# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Standard performance marketing workflows for sales-led B2B companies and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/standard-performance-marketing-workflows-for-sales-led-b2b-companies
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

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Standard performance marketing workflows for sales-led B2B companies

Standard performance marketing workflows for sales-led B2B companies

Browse 231 standard performance marketing workflows for sales-led B2B companies in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Adjust budgets across campaigns to maximize brand term impression share

Rebalances Google Search and Microsoft (Bing) budgets and bids so brand campaigns hold your impression share target at the lowest cost, without starving non-brand.

All business types

Audit conversion signal quality for ChatGPT Ads

Improves the quality of the conversion data ChatGPT optimizes on: deduplication, match quality, primary vs secondary actions and values.

All business types

Audit conversion signal quality for Google Display Ads

Improves the quality of the conversion data Google Display optimizes on: deduplication, match quality, primary vs secondary actions and values.

All business types

Audit conversion signal quality for Google Search Ads

Improves the quality of the conversion data Google Search optimizes on: deduplication, match quality, primary vs secondary actions and values.

All business types

Audit conversion signal quality for LinkedIn Ads

Improves the quality of the conversion data LinkedIn optimizes on: deduplication, match quality, primary vs secondary actions and values.

4 business types

Audit conversion signal quality for Meta Ads

Improves the quality of the conversion data Meta (Facebook & Instagram) optimizes on: deduplication, match quality, primary vs secondary actions and values.

All business types

Audit conversion signal quality for Microsoft (Bing) Ads

Improves the quality of the conversion data Microsoft (Bing) optimizes on: deduplication, match quality, primary vs secondary actions and values.

All business types

Audit conversion signal quality for Reddit Ads

Improves the quality of the conversion data Reddit optimizes on: deduplication, match quality, primary vs secondary actions and values.

All business types

Audit conversion signal quality for Snapchat Ads

Improves the quality of the conversion data Snapchat optimizes on: deduplication, match quality, primary vs secondary actions and values.

All business types

Audit conversion signal quality for TikTok Ads

Improves the quality of the conversion data TikTok optimizes on: deduplication, match quality, primary vs secondary actions and values.

All business types

Audit conversion signal quality for X Ads

Improves the quality of the conversion data X optimizes on: deduplication, match quality, primary vs secondary actions and values.

All business types

Audit conversion signal quality for YouTube Ads

Improves the quality of the conversion data YouTube optimizes on: deduplication, match quality, primary vs secondary actions and values.

All business types

Check message consistency across channels

Checks that pricing, offers, launch messaging and claims are consistent and current across every channel's live ads.

All business types

Clone winning creative to new audiences

When a creative variant beats control, clones it into the next-best audiences and placements on the same channel, with fresh learning budgets and the original kept as the benchmark.

All business types

Conquest competitor audiences on social and video

Targets people who follow, engage with or research competitors on social and video platforms, with switch-focused creative.

All business types

Detect conversion tracking breakage for ChatGPT Ads

Detects when ChatGPT conversion tracking breaks or double counts, and protects automated bidding from bad data.

Anomaly detection

All business types

Detect conversion tracking breakage for Google Display Ads

Detects when Google Display conversion tracking breaks or double counts, and protects automated bidding from bad data.

Anomaly detection

All business types

Detect conversion tracking breakage for Google Search Ads

Detects when Google Search conversion tracking breaks or double counts, and protects automated bidding from bad data.

Anomaly detection

All business types

Detect conversion tracking breakage for LinkedIn Ads

Detects when LinkedIn conversion tracking breaks or double counts, and protects automated bidding from bad data.

Anomaly detection

4 business types

Detect conversion tracking breakage for Meta Ads

Detects when Meta (Facebook & Instagram) conversion tracking breaks or double counts, and protects automated bidding from bad data.

Anomaly detection

All business types

Detect conversion tracking breakage for Microsoft (Bing) Ads

Detects when Microsoft (Bing) conversion tracking breaks or double counts, and protects automated bidding from bad data.

