Signal-based workflows for revenue growth in performance marketing

Finds strong organic posts on X from the brand, the team, customers and creators that mention us, and promotes the best ones to the right audiences.

Reads creator and affiliate link performance, and runs partnership ads on the posts already driving signups or sales. Needs affiliate or creator link data from a platform you connect, or it works only from creators already tagged in your ad account.

Reads product events from PostHog to find the behaviors that predict upgrades, then uses the audiences you already sync from PostHog as targets, lookalike seeds and exclusions. Needs the PostHog MCP connected in Roadway.

Checks competitor product pages for stockouts and price hikes on each run, and puts budget behind your matching products while they are out or pricier. Needs the Shopify MCP connected in Roadway to confirm your own stock.

Reads your email send calendar, then retargets people in each send segment who did not click within 48 hours and suppresses ads to people who already clicked. Needs your email platform or CRM to sync audiences to the ad platforms.

Spots trends in your category on LinkedIn and promotes a relevant founder or employee post as a Thought Leader Ad while the topic is in the feed.

Spots trends in your category on Reddit and drafts a promotion of a relevant post while the conversation is hot. Every promotion waits for your approval, even if auto-approve is on.

Spots trends in your category on X and drafts a promotion of a relevant post while the conversation is hot. Every promotion waits for your approval, even if auto-approve is on.

Watches supply by market, and the moment a new city has enough listings or providers to fill demand, launches demand campaigns there with local targeting.

Spots new phrases rising in your search terms and on-site searches, and works them into headlines and ad groups before competitors catch on.

Reads stock by product from your store, pauses ads for products about to sell out, pushes overstock and restocks, and sends ads for sold-out items to an in-stock alternative. Needs the Shopify MCP connected in Roadway.

When your own site, checkout or signup flow goes down, pauses or throttles paid traffic across all channels until it is back.

Uses your promo calendar and seasonality to ramp ChatGPT budgets, creative and targets before peaks, and roll them back after.

Uses your promo calendar and seasonality to ramp Google Display budgets, creative and targets before peaks, and roll them back after.

Uses your promo calendar and seasonality to ramp Google Search budgets, ad copy and targets before peaks, and roll them back after.

Uses your promo calendar and seasonality to ramp Meta (Facebook & Instagram) budgets, creative and targets before peaks, and roll them back after.

Uses your promo calendar and seasonality to ramp Microsoft (Bing) budgets, ad copy and targets before peaks, and roll them back after.

Uses your promo calendar and seasonality to ramp Reddit budgets, creative and targets before peaks, and roll them back after.

Uses your promo calendar and seasonality to ramp Snapchat budgets, creative and targets before peaks, and roll them back after.

Uses your promo calendar and seasonality to ramp TikTok budgets, creative and targets before peaks, and roll them back after.

Uses your promo calendar and seasonality to ramp X budgets, creative and targets before peaks, and roll them back after.

Uses your promo calendar and seasonality to ramp YouTube budgets, creative and targets before peaks, and roll them back after.

Identifies our own organic Reddit posts and AMAs that earned genuine community traction, and promotes them to similar communities.

Watches return and refund rates by product, campaign and audience, and cuts the spend that brings buyers who send things back.

Raises Search bids for people who watched your YouTube ads or visited your site, using the audiences those sources already build, and trims the bids when the gain fades.

When new reviews, ratings, awards or customer wins land, works the strongest proof into ChatGPT ads.

When new reviews, ratings, awards or customer wins land, works the strongest proof into Google Display ads.

When new reviews, ratings, awards or customer wins land, works the strongest proof into Google Search ads.

When new reviews, ratings, awards or customer wins land, works the strongest proof into LinkedIn ads.

When new reviews, ratings, awards or customer wins land, works the strongest proof into Meta (Facebook & Instagram) ads.

When new reviews, ratings, awards or customer wins land, works the strongest proof into Microsoft (Bing) ads.

When new reviews, ratings, awards or customer wins land, works the strongest proof into Reddit ads.

When new reviews, ratings, awards or customer wins land, works the strongest proof into Snapchat ads.

When new reviews, ratings, awards or customer wins land, works the strongest proof into TikTok ads.

When new reviews, ratings, awards or customer wins land, works the strongest proof into X ads.

