# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Expert performance marketing workflows for sales-led B2B companies and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/expert-performance-marketing-workflows-for-sales-led-b2b-companies
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

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Expert performance marketing workflows for sales-led B2B companies

Expert performance marketing workflows for sales-led B2B companies

Browse 74 expert performance marketing workflows for sales-led B2B companies in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Add target accounts when they hire a new leader or raise funding

Asks Clay to check your target accounts for a new leader in your buyer's function or a fresh funding round, then adds the accounts that qualify to your LinkedIn company targeting with a message that fits. Needs the Clay MCP connected in Roadway.

SaaS · Sales-led

Put budget where the next dollar works hardest for ChatGPT Ads

Finds where extra spend stops paying off for every ChatGPT campaign and sets budgets where the next dollar works hardest.

All business types

Put budget where the next dollar works hardest for Google Display Ads

Finds where extra spend stops paying off for every Google Display campaign and sets budgets where the next dollar works hardest.

All business types

Put budget where the next dollar works hardest for Google Search Ads

Finds where extra spend stops paying off for every Google Search campaign and sets budgets where the next dollar works hardest.

All business types

Put budget where the next dollar works hardest for LinkedIn Ads

Finds where extra spend stops paying off for every LinkedIn campaign and sets budgets where the next dollar works hardest.

4 business types

Put budget where the next dollar works hardest for Meta Ads

Finds where extra spend stops paying off for every Meta (Facebook & Instagram) campaign and sets budgets where the next dollar works hardest.

All business types

Put budget where the next dollar works hardest for Microsoft (Bing) Ads

Finds where extra spend stops paying off for every Microsoft (Bing) campaign and sets budgets where the next dollar works hardest.

All business types

Put budget where the next dollar works hardest for Reddit Ads

Finds where extra spend stops paying off for every Reddit campaign and sets budgets where the next dollar works hardest.

All business types

Put budget where the next dollar works hardest for Snapchat Ads

Finds where extra spend stops paying off for every Snapchat campaign and sets budgets where the next dollar works hardest.

All business types

Put budget where the next dollar works hardest for TikTok Ads

Finds where extra spend stops paying off for every TikTok campaign and sets budgets where the next dollar works hardest.

All business types

Put budget where the next dollar works hardest for X Ads

Finds where extra spend stops paying off for every X campaign and sets budgets where the next dollar works hardest.

All business types

Put budget where the next dollar works hardest for YouTube Ads

Finds where extra spend stops paying off for every YouTube campaign and sets budgets where the next dollar works hardest.

All business types

Audit automation rules and script conflicts

Finds native automated rules, scripts and third-party tools that conflict with Roadway agents (both changing the same budgets or bids).

All business types

Audit brand-safety adjacency with LLM classification

Uses an LLM to classify where your ads appeared on Google Display and YouTube (placements and videos), and finds brand-unsafe adjacency that keyword lists miss.

Anomaly detection

All business types

Audit server-side tracking coverage

Audits whether every channel has server-side conversion coverage (CAPI, enhanced conversions, offline imports) with good match quality and deduplication.

All business types

Bid on pipeline value from CRM data for Google Display Ads

Moves Google Display from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

4 business types

Bid on pipeline value from CRM data for Google Search Ads

Moves Google Search from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

4 business types

Bid on pipeline value from CRM data for LinkedIn Ads

Sends CRM pipeline and revenue values back to LinkedIn so results are measured on value, and recommends the switch to value-based bidding for a person to make in Campaign Manager once there is enough valued data.

4 business types

Bid on pipeline value from CRM data for Meta Ads

Moves Meta (Facebook & Instagram) from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

4 business types

Bid on pipeline value from CRM data for Microsoft (Bing) Ads

Moves Microsoft (Bing) from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

4 business types

Bid on pipeline value from CRM data for Snapchat Ads

Moves Snapchat from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

4 business types

Bid on pipeline value from CRM data for TikTok Ads

Moves TikTok from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

4 business types

Bid on pipeline value from CRM data for YouTube Ads

Moves YouTube from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

4 business types

Boost high-intent accounts for Google Display Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts Google Display spend toward them with stage-appropriate ads.

SaaS · Sales-led

Boost high-intent accounts for Google Search Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts Google Search spend toward them with stage-appropriate ads.

SaaS · Sales-led

Boost high-intent accounts for LinkedIn Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts LinkedIn spend toward them with stage-appropriate ads.

SaaS · Sales-led

Boost high-intent accounts for Meta Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts Meta (Facebook & Instagram) spend toward them with stage-appropriate ads.

