Signal-based performance marketing agent for sales-led B2B companies

When your own site, checkout or signup flow goes down, pauses or throttles paid traffic across all channels until it is back.

When negative sentiment spikes (an outage, a pricing backlash, a bad news cycle), pauses or swaps out promoted social posts that would land badly, and restores them when it passes.

For major launches, runs a coordinated 7-14 day push to warm audiences across channels with launch creative, then winds it down.

Finds regions where organic, direct and referral demand is climbing before you advertise there, and opens low-budget tests in the best of them.

Ages every opportunity by the campaign that sourced it, and cuts or reroutes spend where deals sit in one stage far longer than the rest of your pipeline.

Reads open demo slots and lead backlog, then scales lead campaigns up when reps have room and throttles them when leads would sit untouched.

Raises Search bids for people who watched your YouTube ads or visited your site, using the audiences those sources already build, and trims the bids when the gain fades.

Compares pipeline coverage with the quarter's target every week, and raises spend on the most efficient sources when coverage trails, inside the cap.

When conversion rate jumps on a channel or campaign (seasonality, press, a launch, a competitor stumble), moves budget to what is converting in measured steps while the surge lasts, inside the cap.

Checks every approved change against its measured impact a week later, and rolls back the ones that hurt, so bad changes never become the baseline.

Spots keywords, ads and audiences that break out or stall, and proposes the next targeting, creative or landing page test, with drafts built in Figma, Canva or Runway, or your page builder. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy, and an image or video MCP such as Figma, Canva, Runway or Google Veo, connected in Roadway.

Uses an LLM to cluster recent wins in the CRM into new ICP segments, and turns each one into targeting for every channel.

Reads how AI answers describe your brand against competitors from the Peec AI MCP, and uses ChatGPT ads and search ads to cover the questions where you are missing or misrepresented. Needs the Peec AI MCP connected in Roadway.

In the first 14 days of a launch, watches early demand signals (search volume, CTR and conversion rate) and scales the launch campaigns that show real pull in measured steps.