Tableau vs. Roadway: Choosing the right tool
While Tableau is great for BI reporting, Roadway is purpose-built to help growth marketers discover what works, cut what doesn’t, and drive more return on digital marketing spend.
Trusted by the best growth marketing teams
When should I use Tableau? And when should I use Roadway?
While BI tools like Tableau excel at visualizing data across finance, product, and operations, growth teams need day-to-day answers about which campaigns drive revenue and where to shift budget—fast, without waiting on analysts. That’s where Roadway comes in.
Tableau is an excellent general-purpose BI platform: it makes raw data easy to explore through interactive dashboards, supports deep analysis across teams, and provides leadership with a shared view of company performance. What it doesn’t do—by design—is automate growth-marketing analysis or push those insights back into the tools where marketers act.
Roadway fills that gap. Running directly on your Snowflake, BigQuery, or Redshift data, it layers AI-driven attribution on top of raw tables and automates the analysis—turning complexity into clear, actionable insights for growth marketers.
It is time to add Roadway to your analytics stack if…
You’re stuck waiting on analysts for answers
Every attribution request turns into a new dashboard or custom query; with Roadway, marketers can slice campaigns, compare cohorts, and get answers in minutes.
You’re seeing “what” happened but not “why”
Tableau shows which metrics moved but not the drivers behind them; Roadway’s AI surfaces the exact channels, creatives, and cohorts boosting revenue so you know where to focus.
You’re not getting insights that drive revenue growth
Data sits static in dashboards until someone exports and re-analyzes it; Roadway automates the analysis and delivers actionable insights that help marketers reallocate budget and compound growth.
We’ll build it for you—in a scalable and flexible workspace
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
%201.png)
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.
