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Advanced performance marketing agent for lead generation

Advanced performance marketing agent for lead generation

A Advanced agent focused on lead generation across your connected ad channels.

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Workflows by category

A roster of 11 workflows at Advanced complexity, covering 3 of the 8 core jobs. It includes the core workflows at Basic, Standard and Advanced, with overlapping versions removed.

Reporting · 1

+3
A simple weekly check of lead count, cost per lead and the share of leads sales accepted, by channel and campaign.
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Scaling · 1

+2
When a creative variant beats control, clones it into the next-best audiences and placements on the same channel, with fresh learning budgets and the original kept as the benchmark.
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Signal-based reactions · 6

+3
Finds regions where organic, direct and referral demand is climbing before you advertise there, and opens low-budget tests in the best of them.
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+1
Reads capacity by location (open slots, booked-out rate), and cuts ads where you cannot serve more, then pushes where slots sit empty.
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+3
Ages every opportunity by the campaign that sourced it, and cuts or reroutes spend where deals sit in one stage far longer than the rest of your pipeline.
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+3
Reads open demo slots and lead backlog, then scales lead campaigns up when reps have room and throttles them when leads would sit untouched.
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Raises Search bids for people who watched your YouTube ads or visited your site, using the audiences those sources already build, and trims the bids when the gain fades.
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+3
Compares pipeline coverage with the quarter's target every week, and raises spend on the most efficient sources when coverage trails, inside the cap.
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Cross-channel · 3

+4
Finds creatives that win on one social or video channel, builds resized image versions in Figma, Canva or Runway for the channels where they have not run, generates video cuts in Runway or Google Veo, and queues the launch for your approval. Needs a video MCP such as Runway or Google Veo connected in Roadway.
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Takes proven Google Search keywords, themes and ad copy and rebuilds them as X Ads campaigns, targets and creative.
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Takes proven LinkedIn messaging and thought leadership and rebuilds it for cheaper reach on X and Reddit.
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