# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Advanced performance marketing workflows for pipeline generation and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/advanced-performance-marketing-workflows-for-pipeline-generation
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

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Advanced performance marketing workflows for pipeline generation

Advanced performance marketing workflows for pipeline generation

Browse 44 advanced performance marketing workflows for pipeline generation in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Bid on predicted long-term value for PLG signups

Sends a simple, rule-based value for each signup (an activated signup is worth the historical activation-to-paid value) so bidding chases people who activate. Uses a predicted value only if you supply a model that has a track record.

Cut spend on campaigns whose opportunities stall in the pipeline

Ages every opportunity by the campaign that sourced it, and cuts or reroutes spend where deals sit in one stage far longer than the rest of your pipeline.

SaaS · Sales-led

Expand winning campaigns to new geos for ChatGPT Ads

Takes proven ChatGPT campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for Google Display Ads

Takes proven Google Display campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for Google Search Ads

Takes proven Google Search campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for LinkedIn Ads

Takes proven LinkedIn campaigns into new countries or regions in a controlled way.

4 business types

Expand winning campaigns to new geos for Meta Ads

Takes proven Meta (Facebook & Instagram) campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for Microsoft (Bing) Ads

Takes proven Microsoft (Bing) campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for Reddit Ads

Takes proven Reddit campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for Snapchat Ads

Takes proven Snapchat campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for TikTok Ads

Takes proven TikTok campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for X Ads

Takes proven X campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for YouTube Ads

Takes proven YouTube campaigns into new countries or regions in a controlled way.

All business types

Optimize account expansion audiences for LinkedIn Ads

Keeps your LinkedIn Predictive Audiences and company list expansion seeded with your best customers, and retires the ones that drift.

3 business types

Optimize lead form assets for pipeline quality for Google Search Ads

Makes Google Search lead forms produce qualified leads instead of cheap, junk submissions.

3 business types

Optimize lead forms for pipeline quality for LinkedIn Ads

Makes LinkedIn lead forms produce qualified leads instead of cheap, junk submissions.

3 business types

Optimize lead forms for pipeline quality for Meta Ads

Makes Meta (Facebook & Instagram) lead forms produce qualified leads instead of cheap, junk submissions.

3 business types

Optimize lead forms for pipeline quality for Reddit Ads

Makes Reddit lead forms produce qualified leads instead of cheap, junk submissions.

3 business types

Optimize lead forms for pipeline quality for Snapchat Ads

Makes Snapchat lead forms produce qualified leads instead of cheap, junk submissions.

3 business types

Optimize lead forms for pipeline quality for TikTok Ads

Makes TikTok lead forms produce qualified leads instead of cheap, junk submissions.

3 business types

Optimize lookalike and follower look-alike audiences for X Ads

Keeps X lookalike-style audiences seeded with your best customers and retires the ones that drift.

All business types

Optimize lookalike audiences for Google Display Ads

Keeps Google Display lookalike-style audiences seeded with your best customers and retires the ones that drift.

All business types

Optimize lookalike audiences for Meta Ads

Keeps Meta (Facebook & Instagram) lookalike-style audiences seeded with your best customers and retires the ones that drift.

All business types

Optimize lookalike audiences for Reddit Ads

Keeps Reddit lookalike-style audiences seeded with your best customers and retires the ones that drift.

All business types

Optimize lookalike audiences for Snapchat Ads

Keeps Snapchat lookalike-style audiences seeded with your best customers and retires the ones that drift.

All business types

Optimize lookalike audiences for TikTok Ads

Keeps TikTok lookalike-style audiences seeded with your best customers and retires the ones that drift.

All business types

Pace lead generation to open sales capacity

Reads open demo slots and lead backlog, then scales lead campaigns up when reps have room and throttles them when leads would sit untouched.

3 business types

Promote the best social and news mentions of your brand on Facebook Ads

Scans social and news mentions of your brand, picks the best, and promotes them on Facebook Ads with audiences and budgets ready to approve.

All business types

Promote the best social and news mentions of your brand on Instagram Ads

Scans social and news mentions of your brand, picks the best, and promotes them on Instagram Ads with audiences and budgets ready to approve.

All business types

Promote the best social and news mentions of your brand on LinkedIn Ads

Scans social and news mentions of your brand, picks the best, and promotes them on LinkedIn Ads with audiences and budgets ready to approve.

All business types

Promote the best social and news mentions of your brand on Reddit Ads

Scans social and news mentions of your brand, picks the best, and promotes them on Reddit Ads with audiences and budgets ready to approve.

All business types

Promote the best social and news mentions of your brand on X Ads

Scans social and news mentions of your brand, picks the best, and promotes them on X Ads with audiences and budgets ready to approve.

All business types

Reach target accounts on X, Reddit and ChatGPT Ads

Extends ABM beyond LinkedIn: finds where your target accounts' buyers actually show up on X, Reddit and ChatGPT, and funds the channels that move those accounts toward pipeline.

SaaS · Sales-led

Report ABM pipeline influence

Measures how paid ABM touches move target accounts: engagement before opportunity creation, stage velocity and win rate vs unreached accounts.

SaaS · Sales-led

Report blended customer cost and how fast it pays back

Reports what a new customer costs overall and on paid channels, how fast that cost pays back and how it compares with customer value, using CRM and billing data rather than platform conversions.

All business types

Report signup-to-activation quality by campaign for LinkedIn Ads

Grades LinkedIn campaigns on activated and paying users from product data, not raw signups.

Scale spend when pipeline coverage falls behind the quarter

Compares pipeline coverage with the quarter's target every week, and raises spend on the most efficient sources when coverage trails, inside the cap.

SaaS · Sales-led

Sequence search visitors into social retargeting

Builds a cross-channel sequence: high-intent search clickers who did not convert get follow-up proof on Meta and LinkedIn.

All business types

Ship winning Google Search campaigns, targets and copy to LinkedIn Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as LinkedIn Ads campaigns, targets and creative.

3 business types

Ship winning LinkedIn Ads and TLAs to X Ads and Reddit Ads

Takes proven LinkedIn messaging and thought leadership and rebuilds it for cheaper reach on X and Reddit.

4 business types

Surround conferences with ads aimed at target accounts

Reads the conference calendar and runs account-based campaigns around each event: before to book meetings, during to drive booth traffic, after to follow up.

SaaS · Sales-led

Switch ads to closing content when accounts enter late-stage deals

When a target account reaches evaluation or negotiation in the CRM, swaps its ads to security, ROI and customer proof for the buying committee.

SaaS · Sales-led

Tighten targeting when lead quality drops in the CRM

Reads the share of leads sales qualifies, by campaign, from the CRM, and when quality drops, narrows targeting and shifts budget to what sales actually accepts.

3 business types

Turn recurring objections and pains from sales calls into ads

Reads aggregated themes from sales calls and turns the top pains and objections into ad angles, search ad groups and landing page proof.

3 business types

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