes for meaningful releases.

Watches your changelog and launch calendar, and spins up Microsoft (Bing) launch campaigns and copy refreshes for meaningful releases.

Watches your changelog and launch calendar, and spins up Reddit launch campaigns and copy refreshes for meaningful releases.

Watches your changelog and launch calendar, and spins up X launch campaigns and copy refreshes for meaningful releases.

Finds organic pages that convert visitors well but rank low, using rankings from the Semrush or Ahrefs MCP, and launches paid search campaigns to buy the traffic SEO cannot win yet. Add the Peec AI MCP to include pages that AI answers do not cite. Needs the Semrush or Ahrefs MCP connected in Roadway.

Reads stock by product from your store, pauses ads for products about to sell out, pushes overstock and restocks, and sends ads for sold-out items to an in-stock alternative. Needs the Shopify MCP connected in Roadway.

Decides where Meta Advantage+ sales and leads campaigns should replace manual setups, and how to steer them with budgets, exclusions and creative.

Compares Collection, Story and single Snap Ad formats on your goal metric and shifts spend to the format that wins.

Finds the Lenses and AR ads that turn plays into results, scales them, and refreshes the ones that wear out.

Keeps X lookalike-style audiences seeded with your best customers and retires the ones that drift.

Keeps Google Display lookalike-style audiences seeded with your best customers and retires the ones that drift.

Keeps Meta (Facebook & Instagram) lookalike-style audiences seeded with your best customers and retires the ones that drift.

Keeps Reddit lookalike-style audiences seeded with your best customers and retires the ones that drift.

Keeps Snapchat lookalike-style audiences seeded with your best customers and retires the ones that drift.

Keeps TikTok lookalike-style audiences seeded with your best customers and retires the ones that drift.

Finds the creator posts worth running as partnership ads on Instagram and Facebook, and scales the creators whose content converts.

Compares Smart+ with your manual TikTok campaigns and moves spend to the setup that wins on real downstream results.

Finds the organic and creator posts worth boosting as Spark Ads, and scales the creators whose content converts.

Reviews your TikTok Shop and GMV Max campaigns on attributed revenue and scales the ones that hold their return.

Scans social and news mentions of your brand, picks the best, and promotes them on Facebook Ads with audiences and budgets ready to approve.

Scans social and news mentions of your brand, picks the best, and promotes them on Instagram Ads with audiences and budgets ready to approve.

Scans social and news mentions of your brand, picks the best, and promotes them on LinkedIn Ads with audiences and budgets ready to approve.

Scans social and news mentions of your brand, picks the best, and promotes them on Reddit Ads with audiences and budgets ready to approve.

Scans social and news mentions of your brand, picks the best, and promotes them on X Ads with audiences and budgets ready to approve.

Identifies our own organic Reddit posts and AMAs that earned genuine community traction, and promotes them to similar communities.

Watches return and refund rates by product, campaign and audience, and cuts the spend that brings buyers who send things back.

Raises Search bids for people who watched your YouTube ads or visited your site, using the audiences those sources already build, and trims the bids when the gain fades.

Reports what a new customer costs overall and on paid channels, how fast that cost pays back and how it compares with customer value, using CRM and billing data rather than platform conversions.

Reads Google Search auction insights for brand and non-brand campaigns to show which competitors are gaining overlap and outranking you.

Reads Microsoft (Bing) auction insights for brand and non-brand campaigns to show which competitors are gaining overlap and outranking you.

Reads price, cost and shipping changes by product, and moves bids and budgets to what makes profit after costs, not just revenue.

Finds the ChatGPT campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Finds the Google Display campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Finds the Google Search campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Finds the Meta (Facebook & Instagram) ad sets where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Finds the Microsoft (Bing) campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Finds the Reddit campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Finds the X campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Reads sales and stock by product from your store, finds products selling faster than their ad spend is growing, and scales them while they are hot, inside stock and margin limits. Needs the Shopify MCP connected in Roadway.