Anomaly detection

All business types

Detect conversion tracking breakage for Reddit Ads

Detects when Reddit conversion tracking breaks or double counts, and protects automated bidding from bad data.

Anomaly detection

All business types

Detect conversion tracking breakage for Snapchat Ads

Detects when Snapchat conversion tracking breaks or double counts, and protects automated bidding from bad data.

Anomaly detection

All business types

Detect conversion tracking breakage for TikTok Ads

Detects when TikTok conversion tracking breaks or double counts, and protects automated bidding from bad data.

Anomaly detection

All business types

Detect conversion tracking breakage for X Ads

Detects when X conversion tracking breaks or double counts, and protects automated bidding from bad data.

Anomaly detection

All business types

Detect conversion tracking breakage for YouTube Ads

Detects when YouTube conversion tracking breaks or double counts, and protects automated bidding from bad data.

Anomaly detection

All business types

Detect invalid traffic and click fraud for Meta Ads

Finds bot, fraud and accidental click patterns on Meta (Facebook & Instagram), documents the evidence, and prepares a request for credit. It does not block traffic.

Anomaly detection

All business types

Detect lead quality and spam surges for Google Search Ads

Catches sudden drops in Google Search lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Anomaly detection

4 business types

Detect lead quality and spam surges for LinkedIn Ads

Catches sudden drops in LinkedIn lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Anomaly detection

4 business types

Detect lead quality and spam surges for Meta Ads

Catches sudden drops in Meta (Facebook & Instagram) lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Anomaly detection

4 business types

Detect lead quality and spam surges for Microsoft (Bing) Ads

Catches sudden drops in Microsoft (Bing) lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Anomaly detection

4 business types

Detect lead quality and spam surges for Reddit Ads

Catches sudden drops in Reddit lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Anomaly detection

4 business types

Detect lead quality and spam surges for Snapchat Ads

Catches sudden drops in Snapchat lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Anomaly detection

4 business types

Detect lead quality and spam surges for TikTok Ads

Catches sudden drops in TikTok lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Anomaly detection

4 business types

Detect lead quality and spam surges for X Ads

Catches sudden drops in X lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Anomaly detection

4 business types

Flag fatigued creatives before performance drops for Google Display Ads

Finds Google Display ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

All business types

Flag fatigued creatives before performance drops for LinkedIn Ads

Finds LinkedIn ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

4 business types

Flag fatigued creatives before performance drops for Meta Ads

Finds Meta (Facebook & Instagram) ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

All business types

Flag fatigued creatives before performance drops for Reddit Ads

Finds Reddit ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

All business types

Flag fatigued creatives before performance drops for Snapchat Ads

Finds Snapchat ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

All business types

Flag fatigued creatives before performance drops for TikTok Ads

Finds TikTok ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

All business types

Flag fatigued creatives before performance drops for X Ads

Finds X ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

All business types

Flag fatigued creatives before performance drops for YouTube Ads

Finds YouTube ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

All business types

Grade campaigns on lead-to-pipeline quality for ChatGPT Ads

Joins ChatGPT leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

3 business types

Grade campaigns on lead-to-pipeline quality for Google Display Ads

Joins Google Display leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

3 business types

Grade campaigns on lead-to-pipeline quality for Google Search Ads

Joins Google Search leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

3 business types

Grade campaigns on lead-to-pipeline quality for LinkedIn Ads

Joins LinkedIn leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

3 business types

Grade campaigns on lead-to-pipeline quality for Meta Ads

Joins Meta (Facebook & Instagram) leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

3 business types

Grade campaigns on lead-to-pipeline quality for Microsoft (Bing) Ads

Joins Microsoft (Bing) leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

3 business types

Grade campaigns on lead-to-pipeline quality for Reddit Ads

Joins Reddit leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

3 business types

Grade campaigns on lead-to-pipeline quality for Snapchat Ads

Joins Snapchat leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

3 business types

Grade campaigns on lead-to-pipeline quality for TikTok Ads

Joins TikTok leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

3 business types

Grade campaigns on lead-to-pipeline quality for X Ads

Joins X leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

3 business types

Grade campaigns on lead-to-pipeline quality for YouTube Ads

Joins YouTube leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

3 business types

Hold the experiment budget guardrail

Keeps the total spend on tests and experiments across all channels within the agreed experiment budget, so exploration never eats the core.

