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Cross-channel performance marketing agent for sales-led B2B companies

Cross-channel performance marketing agent for sales-led B2B companies

A cross-channel agent that coordinates workflows across your connected ad channels. It handles cross-channel inside the Workflow Automation Library. It.

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Workflows by category

A roster of 23 cross-channel workflows, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 2

+5
Checks that every channel optimizes to the same goal definition, so cost per goal comparisons across channels are fair.
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+4
Finds creatives that win on one social or video channel, builds resized image versions in Figma, Canva or Runway for the channels where they have not run, generates video cuts in Runway or Google Veo, and queues the launch for your approval. Needs a video MCP such as Runway or Google Veo connected in Roadway.
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Added at Standard · 3

+5
Checks that pricing, offers, launch messaging and claims are consistent and current across every channel's live ads.
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+5
Turns every channel's creative winners into a shared angle library and pushes the best angles to the channels that have not tried them, drafting new stills in Figma, Canva or Runway and new video in Runway or Google Veo. Needs an image MCP such as Figma or Canva, or a video MCP such as Runway or Google Veo, connected in Roadway.
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Takes proven Google Search keywords, themes and ad copy and rebuilds them as Microsoft (Bing) ads campaigns, targets and creative.
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Added at Advanced · 12

+5
When a new ad platform is connected, drafts the AI Coworker (goal, funnel, guardrails) and its starter workflows from what already works on your other channels, ready for approval.
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+1
Extends ABM beyond LinkedIn: finds where your target accounts' buyers actually show up on X, Reddit and ChatGPT, and funds the channels that move those accounts toward pipeline.
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+1
Builds a cross-channel sequence: high-intent search clickers who did not convert get follow-up proof on Meta and LinkedIn.
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Mines the Reddit threads and comments where buyers describe their problem, and turns that language into new search keywords and RSA headlines.
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Takes proven Google Search keywords, themes and ad copy and rebuilds them as LinkedIn Ads campaigns, targets and creative.
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Takes proven Google Search keywords, themes and ad copy and rebuilds them as Meta ads campaigns, targets and creative.
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Takes proven Google Search keywords, themes and ad copy and rebuilds them as Reddit Ads campaigns, targets and creative.
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Takes proven Google Search keywords, themes and ad copy and rebuilds them as X Ads campaigns, targets and creative.
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Takes proven Google Search keywords, themes and ad copy and rebuilds them as YouTube Ads campaigns and targets, with a video brief written from the winning angle and proof, and an optional still-image Demand Gen test. Needs an image MCP such as Figma, Canva or Runway connected in Roadway to draft the still-image test.
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Takes proven LinkedIn messaging and thought leadership and rebuilds it for cheaper reach on X and Reddit.
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Finds the best Meta image concepts and builds Demand Gen image ads from them in Figma, Canva or Runway, then has Runway edit the existing winning Reels into Shorts cuts, and lists them for YouTube upload because Google Ads can only use videos already on YouTube. If Runway is not connected it writes a recut brief instead. Needs a video MCP such as Runway connected in Roadway.
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+1
Picks proven YouTube video ads and generates native cuts for Meta Reels, X and Reddit in Runway or Google Veo, with end cards and caption frames built in Figma, Canva or Runway. Needs a video MCP such as Runway or Google Veo connected in Roadway.
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Added at Expert · 4

+1
Moves target accounts through awareness, engagement and opportunity stages, with LinkedIn as the account-level channel and CRM-synced audiences on the other channels, and budgets that adapt to each account's signals.
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+5
The performance marketing agent's weekly budget rebalance across every connected channel, based on where the next dollar works hardest and pipeline quality.
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Uses what converts in ChatGPT ads (situations and questions) to find new search keywords. If the Semrush or Ahrefs MCP is connected, it also checks which situations have no page ranking yet and writes SEO briefs for them. Without it, it skips the briefs.
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Takes proven Google Search keywords, themes and ad copy and rebuilds them as ChatGPT ads campaigns, targets and creative.
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Added at Mad Max · 2

+5
Re-fits channel and campaign response curves weekly and moves budget across channels toward the best next dollar in small steps, inside every guardrail.
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+5
When a competitor launches a product or changes prices, coordinates the response across channels in phases, starting where the overlap is highest.
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