Builds a cross-channel sequence: high-intent search clickers who did not convert get follow-up proof on Meta and LinkedIn.

When conversion rate jumps on a channel or campaign (seasonality, press, a launch, a competitor stumble), moves budget to what is converting in measured steps while the surge lasts, inside the cap.

Reads revenue by plan or product line, and shifts budget toward the lines that are growing profitably, away from the ones that are flat or shrinking.

Mines the Reddit threads and comments where buyers describe their problem, and turns that language into new search keywords and RSA headlines.

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Meta ads campaigns, targets and creative.

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Reddit Ads campaigns, targets and creative.

Takes proven Google Search keywords, themes and ad copy and rebuilds them as X Ads campaigns, targets and creative.

Takes proven Google Search keywords, themes and ad copy and rebuilds them as YouTube Ads campaigns and targets, with a video brief written from the winning angle and proof, and an optional still-image Demand Gen test. Needs an image MCP such as Figma, Canva or Runway connected in Roadway to draft the still-image test.

Finds the best Meta image concepts and builds Demand Gen image ads from them in Figma, Canva or Runway, then has Runway edit the existing winning Reels into Shorts cuts, and lists them for YouTube upload because Google Ads can only use videos already on YouTube. If Runway is not connected it writes a recut brief instead. Needs a video MCP such as Runway connected in Roadway.

Picks proven YouTube video ads and generates native cuts for Meta Reels, X and Reddit in Runway or Google Veo, with end cards and caption frames built in Figma, Canva or Runway. Needs a video MCP such as Runway or Google Veo connected in Roadway.

Gradually steps ChatGPT bid targets up or down to find the point where extra volume still pays back.

Gradually steps Google Display bid targets up or down to find the point where extra volume still pays back.

Gradually steps Google Search bid targets up or down to find the point where extra volume still pays back.

Gradually steps Meta (Facebook & Instagram) bid targets up or down to find the point where extra volume still pays back.

Gradually steps Microsoft (Bing) bid targets up or down to find the point where extra volume still pays back.

Gradually steps Reddit bid targets up or down to find the point where extra volume still pays back.

Gradually steps X bid targets up or down to find the point where extra volume still pays back.

Gradually steps YouTube bid targets up or down to find the point where extra volume still pays back.

Reads auction insights daily, and when a competitor drops out, raises bids and budgets on the terms they leave open while the gap lasts.

Watches review sites for waves of negative competitor reviews, then turns the themes into 'alternative' search ads written only from your own approved claims.

Drafts "us vs competitor" and "alternative to" landing pages for competitor-targeted campaigns, then tests them against the generic page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Takes proven ChatGPT targets and tests the adjacent ones (neighboring situations and questions) to find the next layer of scale.

Takes proven Google Display targets and tests the adjacent ones (neighboring segments and topics, optimized targeting) to find the next layer of scale.

Takes proven Google Search targets and tests the adjacent ones (related keywords, broader match types, new audience segments) to find the next layer of scale.

Takes proven Meta (Facebook & Instagram) targets and tests the adjacent ones (neighboring interests, lookalikes, Advantage+ audience) to find the next layer of scale.

Takes proven Microsoft (Bing) targets and tests the adjacent ones (related keywords, broader match types, similar audiences) to find the next layer of scale.

Takes proven Reddit targets and tests the adjacent ones (neighboring communities, keywords and interests) to find the next layer of scale.

Takes proven X targets and tests the adjacent ones (neighboring keywords, conversation topics and follower look-alikes) to find the next layer of scale.

Takes proven YouTube targets and tests the adjacent ones (neighboring segments and topics, optimized targeting) to find the next layer of scale.

Tracks organic rank changes by page and query, and lowers non-brand bids where you rank in the top 3, then raises them where rankings slip.

When brand search impression share on Google or Microsoft dips below target (usually a competitor bidding on your name), the Meta, LinkedIn and ChatGPT coworkers raise brand-defense spend on the people being targeted: recent site visitors, high-intent accounts and branded ChatGPT contexts.