All business types

Mine search terms for new keywords and negatives for Google Search Ads

Mines the Google Search search terms report to add winners as keywords and block wasted spend with negatives.

All business types

Mine search terms for new keywords and negatives for Microsoft (Bing) Ads

Mines the Microsoft (Bing) search terms report to add winners as keywords and block wasted spend with negatives.

All business types

Mirror rising search language in ad copy

Spots new phrases rising in your search terms and on-site searches, and works them into headlines and ad groups before competitors catch on.

All business types

Optimize ads by pausing losers and rebuilding near-misses for ChatGPT Ads

Ad-level decisions for ChatGPT: pause losers only on cost per goal, keep winners, rebuild ads with the right concept and the wrong execution.

All business types

Optimize ads by pausing losers and rebuilding near-misses for Google Display Ads

Ad-level decisions for Google Display: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

All business types

Optimize ads by pausing losers and rebuilding near-misses for Google Search Ads

Ad-level decisions for Google Search: pause losers, keep winners, rebuild ads with the right concept and the wrong execution.

All business types

Optimize ads by pausing losers and rebuilding near-misses for LinkedIn Ads

Ad-level decisions for LinkedIn: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

4 business types

Optimize ads by pausing losers and rebuilding near-misses for Meta Ads

Ad-level decisions for Meta (Facebook & Instagram): pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

All business types

Optimize ads by pausing losers and rebuilding near-misses for Microsoft (Bing) Ads

Ad-level decisions for Microsoft (Bing): pause losers, keep winners, rebuild ads with the right concept and the wrong execution.

All business types

Optimize ads by pausing losers and rebuilding near-misses for Reddit Ads

Ad-level decisions for Reddit: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

All business types

Optimize ads by pausing losers and rebuilding near-misses for Snapchat Ads

Ad-level decisions for Snapchat: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

All business types

Optimize ads by pausing losers and rebuilding near-misses for TikTok Ads

Ad-level decisions for TikTok: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

All business types

Optimize ads by pausing losers and rebuilding near-misses for X Ads

Ad-level decisions for X: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

All business types

Optimize ads by pausing losers and rebuilding near-misses for YouTube Ads

Ad-level decisions for YouTube: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

All business types

Optimize audience segments for Google Display Ads

Builds and prunes Google Display audience segments (custom, in-market, your data) so budget follows the highest-intent people.

All business types

Optimize audience segments for Google Search Ads

Builds and prunes Google Search audience segments (custom, in-market, your data) so budget follows the highest-intent people.

All business types

Optimize audience segments for Microsoft (Bing) Ads

Builds and prunes Microsoft (Bing) audience segments (custom, in-market, your data) so budget follows the highest-intent people.

All business types

Optimize audience segments for YouTube Ads

Builds and prunes YouTube audience segments (custom, in-market, your data) so budget follows the highest-intent people.

All business types

Optimize audience targeting for ChatGPT Ads

Decides which ChatGPT audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for Google Display Ads

Decides which Google Display audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for Google Search Ads

Decides which Google Search audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for LinkedIn Ads

Decides which LinkedIn audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

4 business types

Optimize audience targeting for Meta Ads

Decides which Meta (Facebook & Instagram) audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for Microsoft (Bing) Ads

Decides which Microsoft (Bing) audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for Reddit Ads

Decides which Reddit audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for Snapchat Ads

Decides which Snapchat audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for TikTok Ads

Decides which TikTok audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for X Ads

Decides which X audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for YouTube Ads

Decides which YouTube audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize community and topic targeting for Reddit Ads

Keeps Reddit spend in the subreddits where your buyers are and cuts the ones that bring clicks but no customers.