SaaS · Sales-led

Build lookalikes and lift budgets when big deals close

When a deal closes above your size bar, finds the segment it belongs to and builds lookalike audiences, matching ads and extra budget for that segment.

SaaS · Sales-led

Cap spend by how fast it pays back

For SaaS, sets channel spend limits from how fast each channel pays back its cost rather than a flat budget: channels that pay back fast earn more room.

3 business types

Check ad platform overcrediting against Roadway attribution

Reconciles what each ad platform claims against CRM or order data, and produces a trust factor per channel for budgeting.

All business types

Conquest competitor customers after acquisitions, shutdowns and sunsets

Watches competitor news for acquisitions, shutdowns and product sunsets, and launches switch campaigns on Search, Bing and LinkedIn for customers who suddenly have a reason to look.

4 business types

Consolidate account structure for faster learning

Finds over-fragmented campaign structures that starve automated bidding of data, and proposes consolidated structures channel by channel.

All business types

Detect attribution drift between platforms and Roadway

Alerts when a platform's reported conversions start drifting away from CRM or backend truth, which usually means a tracking or modeling change.

Anomaly detection

All business types

Detect auction pressure anomalies

Detects sudden auction pressure (CPC jumps, new competitors, overlap spikes) on search, and separates it from internal causes.

Anomaly detection

All business types

Detect delivery shifts from platform automation

Detects when platform automation (broad match, Advantage+, optimized targeting, Audience Expansion) quietly shifts spend toward retargeting, existing customers or low-quality inventory.

Anomaly detection

All business types

Forecast and plan launch budgets

Forecasts a launch's paid demand by channel, and sets the launch budget and its cap from comparable past launches.

All business types

Forecast budget scenarios before committing spend

Forecasts month-end and next-month results at several budget levels, so cap decisions are made with expected outcomes rather than gut feel.

All business types

Generate, test and retire creative variants for ChatGPT Ads

A test-and-learn loop for ChatGPT ads: writes new titles and one-line copy from the winning angles, tests each against the current best with a fixed split, and retires the losers on cost per goal once there is enough data.

Experimentation

All business types

Measure true ad impact with control-group tests for Google Display Ads

Measures how many Google Display conversions your ads truly drive and recalibrates targets with the result.

Experimentation

All business types

Measure true ad impact with control-group tests for Google Search Ads

Measures how many Google Search conversions your ads truly drive and recalibrates targets with the result.

Experimentation

All business types

Measure true ad impact with control-group tests for LinkedIn Ads

Measures how many LinkedIn conversions your ads truly drive, when the account has enough conversion volume for a matched-market test, and recalibrates targets with the result.

Experimentation

4 business types

Measure true ad impact with control-group tests for Snapchat Ads

Measures how many Snapchat conversions your ads truly drive and recalibrates targets with the result.

Experimentation

All business types

Measure true ad impact with control-group tests for TikTok Ads

Measures how many TikTok conversions your ads truly drive and recalibrates targets with the result.

Experimentation

All business types

Measure true ad impact with control-group tests for YouTube Ads

Measures how many YouTube conversions your ads truly drive and recalibrates targets with the result.

Experimentation

All business types

Mine creative insights across channels with LLM tagging

Tags every ad across channels by angle, hook, format and offer, then finds which creative attributes drive performance across channels.

All business types

Orchestrate ABM plays across channels

Moves target accounts through awareness, engagement and opportunity stages, with LinkedIn as the account-level channel and CRM-synced audiences on the other channels, and budgets that adapt to each account's signals.

SaaS · Sales-led

Reallocate budget across channels

The performance marketing agent's weekly budget rebalance across every connected channel, based on where the next dollar works hardest and pipeline quality.

All business types

Report true results after adjusting for real ad impact

Restates every channel's cost per goal and return using impact-test results, so budget decisions are based on real results, not attributed ones.

All business types

Report pipeline velocity by channel

Shows how fast paid-sourced opportunities move and close by channel: win rate, deal size and cycle length, not just pipeline created.

SaaS · Sales-led

Respond to competitor pricing changes and launches for Google Search Ads

When a competitor raises prices, removes a plan or changes packaging, updates Google Search conquesting campaigns and copy to capture switchers.

All business types

Respond to competitor pricing changes and launches for LinkedIn Ads

When a competitor raises prices, removes a plan or changes packaging, updates LinkedIn conquesting campaigns and copy to capture switchers.

4 business types

Respond to competitor pricing changes and launches for Meta Ads

When a competitor raises prices, removes a plan or changes packaging, updates Meta (Facebook & Instagram) conquesting campaigns and copy to capture switchers.

All business types

Respond to competitor pricing changes and launches for Microsoft (Bing) Ads

When a competitor raises prices, removes a plan or changes packaging, updates Microsoft (Bing) conquesting campaigns and copy to capture switchers.