When new reviews, ratings, awards or customer wins land, works the strongest proof into YouTube ads.

When a competitor raises prices, removes a plan or changes packaging, updates Google Search conquesting campaigns and copy to capture switchers.

When a competitor raises prices, removes a plan or changes packaging, updates LinkedIn conquesting campaigns and copy to capture switchers.

When a competitor raises prices, removes a plan or changes packaging, updates Meta (Facebook & Instagram) conquesting campaigns and copy to capture switchers.

When a competitor raises prices, removes a plan or changes packaging, updates Microsoft (Bing) conquesting campaigns and copy to capture switchers.

Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused Google Display ads.

Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused Google Search ads.

Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused LinkedIn ads.

Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused Meta (Facebook & Instagram) ads.

Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused Reddit ads.

Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused X ads.

Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused YouTube ads.

Turns Instagram profile visits, saves, shares and DMs into retargeting audiences with offers that match the engagement.

Reads price, cost and shipping changes by product, and moves bids and budgets to what makes profit after costs, not just revenue.

Checks every approved change against its measured impact a week later, and rolls back the ones that hurt, so bad changes never become the baseline.

For major launches, runs a coordinated 7-14 day push to warm audiences across channels with launch creative, then winds it down.

Spins up paid campaigns on the queries behind your best organic pages, using rankings from the Semrush or Ahrefs MCP, so winners get more than their organic share. Add the Peec AI MCP to include pages that AI answers cite. Needs the Semrush or Ahrefs MCP connected in Roadway.

Reads sales and stock by product from your store, finds products selling faster than their ad spend is growing, and scales them while they are hot, inside stock and margin limits. Needs the Shopify MCP connected in Roadway.

In the first 14 days of a launch, watches early demand signals (search volume, CTR and conversion rate) and scales the launch campaigns that show real pull in measured steps.

When conversion rate jumps on a channel or campaign (seasonality, press, a launch, a competitor stumble), moves budget to what is converting in measured steps while the surge lasts, inside the cap.

Reads revenue by plan or product line, and shifts budget toward the lines that are growing profitably, away from the ones that are flat or shrinking.

Reads marketplace liquidity by city or category and points Google Search spend at whichever side (supply or demand) is the bottleneck.

Reads marketplace liquidity by city or category and points Meta (Facebook & Instagram) spend at whichever side (supply or demand) is the bottleneck.

Drafts a dedicated landing page when a keyword or ad theme's volume and profitability clear your thresholds, then sets up a test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

An opt-in workflow for ecommerce brands. Checks the forecast and local events by market, then swaps in matching ad copy and adjusts bids, like rain gear before a storm. Needs the Shopify MCP connected in Roadway to check stock.

Reads auction insights daily, and when a competitor drops out, raises bids and budgets on the terms they leave open while the gap lasts.

Finds regions where organic, direct and referral demand is climbing before you advertise there, and opens low-budget tests in the best of them.

Spots keywords, ads and audiences that break out or stall, and proposes the next targeting, creative or landing page test, with drafts built in Figma, Canva or Runway, or your page builder. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy, and an image or video MCP such as Figma, Canva, Runway or Google Veo, connected in Roadway.

Reads capacity by location (open slots, booked-out rate), and cuts ads where you cannot serve more, then pushes where slots sit empty.

Tracks organic rank changes by page and query, and lowers non-brand bids where you rank in the top 3, then raises them where rankings slip.

A daily check that raises Google Search and Microsoft (Bing) brand budgets, and checks for new competitors, in measured steps when brand impression share stays below target.

An opt-in workflow that watches competitor status pages and, during a major outage, proposes a surge of ChatGPT spend on switch-intent audiences with pre-approved copy. Every surge waits for your approval, even if auto-approve is on.

An opt-in workflow that watches competitor status pages and, during a major outage, proposes a surge of Google Search spend on switch-intent audiences with pre-approved copy. Every surge waits for your approval, even if auto-approve is on.

An opt-in workflow that watches competitor status pages and, during a major outage, proposes a surge of Microsoft (Bing) spend on switch-intent audiences with pre-approved copy. Every surge waits for your approval, even if auto-approve is on.

Reads price, shipping and stock changes from your store, finds live ads that no longer match, and updates the headlines and offers to fix them. Needs the Shopify MCP connected in Roadway.