All business types

Optimize competitor conquest campaigns on search

Runs competitor-term search campaigns efficiently: which competitor terms to bid on, at what price, with what copy and comparison pages.

All business types

Optimize context hints for ChatGPT Ads

Rewrites ChatGPT ad context hints so sponsored cards match the right conversations, since there are no keywords or negatives.

All business types

Optimize conversation ads for LinkedIn Ads

Tunes LinkedIn Conversation Ads (the branching message flows sent to the inbox) so more recipients click through to a qualified action.

4 business types

Optimize creative concepts and formats for ChatGPT Ads

Finds which hooks, formats and messages win on ChatGPT, then drafts the next round of images in Figma, Canva or Runway. Needs an image MCP such as Figma, Canva or Runway connected in Roadway.

All business types

Optimize creative concepts and formats for Google Display Ads

Finds which hooks, formats and messages win on Google Display, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

All business types

Optimize creative concepts and formats for LinkedIn Ads

Finds which hooks, formats and messages win on LinkedIn, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

4 business types

Optimize creative concepts and formats for Meta Ads

Finds which hooks, formats and messages win on Meta (Facebook & Instagram), then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

All business types

Optimize creative concepts and formats for Reddit Ads

Finds which hooks, formats and messages win on Reddit, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

All business types

Optimize creative concepts and formats for Snapchat Ads

Finds which hooks, formats and messages win on Snapchat, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs a video MCP such as Runway or Google Veo connected in Roadway.

All business types

Optimize creative concepts and formats for TikTok Ads

Finds which hooks, formats and messages win on TikTok, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs a video MCP such as Runway or Google Veo connected in Roadway.

All business types

Optimize creative concepts and formats for X Ads

Finds which hooks, formats and messages win on X, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

All business types

Optimize creative concepts and formats for YouTube Ads

Finds which hooks, formats and messages win on YouTube, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs a video MCP such as Runway or Google Veo connected in Roadway.

All business types

Optimize titles and copy for ChatGPT Ads

Looks at how the title and copy on each ChatGPT sponsored card are performing, replaces the weak ones, adds missing angles and keeps the strongest.

All business types

Optimize headlines and descriptions for Google Display Ads

Asset-level copy optimization for Google Display: replace low performers, add missing angles and keep the strongest lines.

All business types

Optimize headlines and descriptions for Google Search Ads

Asset-level copy optimization for Google Search: replace low performers, add missing angles and keep the strongest lines.

All business types

Optimize headlines and descriptions for Microsoft (Bing) Ads

Asset-level copy optimization for Microsoft (Bing): replace low performers, add missing angles and keep the strongest lines.

All business types

Optimize interest targeting for Google Display Ads

Keeps the Google Display interest targets that drive efficient results and prunes the ones that only add cheap reach.

All business types

Optimize interest targeting for LinkedIn Ads

Keeps the LinkedIn interest targets that drive efficient results and prunes the ones that only add cheap reach.

4 business types

Optimize interest targeting for Meta Ads

Keeps the Meta (Facebook & Instagram) interest targets that drive efficient results and prunes the ones that only add cheap reach.

All business types

Optimize interest targeting for Reddit Ads

Keeps the Reddit interest targets that drive efficient results and prunes the ones that only add cheap reach.

All business types

Optimize interest targeting for Snapchat Ads

Keeps the Snapchat interest targets that drive efficient results and prunes the ones that only add cheap reach.

All business types

Optimize interest targeting for TikTok Ads

Keeps the TikTok interest targets that drive efficient results and prunes the ones that only add cheap reach.

All business types

Optimize interest targeting for X Ads

Keeps the X interest targets that drive efficient results and prunes the ones that only add cheap reach.

All business types

Optimize interest targeting for YouTube Ads

Keeps the YouTube interest targets that drive efficient results and prunes the ones that only add cheap reach.

