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Automate Microsoft (Bing) Ads with expert workflows

Automate Microsoft Bing Ads with expert workflows

Browse 28 expert Microsoft Bing Ads workflows in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Microsoft Advertising mirrors much of Google Search but with cheaper clicks, LinkedIn profile targeting and an older, B2B-heavy audience, so it rewards imported winners and its own negatives. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Put budget where the next dollar works hardest for Microsoft (Bing) Ads
Finds where extra spend stops paying off for every Microsoft (Bing) campaign and sets budgets where the next dollar works hardest.
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Microsoft (Bing) Ads

Scaling Expert complexity Revenue growth

Bid on pipeline value from CRM data for Microsoft (Bing) Ads
Moves Microsoft (Bing) from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.
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Microsoft (Bing) Ads

Optimization Expert complexity Pipeline generation Lead generation

+4
Cap spend where extra spend stops paying for itself
For ecommerce and marketplaces, caps spend where the next dollar stops paying for itself after costs, rather than at a fixed monthly number.
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Google Search Ads Microsoft (Bing) Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads X Ads Reddit Ads ChatGPT Ads

Budget cap Expert complexity Revenue growth

Conquest competitor customers after acquisitions, shutdowns and sunsets
Watches competitor news for acquisitions, shutdowns and product sunsets, and launches switch campaigns on Search, Bing and LinkedIn for customers who suddenly have a reason to look.
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Google Search Ads Microsoft (Bing) Ads LinkedIn Ads

Signal-based Expert complexity Competitor conquesting Lead generation

Detect auction pressure anomalies
Detects sudden auction pressure (CPC jumps, new competitors, overlap spikes) on search, and separates it from internal causes.
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Google Search Ads Microsoft (Bing) Ads

Anomaly detection Expert complexity Competitor conquesting Brand protection

Respond to competitor pricing changes and launches for Microsoft (Bing) Ads
When a competitor raises prices, removes a plan or changes packaging, updates Microsoft (Bing) conquesting campaigns and copy to capture switchers.
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Microsoft (Bing) Ads

Signal-based Expert complexity Competitor conquesting Revenue growth

+3
Scale lead volume while holding lead quality
Raises lead volume on the campaigns where extra spend keeps lead quality intact, and stops scaling where volume growth comes from junk leads.
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Google Search Ads Microsoft (Bing) Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Scaling Expert complexity Pipeline generation Lead generation

+1
Scale pages winning in SEO and AEO into paid campaigns
Spins up paid campaigns on the queries behind your best organic pages, using rankings from the Semrush or Ahrefs MCP, so winners get more than their organic share. Add the Peec AI MCP to include pages that AI answers cite. Needs the Semrush or Ahrefs MCP connected in Roadway.
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Google Search Ads Microsoft (Bing) Ads Reddit Ads ChatGPT Ads

Signal-based Expert complexity Lead generation Revenue growth MCP

Ship winning ChatGPT Ads contexts to Google Search keywords and SEO briefs
Uses what converts in ChatGPT ads (situations and questions) to find new search keywords. If the Semrush or Ahrefs MCP is connected, it also checks which situations have no page ranking yet and writes SEO briefs for them. Without it, it skips the briefs.
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Google Search Ads Microsoft (Bing) Ads ChatGPT Ads

Cross-channel Expert complexity Launches

Test bid strategies with controlled experiments for Microsoft (Bing) Ads
Uses native split tests to prove whether a different Microsoft (Bing) bid strategy or target actually beats the current one.
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Microsoft (Bing) Ads

Experimentation Expert complexity Launches Revenue growth

Test whether brand search ads add results before defending the results page
Decides how much to spend on brand search by testing whether brand ads are incremental when you already rank first organically and competitors are absent.
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Google Search Ads Microsoft (Bing) Ads

Optimization Expert complexity Competitor conquesting Brand protection

Up budgets when competitor status pages go down for Microsoft (Bing) Ads
An opt-in workflow that watches competitor status pages and, during a major outage, proposes a surge of Microsoft (Bing) spend on switch-intent audiences with pre-approved copy. Every surge waits for your approval, even if auto-approve is on.
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Microsoft (Bing) Ads

