Workflow Automation Library
›
Agents
›
Performance marketing agent for lead generation at PLG companies

Performance marketing agent for lead generation at PLG companies

An agent focused on lead generation across your connected ad channels. It handles reporting, budget pacing, optimization inside the Workflow Automation.

Add this agent to Roadway

Workflows by category

A roster of 12 workflows covering 3 of the 8 core jobs, with the core workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 1

+4
Finds creatives that win on one social or video channel, builds resized image versions in Figma, Canva or Runway for the channels where they have not run, generates video cuts in Runway or Google Veo, and queues the launch for your approval. Needs a video MCP such as Runway or Google Veo connected in Roadway.
View workflow

Added at Standard · 2

+2
When a creative variant beats control, clones it into the next-best audiences and placements on the same channel, with fresh learning budgets and the original kept as the benchmark.
View workflow
+3
Finds regions where organic, direct and referral demand is climbing before you advertise there, and opens low-budget tests in the best of them.
View workflow

Added at Advanced · 5

Raises Search bids for people who watched your YouTube ads or visited your site, using the audiences those sources already build, and trims the bids when the gain fades.
View workflow
Watches review sites for waves of negative competitor reviews, then turns the themes into 'alternative' search ads written only from your own approved claims.
View workflow
+5
Watches partner and integration launches and updates copy on every channel (search sitelinks and headlines, LinkedIn and social hooks, ChatGPT context hints) to ride the announcement.
View workflow
Takes proven Google Search keywords, themes and ad copy and rebuilds them as X Ads campaigns, targets and creative.
View workflow
Takes proven LinkedIn messaging and thought leadership and rebuilds it for cheaper reach on X and Reddit.
View workflow

Added at Expert · 2

+5
Checks every approved change against its measured impact a week later, and rolls back the ones that hurt, so bad changes never become the baseline.
View workflow
+5
Spots keywords, ads and audiences that break out or stall, and proposes the next targeting, creative or landing page test, with drafts built in Figma, Canva or Runway, or your page builder. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy, and an image or video MCP such as Figma, Canva, Runway or Google Veo, connected in Roadway.
View workflow

Added at Mad Max · 2

+2
Keeps testing new seed definitions (by value, recency, product and segment) for lookalike and predictive audiences, and promotes the seeds that produce the best customers.
View workflow
+2
Tracks registrations against capacity for every event and scales campaigns so each one is 100% full a week out, then stops spending.
View workflow

Your enterprise-ready
Performance marketing engine.

Something went wrong. Please try again.

You're in—expect an email shortly.