All business types

Optimize job title and seniority targeting for LinkedIn Ads

Uses LinkedIn demographic reporting to keep spend on the job titles, functions and seniorities that create pipeline.

4 business types

Optimize keyword bids and match types for Google Search Ads

Decides, keyword by keyword, whether to pause, keep, re-bid or change match type in Google Search so the whole campaign hits your cost per goal while it scales.

All business types

Optimize keyword bids and match types for Microsoft (Bing) Ads

Decides, keyword by keyword, whether to pause, keep, re-bid or change match type in Microsoft (Bing) so the whole campaign hits your cost per goal while it scales.

All business types

Optimize keyword targeting for Reddit Ads

Prunes and expands Reddit keyword targeting so ads show up next to the conversations your buyers are actually having.

All business types

Optimize keyword targeting for X Ads

Prunes and expands X keyword targeting so ads show up next to the conversations your buyers are actually having.

All business types

Optimize LinkedIn profile targeting for Microsoft (Bing) Ads

Uses Microsoft Advertising's LinkedIn profile targeting (company, industry, job function) as bid signals on search to favor ICP searchers.

3 business types

Optimize placements for Google Display Ads

Cuts the Google Display placements that burn budget on low-quality inventory and protects brand safety.

All business types

Optimize placements for Meta Ads

Cuts the Meta (Facebook & Instagram) placements that burn budget on low-quality inventory and protects brand safety.

All business types

Optimize partner and Audience Network traffic for Microsoft (Bing) Ads

Cuts the Microsoft (Bing) partner and Audience Network sites that burn budget on low-quality traffic and protects brand safety.

All business types

Optimize placements for Snapchat Ads

Cuts the Snapchat placements that burn budget on low-quality inventory and protects brand safety.

All business types

Optimize placements for TikTok Ads

Cuts the TikTok placements that burn budget on low-quality inventory and protects brand safety.

All business types

Optimize placements for YouTube Ads

Cuts the YouTube placements that burn budget on low-quality inventory and protects brand safety.

All business types

Optimize Reels-first creative for Instagram Ads

Checks which Instagram ads get Reels and Stories delivery with creative built for feed, then drafts 9:16 image versions in Figma, Canva or Runway and generates video in Runway or Google Veo for ads that need motion. Needs a video MCP such as Runway or Google Veo connected in Roadway.

All business types

Optimize topic targeting for Google Display Ads

Finds the Google Display topics that convert and removes the ones that just soak up impressions.

All business types

Optimize topic targeting for X Ads

Finds the X topics that convert and removes the ones that just soak up impressions.

All business types

Optimize topic targeting for YouTube Ads

Finds the YouTube topics that convert and removes the ones that just soak up impressions.

All business types

Pause promoted posts during a brand crisis on X and Reddit

When negative sentiment spikes (an outage, a pricing backlash, a bad news cycle), pauses or swaps out promoted social posts that would land badly, and restores them when it passes.

All business types

Reallocate budget to winning campaigns for ChatGPT Ads

Shifts ChatGPT budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

All business types

Reallocate budget to winning campaigns for Google Display Ads

Shifts Google Display budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

All business types

Reallocate budget to winning campaigns for Google Search Ads

Shifts Google Search budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

All business types

Reallocate budget to winning campaigns for LinkedIn Ads

Shifts LinkedIn budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

4 business types

Reallocate budget to winning campaigns for Meta Ads

Shifts Meta (Facebook & Instagram) budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

All business types

Reallocate budget to winning campaigns for Microsoft (Bing) Ads

Shifts Microsoft (Bing) budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

All business types

Reallocate budget to winning campaigns for Reddit Ads

Shifts Reddit budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

All business types

Reallocate budget to winning campaigns for Snapchat Ads

Shifts Snapchat budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

All business types

Reallocate budget to winning campaigns for TikTok Ads

Shifts TikTok budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

All business types

Reallocate budget to winning campaigns for X Ads

Shifts X budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

All business types

Reallocate budget to winning campaigns for YouTube Ads

Shifts YouTube budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

All business types

Refresh ad copy with new reviews and awards for ChatGPT Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into ChatGPT ads.

