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Facebook Ads agent

Facebook Ads agent

Owns Facebook Ads performance against the goal metric, within the guardrail metrics: reports, optimizes, scales, reacts to signals, experiments, catches anomalies and keeps the account clean.

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Workflows by category

A curated roster of 25 workflows covering all 8 core jobs: the best fit for each job, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 7

Finds rejected or limited Meta (Facebook & Instagram) ads, fixes what is fixable and appeals what was rejected by mistake.
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A weekly Meta (Facebook & Instagram) readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.
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Catches Meta (Facebook & Instagram) spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.
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Keeps Meta (Facebook & Instagram) month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.
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Shifts Meta (Facebook & Instagram) spend toward the regions that convert efficiently and excludes the ones that never do.
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Finds the creatives on Meta Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.
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Finds the Meta (Facebook & Instagram) spend caps, billing holds and limits that are silently blocking delivery, and clears them.
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Added at Standard · 6

Detects when Meta (Facebook & Instagram) conversion tracking breaks or double counts, and protects automated bidding from bad data.
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Keeps the Meta (Facebook & Instagram) interest targets that drive efficient results and prunes the ones that only add cheap reach.
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Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Meta (Facebook & Instagram), one change at a time.
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Uses your promo calendar and seasonality to ramp Meta (Facebook & Instagram) budgets, creative and targets before peaks, and roll them back after.
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When new reviews, ratings, awards or customer wins land, works the strongest proof into Meta (Facebook & Instagram) ads.
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Finds bot, fraud and accidental click patterns on Meta (Facebook & Instagram), documents the evidence, and prepares a request for credit. It does not block traffic.
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Added at Advanced · 6

Spots worn-out Meta (Facebook & Instagram) ads, then builds fresh image variants in Figma, Canva or Runway that keep the winning message and change one thing, and generates the video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.
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Grades Meta (Facebook & Instagram) campaigns on activated and paying users from product data, not raw signups.
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Finds the creator posts worth running as partnership ads on Instagram and Facebook, and scales the creators whose content converts.
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+1
Tests dedicated "us vs competitor" and "alternative to" landing pages for competitor-targeted traffic, against generic pages. Needs a page builder MCP like Webflow, Framer or WordPress connected in Roadway.
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Gradually steps Meta (Facebook & Instagram) bid targets up or down to find the point where extra volume still pays back.
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Scans social and news mentions of your brand, picks the best, and promotes them on Facebook Ads with audiences and budgets ready to approve.
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Added at Expert · 4

Uses native split tests to prove whether a different Meta (Facebook & Instagram) bid strategy or target actually beats the current one.
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Reads marketplace liquidity by city or category and points Meta (Facebook & Instagram) spend at whichever side (supply or demand) is the bottleneck.
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Finds where extra spend stops paying off for every Meta (Facebook & Instagram) campaign and sets budgets where the next dollar works hardest.
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When a competitor raises prices, removes a plan or changes packaging, updates Meta (Facebook & Instagram) conquesting campaigns and copy to capture switchers.
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Added at Mad Max · 2

Values first orders by predicted 12-month customer value, so bidding pays more for customers likely to come back.
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+2
Tracks registrations against capacity for every event and scales campaigns so each one is 100% full a week out, then stops spending.
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