Signal-based performance marketing agent for lead generation

Finds regions where organic, direct and referral demand is climbing before you advertise there, and opens low-budget tests in the best of them.

Reads capacity by location (open slots, booked-out rate), and cuts ads where you cannot serve more, then pushes where slots sit empty.

Ages every opportunity by the campaign that sourced it, and cuts or reroutes spend where deals sit in one stage far longer than the rest of your pipeline.

Reads open demo slots and lead backlog, then scales lead campaigns up when reps have room and throttles them when leads would sit untouched.

Raises Search bids for people who watched your YouTube ads or visited your site, using the audiences those sources already build, and trims the bids when the gain fades.

Compares pipeline coverage with the quarter's target every week, and raises spend on the most efficient sources when coverage trails, inside the cap.

Reads the share of leads sales qualifies, by campaign, from the CRM, and when quality drops, narrows targeting and shifts budget to what sales actually accepts.

Checks every approved change against its measured impact a week later, and rolls back the ones that hurt, so bad changes never become the baseline.

Spots keywords, ads and audiences that break out or stall, and proposes the next targeting, creative or landing page test, with drafts built in Figma, Canva or Runway, or your page builder. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy, and an image or video MCP such as Figma, Canva, Runway or Google Veo, connected in Roadway.

Spins up paid campaigns on the queries behind your best organic pages, using rankings from the Semrush or Ahrefs MCP, so winners get more than their organic share. Add the Peec AI MCP to include pages that AI answers cite. Needs the Semrush or Ahrefs MCP connected in Roadway.

Tracks registrations against capacity for every event and scales campaigns so each one is 100% full a week out, then stops spending.

Drafts a dedicated landing page when a keyword or ad theme's volume and profitability clear your thresholds, then sets up a test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.