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TikTok Ads agent

TikTok Ads agent

Owns TikTok Ads performance against the goal metric, within the guardrail metrics: reports, optimizes, scales, reacts to signals, experiments, catches anomalies and keeps the account clean.

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Workflows by category

A curated roster of 15 workflows covering all 8 core jobs: the best fit for each job, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 6

Finds rejected or limited TikTok ads, fixes what is fixable and appeals what was rejected by mistake.
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A weekly TikTok readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.
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Catches TikTok spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.
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Keeps TikTok month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.
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Aligns TikTok delivery with the hours and days that actually convert, and with when your team can respond.
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Finds the creatives on TikTok Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.
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Added at Standard · 6

Detects when TikTok conversion tracking breaks or double counts, and protects automated bidding from bad data.
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Decides which TikTok audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.
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Runs a small number of TikTok copy tests at a time, one variable per test, and promotes a winner only on cost per goal.
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Uses your promo calendar and seasonality to ramp TikTok budgets, creative and targets before peaks, and roll them back after.
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When new reviews, ratings, awards or customer wins land, works the strongest proof into TikTok ads.
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Shifts TikTok budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.
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Added at Advanced · 3

Spots worn-out TikTok ads, then builds fresh image variants in Figma, Canva or Runway that keep the winning message and change one thing, and generates the video in Runway or Google Veo. Needs a video MCP such as Runway or Google Veo connected in Roadway.
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Grades TikTok campaigns on activated and paying users from product data, not raw signups.
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Finds the organic and creator posts worth boosting as Spark Ads, and scales the creators whose content converts.
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