All business types

Refresh ad copy with new reviews and awards for Google Display Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into Google Display ads.

All business types

Refresh ad copy with new reviews and awards for Google Search Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into Google Search ads.

All business types

Refresh ad copy with new reviews and awards for LinkedIn Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into LinkedIn ads.

4 business types

Refresh ad copy with new reviews and awards for Meta Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into Meta (Facebook & Instagram) ads.

All business types

Refresh ad copy with new reviews and awards for Microsoft (Bing) Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into Microsoft (Bing) ads.

All business types

Refresh ad copy with new reviews and awards for Reddit Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into Reddit ads.

All business types

Refresh ad copy with new reviews and awards for Snapchat Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into Snapchat ads.

All business types

Refresh ad copy with new reviews and awards for TikTok Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into TikTok ads.

All business types

Refresh ad copy with new reviews and awards for X Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into X ads.

All business types

Refresh ad copy with new reviews and awards for YouTube Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into YouTube ads.

All business types

Refresh stale retargeting and exclusion audiences for ChatGPT Ads

Checks ChatGPT custom audiences built from first-party lists for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

All business types

Refresh stale retargeting and exclusion audiences for Google Display Ads

Checks Google Ads audience segments (your data segments, Customer Match and custom segments) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

All business types

Refresh stale retargeting and exclusion audiences for Google Search Ads

Checks Google Ads audience segments and Customer Match lists for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

All business types

Refresh stale retargeting and exclusion audiences for LinkedIn Ads

Checks LinkedIn Matched Audiences (contact lists, company lists, website retargeting and lead gen form audiences) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

4 business types

Refresh stale retargeting and exclusion audiences for Meta Ads

Checks Meta Custom Audiences (customer lists, website visitors from the pixel and Conversions API, and engagement audiences) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

All business types

Refresh stale retargeting and exclusion audiences for Microsoft (Bing) Ads

Checks Microsoft Advertising remarketing and Customer Match lists for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

All business types

Refresh stale retargeting and exclusion audiences for Reddit Ads

Checks Reddit custom audiences (customer lists and site visitors from the pixel) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

All business types

Refresh stale retargeting and exclusion audiences for Snapchat Ads

Checks Snapchat audiences (Snap Audience Match customer lists and Snap Pixel audiences) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

All business types

Refresh stale retargeting and exclusion audiences for TikTok Ads

Checks TikTok custom audiences (customer files, website visitors, app activity and engagement) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

All business types

Refresh stale retargeting and exclusion audiences for X Ads

Checks X custom audiences (uploaded lists and website visitors) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

All business types

Refresh stale retargeting and exclusion audiences for YouTube Ads

Checks YouTube viewer lists and Customer Match lists in Google Ads for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

All business types

Report brand search impression share

Weekly brand search report: impression share, top-of-page rate, CPC trend and competitor overlap on brand terms on Google and Microsoft.

All business types

Report buying committee engagement on LinkedIn Ads

Shows which roles inside target accounts are engaging with LinkedIn ads, so you know whether you are reaching the whole buying committee.

SaaS · Sales-led

Report conversation-context shifts and new opportunities for ChatGPT Ads

Summarizes which conversation contexts trigger your ChatGPT sponsored cards and which ones convert, so you can tune context hints.

All business types

Report search intent shifts and new opportunities for Google Search Ads

Turns the Google Search search terms report into intent themes that show where money goes and which new keywords or negatives you need.

All business types

Report search intent shifts and new opportunities for Microsoft (Bing) Ads

Turns the Microsoft (Bing) search terms report into intent themes that show where money goes and which new keywords or negatives you need.

All business types

Review post-launch performance

A 30-day review of a launch across channels: what drove adoption or pipeline, what to fold into always-on, and what to stop.

