Advanced cross-channel workflows for performance marketing

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Browse 12 advanced cross-channel workflows in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Cross-channel workflows move proven keywords, audiences and copy from one platform to another so wins compound. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

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Build agents and workflows for a newly connected channel

When a new ad platform is connected, drafts the AI Coworker (goal, funnel, guardrails) and its starter workflows from what already works on your other channels, ready for approval.

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All channels

Cross-channel Advanced complexity Launches

Reach target accounts on X, Reddit and ChatGPT Ads

Extends ABM beyond LinkedIn: finds where your target accounts' buyers actually show up on X, Reddit and ChatGPT, and funds the channels that move those accounts toward pipeline.

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LinkedIn Ads X Ads Reddit Ads ChatGPT Ads

Cross-channel Advanced complexity Account-based marketing Pipeline generation

Sequence search visitors into social retargeting

Builds a cross-channel sequence: high-intent search clickers who did not convert get follow-up proof on Meta and LinkedIn.

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Google Search Ads Microsoft (Bing) Ads Facebook Ads Instagram Ads LinkedIn Ads

Cross-channel Advanced complexity Competitor conquesting Pipeline generation

Ship Reddit Ads community language to Google Search keywords and copy

Mines the Reddit threads and comments where buyers describe their problem, and turns that language into new search keywords and RSA headlines.

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Google Search Ads Microsoft (Bing) Ads Reddit Ads

Cross-channel Advanced complexity Launches

Ship winning Google Search campaigns, targets and copy to LinkedIn Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as LinkedIn Ads campaigns, targets and creative.

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Google Search Ads LinkedIn Ads

Cross-channel Advanced complexity Launches Pipeline generation

Ship winning Google Search campaigns, targets and copy to Meta Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Meta ads campaigns, targets and creative.

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Google Search Ads Facebook Ads Instagram Ads

Cross-channel Advanced complexity Launches

Ship winning Google Search campaigns, targets and copy to Reddit Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Reddit Ads campaigns, targets and creative.

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Google Search Ads Reddit Ads

Cross-channel Advanced complexity Launches

Ship winning Google Search campaigns, targets and copy to X Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as X Ads campaigns, targets and creative.

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Google Search Ads X Ads

Cross-channel Advanced complexity Launches Lead generation

Ship winning Google Search campaigns, targets and copy to YouTube Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as YouTube Ads campaigns and targets, with a video brief written from the winning angle and proof, and an optional still-image Demand Gen test. Needs an image MCP such as Figma, Canva or Runway connected in Roadway to draft the still-image test.

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Google Search Ads YouTube Ads

Cross-channel Advanced complexity Competitor conquesting Launches MCP

Ship winning LinkedIn Ads and TLAs to X Ads and Reddit Ads

Takes proven LinkedIn messaging and thought leadership and rebuilds it for cheaper reach on X and Reddit.

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LinkedIn Ads X Ads Reddit Ads

Cross-channel Advanced complexity Pipeline generation Lead generation

Ship winning Meta Ads creatives to YouTube Shorts and Demand Gen

Finds the best Meta image concepts and builds Demand Gen image ads from them in Figma, Canva or Runway, then has Runway edit the existing winning Reels into Shorts cuts, and lists them for YouTube upload because Google Ads can only use videos already on YouTube. If Runway is not connected it writes a recut brief instead. Needs a video MCP such as Runway connected in Roadway.

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Google Display Ads YouTube Ads Facebook Ads Instagram Ads

Cross-channel Advanced complexity Revenue growth MCP

Ship winning YouTube Ads videos to Meta Reels, X Ads and Reddit Ads

Picks proven YouTube video ads and generates native cuts for Meta Reels, X and Reddit in Runway or Google Veo, with end cards and caption frames built in Figma, Canva or Runway. Needs a video MCP such as Runway or Google Veo connected in Roadway.

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YouTube Ads Facebook Ads Instagram Ads X Ads Reddit Ads

Cross-channel Advanced complexity Launches

Advanced cross-channel workflows for performance marketing

All matching workflows

Your enterprise-ready
Performance marketing engine.

You're in—expect an email shortly.

Advanced cross-channel workflows for performance marketing

All matching workflows

Your enterprise-readyPerformance marketing engine.

You're in—expect an email shortly.

Your enterprise-ready
Performance marketing engine.