All business types

Roll back changes that hurt results after seven days

Checks every approved change against its measured impact a week later, and rolls back the ones that hurt, so bad changes never become the baseline.

All business types

Scale lead volume while holding lead quality

Raises lead volume on the campaigns where extra spend keeps lead quality intact, and stops scaling where volume growth comes from junk leads.

3 business types

Scale pages winning in SEO and AEO into paid campaigns

Spins up paid campaigns on the queries behind your best organic pages, using rankings from the Semrush or Ahrefs MCP, so winners get more than their organic share. Add the Peec AI MCP to include pages that AI answers cite. Needs the Semrush or Ahrefs MCP connected in Roadway.

All business types

Ship winning ChatGPT Ads contexts to Google Search keywords and SEO briefs

Uses what converts in ChatGPT ads (situations and questions) to find new search keywords. If the Semrush or Ahrefs MCP is connected, it also checks which situations have no page ranking yet and writes SEO briefs for them. Without it, it skips the briefs.

All business types

Ship winning Google Search campaigns, targets and copy to ChatGPT Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as ChatGPT ads campaigns, targets and creative.

All business types

Spin up TLA skeletons in LinkedIn Ads from LinkedIn mentions

Watches LinkedIn for posts by employees, customers and creators that mention you, and drafts Thought Leader Ad campaigns around the best ones, ready to approve.

3 business types

Suggest new workflows from Task History and performance gaps

Reviews what every coworker did, what it changed and what happened (Task History plus action-impact memory), and proposes the next workflows worth automating, or the ones to retire.

All business types

Test bid strategies with controlled experiments for Google Display Ads

Uses native split tests to prove whether a different Google Display bid strategy or target actually beats the current one.

Experimentation

All business types

Test bid strategies with controlled experiments for Google Search Ads

Uses native split tests to prove whether a different Google Search bid strategy or target actually beats the current one.

Experimentation

All business types

Test bid strategies with controlled experiments for LinkedIn Ads

Uses native split tests to prove whether a different LinkedIn bid strategy or target actually beats the current one.

Experimentation

4 business types

Test bid strategies with controlled experiments for Meta Ads

Uses native split tests to prove whether a different Meta (Facebook & Instagram) bid strategy or target actually beats the current one.

Experimentation

All business types

Test bid strategies with controlled experiments for Microsoft (Bing) Ads

Uses native split tests to prove whether a different Microsoft (Bing) bid strategy or target actually beats the current one.

Experimentation

All business types

Test bid strategies with controlled experiments for Snapchat Ads

Uses native split tests to prove whether a different Snapchat bid strategy or target actually beats the current one.

Experimentation

All business types

Test bid strategies with controlled experiments for TikTok Ads

Uses native split tests to prove whether a different TikTok bid strategy or target actually beats the current one.

Experimentation

All business types

Test bid strategies with controlled experiments for YouTube Ads

Uses native split tests to prove whether a different YouTube bid strategy or target actually beats the current one.

Experimentation

All business types

Test whether brand search ads add results before defending the results page

Decides how much to spend on brand search by testing whether brand ads are incremental when you already rank first organically and competitors are absent.

All business types

Test new targeting, creative and landing pages when a winner breaks out

Spots keywords, ads and audiences that break out or stall, and proposes the next targeting, creative or landing page test, with drafts built in Figma, Canva or Runway, or your page builder. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy, and an image or video MCP such as Figma, Canva, Runway or Google Veo, connected in Roadway.

All business types

Up budgets when competitor status pages go down for ChatGPT Ads

An opt-in workflow that watches competitor status pages and, during a major outage, proposes a surge of ChatGPT spend on switch-intent audiences with pre-approved copy. Every surge waits for your approval, even if auto-approve is on.

4 business types

Up budgets when competitor status pages go down for Google Search Ads

An opt-in workflow that watches competitor status pages and, during a major outage, proposes a surge of Google Search spend on switch-intent audiences with pre-approved copy. Every surge waits for your approval, even if auto-approve is on.

4 business types

Up budgets when competitor status pages go down for Microsoft (Bing) Ads

An opt-in workflow that watches competitor status pages and, during a major outage, proposes a surge of Microsoft (Bing) spend on switch-intent audiences with pre-approved copy. Every surge waits for your approval, even if auto-approve is on.

4 business types

Watch competitor ad libraries and spin up counter-positioning copy

Monitors competitors in the ad libraries (Google Ads Transparency Center, Meta, LinkedIn, X) and through web search, and drafts counter-positioning copy for every channel when their messaging shifts.

All business types

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