All business types

Run a launch-day retargeting blitz across channels

For major launches, runs a coordinated 7-14 day push to warm audiences across channels with launch creative, then winds it down.

All business types

Run a whole-account optimization check for ChatGPT Ads

An onboarding audit of the whole ChatGPT account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

All business types

Run a whole-account optimization check for Google Display Ads

An onboarding audit of the whole Google Display account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

All business types

Run a whole-account optimization check for Google Search Ads

An onboarding audit of the whole Google Search account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

All business types

Run a whole-account optimization check for LinkedIn Ads

An onboarding audit of the whole LinkedIn account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

4 business types

Run a whole-account optimization check for Meta Ads

An onboarding audit of the whole Meta (Facebook & Instagram) account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

All business types

Run a whole-account optimization check for Microsoft (Bing) Ads

An onboarding audit of the whole Microsoft (Bing) account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

All business types

Run a whole-account optimization check for Reddit Ads

An onboarding audit of the whole Reddit account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

All business types

Run a whole-account optimization check for Snapchat Ads

An onboarding audit of the whole Snapchat account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

All business types

Run a whole-account optimization check for TikTok Ads

An onboarding audit of the whole TikTok account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

All business types

Run a whole-account optimization check for X Ads

An onboarding audit of the whole X account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

All business types

Run a whole-account optimization check for YouTube Ads

An onboarding audit of the whole YouTube account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

All business types

Run copy iteration experiments for ChatGPT Ads

Runs a small number of ChatGPT copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for Google Display Ads

Runs a small number of Google Display copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for Google Search Ads

Runs a small number of Google Search copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for LinkedIn Ads

Runs a small number of LinkedIn copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

4 business types

Run copy iteration experiments for Meta Ads

Runs a small number of Meta (Facebook & Instagram) copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for Microsoft (Bing) Ads

Runs a small number of Microsoft (Bing) copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for Reddit Ads

Runs a small number of Reddit copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for Snapchat Ads

Runs a small number of Snapchat copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for TikTok Ads

Runs a small number of TikTok copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for X Ads

Runs a small number of X copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for YouTube Ads

Runs a small number of YouTube copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Scale winning targets and campaigns for ChatGPT Ads

Finds the ChatGPT campaigns and context hints plus country, platform (iOS app, Android app, web) and custom audience targeting that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for Google Display Ads

Finds the Google Display campaigns and custom segments, topics, placements and audience segments that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for Google Search Ads

Finds the Google Search campaigns and keywords that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for LinkedIn Ads

Finds the LinkedIn campaigns and audience facets (company lists, job titles, functions, seniorities, skills, industries, company size) and matched audiences that beat your cost per goal and scales them without breaking efficiency.

4 business types

Scale winning targets and campaigns for Meta Ads

Finds the Meta (Facebook & Instagram) campaigns and audiences (Advantage+ audience suggestions, custom audiences, lookalikes, interests and detailed targeting) that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for Microsoft (Bing) Ads

Finds the Microsoft (Bing) campaigns and keywords that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for Reddit Ads

Finds the Reddit campaigns and communities (subreddits), keywords, interests and custom audiences that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for Snapchat Ads

Finds the Snapchat campaigns and audiences (Snap Lifestyle Categories, custom audiences, lookalikes, and demographic and interest targeting) that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for TikTok Ads

Finds the TikTok campaigns and audiences (custom audiences, lookalikes, interest and behavior targeting, and Smart+ automatic targeting) that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for X Ads

Finds the X campaigns and keyword, conversation topic, follower look-alike (@handle), interest and custom audience targeting that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for YouTube Ads

Finds the YouTube campaigns and custom segments, topics, placements (channels/videos) and audience segments that beat your cost per goal and scales them without breaking efficiency.

All business types

Send a cross-channel anomaly digest

A daily digest from the performance marketing agent: every spend, tracking, cost and delivery anomaly across channels, ranked by dollar impact.

