Performance marketing agent for lead generation at marketplaces

A simple weekly check of lead count, cost per lead and the share of leads sales accepted, by channel and campaign.

Finds creatives that win on one social or video channel, builds resized image versions in Figma, Canva or Runway for the channels where they have not run, generates video cuts in Runway or Google Veo, and queues the launch for your approval. Needs a video MCP such as Runway or Google Veo connected in Roadway.

When a creative variant beats control, clones it into the next-best audiences and placements on the same channel, with fresh learning budgets and the original kept as the benchmark.

Finds regions where organic, direct and referral demand is climbing before you advertise there, and opens low-budget tests in the best of them.

Reads capacity by location (open slots, booked-out rate), and cuts ads where you cannot serve more, then pushes where slots sit empty.

Raises Search bids for people who watched your YouTube ads or visited your site, using the audiences those sources already build, and trims the bids when the gain fades.

Takes proven Google Search keywords, themes and ad copy and rebuilds them as X Ads campaigns, targets and creative.

Takes proven LinkedIn messaging and thought leadership and rebuilds it for cheaper reach on X and Reddit.

Reads open demo slots and lead backlog, then scales lead campaigns up when reps have room and throttles them when leads would sit untouched.

Raises lead volume on the campaigns where extra spend keeps lead quality intact, and stops scaling where volume growth comes from junk leads.

Spots keywords, ads and audiences that break out or stall, and proposes the next targeting, creative or landing page test, with drafts built in Figma, Canva or Runway, or your page builder. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy, and an image or video MCP such as Figma, Canva, Runway or Google Veo, connected in Roadway.

Checks every approved change against its measured impact a week later, and rolls back the ones that hurt, so bad changes never become the baseline.

Keeps testing new seed definitions (by value, recency, product and segment) for lookalike and predictive audiences, and promotes the seeds that produce the best customers.