Google Display Ads agent

A curated roster of 25 workflows covering all 8 core jobs: the best fit for each job, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 6

Fix disapproved ads and policy issues for Google Display Ads

Finds rejected or limited Google Display ads, fixes what is fixable and appeals what was rejected by mistake.

View workflow

Google Display Ads

Maintenance Basic complexity Brand protection

Report weekly performance and next actions for Google Display Ads

A weekly Google Display readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

View workflow

Google Display Ads

Reporting Basic complexity Revenue growth

Detect spend anomalies for Google Display Ads

Catches Google Display spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

View workflow

Google Display Ads

Anomaly detection Basic complexity Revenue growth

Pace daily spend against the budget cap for Google Display Ads

Keeps Google Display month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

View workflow

Google Display Ads

Budget cap Basic complexity Revenue growth

Optimize location targeting for Google Display Ads

Shifts Google Display spend toward the regions that convert efficiently and excludes the ones that never do.

View workflow

Google Display Ads

Optimization Basic complexity Revenue growth

Check spend caps and unblock delivery for Google Display Ads

Finds the Google Display spend caps, billing holds and limits that are silently blocking delivery, and clears them.

View workflow

Google Display Ads

Maintenance Basic complexity Revenue growth

Added at Standard · 7

Detect conversion tracking breakage for Google Display Ads

Detects when Google Display conversion tracking breaks or double counts, and protects automated bidding from bad data.

View workflow

Google Display Ads

Anomaly detection Standard complexity Revenue growth

Optimize interest targeting for Google Display Ads

Keeps the Google Display interest targets that drive efficient results and prunes the ones that only add cheap reach.

View workflow

Google Display Ads

Optimization Standard complexity Revenue growth

Run copy iteration experiments for Google Display Ads

Runs a small number of Google Display copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

View workflow

Google Display Ads

Experimentation Standard complexity Launches

Reallocate budget to winning campaigns for Google Display Ads

Shifts Google Display budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

View workflow

Google Display Ads

Scaling Standard complexity Revenue growth

Preload budgets for promos and seasonal peaks for Google Display Ads

Uses your promo calendar and seasonality to ramp Google Display budgets, creative and targets before peaks, and roll them back after.

View workflow

Google Display Ads

Signal-based Standard complexity Revenue growth Launches

Refresh ad copy with new reviews and awards for Google Display Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into Google Display ads.

View workflow

Google Display Ads

Signal-based Standard complexity Revenue growth Lead generation

Scale winning targets and campaigns for Google Display Ads

Finds the Google Display campaigns and custom segments, topics, placements and audience segments that beat your cost per goal and scales them without breaking efficiency.

View workflow

Google Display Ads

Scaling Standard complexity Brand protection

Added at Advanced · 8

Produce fresh creative variants when fatigue hits for Google Display Ads

Spots fatigued Google Display ads and produces fresh image and video variants in your design tool, keeping the winning message and changing one thing. Needs a design tool MCP like Figma or Canva connected in Roadway.

View workflow

Google Display Ads

Maintenance Advanced complexity Revenue growth Lead generation MCP

Report signup-to-activation quality by campaign for Google Display Ads

Grades Google Display campaigns on activated and paying users from product data, not raw signups.

View workflow

Google Display Ads

Reporting Advanced complexity Trial & signup growth Revenue growth

Choose the right bid strategy per campaign for Google Display Ads

Picks the right Google Display bid strategy and target for each campaign based on its conversion volume, maturity and goal.

View workflow

Google Display Ads

Optimization Advanced complexity Revenue growth

Run landing page experiments for Google Display Ads

Finds the Google Display campaigns where the landing page is the bottleneck and sets up controlled landing page tests. Needs a page builder MCP like Webflow, Framer or WordPress connected in Roadway.

View workflow

Google Display Ads

Experimentation Advanced complexity Launches Lead generation MCP

Step up bid targets to scale efficiently for Google Display Ads

Gradually steps Google Display bid targets up or down to find the point where extra volume still pays back.

View workflow

Google Display Ads

Scaling Advanced complexity Revenue growth

Launch campaigns from product changelog releases for Google Display Ads

Watches your changelog and launch calendar, and spins up Google Display launch campaigns and copy refreshes for meaningful releases.

View workflow

Google Display Ads

Signal-based Advanced complexity Launches Trial & signup growth

Investigate cost spikes and rebalance for Google Display Ads

When Google Display cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

View workflow

Google Display Ads

Anomaly detection Advanced complexity Revenue growth

Retarget free users toward upgrade for Google Display Ads

Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused Google Display ads.

View workflow

Google Display Ads

Signal-based Advanced complexity Trial & signup growth Revenue growth

Added at Expert · 3

Test bid strategies with controlled experiments for Google Display Ads

Uses native split tests to prove whether a different Google Display bid strategy or target actually beats the current one.

View workflow

Google Display Ads

Experimentation Expert complexity Launches Revenue growth

Boost high-intent accounts for Google Display Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts Google Display spend toward them with stage-appropriate ads.

View workflow

Google Display Ads

Signal-based Expert complexity Account-based marketing Pipeline generation

+1

Add target accounts when champions change jobs or companies raise funding

Reads account-level signals like champion job changes, funding and new hires, and adds those accounts to targeting with a message that fits the moment. Needs the Clay MCP connected in Roadway.

View workflow

Google Search Ads Google Display Ads Facebook Ads LinkedIn Ads X Ads

Signal-based Expert complexity Account-based marketing Pipeline generation MCP

Added at Mad Max · 1

+2

Evolve lookalike seeds from pipeline value autonomously

Keeps testing new seed definitions (by value, recency, product and segment) for lookalike and predictive audiences, and promotes the seeds that produce the best customers.

View workflow

Google Display Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Optimization Mad Max complexity Pipeline generation Lead generation