X Ads agent for lead generation

A roster of 18 workflows covering 7 of the 8 core jobs, with the core X Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 2

+3

Check daily lead volume and quality

A simple weekly check of lead count, cost per lead and the share of leads sales accepted, by channel and campaign.

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Google Search Ads Microsoft (Bing) Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Reporting Basic complexity Pipeline generation Lead generation

Scale winning creatives for X Ads

Finds the creatives on X Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

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X Ads

Scaling Basic complexity Revenue growth Lead generation

Added at Standard · 8

Grade campaigns on lead-to-pipeline quality for X Ads

Joins X leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

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X Ads

Reporting Standard complexity Pipeline generation Lead generation

Detect lead quality and spam surges for X Ads

Catches sudden drops in X lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

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X Ads

Anomaly detection Standard complexity Lead generation

Optimize audience targeting for X Ads

Decides which X audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

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X Ads

Optimization Standard complexity Lead generation

Test new targeting for X Ads

Proposes and runs controlled tests of new X targeting, so new audiences are found deliberately rather than by accident.

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X Ads

Experimentation Standard complexity Launches Lead generation

Test offers and CTAs for X Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on X, one change at a time.

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X Ads

Experimentation Standard complexity Trial & signup growth Lead generation

+2

Clone winning creative to new audiences

When a creative variant beats control, clones it into the next-best audiences and placements on the same channel, with fresh learning budgets and the original kept as the benchmark.

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YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Scaling Standard complexity Lead generation

Refresh ad copy with new reviews and awards for X Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into X ads.

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X Ads

Signal-based Standard complexity Revenue growth Lead generation

+3

Test new geos when demand shows up there first

Finds regions where organic, direct and referral demand is climbing before you advertise there, and opens low-budget tests in the best of them.

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Google Search Ads Microsoft (Bing) Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Signal-based Standard complexity Lead generation Revenue growth

Added at Advanced · 4

Produce fresh creative variants when fatigue hits for X Ads

Spots worn-out X ads, then builds fresh image variants in Figma, Canva or Runway that keep the winning message and change one thing. Video stays a written brief for this channel. Needs an image MCP such as Figma, Canva or Runway connected in Roadway.

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X Ads

Maintenance Advanced complexity Revenue growth Lead generation MCP

Run landing page experiments for X Ads

Finds the X campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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X Ads

Experimentation Advanced complexity Launches Lead generation MCP

Amplify X posts that mention you with X Ads

Finds strong organic posts on X from the brand, the team, customers and creators that mention us, and promotes the best ones to the right audiences.

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X Ads

Signal-based Advanced complexity Revenue growth Lead generation

+4

Turn recurring objections and pains from sales calls into ads

Reads aggregated themes from sales calls and turns the top pains and objections into ad angles, search ad groups and landing page proof.

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Google Search Ads Microsoft (Bing) Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Signal-based Advanced complexity Lead generation Pipeline generation

Added at Expert · 2

Build landing page variants from winning ad angles for X Ads

Builds draft landing page variants from the ad angles that win on X, so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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X Ads

Experimentation Expert complexity Lead generation Revenue growth MCP

+5

Watch competitor ad libraries and spin up counter-positioning copy

Monitors competitors in the ad libraries (Google Ads Transparency Center, Meta, LinkedIn, X) and through web search, and drafts counter-positioning copy for every channel when their messaging shifts.

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Google Search Ads Microsoft (Bing) Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads ChatGPT Ads

Signal-based Expert complexity Competitor conquesting Lead generation

Added at Mad Max · 2

+2

Evolve lookalike seeds from pipeline value autonomously

Keeps testing new seed definitions (by value, recency, product and segment) for lookalike and predictive audiences, and promotes the seeds that produce the best customers.

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Google Display Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Optimization Mad Max complexity Pipeline generation Lead generation

+2

Pace event campaigns to fill capacity 7 days out

Tracks registrations against capacity for every event and scales campaigns so each one is 100% full a week out, then stops spending.

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Google Search Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Signal-based Mad Max complexity Lead generation Pipeline generation