# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Scaling workflows for PLG performance marketing and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/scaling-performance-marketing-workflows-for-plg-companies
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

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Scaling workflows for PLG performance marketing

Scaling workflows for PLG performance marketing

Browse 83 scaling workflows for PLG companies in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Scaling workflows find the campaigns with headroom and push budget or reach there while holding efficiency targets. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Put budget where the next dollar works hardest for ChatGPT Ads

Finds where extra spend stops paying off for every ChatGPT campaign and sets budgets where the next dollar works hardest.

All business types

Put budget where the next dollar works hardest for Google Display Ads

Finds where extra spend stops paying off for every Google Display campaign and sets budgets where the next dollar works hardest.

All business types

Put budget where the next dollar works hardest for Google Search Ads

Finds where extra spend stops paying off for every Google Search campaign and sets budgets where the next dollar works hardest.

All business types

Put budget where the next dollar works hardest for LinkedIn Ads

Finds where extra spend stops paying off for every LinkedIn campaign and sets budgets where the next dollar works hardest.

4 business types

Put budget where the next dollar works hardest for Meta Ads

Finds where extra spend stops paying off for every Meta (Facebook & Instagram) campaign and sets budgets where the next dollar works hardest.

All business types

Put budget where the next dollar works hardest for Microsoft (Bing) Ads

Finds where extra spend stops paying off for every Microsoft (Bing) campaign and sets budgets where the next dollar works hardest.

All business types

Put budget where the next dollar works hardest for Reddit Ads

Finds where extra spend stops paying off for every Reddit campaign and sets budgets where the next dollar works hardest.

All business types

Put budget where the next dollar works hardest for Snapchat Ads

Finds where extra spend stops paying off for every Snapchat campaign and sets budgets where the next dollar works hardest.

All business types

Put budget where the next dollar works hardest for TikTok Ads

Finds where extra spend stops paying off for every TikTok campaign and sets budgets where the next dollar works hardest.

All business types

Put budget where the next dollar works hardest for X Ads

Finds where extra spend stops paying off for every X campaign and sets budgets where the next dollar works hardest.

All business types

Put budget where the next dollar works hardest for YouTube Ads

Finds where extra spend stops paying off for every YouTube campaign and sets budgets where the next dollar works hardest.

All business types

Check search impression share headroom

Shows how much more search volume each efficient non-brand campaign could win, from lost impression share due to budget and rank.

All business types

Check social frequency headroom

A simple check of whether winning social and video audiences have room to scale before frequency gets too high.

All business types

Clone winning creative to new audiences

When a creative variant beats control, clones it into the next-best audiences and placements on the same channel, with fresh learning budgets and the original kept as the benchmark.

All business types

Expand winning campaigns to new geos for ChatGPT Ads

Takes proven ChatGPT campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for Google Display Ads

Takes proven Google Display campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for Google Search Ads

Takes proven Google Search campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for LinkedIn Ads

Takes proven LinkedIn campaigns into new countries or regions in a controlled way.

4 business types

Expand winning campaigns to new geos for Meta Ads

Takes proven Meta (Facebook & Instagram) campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for Microsoft (Bing) Ads

Takes proven Microsoft (Bing) campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for Reddit Ads

Takes proven Reddit campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for Snapchat Ads

Takes proven Snapchat campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for TikTok Ads

Takes proven TikTok campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for X Ads

Takes proven X campaigns into new countries or regions in a controlled way.

All business types

Expand winning campaigns to new geos for YouTube Ads

Takes proven YouTube campaigns into new countries or regions in a controlled way.

All business types

Expand winning keywords into new match types and ad groups for Google Search Ads

Turns converting search terms on Google Search Ads into new exact and phrase keywords and tightly themed ad groups, with negatives to avoid overlap.

All business types

Expand winning keywords into new match types and ad groups for Microsoft (Bing) Ads

Turns converting search terms on Microsoft (Bing) Ads into new exact and phrase keywords and tightly themed ad groups, with negatives to avoid overlap.

All business types

Find budget-limited winners

A simple weekly check for efficient campaigns that are being held back by their budget on any channel.

