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Advanced performance marketing agent for launches

Advanced performance marketing agent for launches

A Advanced agent focused on launches across your connected ad channels.

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Workflows by category

A roster of 22 workflows at Advanced complexity, covering 5 of the 8 core jobs. It includes the core workflows at Basic, Standard and Advanced, with overlapping versions removed.

Account health and maintenance · 4

+5
Keeps campaign names and UTMs consistent on every connected channel so reporting, attribution and cross-channel analysis do not break.
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+5
A simple pre-flight check before launch campaigns go live: tracking, URLs, approvals, budgets and end dates.
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+5
Archives dead campaigns, ad groups and ads across channels that clutter accounts and confuse automation and reporting.
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+5
A simple check for ads still mentioning a launch as "new", an expired promo, or an old price.
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Reporting · 2

+5
A simple read on how launch campaigns did in their first 7 days by channel: spend, reach, clicks and goal events.
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+5
A 30-day review of a launch across channels: what drove adoption or pipeline, what to fold into always-on, and what to stop.
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Pacing and budget caps · 2

+5
Keeps the total spend on tests and experiments across all channels within the agreed experiment budget, so exploration never eats the core.
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+5
Puts hard lifetime caps and end dates on time-boxed promo, launch and surge campaigns, so they cannot keep spending after the moment has passed.
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Experimentation · 1

+1
Drafts "us vs competitor" and "alternative to" landing pages for competitor-targeted campaigns, then tests them against the generic page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.
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Signal-based reactions · 3

+1
When negative sentiment spikes (an outage, a pricing backlash, a bad news cycle), pauses or swaps out promoted social posts that would land badly, and restores them when it passes.
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+4
For major launches, runs a coordinated 7-14 day push to warm audiences across channels with launch creative, then winds it down.
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+5
Watches partner and integration launches and updates copy on every channel (search sitelinks and headlines, LinkedIn and social hooks, ChatGPT context hints) to ride the announcement.
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Cross-channel · 10

+5
Checks that pricing, offers, launch messaging and claims are consistent and current across every channel's live ads.
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Takes proven Google Search keywords, themes and ad copy and rebuilds them as Microsoft (Bing) ads campaigns, targets and creative.
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+5
When a new ad platform is connected, drafts the AI Coworker (goal, funnel, guardrails) and its starter workflows from what already works on your other channels, ready for approval.
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Mines the Reddit threads and comments where buyers describe their problem, and turns that language into new search keywords and RSA headlines.
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Takes proven Google Search keywords, themes and ad copy and rebuilds them as LinkedIn Ads campaigns, targets and creative.
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Takes proven Google Search keywords, themes and ad copy and rebuilds them as Meta ads campaigns, targets and creative.
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Takes proven Google Search keywords, themes and ad copy and rebuilds them as Reddit Ads campaigns, targets and creative.
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Takes proven Google Search keywords, themes and ad copy and rebuilds them as X Ads campaigns, targets and creative.
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Takes proven Google Search keywords, themes and ad copy and rebuilds them as YouTube Ads campaigns and targets, with a video brief written from the winning angle and proof, and an optional still-image Demand Gen test. Needs an image MCP such as Figma, Canva or Runway connected in Roadway to draft the still-image test.
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+1
Picks proven YouTube video ads and generates native cuts for Meta Reels, X and Reddit in Runway or Google Veo, with end cards and caption frames built in Figma, Canva or Runway. Needs a video MCP such as Runway or Google Veo connected in Roadway.
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