Signal-based Mad Max complexity Competitor conquesting Revenue growth

+5
Watch competitor ad libraries and spin up counter-positioning copy
Monitors competitors in the ad libraries (Google Ads Transparency Center, Meta, LinkedIn, X) and through web search, and drafts counter-positioning copy for every channel when their messaging shifts.
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Google Search Ads Microsoft (Bing) Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads ChatGPT Ads

Signal-based Expert complexity Competitor conquesting Lead generation

Works across all channels

+5
Audit automation rules and script conflicts
Finds native automated rules, scripts and third-party tools that conflict with Roadway agents (both changing the same budgets or bids).
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All channels

Maintenance Expert complexity Revenue growth

+5
Audit server-side tracking coverage
Audits whether every channel has server-side conversion coverage (CAPI, enhanced conversions, offline imports) with good match quality and deduplication.
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All channels

Maintenance Expert complexity Revenue growth

+5
Cap spend by how fast it pays back
For SaaS, sets channel spend limits from how fast each channel pays back its cost rather than a flat budget: channels that pay back fast earn more room.
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All channels

Budget cap Expert complexity Pipeline generation Revenue growth

+5
Check ad platform overcrediting against Roadway attribution
Reconciles what each ad platform claims against CRM or order data, and produces a trust factor per channel for budgeting.
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All channels

Reporting Expert complexity Revenue growth

+5
Consolidate account structure for faster learning
Finds over-fragmented campaign structures that starve automated bidding of data, and proposes consolidated structures channel by channel.
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All channels

Maintenance Expert complexity Revenue growth

+5
Detect attribution drift between platforms and Roadway
Alerts when a platform's reported conversions start drifting away from CRM or backend truth, which usually means a tracking or modeling change.
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All channels

Anomaly detection Expert complexity Revenue growth

+5
Forecast and plan launch budgets
Forecasts a launch's paid demand by channel, and sets the launch budget and its cap from comparable past launches.
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All channels

Budget cap Expert complexity Launches

+5
Forecast budget scenarios before committing spend
Forecasts month-end and next-month results at several budget levels, so cap decisions are made with expected outcomes rather than gut feel.
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All channels

Budget cap Expert complexity Revenue growth

+5
Reallocate budget across channels
The performance marketing agent's weekly budget rebalance across every connected channel, based on where the next dollar works hardest and pipeline quality.
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All channels

Cross-channel Expert complexity Pipeline generation Revenue growth

+5
Report true results after adjusting for real ad impact
Restates every channel's cost per goal and return using impact-test results, so budget decisions are based on real results, not attributed ones.
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All channels

Reporting Expert complexity Revenue growth

+5
Report launch attribution and adoption
Connects launch campaigns to feature adoption, activation and pipeline in product and CRM data, so launch spend is judged on business impact.
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All channels

Reporting Expert complexity Launches Trial & signup growth

+5
Report pipeline velocity by channel
Shows how fast paid-sourced opportunities move and close by channel: win rate, deal size and cycle length, not just pipeline created.
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All channels

Reporting Expert complexity Pipeline generation

+5
Roll back changes that hurt results after seven days
Checks every approved change against its measured impact a week later, and rolls back the ones that hurt, so bad changes never become the baseline.
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All channels

Signal-based Expert complexity Revenue growth Lead generation

+5
Suggest new workflows from Task History and performance gaps
Reviews what every coworker did, what it changed and what happened (Task History plus action-impact memory), and proposes the next workflows worth automating, or the ones to retire.
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All channels

Reporting Expert complexity Revenue growth

+5
Test new targeting, creative and landing pages when a winner breaks out
Spots keywords, ads and audiences that break out or stall, and proposes the next targeting, creative or landing page test, with drafts built in Figma, Canva or Runway, or your page builder. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy, and an image or video MCP such as Figma, Canva, Runway or Google Veo, connected in Roadway.
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All channels

Signal-based Expert complexity Lead generation Revenue growth

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