Anomaly detection

All business types

Send a weekly opportunity report

Ranks the biggest dollar opportunities across every channel this week (budget-limited winners, wasted spend, expansion and tests to run) so Monday's approval queue starts with what matters.

All business types

Set lifetime budget caps for promos and launches

Puts hard lifetime caps and end dates on time-boxed promo, launch and surge campaigns, so they cannot keep spending after the moment has passed.

All business types

Share winning creative angles across channels

Turns every channel's creative winners into a shared angle library and pushes the best angles to the channels that have not tried them, drafting new stills in Figma, Canva or Runway and new video in Runway or Google Veo. Needs an image MCP such as Figma or Canva, or a video MCP such as Runway or Google Veo, connected in Roadway.

All business types

Ship winning Google Search campaigns, targets and copy to Microsoft (Bing) Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Microsoft (Bing) ads campaigns, targets and creative.

All business types

Suppress upsell ads for accounts with open support issues

Reads support and churn-risk signals by segment and pulls upsell and renewal ads from customers who are having a bad time, then restores them when it clears.

3 business types

Review account hygiene weekly

A weekly digest of account hygiene across all channels. It lists what each maintenance check found, links each finding to the workflow that fixes it, and changes nothing itself.

All business types

Target competitor-alternative context hints for ChatGPT Ads

Builds ChatGPT ad groups for conversations where people compare or look for alternatives to competitors.

All business types

Target competitor URL custom segments on Display and YouTube

Builds Google custom segments from competitor brand searches and website URLs, to reach people evaluating competitors on Display and YouTube.

All business types

Test document ad gating for LinkedIn Ads

Tests ungated vs gated (Lead Gen Form after preview pages) LinkedIn document ads to balance lead volume against quality.

Experimentation

4 business types

Test new geos when demand shows up there first

Finds regions where organic, direct and referral demand is climbing before you advertise there, and opens low-budget tests in the best of them.

All business types

Test new targeting for ChatGPT Ads

Proposes and runs controlled tests of new ChatGPT targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for Google Display Ads

Proposes and runs controlled tests of new Google Display targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for Google Search Ads

Proposes and runs controlled tests of new Google Search targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for LinkedIn Ads

Proposes and runs controlled tests of new LinkedIn targeting, so new audiences are found deliberately rather than by accident.

Experimentation

4 business types

Test new targeting for Meta Ads

Proposes and runs controlled tests of new Meta (Facebook & Instagram) targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for Microsoft (Bing) Ads

Proposes and runs controlled tests of new Microsoft (Bing) targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for Reddit Ads

Proposes and runs controlled tests of new Reddit targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for Snapchat Ads

Proposes and runs controlled tests of new Snapchat targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for TikTok Ads

Proposes and runs controlled tests of new TikTok targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for X Ads

Proposes and runs controlled tests of new X targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for YouTube Ads

Proposes and runs controlled tests of new YouTube targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test offers and CTAs for ChatGPT Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on ChatGPT, one change at a time.

Experimentation

All business types

Test offers and CTAs for Google Display Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Google Display, one change at a time.

Experimentation

All business types

Test offers and CTAs for Google Search Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Google Search, one change at a time.

Experimentation

All business types

Test offers and CTAs for LinkedIn Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on LinkedIn, one change at a time.

Experimentation

4 business types

Test offers and CTAs for Meta Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Meta (Facebook & Instagram), one change at a time.

Experimentation

All business types

Test offers and CTAs for Microsoft (Bing) Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Microsoft (Bing), one change at a time.

Experimentation

All business types

Test offers and CTAs for Reddit Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Reddit, one change at a time.

Experimentation

All business types

Test offers and CTAs for X Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on X, one change at a time.

Experimentation

All business types

Test offers and CTAs for YouTube Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on YouTube, one change at a time.

Experimentation

All business types

True up end-of-month pacing across channels

In the last 7-10 days of the month, re-plans every channel's remaining budget so the month lands on plan with the best possible results.

All business types

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