All business types

Move winning creatives across social and video channels

Finds creatives that win on one social or video channel, builds resized image versions in Figma, Canva or Runway for the channels where they have not run, generates video cuts in Runway or Google Veo, and queues the launch for your approval. Needs a video MCP such as Runway or Google Veo connected in Roadway.

All business types

Move winning keywords to the other search channels

Takes keywords that win on Google Search Ads or Microsoft (Bing) Ads and proposes the same keywords and copy on the other channel.

All business types

Reallocate budget to winning campaigns for ChatGPT Ads

Shifts ChatGPT budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

All business types

Reallocate budget to winning campaigns for Google Display Ads

Shifts Google Display budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

All business types

Reallocate budget to winning campaigns for Google Search Ads

Shifts Google Search budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

All business types

Reallocate budget to winning campaigns for LinkedIn Ads

Shifts LinkedIn budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

4 business types

Reallocate budget to winning campaigns for Meta Ads

Shifts Meta (Facebook & Instagram) budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

All business types

Reallocate budget to winning campaigns for Microsoft (Bing) Ads

Shifts Microsoft (Bing) budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

All business types

Reallocate budget to winning campaigns for Reddit Ads

Shifts Reddit budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

All business types

Reallocate budget to winning campaigns for Snapchat Ads

Shifts Snapchat budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

All business types

Reallocate budget to winning campaigns for TikTok Ads

Shifts TikTok budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

All business types

Reallocate budget to winning campaigns for X Ads

Shifts X budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

All business types

Reallocate budget to winning campaigns for YouTube Ads

Shifts YouTube budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

All business types

Scale PLG signups on activation-efficient campaigns

Scales the campaigns that bring in users who activate, not just users who sign up.

Scale winning creatives for LinkedIn Ads

Finds the creatives on LinkedIn Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

All business types

Scale winning creatives for Meta Ads

Finds the creatives on Meta Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

All business types

Scale winning creatives for Reddit Ads

Finds the creatives on Reddit Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

All business types

Scale winning creatives for Snapchat Ads

Finds the creatives on Snapchat Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

All business types

Scale winning creatives for TikTok Ads

Finds the creatives on TikTok Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

All business types

Scale winning creatives for X Ads

Finds the creatives on X Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

All business types

Scale winning creatives for YouTube Ads

Finds the creatives on YouTube Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

All business types

Scale winning keywords for Google Search Ads

Finds the keywords on Google Search Ads that win on pipeline and cost per goal, then raises their budgets or bid targets a little each run.

All business types

Scale winning keywords for Microsoft (Bing) Ads

Finds the keywords on Microsoft (Bing) Ads that win on pipeline and cost per goal, then raises their budgets or bid targets a little each run.

All business types

Scale winning targets and campaigns for ChatGPT Ads

Finds the ChatGPT campaigns and context hints plus country, platform (iOS app, Android app, web) and custom audience targeting that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for Google Display Ads

Finds the Google Display campaigns and custom segments, topics, placements and audience segments that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for Google Search Ads

Finds the Google Search campaigns and keywords that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for LinkedIn Ads

Finds the LinkedIn campaigns and audience facets (company lists, job titles, functions, seniorities, skills, industries, company size) and matched audiences that beat your cost per goal and scales them without breaking efficiency.

4 business types

Scale winning targets and campaigns for Meta Ads

Finds the Meta (Facebook & Instagram) campaigns and audiences (Advantage+ audience suggestions, custom audiences, lookalikes, interests and detailed targeting) that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for Microsoft (Bing) Ads

Finds the Microsoft (Bing) campaigns and keywords that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for Reddit Ads

Finds the Reddit campaigns and communities (subreddits), keywords, interests and custom audiences that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for Snapchat Ads

Finds the Snapchat campaigns and audiences (Snap Lifestyle Categories, custom audiences, lookalikes, and demographic and interest targeting) that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for TikTok Ads

Finds the TikTok campaigns and audiences (custom audiences, lookalikes, interest and behavior targeting, and Smart+ automatic targeting) that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for X Ads

Finds the X campaigns and keyword, conversation topic, follower look-alike (@handle), interest and custom audience targeting that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for YouTube Ads

Finds the YouTube campaigns and custom segments, topics, placements (channels/videos) and audience segments that beat your cost per goal and scales them without breaking efficiency.

All business types

Share winning creative angles across channels

Turns every channel's creative winners into a shared angle library and pushes the best angles to the channels that have not tried them, drafting new stills in Figma, Canva or Runway and new video in Runway or Google Veo. Needs an image MCP such as Figma or Canva, or a video MCP such as Runway or Google Veo, connected in Roadway.

All business types

Ship winning ChatGPT Ads contexts to Google Search keywords and SEO briefs

Uses what converts in ChatGPT ads (situations and questions) to find new search keywords. If the Semrush or Ahrefs MCP is connected, it also checks which situations have no page ranking yet and writes SEO briefs for them. Without it, it skips the briefs.

All business types

Ship winning Google Search campaigns, targets and copy to ChatGPT Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as ChatGPT ads campaigns, targets and creative.

All business types

Ship winning Google Search campaigns, targets and copy to LinkedIn Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as LinkedIn Ads campaigns, targets and creative.

3 business types

Ship winning Google Search campaigns, targets and copy to Meta Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Meta ads campaigns, targets and creative.

All business types

Ship winning Google Search campaigns, targets and copy to Microsoft (Bing) Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Microsoft (Bing) ads campaigns, targets and creative.

All business types

Ship winning Google Search campaigns, targets and copy to Reddit Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Reddit Ads campaigns, targets and creative.

All business types

Ship winning Google Search campaigns, targets and copy to X Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as X Ads campaigns, targets and creative.

All business types

Ship winning Google Search campaigns, targets and copy to YouTube Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as YouTube Ads campaigns and targets, with a video brief written from the winning angle and proof, and an optional still-image Demand Gen test. Needs an image MCP such as Figma, Canva or Runway connected in Roadway to draft the still-image test.

All business types

Ship winning LinkedIn Ads and TLAs to X Ads and Reddit Ads

Takes proven LinkedIn messaging and thought leadership and rebuilds it for cheaper reach on X and Reddit.

4 business types

Ship winning Meta Ads creatives to YouTube Shorts and Demand Gen

Finds the best Meta image concepts and builds Demand Gen image ads from them in Figma, Canva or Runway, then has Runway edit the existing winning Reels into Shorts cuts, and lists them for YouTube upload because Google Ads can only use videos already on YouTube. If Runway is not connected it writes a recut brief instead. Needs a video MCP such as Runway connected in Roadway.

All business types

Ship winning YouTube Ads videos to Meta Reels, X Ads and Reddit Ads

Picks proven YouTube video ads and generates native cuts for Meta Reels, X and Reddit in Runway or Google Veo, with end cards and caption frames built in Figma, Canva or Runway. Needs a video MCP such as Runway or Google Veo connected in Roadway.

All business types

Step up bid targets to scale efficiently for ChatGPT Ads

Gradually steps ChatGPT bid targets up or down to find the point where extra volume still pays back.

All business types

Step up bid targets to scale efficiently for Google Display Ads

Gradually steps Google Display bid targets up or down to find the point where extra volume still pays back.

All business types

Step up bid targets to scale efficiently for Google Search Ads

Gradually steps Google Search bid targets up or down to find the point where extra volume still pays back.

All business types

Step up bid targets to scale efficiently for LinkedIn Ads

Gradually steps LinkedIn bid targets up or down to find the point where extra volume still pays back.

4 business types

Step up bid targets to scale efficiently for Meta Ads

Gradually steps Meta (Facebook & Instagram) bid targets up or down to find the point where extra volume still pays back.

All business types

Step up bid targets to scale efficiently for Microsoft (Bing) Ads

Gradually steps Microsoft (Bing) bid targets up or down to find the point where extra volume still pays back.

All business types

Step up bid targets to scale efficiently for Reddit Ads

Gradually steps Reddit bid targets up or down to find the point where extra volume still pays back.

All business types

Step up bid targets to scale efficiently for X Ads

Gradually steps X bid targets up or down to find the point where extra volume still pays back.

All business types

Step up bid targets to scale efficiently for YouTube Ads

Gradually steps YouTube bid targets up or down to find the point where extra volume still pays back.

All business types

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